Tag Archives: trade show graphics

  • 3 Minor Design Elements That’ll Help Your Brand Stand Out

    The first rule of creating great trade show displays is to work with a good designer. This rule also extends to hiring a competent printing service. Professional printing companies that have several years of experience know every detail of the printing process—they can warn you if your requirements do not match a design or offer advice regarding printing style and which techniques are best suited for your design.

    At Power Graphics, we have been working with small-size and medium-size businesses for more than 25 years, offering high-quality prints for excellent value. Some of the ways we help clients effectively bring out brand value include:

    Using Environment-Friendly Products

    People no longer mind spending a little more money on products and services offered by eco-friendly companies. If you’re making efforts to promote sustainability, there’s certainly no harm in making sure customers know about them.

    For example, we offer a wide range of nature-friendly, plasticizer-free, recycled, and recyclable indoor and outdoor media. These products are printed using eco-friendly latex inks or UV curable inks. All our green products carry a friendly icon, allowing you to showcase your eco-friendly credentials.

    Focusing on the Details

    It’s the small details that separate good designs from the great ones. We tell our clients: if a design has too many elements, it’s a good idea to scale back. Sometimes a client has a design  that has too many colors. With our experience, we can help these clients establish color harmony and make sure their designs are simple and straightforward. Small elements like rounded and squared corners, gradients, sizes, and font faces are important, and each element plays a part in reception.

    Choosing the Right Printing Materials

    When selecting printing materials, it’s important to consider the characteristics of the object you’re printing on. You must also consider the environment where the banner stand will be used. If a display will be used in a food service or health care area, such a hospital, doctor's office, or cafeteria, it's important to use materials and printing techniques that don't give off harmful fumes or odors that would be inappropriate in such areas. When in doubt, we're happy to help make sure you're selecting the best materials for your particular needs.

    If you’re looking for high-quality trade show graphics, call us!

  • How to Use Trade Show Graphics to Stand out from the Crowd

    Expensive trade show displays and grand booth designs do not always ensure trade show success. Sometimes small things—like how your trade show graphics are designed or the color and texture of your backlit graphics—can attract trade show attendees to stop and take notice. If you’re planning to set up an exhibition stand for an upcoming event, here are a few things to consider:

    Look for Graphics That Suit Your Brand’s Personality

    Trade show graphicsmust be consistently aligned with your brand values. For example, the graphics used on banner stands, tabletop displays, or other trade show displays must match the giveaways, promotional flyers, and brochures you hand out to prospective visitors.

    When designing graphics for our clients, we try and understand brand value before doing anything. Does the brand embrace playfulness or prefer being reserved? Does the brand focus on a young audience or one that’s older? What human characteristics (creativity, honesty, empathy, outspokenness) reflect through the brand?

    Do Not Crowd the Banner with Too Many Words

    Trade show displays are all about visual appeal. Make sure the images used are clean, attractive, and eye catching. Wordy visuals turn off audiences, and it’s said the average trade show attendee spends no more than two to three seconds glancing through a display. To communicate your message effectively, do not use more than six or seven compelling words. The idea is to draw a person’s attention with images—if the images are effective, focus will then move to booth staff.

    Colors Matter

    Graphic designers are always drawing influence from brands when choosing color schemes; this is also done to maintain uniformity with an overall marketing design. Look for colors that represent your brand and are consistent with the message you’re trying to convey.

    Some of the basic rules of ensuring color harmony include:

    • Contrast text colors with backgrounds.
    • Use bright colors for long-range graphics.
    • Maintain a balance in color unity—too many similar colors can be unappealing while too much diversity can be over-stimulating.

    Text Placement Matters as Well

    Important text must be placed at eye level. The two-foot area above the top of the banner is the best place for text. Also, do not fit too many words in a single line as this affects readability.

    If you’d like us to help with designing graphics for your banner stands and other trade show displays, visit our website now!

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