According to the Point of Purchase Advertising Institute, 64% of in-store shoppers pause to check out product displays when floor graphics are used. Makes sense, right? Most of us look down occasionally while walking, so floor graphics are awesome at grabbing attention. And if you use cool, custom designs—and if you place them strategically—you can spread important messages and showcase your products and services.
What Are Floor Graphics?
Floor graphics, also known as floor decals, can grab attention when they’re fixed to surfaces. In fact, they’re useful both indoors and outdoors, especially when you need to guide pedestrian traffic or promote products. And when utilized effectively, this budget-friendly advertising tool can yield substantial return on investment (ROI).
Why Floor Graphics Are An Innovative Approach To Business Promotion
Captivating: Floor graphics can get the attention of customers, especially when they’re appealing. So they must have creative designs, vibrant colors, striking graphics, and compelling messages to leave a lasting impact.
Prominent Visibility: When positioned directly in the line of sight of customers, floor graphics are quite visible and difficult to overlook. Also, if they’re placed strategically in areas that see high foot traffic—such as entryways, aisles, and checkout zones—their effectiveness will be impressive.
Tailored Solution: Floor graphics can be customized, meaning your business can use them to forward brand awareness or convey effective messaging. They can also be tailored for specific events, including trade shows and conferences.
Cost-Effective: When compared to other marketing tools, floor graphics are a cost-effective means of promoting a business. They are easy to make and install, and their impact is measurable when you consider foot traffic and sales.
Adaptable: Since they are versatile, floor graphics can serve a range of purposes. For one, they can direct people to your booth at a trade show. Also, they can promote your products and services. You’ll often find floor graphics at retail stores, airports, museums, hospitals, and sports venues.
Resilient: Engineered for durability, floor stickers can withstand high-traffic environments quite well. They’re made of slip-resistant and waterproof materials, and they can endure exposure to sunlight and fluctuating temperatures without issues.
Tips For Making Effective Floor Graphics:
- Partner with experienced graphic designers when you want high-quality floor graphics. Power Graphics, for example, always achieves optimal results. Their design quality is top-notch and they’ll install the graphics for you.
- Position floor graphics in high-traffic zones for maximum visibility. Assess your business’ layout to determine prime locations.
- Make designs straightforward and easy to comprehend. Avoid clutter and complex floor signsthat may overwhelm or confuse viewers.
- Ensurefloor clings are slip-resistant. Also, they shouldn’t obstruct pedestrian movement. Lastly, adhere to safety regulations during design and installation.
Bottom Line
Floor graphics are awesome when you want to make your business shine and leave lasting impressions on customers. Also, they’re eye-catching, and they can be tailored to fit your needs. With floor graphics, you can spread the word about your brand, draw in more people, and even bump up your sales. If you're thinking about getting some top-quality floor graphics for your business, why not reach out to Power Graphics? We've got a bunch of customizable floor decals that are perfect for any kind of business.