Power Graphics Digital Imaging

Great Big Printing

  • Five common mistakes to avoid at your next trade show

    by Bryan Kilpatrick

    Trade shows are a vital part of marketing your product and/or services. The show’s attendees are usually present for reasons very specific to your industry, so the opportunity to engage those people about your business should not be taken lightly. That, of course, means making sure your booth or space is set up to catch eyes and draw people in. But too often, simple components of that booth setup aren’t executed properly, resulting in a lack of traffic to—or, even worse, a lack of interest in—the space and brand attempting to be shown off.

    Here are a few of those things to avoid as you prepare for your next show or event:

    Too much info crammed into a display

    The key to a successful trade show is positive interaction, which is something that can be discouraged when a display features too much information. The intent is usually always good; businesses want to be transparent with potential clients and customers, so they want to convey as much information as possible. That’s great, but there is such a thing as information overload, especially in a busy and, at times, hectic environment such as a trade show. Plus, if you give away all the information on your display, what’s left for an interested party to ask?

    Engagement is key. Plan your display to feature just enough eye-catching information to encourage attendees to ask questions and initiate conversation.

    Improper graphic setup

    One of the most common examples of improper setup involve pop-up displays, on which the panels are often misplaced or not properly aligned, causing the graphic to give off a confusing and unprofessional look. Fabric displays don’t have the same problem because the graphics are seamless, but far too often the pillowcase graphics aren’t zipped at the bottom. That small extra step of closing the zipper can be the difference between a graphic that sags and/or puckers and one that lays flat and displays clearly and cleanly.

    The poor setup problem has also been known to manifest itself in the form of crooked retractable banner stands. That usually happens because the support pole isn’t set up straight or, in the case of a wider stand containing more than one pole, the supports aren’t extended to the same height.

    Spending an extra few minutes making sure displays and graphics are properly set up can add an extra layer of professionalism that surprisingly goes missing in more trade show booths than you might think.

    Lighted displays not turned on

    Too many times, businesses go through the trouble of purchasing and setting up backlit trade show displays only to end up not even turning on the lights. This creates a multi-layered problem. Failing to take advantage of a light-up display—an item that was made specifically to catch eyes—is a huge missed opportunity. Additionally, graphics that are designed to be backlit are usually printed darker than those that aren’t, so failing to put any light behind the graphic usually results in a dull, dark look that won’t do you any favors in your effort to get your brand to stand out.

    Set up those lights properly, and don’t forget to turn them on! The difference in quality will amaze you.

    Pertinent info blocked by fixtures

    It’s good to have more than one type of display item in an event space. Trade Show Kits, for example, can include a display wall, table top stand, podium, and more. But with all of those products comes the chance of blocking pertinent information or images such as logos that are important for trade show attendees to take away from your booth. Think about placing logos, word marks, and other impactful images and information higher on a display so that they’re not covered by podiums, tables, or other fixtures.

    Trade show booths can also be rather small, so there is a balance to be found when it comes to deciding which items to add to the space. For instance, having a separate display wall, banner stand, monitor stand, and table within your space can unintentionally create a tight, uninviting area. Consider hybrid products such as fabric displays that include optional items like monitor mounts, shelving, and show cases to conserve space while still giving your brand the attention it deserves.

    Indoor products used outdoors

    Have you ever walked through an outdoor show and witnessed banner stands either tipping over or being held in place by sand bags or boulders? That happens when display products designed for indoor use are brought into the elements. There are many types of banner stands and other display products specifically made for outdoor use. They tend to be a little bit more expensive than indoor products, but that’s because they possess features such as spring-loaded poles, weighted feet or bases, ground stakes, and more. Many of those products are rated for consistent winds up to 20 mph, whereas the first 5 mph gust can easily blow over an indoor banner stand.

    For more information on how to make your trade show booth or other event space stand out while avoiding these types of common mistakes, contact a Power Graphics representative today.

