Tag Archives: backlit displays

  • The Top 7 Promotional Graphic Display Products for 2024

    In the world of promoting your business, it’s all about making smart choices that stand out. Make everything look better with your name on it! If you’re looking for trendy advertising material to boost your brand in 2024, you’re in the right place. Our list has the top 7 printed display products. These promotional products will give your business a fresh vibe and maximize your trade show impact. Start the New Year by making a lasting impact and connecting with your audience in a meaningful way!

    1. Retractable Banner Stands

    Retractable banner stands shine at trade shows and in various settings like retail stores, sports events, churches, airports, shopping malls, and museum exhibits. They are considered one of the most user-friendly banner displays and are versatile.

    2. Floor Graphics

    Transform your floor space into a dynamic advertising canvas with custom floor graphics. Perfect for engaging customers during shopping, directing traffic, promoting events, reinforcing brand identity, or enhancing the ambiance for special occasions.

    3. Backlit Graphics

    Photographic-quality backlit displays add a touch of magic to indoor spaces such as malls, financial institutions, restaurants, airports, trade show exhibits, and special events. They’re also a hit in television sets and stage productions where backlit set pieces are essential.

    4. Window Graphics

    Maximize your unused window space with window graphics, turning it into a powerful advertising tool. Window clings and decals are popular choices for fast-food restaurants, retail displays, new construction, and places where window space can be creatively utilized.

    5. Wall Decals

    Wall decals are printed on self-adhesive materials and offer a versatile solution for personal or commercial use. Their special adhesives ensure easy installation and removal without damaging walls. Many can even be reused.

    6. Vehicle Graphics

    Take your brand on the road with car signs and vehicle graphics. Whether through full or partial vehicle wraps, magnetic signs, or custom window decals, turn your vehicle into a moving billboard. Gain exposure in places traditional signage can’t reach, offering a unique form of mobile advertising.

    7. Canopy Tents

    Create a memorable outdoor display with canopy tents, perfect for fairs, exhibits, concerts, festivals, farmer’s markets, and other outdoor venues. These portable tents provide shade and serve as a prominent platform to showcase your logo, making them an excellent choice for standing out in the crowd or boosting brand visibility.

    The Bottom Line

    As you tackle marketing in 2024, grabbing these seven must-have custom advertising products can really boost your brand. Whether you’re gearing up for trade shows, conferences, or business events, at Power Graphics, we create these products to make your presence shine in the business world. These personalized tools help you connect with others meaningfully and stand out in a competitive market. Embrace them, and let your B2B and B2C influence soar to new heights this New Year!

  • Are You Looking to Maximize Your Trade Show Impact? Check Out These Post-Event Marketing Tips

    The trade show extravaganza is over! Your awesome exhibit with flashy backlit displays is packed up and ready for its next adventure. Your dynamic sales team has called it a day, and now you’re staring at a bunch of business cards and contact lists. But now what? Here’s everything you need to know about what to do after your trade show event ends.

    Prioritize Your Leads

    Naturally, you want to invest your energy in all potential leads. However, you can organize them using a simple scale like “hot,” “warm,” or “cold,” or based on their interaction with your marketing. Reach out to the hot leads via a phone call. For those who showed interest at the trade show, send a prompt email. Warm leads can be prioritized after your initial email.

    Nurture Your Connections Through LinkedIn

    In addition to sending follow-up emails, connect with your new contacts on social media platforms, particularly LinkedIn. This step provides an extra way to connect and opens up the chance for your contacts’ connections to view you as a valuable resource.

    Blog and Post to Social Media Channels About the Event

    While some attended the show, many others might have had commitments elsewhere. Provide those who couldn’t participate with insights into the event and its main highlights. This way, you’ll extend your reach and showcase your efforts. Once the event concludes, share articles recapping the happenings, speakers, and showcases. Don’t forget to spotlight your company’s participation, key announcements, and contributions during the event.

    Gather Insights From Your Team After the Show

    To gather feedback about what went well, what could be improved, and ideas for the next year, survey your team while the event is still fresh in their minds. Extend this survey to any partners or exhibit experts you collaborated with. Instead of simple yes-or-no questions, opt for open-ended inquiries.

    Unleash the Potential of Your Trade Show Investment

    Your impact from trade shows doesn’t end when the event ends. As you reflect on these post-event marketing strategies, remember that your journey is far from over. Embrace these tips, make connections, and get your brand noticed. And if you’re ready to amplify your impact to the next level, visit Power Graphics. Our cutting-edge trade show graphics are ready to bring your vision to life pixel by pixel.

