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  • 5 Ways Businesses Can Help Customers Be Reintroduced to the Shopping Experience

    by Bryan Kilpatrick

    Major U.S. economic hubs—such as California and New York—that have had businesses closed or severely impacted due to the COVID-19 pandemic, have gradually started to reopen. That means retail stores, barber shops, gyms, spas, and other establishments will be attracting the public for the first time in months. Such a long layoff from shopping and errand running—combined with new safety measures that range anywhere from suggestions to mandates—can lead to a confusing and somewhat intimidating environment. 
    Customers should be made to feel at ease, both in terms of safety as well as where to go and what to do as they’re reintroduced to the in-person shopping experience. Here are five easy ways to make it happen:

    Let people know you’re open

    Don’t be shy about telling the world that you’re back in business. There’s a wide array of outdoor flag and banner stands that can be used to attract new customers or show existing ones where to go for curbside pickup and other services. Feather banner stands—also known as flying banners or beach flags—are a sturdy, flexible, and eye-catching product that comes in multiple sizes and can be seen from a distance. Outdoor retractable banner stands that flex in the wind, as well as X-banner-style models that include plastic bases that can be filled with sand or water for stability, are a great option for walk-up businesses.
    Window and wall decals, A-frame signs, and grommeted banners get the job done as well. Regardless of how you choose to do it, remember to shout from the rooftops—or, at least, from the sidewalks—that you’re open and ready to serve the public.

    Communicate changes

    Once customers are inside a retail establishment, they'll need clear instruction on how to comply with new suggestions and regulations. It can be difficult enough for people to resume shopping and running errands in the midst of a pandemic; not knowing where to go or what exactly to do may only intensify that feeling of discomfort. Make the public feel safe, welcome, and at ease by posting clear messages at multiple points during their shopping process. Retractable banner stands, because of their ability to be relocated and have graphics easily switched out, are a perfect way to accomplish this.
    Retractable banner stands are available in many different sizes and price points. Regardless of your budget or how long (and how often) you intend to use the stand, you should be able to find the right fit.

    Remind people to socially distance

    It's going to be vitally important—in the short term, at the very least—for businesses that are reopening to direct traffic. Maintaining social distancing should be key in efforts to keep employees and customers healthy. The strategic placement of floor decals with either custom or pre-made artwork that displays social distancing reminders go a long way toward accomplishing that goal.
    Good floor graphics and floor decals are slip resistant, and UL listed as such, as well as scratch and scuff resistant so that heavy traffic doesn't ruin them. Floor graphics should also hold up to common floor cleaning chemicals and methods. The floor decal adhesives should hold the floor graphics firmly in place, but come off without leaving adhesive residue or damaging the floor when removed. You’ll want to use floor decal materials that meet these requirements and are specifically designed for floor use, whether it’s concrete, carpet, or anything in between.

    Implement sanitizing stations

    Touchless hand sanitizer dispensers should be readily available for use by employees and customers alike. Those dispensers can come in the form of simple wall-mounted units, or they can be placed anywhere by attaching them to a stand. One effective method is to set up a sanitation station. That type of display can be used not only to let shoppers and workers know where to find the sanitizer dispenser when they need it, but also to attract attention in an attempt to remind people to sanitize often.

    Provide masks and other protection

    As the need for face coverings becomes more prevalent, an entire industry of ineffective cloth masks has emerged. Even disposable surgical masks, which technically shouldn't be worn more than once, are much more effective in terms of fending off particles that could contain viruses. For the fashion conscious, wearing a disposable surgical mask underneath a cloth mask would go a long way toward at least ensuring others are protected, which is the sensible and courteous thing to do. These surgical masks are generally inexpensive, even to the point where businesses might find it advantageous to pass them out to customers as they walk in the door in a true effort to protect other shoppers and  workers.
    For people who also want to be protected themselves, KN95 masks are a great option because they filter out at least 95 percent of potential contaminates while still remaining breathable. Or, if you prefer to make your own masks (or have someone else make them), consider using an antimicrobial soft knit fabric that uses a special combination of silver and vesicle technologies to kill microbes such as viruses and bacteria so they can’t live on the surface or multiply. As individual state governors continue to announce face covering mandates, make sure you're prepared with masks that are functional rather than simply fashionable.
    Businesses that require significant face-to-face interaction would benefit from protective shields—or, as they’re commonly referred to, sneeze guards—which are sheets of clear acrylic usually held up by aluminum tubing or a similar type of frame, but can also come in table-top form with feet that hold the acrylic in place. These shields can be made into many different shapes and sizes, including those with cutouts at the bottom to allow for exchange of currency and merchandise. There are also more economical options, such as a banner stand equipped with clear polyester film, that present a portable solution that comes in larger heights than the acrylic versions and can be used in offices and classrooms, as well as at trade shows.
    For more information on these and other products needed to help get your business back on its feet, contact a Power Graphics representative today.
  • Backlit Displays: The Foundation for Successful Trade Shows