  • Premium and economy outdoor displays for large graphics now available

    by Bryan Kilpatrick

    Taking your photo backdrop, info wall, or other oversized message outside in a safe and stable manner is now possible with the addition of a pair of large outdoor graphic displays to our vast selection of products.

    Blustery conditions are no problem for the Expand GrandFabric Outdoor stand, which can be equipped with water tanks that allow the stand to be used in winds up to 20 mph, or with water tanks and ground anchors that can withstand 45 mph winds and prevent the display from tipping or sliding. Available in 8' or 10' widths, the display is also versatile; it can be converted from and to an indoor stand simply by removing the outdoor legs and supports and installing a set of indoor feet. The rest of the frame, which is composed of professional-grade aluminum sections that are bungeed and click together, can remain intact for both environments.

    Expand Grand Fabric Outdoor

    What really puts the finishing touches on this tremendous display is the dye-sublimated, zippered pillowcase graphic. Printed and hand-sewn in the United States, the pillowcase graphic stretches tightly over the frame to produce a wrinkle-free look complete with rich, vibrant images. The material is durable and can be washed, which is likely to be a necessity with any graphic used outdoors.

    The Outdoor Banner Wall is an economy option for a large outdoor display. It’s suitable for less windy conditions, being perfectly capable of holding up 20 mph winds thanks to two water-base feet that each weigh 50 pounds when filled.

    This display uses a similar type of dye-sublimated fabric graphic but with a different method of finishing. Pole pockets sewn on the top and bottom of the graphic accommodate aluminum dowels that attach to the frame with springs and create a “flexing" effect to remain stable in the wind. At 8 feet wide and 92 inches tall, the result is a fabulously large image that can be made double sided with an optional second graphic and features similar durability and washability as the graphic for the premium display.

    For more information on these and other outdoor and/or fabric displays, contact a Power Graphics customer service representative today.

  • Considering buying a Pop-Up Trade Show Display? Try Fabric

    by Bryan Kilpatrick

    Pop-up displays can make the most out of what is usually limited trade show booth space. With the most popular versions measuring 8-10 feet wide, there’s plenty of room to show event attendees what your brand is all about—particularly when factoring in the high image quality that the material used for the graphics allows.

    There are, however, a couple of drawbacks to these types of traditional trade show displays that either don’t exist or aren’t nearly as prevalent in their fabric versions. Here are a few differences:

    Consistency in presentation

    Traditional pop-up trade show displays are usually made up of several different panels that, if done right, combine to form one seamless image. But several factors—hardware failure, issues with the attachments to the graphics, incorrect assembly, et cetera—can affect just how seamless the graphic appears. Because most fabric is lightweight, a full graphic without any seams is easily achievable because it can be folded up and packaged without permanent creasing. That isn’t a possibility with traditional trade show material.

    Ease of setup

    A trade show display with multiple panels takes a lot more time to set up than one seamless graphic. Additionally, getting the panels to line up properly can be a chore, since it’s dependent on how accurately the supplementary pieces—such as magnets and hangers—are installed. A one-piece fabric graphic has to be finished effectively, as well, but it’s generally only a matter of a zipper on the bottom or a strip of velcro on each edge. In the case of pop-up displays, the frame can collapse and expand with the graphic (which, unless it’s a replacement graphic, is applied to the frame before it even reaches the customer) remaining in place, making for even easier setup and tear down. Plus, because fabric graphics tend to weigh less, what is often a multiple person job with traditional pop-up displays can—depending on size—be done solo.

    Material durability and washability

    As high in quality as our satin polyester trade show material is, it is prone to getting dirty—as is just about any material used for a display that is exposed to hundreds of people at dozens of events. That’s where fabric is handy. Our fabric graphics are, since the ink becomes part of the fabric during a printing process called dye sublimation, scratch resistant and machine washable. That means no more ordering replacement graphics because of dirt or damage to the ink, which can save hordes of money in the long run.