  • Smart Strategies To Handle Worst-Case Scenarios At A Trade Show

    Hosting a successful trade show booth is no easy feat. You've got to juggle dozens of tasks – set up the booth by using the proper retractable banner stands, backlit displays, floor graphics, etc., and hire the right team to welcome visitors, generate leads, and convert visitors into customers.

    You might have spent weeks (or even months) planning and preparing for the event. While we all hope the event goes off without a hitch, the reality is always different. The larger the event, the greater the risk of things going wrong at the last minute!

    Unfortunately, last-minute mishaps are beyond your control. However meticulous your preparations might be, you cannot avoid them. Fortunately, you can limit the amount of damage. When you prepare for worst-case scenarios, it is easier to resolve issues seamlessly and ensure that the rest of the event goes as planned.

    However, that’s easier said than done! How do you remain calm when there are technical difficulties setting up the booth? Or what do you do if your graphics vendor fails to deliver your customized roll up banner that you ordered specifically for the event?

    Read to find smart ways to keep the event rolling when things do not go as planned and learn how to host a successful trade show booth, even during worst-case scenarios.

    Always Have A Plan B

    It would be best to prepare for worst-case scenarios regardless of the event style and type. Work with your team to identify potential issues that could go wrong. Brainstorm to find creative ways to overcome these troubles. Setting clear expectations and identifying the duties of each team member keeps everyone on the same page and avoids problems due to miscommunications.

    Focus On The Attendee Experience

    Remember that you don’t get a second chance to create the best first impression. Ensure that the event attendee experience is not impacted, irrespective of the issues you face backstage.

    For example, consider this situation. The heating fails in the main hall. Instead of making event attendees freeze, your priority should be to shift the event to an alternative location with backup heating. This is why it is essential to be prepared for worst-case scenarios by having a plan B.

    Be Adaptable

    Being adaptable helps you roll with the situation instead of panicking. You've got to think on your feet. For example, if the slides fail to load during the presentation, you can share a few jokes or light banter with the audience till the technical team resolves the issue. This helps to keep the event rolling, irrespective of any glitches.

    Above All, Avoid Panicking

    As mentioned above, your top priority should be providing attendees with a positive experience. So, if something goes wrong, instruct your team members to avoid panicking. Ensure that they stay calm and maintain a positive appearance. Use a messaging app to communicate among team members instead of discussing the issue in the presence of attendees. No matter what, presenting a calm, collected outward appearance gives a professional feel to the event and is sure to impress attendees.

    With these tips, you can ensure that the event proceeds smoothly, even when things do not go according to plan.

  • 5 Interesting Outdoor Signs That Increase Brand Awareness

    As a business owner, you know the power well-designed signage possesses. Colorful and visually engaging signs not only attract customers to a business but also play a crucial role in brand building.

    In this blog, we’ll walk you through five popular types of outdoor signage and list their features and benefits so you can choose the right signage for your business.

    1. Vehicle Graphics

    Most people don’t think of vehicle graphics right away when considering outdoor signage. That said, vehicle graphics can be a powerful marketing tool, one you can use to get the word out about your business. Vehicle decals usually go on the sides or rear of vehicles.

    For example, a dry cleaner might add custom signage to their vehicles so they can advertise while out and about. This is free and practical marketing, and if you travel long distances in your company truck, your decals could impact many!

    2. Pylon Signs

    Also known as backlit displays, this type of outdoor sign uses light to illuminate the message printed on it. It can be made using polystyrene, polycarbonate, or acrylic, and using one is a great way to attract customers.

    Backlit graphics are visible at night, which means you can use a backlit display to advertise your business 24/7. Businesses often use these signs to direct customers and distinguish themselves from nearby competitors.

    3. Directional Signs

    Many hotels, restaurants, resorts, and entertainment centers use directional signs and colorful maps to direct visitors. As the name implies, these signs help customers find their way to stores and events. With one of these placed prominently near your store, you won’t have to worry about customers missing you.

    For example, if your business is located in a mall or office complex that has several other stores and businesses, a directional sign with arrows will make it easy for your customers to locate your store quickly.

    4. Wall Signs

    As the name implies, these signs are mounted on walls and available in a range of sizes. Typically, businesses put them on side or front walls so passersby can easily identify the business.

    Most wall signs include the company logo, the company name, and a customized message which advertises a particular product or service. Made from acrylic or PVC, wall signs are durable and can withstand harsh weather conditions.

    5. Window Graphics

    Also known as window decals, these are one of the most popular types of outdoor signage. They can be pasted on glass windows and doors, and usually they’re changed seasonally to attract more people to the business.