    Backlit displays are a popular option used in trade shows and exhibitions. They are easy to install, and you don’t need complicated tools to get them ready for your show. Displays with backlit graphics are perfect for small booth spaces and help ensure maximum ROI.

    Here are a few more benefits of using backlit displays at events.

    Makes Your Booth Stand Out

    Participating in trade shows is expensive. To make the most of your investment and increase foot traffic around your booth, use backlit displays. LED lights used in these displays not only enhance visual impact but make the entire space look distinct and attractive.

    Establishes Clear Communication

    In a crowded venue, it can be difficult to attract buyers with small talk or detailed conversations. With LED backlit graphics, you can help people understand who your business is, what you do, and what makes you different from your competitors.

    Customizable and Eco-Friendly Options

    Modular LED light box displays, backlit portable counters, light towers, and backlit pop up displays are common examples of backlit graphic displays that can be easily customized. Plus, backlit graphics manufactured using the dye-sublimated printing technique are environmentally friendly because they use green, water-based dyes. Also, LED options are more energy-efficient than other types of lighting.

    Lightweight and Versatile

    Backlit fabric displays are portable and light. They can be used for all types of trade shows and exhibitions. You can even use them in shopping malls, airports, office lobbies, retail outlets, and along highways.

    Backlit displays are the best bet when you need an effective solution for promoting your booth to ensure you attract the most leads. They assure you to stand out while clearly communicating who you are. Contact us if you need to order promotional displays for your upcoming exhibition.

  • Must-Haves for Successful Trade Show Participation

    Trade shows are an essential opportunity for exhibitors to show their products and services to potential buyers while employees get to interact with customers and understand their requirements and expectations. These are traditional platforms for businesses to create lasting impressions on customers and competitors. Here are essentials that businesses should take with them at an upcoming trade show.


    Ensure that you are carrying signage like retractable banner stands, floor graphics, and other promotional equipment that can be easily packed in banner stand cases during transportation. There are several types of signage that can be seen from all angles and can be used to highlight the location of your booth attractively. Proper signage can help to draw attendee attention and make a positive first impression.

    Informative Content

    Don’t forget to pack handouts or pamphlets that give details about your products and services. A combination of handouts that appeal to various target audiences is ideal. Consider infographics, a summary of offerings in the form of a datasheet, and leaflets with information about the company’s background and growth story.

    Alluring Media Presentations

    Attractive signs with colorful graphics and interesting audio-video details can help in engaging the attendees passing by your stall. This can be done by using presentation mediums like floor graphics, backlit displays, and other visual aids. Combine those with videos, slideshow presentations, and other interactive media, and you can encourage potential customers to spend a longer time at your booth.

    Backdrops and Counter Displays

    Equipment like graphic towers, banner stands, and vinyl banners are great for making the rear display area impressive. The right kind of display technique also goes a long way in making the booth interesting and presentable. Plan your counter details for stacking giveaways and freebies, business card stands, writing materials, and counter display items carefully. Coming across as organized and polished can help make the right image for your brand.

    Box of Essentials

    If you have been to a trade show before, then you know how important it is to carry packaging tape, scissors, cleaning supplies, pens, a small vacuum cleaner, and hand sanitizers. Besides these essentials, do not forget to carry electronic accessories like rechargeable batteries, a power strip, an extension cord, mobile chargers, and power banks.