    Shipping cost and efficiency

    The aforementioned lightweight and flexible nature of fabric graphics definitely comes into play when transporting a trade show display. Fabric takes up such little space that additional items can be added to the carrying case, reducing shipping costs and opportunities for damage. Plus, there is an eco-friendly component here; a lighter, more compact material such as fabric is much easier to haul from show to show than traditional trade show material, limiting the carbon footprint that’s an unfortunate side effect of shipping.

  • EcoGreen Knit Fabric spares no quality while being the ultimate eco-friendly material

    by Bryan Kilpatrick

    Offering customers quality products while simultaneously trying to take an eco-friendly approach can be an unforgiving venture within our industry. For instance, many banners—as well as window, floor, and wall graphics—lose quality when PVC, which improves durability and flexibility but isn’t recyclable, is removed from the equation. In general, while there are green materials widely available, many of them aren’t up to snuff when it comes to durability, image quality, and overall effectiveness. 

    However, our newest fabric product is doing its part to change the narrative.

    EcoGreen Knit Fabric possesses a durability that makes it great for most types of fabric displays, including SEG, pop-ups, banner systems, and pillowcase-style graphics. Additionally, the material shows off excellent print quality, color depth, and wrinkle resistance—in fact, those characteristics are as good, or even better, with EcoGreen than with any other dye-sub fabric we offer.

    As if those features aren’t enough, EcoGreen’s best qualities are in its name; this 6.4-ounce knit polyester fabric is made entirely from recycled plastic bottles, and is 100 percent recyclable itself. That coupled with the fact that the material is REACH compliant and OEKO-TEX Standard 100 certified—both of which set out to help protect our health and the environment from the risks of chemicals—makes EcoGreen Knit Fabric an obvious choice for environmentally conscious companies who have a little extra room in their marketing budget to go with the ultimate eco-friendly but quality product.

    Contact a customer service representative at Power Graphics today for more information on how you can use EcoGreen to meet your marketing display needs.

  • Understanding the true impact of the tariff increases

    by Bryan Kilpatrick

    Tariffs are an unfortunate part of business for companies who import products from outside of the United States. In an attempt to drive companies to buy within the confines of the U.S., the government within the past year has imposed two sets of tariffs—first 10 percent and then, most recently, 25 percent—on certain goods manufactured in and shipped from China. These increases seemingly leave a lot of room for interpretation and many companies use that ambiguity to, quite frankly, take advantage of their customers. 

    Unfortunately, we’re seeing that last part manifest itself within our own industry in a few different ways. One is that some companies are taking the 25 percent tariff and adding it to their retail price. For example, if a company was charging $100 for a banner stand prior to the tariff increase, they’ll now be charging $125. The issue with that is the company is only paying, say, $30 for that stand to be manufactured and shipped to the U.S., which means the tariff on it should only be $7.50 (25 percent of $30). So, they’ll be profiting $17.50 per stand at the expense of their customers behind the guise of a 25 percent tariff that is certainly very real but, in this case, unnecessarily applied to the retail price, which should now be only $107.50 if they were capturing the tariff correctly.

    Another thing we’ve seen is companies applying the tariff increase in an all-encompassing manner that includes products not even manufactured in China. One company has blanketed 25 percent increases on all of its products, even ones that come from Korea, and those aren’t affected by the tariffs. Another insists that its graphics, which are printed domestically, are affected by the tariff and thus have become more expensive.

    At Power Graphics, we don’t believe in passing unnecessary costs on to our customers. When the 10 percent tariff was announced, we absorbed the added costs on our line of products. While that isn’t feasible with the 25 percent tariff, we’ve ensured that our prices will only be adjusted to reflect the additional costs we’ll incur. Plus, we’ve added a built-in feature to the back end of our website that will automatically adjust prices back down if/when the tariff increase is recalled.