    Using these is an excellent way to grab the attention of passersby and entice them to visit your store. There are several kinds of window decals, like static-cling window decals, vinyl window graphics, vinyl lettering, and perforated window decals.

    Whether you’re marketing a brand indoors or outdoors, you can use floor graphics, outdoor banner stands, feather signs, and billboards to forward your message. Connect with Power Graphics to design impressive outdoor signage and improve your brand's visibility.

  • How To Create A Small But Impactful Trade Show Booth

    Are you planing to exhibit your brand at an upcoming trade show? Worried that your budget could only get you a tiny booth?

    The truth is, booth space is the most significant expense for companies that participate in trade shows, and you’ll need to spend a fortune to get first-rate space right in the center of the event. But even without the budget big brands have, you can still create an impactful booth.

    In this post, we share tips you can use to make your small trade show booth more impactful.

    #1: Expand Upward Instead Of Outward

    Trade show floor space comes at a premium, in large part because so many brands would like to exhibit at the event. So if your plan is to expand outward, you'll need a bigger budget. However, you can expand up to make your booth more impactful!

    Using a two-story booth, for example, will set your brand apart from the competition, and event attendees will want to experience your unique booth.

    #2: Hook In Visitors With Visually Appealing Designs

    Even though there are hundreds of brands exhibiting, you just need a few seconds to grab a visitor’s attention and entice them to visit your booth. Therefore, when you’re designing your booth, keep things fun but professional. Avoid plastering your walls with pages and pages of text; doing this can intimidate and alienate those who’ve never heard about your brand.

    Instead, invest in visually engaging, high-quality trade show graphics that’ll pique the interest of passersby. Bright signage and backlit displays can help you grab the attention of visitors without getting up in their faces.

    #3: Get Creative With The Layout

    One problem with a lot of trade show booths is they lack innovation. Most trade show booths include a desk and chairs, and almost always there’s a team that’ll explain the products being offered to visitors. Staff will also be in charge of distributing brochures.

    You must break out of this mold and surprise visitors with something creative. For example, instead of using a regular stand-up counter, arrange an informal seating area where visitors can sit and comfortably interact with your staff.

    Consider using shelves and racks to showcase your products in a visually appealing way. Use floor graphics, outdoor banner stands, and other trade show signage to create a unique and exciting booth design.

    #4: Hire The Right Staff

    Creating an appealing booth is one thing; staffing it with the right people is another matter.

    Irrespective of your booth’s design and size, your staff members are the ones who’ll impact booth visitors the most. Getting disinterested interns or contract workers to man your booth will not provide you with worthwhile results. You must select the most knowledgeable, friendly, and outgoing representatives to man your booth.

    Remember to never leave the booth unattended, as doing so can make a poor impression on visitors. Instead, rotate your booth staff so they work in shifts; this way someone is always available at the booth.

    Maximize Available Space To Make Great Impressions

    With some creativity and planning, you can transform your tiny trade show booth into a powerful marketing tool that’ll spread the message about your brand and help your business grow.

    For years, we’ve been designing the best trade show signage for our customers, and we can help you get the best marketing materials for your trade show booth. If you need trade show displays and associated products, connect with Power Graphics.

  • 7 Tips That’ll Help You Make Great First Impressions At A Trade Show

    A lot of individuals attend trade shows, and some of these individuals are key decision-makers who represent large corporations. High-level decision-makers attend trade shows to see what products, services, and brands are currently the best in the industry. So if your company is participating in a trade show, it’ll do you a world of good to market with these key decision-makers in mind. Below, we discuss seven tips you can use to make positive first impressions at your next trade show.

    1. Invest In High-Quality Displays

    You need to make your booth stand out from the dozens of others that will be exhibiting nearby. You also need to make sure potential customers are viewing your brand positively once they arrive at your booth, and it’s for this reason your booth should be designed well.

    A colorful and branded trade show booth can draw in a large audience and create great first impressions. Invest in premium retractable banner stands, floor graphics, and custom displays to make your booth look professional and appealing. Cheap and sloppy displays, on the other hand, will discourage trade show attendees from seeing what you have to offer.

    2. Showcase Your Best Product

    You might have a plethora of products with you at the trade show booth. If so, keep in mind that displaying a dozen products can confuse booth visitors. It’s much better to hook in passersby by displaying your standout product; this display should be flanked by other promotional items to draw more attention to it.

