Power Graphics Digital Imaging

Trade show marketing can quickly get expensive. For one, renting a booth could set you back by a few hundred dollars. Then when you consider the cost of other essentials like promotions, buying/renting trade show displays, staffing and travel expenses, booth design, etc., you could be spending a few thousand dollars. Fortunately, there are a few ways to cut costs...

A trade show is a great way to promote your business and reach out to potential customers. But putting up an attractive booth is not easy. From budgeting for materials to buying trade show displays, there are so many things to consider. Buying the right type of displays for your booth is equally challenging. You will want to look for...

by Bryan Kilpatrick Trade shows are a vital part of marketing your product and/or services. The show’s attendees are usually present for reasons very specific to your industry, so the opportunity to engage those people about your business should not be taken lightly. That, of course, means making sure your booth or space is set up to catch eyes and...

by Bryan Kilpatrick Taking your photo backdrop, info wall, or other oversized message outside in a safe and stable manner is now possible with the addition of a pair of large outdoor graphic displays to our vast selection of products. Blustery conditions are no problem for the Expand GrandFabric Outdoor stand, which can be equipped with water tanks that allow the...

by Bryan Kilpatrick Pop-up displays can make the most out of what is usually limited trade show booth space. With the most popular versions measuring 8-10 feet wide, there’s plenty of room to show event attendees what your brand is all about—particularly when factoring in the high image quality that the material used for the graphics allows. There are, however...

by Bryan Kilpatrick Offering customers quality products while simultaneously trying to take an eco-friendly approach can be an unforgiving venture within our industry. For instance, many banners—as well as window, floor, and wall graphics—lose quality when PVC, which improves durability and flexibility but isn’t recyclable, is removed from the equation. In general, while there are green materials widely available, many of...

by Bryan Kilpatrick Tariffs are an unfortunate part of business for companies who import products from outside of the United States. In an attempt to drive companies to buy within the confines of the U.S., the government within the past year has imposed two sets of tariffs—first 10 percent and then, most recently, 25 percent—on certain goods manufactured in and...

by Bryan Kilpatrick Fabric trade show displays have become all the rage because of the relative ease of setting up the display hardware and, perhaps more importantly, the beneficial characteristics of the graphic itself. Fabric, as opposed to vinyl and other banner materials, is usually a strong combination of wrinkle resistant, lightweight, and washable. Additionally, the material allows for a...

In the past year, there were lots of changes occurring in the industry and many new products were introduced, and we did a terrible job of keeping our customers up-to-date on all of it, so this blog is an attempt to get caught up. The Latest Equipment As always, we continued to update our printing and finishing equipment to stay...

by Bryan Kilpatrick There is no denying that holiday events, trade shows, job fairs, and other corporate occasions can—and often do—present awkward situations and make for bland interactions at best. At worst? The environment can be downright intimidating. But, it doesn’t have to be like that, and a great mitigator for keeping your event light while inserting a little spice...