    Freebies and Giveaways

    Small keepsakes like pens, mousepads, keychains, paperweights, and other inexpensive trinkets are always popular with visitors and can be used for branding. Instead of keeping them on the counter area and running the risk of emptying it all out on the first day, hand items out to people that spend time at your stall and enquire about your business.

  • COVID-19 Crisis: Effective Tips for Running Your Business

    The 2020 COVID-19 pandemic has brought the world to a standstill. While most of the populace is working from home or resorting to online tools, some services cannot be solely online. For example, essentials like health services, pharmacies, groceries, and others must continue to serve their communities during this COVID-19 pandemic. If you own any of the above categories of businesses, you will need to use certain practices to ensure the safety of your employees and customers. In such cases, several COVID-19 safety products come in handy to help smoothly run your business. Here are a few ways to set up a safer business during this time.

    Floor Decals

    Floor graphics in the form of floor decals and floor stickers are an effective way to help customers practice social distancing in your store. You can customize floor decals and place them at the entrance or check out areas to remind customers to maintain a distance of at least six feet from each other. Even hospitals can use floor decals to demarcate restricted, quarantine areas or to direct patients to testing areas. Another use of floor stickers can be to direct employees toward the hand wash area.

    Outdoor Signs

     Outdoor signs can be used for directing people to testing locations or guiding customers toward curbside pickup spots for restaurants and other businesses. You can also install outdoor banner stands to spread awareness. They can have reminders like washing hands regularly, practicing self-isolation, and following contact-less communication.

    Tent Set-Ups

     If your organization works in healthcare, you can set up tents as outdoor testing stations. Outdoor banner stands, feather banners, and A-frames can be used to direct people to testing stations as well.

    Cashier Shields

    Cashier shields, at pharmacies and registers, act as a barrier between the customers and cashiers. The shields protect both visitors and employees by preventing the potential transmission of viruses through droplets from coughs and sneezes. Some companies are using these on employee workstations and desks to help provide protection for employees and coworkers from each other or from customers in businesses where employees meet with customers at their desks.

    Window Graphics and Wall Murals

    Window graphics help you to update customers about the latest policies and changed working hours. They can also be used as temporary signs to let people know of closures and reopening dates. If you are working from home, you can use wall murals, banner stands, or fabric banners to create a professional backdrop for video conferencing.

    Additional Safety Products

     For the safety of your employees, you should invest in hand sanitizer stands. Install one in every working area so that people have easy access to hand sanitizer. Also, ensure that everyone wears face masks and gloves. We have a supply of surgical style face masks and KN95 face masks that are available to the public. These masks are manufactured in China and do not carry the NIOSH certification for medical use in the US, so while they offer the same level of protection, they can’t be used by medical facilities and are available to the public for personal or employee safety.

    No matter how your company is operating, you can use COVID-19 supplies like outdoor banners, customized graphics, and roadside signage to keep your customers and employees informed. Make sure that anyone inside the premises navigates your space safely without compromising the health of others during COVID-19 Quarantine. With proper planning, you can help to mitigate this crisis and emerge stronger when it finally abates.

  • Why Are Outdoor Banners Stands Important for Brand Promotion?

    Outdoor posters and banners are very effective in raising awareness about new products and services and are frequently used for launches and brand building. They help create demand among the general public in the areas where they are displayed. Here are the multiple benefits of using outdoor signs by both new companies and established brands that help advertisers carry out successful marketing campaigns.

    Continuous Marketing Messages: Outdoor banners are an effective and influential marketing technique as they show the same message daily to viewers and drive the message into their minds. When those same people go out to make a purchase or hire a service, they are more likely to want what they viewed on the way to the store. These banners can be used to advertise both new product launches or to highlight new uses for existing products.

    Brand Building Through Brevity: Banners placed in high traffic areas and strategic locations are useful for sharing short and impactful messages about products. These can be used for brand building, creating awareness, and even sharing product features in the form of short teasers that stimulate curiosity among the public. Succinct messages improve brand identity when written in attractive colors and appealing text designs.

    Reach Potential Customers: Outdoor advertising like outdoor banner stands can help to reach potential customers in competitive marketplaces like shopping malls that have dozens of brands vying for attention. Well-designed banners that target particular shoppers can be placed outside the store or the shopping mall to attract potential buyers.