    3. Send Your Star Sales Reps

    Having a couple disinterested interns manning your booth almost guarantees that trade show attendees won’t stop to see what you’re offering. You need to put your best foot forward, so bring your all-star reps. Having knowledgeable and charismatic sales reps at your trade show booth will ensure a steady flow of potential customers, many of whom will be converted to sales on the spot.

    4. Make It Interesting

    We agree that the primary goal for a business at a trade show booth is to sell, but you need to remember that human beings are attending your booth, so you should connect with them on a personal level. A lot of attendees will want to see whether or not they can trust you, and sometimes something as simple as a handshake confirms a person is trustworthy. Also, hold quizzes, contests, and other fun events to make the experience special and personal for booth attendees.

    5. Swag Is Cool

    Everyone loves swag! Make sure you create a swag bag and fill it with swag that people actually want. The swag should feature your brand’s logo and possibly your slogan. Pens and keychains are a big hit, as people actually need these items every day. Remember, swag is not really a gift—it’s more like a tool that keeps your brand fresh in a person’s mind for however long they have it.

    6. Light Up The Space

    Yes, booth design is critical, but you need to make sure your booth is lit well too. No one wants to be in a gloomy booth. Use backlit displays and backlit graphics to light up your products and shine the spotlight on your promotional materials.

    7. Practice Your Pitch

    If your sales reps have product pitch scripts, it’s likely they’ll feel more confident and charismatic when engaging with booth attendees. Get your team together and practice pitches before the event. Also, role play and ask questions to make them more confident sellers.

    Trade shows are time-consuming, but with the right preparation you can generate qualified leads and strengthen your brand’s image. Consider these seven tips when preparing for an upcoming trade show and it’s likely this event will be a successful one.

  • Why Trade Show Displays are Important

    A trade show is a great platform to showcase your business and meet prospective clients. But engaging thousands of fickle visitors with short attention spans is not an easy job. You need an eye-catching display to attract people to your booth. Of all elements related to an exhibition, trade show displays are probably the most important one of all. Here’s why we think you should pay proper attention to banner stands, backlit displays, and other trade show displays:

    They Help You Build Your Brand

    Trade show displays help to create a positive impression. It defines who you are, what you do, and how well you do it. Businesses that spend time and effort to stand out at trade shows buy the best fixtures and trade show materials. Put yourself in the shoes of an average visitor. Wouldn’t you prefer to visit a booth that’s well-designed and visually appealing? If you want your business to be taken seriously and prove yourself as reliable, do not skimp on quality displays.

    They Enhance Visibility

    The right trade show displays can help highlight the best features of your products or services. For instance, tabletop displays can be used to mention key features, while iPad displays can be used to demonstrate how a product is used. You also use video displays to show how your company is different from your competitors. Hanging displays ensure that your booth is visible from any location within the trade show hall, which can be particularly important at large events.

    They Create a Lasting Impression

    With the right color scheme and a well-designed booth, you can draw visitors to your booth. And with quality trade show displays, you can keep them there for a longer time. Customized displays and catchy display messages help to engage visitors and leave a positive impression even after they leave. Specially designed furniture and good lighting can also make your booth more inviting, giving your staff more time to engage with customers.

    Are you looking for quality trade show displays suited for your business’s needs? Call us! Our customer service team is ready to help!

  • 3 Minor Design Elements That’ll Help Your Brand Stand Out

    The first rule of creating great trade show displays is to work with a good designer. This rule also extends to hiring a competent printing service. Professional printing companies that have several years of experience know every detail of the printing process—they can warn you if your requirements do not match a design or offer advice regarding printing style and which techniques are best suited for your design.

    At Power Graphics, we have been working with small-size and medium-size businesses for more than 25 years, offering high-quality prints for excellent value. Some of the ways we help clients effectively bring out brand value include:

    Using Environment-Friendly Products

    People no longer mind spending a little more money on products and services offered by eco-friendly companies. If you’re making efforts to promote sustainability, there’s certainly no harm in making sure customers know about them.

    For example, we offer a wide range of nature-friendly, plasticizer-free, recycled, and recyclable indoor and outdoor media. These products are printed using eco-friendly latex inks or UV curable inks. All our green products carry a friendly icon, allowing you to showcase your eco-friendly credentials.

    Focusing on the Details

    It’s the small details that separate good designs from the great ones. We tell our clients: if a design has too many elements, it’s a good idea to scale back. Sometimes a client has a design  that has too many colors. With our experience, we can help these clients establish color harmony and make sure their designs are simple and straightforward. Small elements like rounded and squared corners, gradients, sizes, and font faces are important, and each element plays a part in reception.

