General

A vehicle can be a useful advertising tool for a small business. You’re already driving for work, so putting your business name and contact information on the vehicle gives people a chance to notice you along the way. A plumber’s van parked outside a customer’s house can be seen by neighbors and passers-by. The same goes for a landscaping crew...

A banner measuring 33 to 48 inches is good for a typical trade show booth. Nonetheless, the exact dimensions are dependent on booth size and viewing distance. The real challenge in choosing a banner isn’t whether it should be 36 or 48 inches wide, but whether it uses the space efficiently or overpowers the booth. A small company taking a...

Having a bigger display doesn’t automatically mean you’ll get noticed. Sometimes, simply making the display look different and unique is all it takes. This is where backlit displays come in. When light shines behind your graphic, it stands out more from everything around it. Light Changes What People Notice Think about a shop window at night: a bright sign stands...

Most businesses don’t realize how much ad space they have. Look at your walls, windows, and floor—all of them can be used for advertising. Yet these spaces are often completely ignored. This doesn’t mean you should cover every inch of these surfaces with your logo. After all, nobody wants to walk into a shop and feel like they've stepped inside...

Walls used to be an insignificant part of the background. Even after receiving a fresh coat of paint and a vibrant logo, they still wouldn’t attract much attention. But the walls in cafes, restaurants, and retail stores are quietly changing. Now, it’s not unusual to see phones come out almost immediately when customers walk in. If there’s a unique, eye-catching...

When considering wall graphics, one of the first questions that comes up is, “What happens when we want to take it down?” That question comes up whether it’s a reception area, an office hallway, or a meeting room. Businesses like the idea of transforming a blank wall, but they also know that things change: offices move, brands get updated, and...

It’s common to think that bigger is better. When a company orders a wall graphic, banner, or display for an event, the first instinct is usually to make it bigger. Surely a larger print will attract more attention. But there’s more to design than just size. Bigger Doesn’t Always Mean Easier to Notice We’ve all seen it. A huge graphic...

Walk down any busy street, and you’ll notice something interesting. Some places can pull people in without even trying. Other places barely even get a glance. It’s not about ads, nor is it about special offers being pushed outside; it’s not even about budget. More often than not, it comes down to visibility and how inviting a place feels to...

Walk into ten different offices. By the fourth or fifth one, you’ll notice they’re not all that different. What do you see? White walls Grey carpet A reception desk A few certificates hanging near the entrance There's absolutely nothing wrong with keeping things simple. The problem is that simple often ends up looking exactly like every other office. When visitors...

I was waiting at a traffic light a few weeks ago when a plumbing van pulled up beside me. Nothing unusual about that. But for some reason, I kept looking at it. Not because it was a fancy vehicle. It wasn't. I was captivated because everything I needed to know was right there: Company name Phone number What they do...