    Cost-Effective: Outdoor banners are a budget-friendly advertising medium when compared with online and offline mediums like social media, television, print, and radio. These are the first choice for small and medium businesses working with small marketing budgets. Outdoor banners can also be used on moving vehicles like public transport and on static surfaces like lamp posts and roadside banners in central business districts.

    Day/Night Audience: Weatherproof outdoor banners can work 24/7 to convey a brand message. When designed with attractive colors and modern materials like vinyl outdoor, banners can help you gain new customers and retain existing customers.

  • 3 Must-Haves for a Real Estate Agent

    The realty business is extremely competitive. To survive, real estate agents must be focused, determined, and know how to leverage business opportunities. If you are planning on becoming a successful agent, here are a few other things to include in your arsenal:


    Positive Attitude

    A bad attitude can be very damaging in the real estate business. Realtors who’re constantly surrounded by self-doubt do not have the motivation to pursue or convince clients. Even if you do not feel positive, acting positive can cause a shift in attitude and help you achieve results. Start your day with positive affirmations and train your mind to find a silver lining in every situation.


    Good Relationships

    Real estate agents place a lot of value in maintaining good relationships. They build contacts and generate leads by creating a sphere of influence. This includes focusing on family, friends, colleagues, classmates, business associates, service providers, etc. Keeping track of these connections is also important. You can keep track of these contacts by maintaining a spreadsheet program, or if your sphere of influence is large, consider investing in CRM software. These programs allow you to maintain and automate client bases, sales, etc. You could also consider investing in lead generation software.


    Quality Marketing Props

    Banner stands, real estate sign posts, outdoor banner stands, and other display items are great when promoting a client’s home or property. In the age of social media marketing, these may seem old school, but they’re extremely effective and provide a straightforward message. You can place them in a targeted geographical area to connect with the exact people you’d like to reach out to. Placing them in high traffic areas can also help to publicize your business.

    If you’re looking for quality real estate sign posts or other displays, visit us!

  • How to Use Floor Graphics to Improve Your Marketing Efforts

    With the continuous stream of marketing content on social media and the internet, it’s easy for your brand’s message to get lost. Because of the bombardment of social media, advertising, and entertainment, it’s no wonder our attention span has decreased rapidly over the past decade. While in 2000, the average attention span was around 12 seconds, in 2015, it decreased to 8.25 seconds. That’s less than the attention span of a goldfish!

    If you want to reach out to today’s audience, there’s no better way to do so than floor graphics. Think about it. Most of us watch our steps or check our phones and look at the floor while walking! If you haven’t optimized this space, it’s time to do so now with custom floor graphics.

    Although floor graphics have been used traditionally for wayfinding, it is not their only use. They’re perfect for branding! For example, you can put floor graphics at the entrance of a store in a shopping mall to alert customers or make them aware of the presence of certain brands in your store. You can also use them to show off the highlights of your products or services. For example, if your products are made in America, display this as a message on the floor. If you’re against animal cruelty, put up visually powerful floor decals to showcase this.

    If you’ve introduced a recent product or are stocking up on the latest gadget, use the floor space to spread the word. This also works perfectly when you are having a special sale. The most versatile floor graphics are ones that are made using materials that can be easily removed and reused. Research backs up these methods as well. A recent study by a German consumer research agency found that stores with floor ads sold 17% more than stores that did not.

    You can also use floor graphics at trade shows or exhibitions. Floor graphics can be creatively designed to initiate a conversation. Use humor to power up your marketing efforts with funny floor graphics and get passersby to notice you.

    If you’re looking for quality floor graphics or need help choosing the right products for your business, visit us!

  • Real Estate Sign Posts: The Key to Leaving a Good Impression

    Selling a house in today’s competitive real estate market can be a challenge. You have to look for innovative ideas to reach out to potential buyers. Social media promotions and open houses are worth the time and effort, but some marketing ideas will never go out of fashion. Real estate sign posts, for example, are a cost-effective way to reach out to a wide audience.

    You can place them strategically on approaching roads and areas close to the property. Real estate sign posts convey the message succinctly. If the house is close by, interested buyers could be drawn for a quick visit, giving you the chance to explain the benefits of buying the house.