    Choosing the Right Printing Materials

    When selecting printing materials, it’s important to consider the characteristics of the object you’re printing on. You must also consider the environment where the banner stand will be used. If a display will be used in a food service or health care area, such a hospital, doctor's office, or cafeteria, it's important to use materials and printing techniques that don't give off harmful fumes or odors that would be inappropriate in such areas. When in doubt, we're happy to help make sure you're selecting the best materials for your particular needs.

    If you’re looking for high-quality trade show graphics, call us!

  • How to Use Trade Show Graphics to Stand out from the Crowd

    Expensive trade show displays and grand booth designs do not always ensure trade show success. Sometimes small things—like how your trade show graphics are designed or the color and texture of your backlit graphics—can attract trade show attendees to stop and take notice. If you’re planning to set up an exhibition stand for an upcoming event, here are a few things to consider:

    Look for Graphics That Suit Your Brand’s Personality

    Trade show graphicsmust be consistently aligned with your brand values. For example, the graphics used on banner stands, tabletop displays, or other trade show displays must match the giveaways, promotional flyers, and brochures you hand out to prospective visitors.

    When designing graphics for our clients, we try and understand brand value before doing anything. Does the brand embrace playfulness or prefer being reserved? Does the brand focus on a young audience or one that’s older? What human characteristics (creativity, honesty, empathy, outspokenness) reflect through the brand?

    Do Not Crowd the Banner with Too Many Words

    Trade show displays are all about visual appeal. Make sure the images used are clean, attractive, and eye catching. Wordy visuals turn off audiences, and it’s said the average trade show attendee spends no more than two to three seconds glancing through a display. To communicate your message effectively, do not use more than six or seven compelling words. The idea is to draw a person’s attention with images—if the images are effective, focus will then move to booth staff.

    Colors Matter

    Graphic designers are always drawing influence from brands when choosing color schemes; this is also done to maintain uniformity with an overall marketing design. Look for colors that represent your brand and are consistent with the message you’re trying to convey.

    Some of the basic rules of ensuring color harmony include:

    • Contrast text colors with backgrounds.
    • Use bright colors for long-range graphics.
    • Maintain a balance in color unity—too many similar colors can be unappealing while too much diversity can be over-stimulating.

    Text Placement Matters as Well

    Important text must be placed at eye level. The two-foot area above the top of the banner is the best place for text. Also, do not fit too many words in a single line as this affects readability.

    If you’d like us to help with designing graphics for your banner stands and other trade show displays, visit our website now!

  • 5 Factors to Consider when Buying Trade Show Displays

    Trade show marketing can quickly get expensive. For one, renting a booth could set you back by a few hundred dollars. Then when you consider the cost of other essentials like promotions, buying/renting trade show displays, staffing and travel expenses, booth design, etc., you could be spending a few thousand dollars.

    Fortunately, there are a few ways to cut costs without compromising quality.  For example, when buying trade show displays, here are a few criteria to consider for getting the most of your money:

    Quality

    We have all, at some point, chosen something cheap to save a few dollars only to regret it later.  Some businesses, especially those participating in an event for the first time, make this mistake. Although money had to be considered when purchasing trade show items, the cost should not be the only criteria. Cheap banner stands don’t last beyond an event or two or worse, they could break midway during the event. This will cause you to have to spend more money in the long run as you will need to replace ruined displays.

    But just because something is expensive does not mean it is quality! Look for products that offer value for money. The price must match the quality promised so customers know what they are purchasing.

    Versatile

    Choosing versatile products can help you save money when doing multiple trade shows and events. You can always replace the graphics on a banner stand and use them for different occasions. Banner stands can be combined to form a banner wall. Similarly, banners can double up table covers, and counters may double up as customer service kiosks. Look for products that can be used in more than one way to maximize your investment.

    Reputation of the Seller

    Look for retailers who offer a wide range of products and have been selling for some time. They should be knowledgeable enough to guide you to the best product for your situation.

    The reputation of the retailer also matters. Genuine and experienced retailers promptly answer queries and want to help their customers instead of just wanting to make money.

    Functionality

    A trade show booth should attract potential buyers and be functional enough for the staff to work with as well. There must be enough space for people to move around it and showcase the information at the booth. The trade show displays must not take up too much space and become cumbersome and in the way, yet they need to be large enough to serve their purpose.

    Ease of Use

    Look for products that are easy to use. For instance, when buying banner stands, choose products that are easy to install and takedown. Having products that are also easy to transport can make getting to and from the event much less of a hassle and will start your event off positively.

    Consider all of these factors when looking for displays for your next trade show or event.

    If you are looking for help with trade show displays, call 877 389 8645.

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