    But not all real estate sign posts are made alike. A sloppy, poorly designed, DIY sign post can create a negative impression about the property and the agent who’s selling it. The quality of materials used in a real estate sign post also matters. For example, some agents trying to cut corners end up buying cheap posts made using cheap wood commonly found in hardware stores. Signposts made using these woods eventually warp and twist. Also, it’s not just the material that needs care and attention. Since the posts are in yards temporarily, they must be easy to set up and remove, and you shouldn’t be wasting time and money setting the post with concrete.  This is why we recommend our real estate sign posts.  

    At Power Graphics, we have real estate sign posts that are inexpensive, durable, and easy to install and take down. They come with an assembly kit that includes pictures of all of the components necessary to hang your sign. The unique design prevents the post from sagging, and a patent-pending locking system ensures that the arm stays locked in and hidden. The post can be taken down in minutes and move on to the next property.

    For more information about the available dimensions and custom designs, visit us.

  • Three Uses for Retractable Banner Stands

    Retractable banner stands are called so because of the retractable mechanism that winds the banner around a roller in the base. The graphic stays secure inside the stand when not in use, while an internal spring system creates tension and ensures that the banner can be pulled easily and stays upright when on display. Besides trade shows, they are popularly used for retail displays, at shopping malls, and at theatres. Here are some other uses for retractable banner stands:

    A Backdrop for a Selfie Booth

    Selfie booths are a huge attraction at trade shows, exhibitions, and other events. Rather than spend money on a selfie booth, use a retractable banner as a backdrop to create your own. You could include your logo or brand name and pair the background with some cool props for even more fun. If you’re running a special promotion, you could even theme your background and props around it. To grab social media attention, ask visitors to use a specific hashtag to qualify for a prize competition.

    Marketing at Conferences and Exhibitions

    Use retractable banner stands as a marketing prop to display information about your company, its products and services, and logos and slogans. You can either put it up in front of the booth, inside the booth, or in and around the exhibition to encourage visitors to visit your booth. You can also use it to divide space in a booth, using part of the space for storage while simultaneously advertising your product.

    If you’re hosting a conference, retractable banner stands can be used to promote key speakers, display the itinerary, and offer direction to guide attendees towards the right areas.

    Information and Reaching Out

    If you’re a small business dependent on support from the local community, retractable banner stands can be used to reach out. Include QR codes, discounts, and other information to connect to those who matter most. They can be great for local fairs and farmer’s markets as well. Plus, they can also be used for election campaigns to encourage voters to choose a particular candidate.

    If you are looking for retractable banner stands and trade show displays, visit us!

  • Tips to Remember When Designing Outdoor Signs

    Outdoor signs not only help drive customers inside a store but also spread the word about your business and promote branding. But if you want to make the most of your investment, they must be readable and easy to understand. Here are some tips to keep in mind if you’re planning on investing in outdoor signs:

    Make Signs Easy to Read

    Colors and fonts play an important role in signage design. Colors have a specific meaning and evoke a wide range of emotions. For example, red evokes passion and romance, and blue signifies confidence and peace. Colors also impact visibility. A contrast between the foreground and background ensures better readability. When choosing colors, an easy way to test contrasts is to print the sign on a letter-size paper and check it from an appropriate distance away. Readers should not have to waste time trying to understand your sign, and it shouldn’t clash or look gaudy. Font can also play a part in readability. Choose fonts that are easy to read and suit your branding.

    Avoid Crowding the Sign

    Concepts and ideas are often lost when there’s too much clutter. When it comes to outdoor signs, less is always more. A minimalist design does not overwhelm the observer, yet it is informative enough to help people understand the message. Don’t be tempted to go on an information overdrive. Ideally, an outdoor sign should not include more than seven words and should have around 30 to 40% of blank space for optimum readability. Blank space not only attracts attention but also has a calming effect.

    Pay Attention to the Content

    Outdoor signs are effective when you make it easy for readers to decide what’s in it for them. The benefits of your products, services, promotions, or deals must be obvious and appealing. Help potential customers visualize themselves using the product by adding personal pronouns like you, your, etc. Some marketing messages work by creating a sense of urgency. For example, phrases like yearend sale, buy one get one free, valid until stocks last, etc. can invite people to shop now instead of later.

    Visit us if you are looking for outdoor banner stands and other trade show displays!

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