    However, since we offer products from a wide range of manufacturers, the actual amount added to the wholesale and retail prices of those items due to the tariff increase may appear to be inconsistent. This is because each manufacturer is passing on anywhere from a portion of the increase to an amount that, as explained above, goes beyond the actual tariff cost. As a result, you may see a $100 product with $10 in added tariff costs from one manufacturer and a similarly priced product with $20 tacked on from another. Just know that this isn’t a mistake, and that it’s actually an example of the kind of practices explained above.

    The tariffs and all of the effects associated with them are complicated and difficult enough as it is, so the last thing a business should do is compound the situation by asking for even more money from their customers. We hope this brief article gives you enough information to know what to watch for when shopping for display products and graphics in a post-tariff economy and make the most financially sound decision possible.

  • What to Watch For When Distinguishing Trade Show Display Fabric Quality

    by Bryan Kilpatrick

    Fabric trade show displays have become all the rage because of the relative ease of setting up the display hardware and, perhaps more importantly, the beneficial characteristics of the graphic itself. Fabric, as opposed to vinyl and other banner materials, is usually a strong combination of wrinkle resistant, lightweight, and washable. Additionally, the material allows for a large graphic to be contained within a single piece, eliminating the need for multiple panels and creating a seamless display.

    However, seeing the term “fabric” associated with a trade show display graphic shouldn’t always automatically trigger one to assume “quality.” Many trade show display manufacturers and print shops cut corners in key areas in order to lower costs. Sure, that kind of approach can make trade show fabric displays fit into almost any budget, but it can also cancel out any sort of benefit that choosing fabric would provide in the first place.

    Several factors can affect the quality of an entire fabric trade show display, such as the caliber of materials used to manufacture the hardware. But, since we’re focusing on the fabric graphic itself, here are a couple of things to look for when attempting to differentiate the quality of the graphic:

    Ink application

    Dye-sublimation printing—a process during which the ink becomes part of the fabric—offers the best combination of durability (since the ink can’t be scratched) and color quality, since PMS color matching tends to be easier with that method of production. But there’s more to it than that; the level of effort implemented by a manufacturer or print shop—even before the printing process ever starts—can play a huge part in the overall constitution of the graphic. Color profiling each of the different types of fabric, for instance, ensures proper color accuracy and ink density during printing. And testing fabrics from different manufacturers, even if the materials are marketed as being the same, can yield results that make all of the difference.

    In short, putting in the proper leg work ahead of time can take an ordinary dye-sublimated print and make it absolutely vibrant.

    Finishing

    How are the pole pockets, velcro, or SEG edging on your graphic sewn? Are the edges fraying? How many rows of stitching produce the best look and provide the most stability on the seams? These are all things that you should have in mind when choosing where to buy your fabric display graphic. Some companies, instead of sewing integral parts of the graphic, use adhesive SEG which can compromise the stability of the fabric. Not all manufacturers and print shops use top-of-the-line cutting processes—such as a laser—that ensure sealed edges. And many times, high-volume production facilities use sewing apparatuses that aren’t exactly thorough in terms of both strength and accuracy. This is often the case when ordering from overseas sources, as opposed to a more controlled domestic approach that includes on-site hand sewing and a greater ability to customize.

    Paying attention to how fabric display graphics are finished is paramount because, with fabric display hardware (especially higher-end types and models), even a fraction of a inch—or something seemingly as minor as the quality of a zipper—can make a world of difference.

    Have more questions about fabric display graphics? Contact a Power Graphics representative for additional information on how to choose the right fit for your timeline and budget.

  • Catching Up On What's New From The Past Year

    In the past year, there were lots of changes occurring in the industry and many new products were introduced, and we did a terrible job of keeping our customers up-to-date on all of it, so this blog is an attempt to get caught up.

    The Latest Equipment

    As always, we continued to update our printing and finishing equipment to stay on the cutting edge of the industry and to be able to provide the best quality, timeliness and value to our customers. In the past year we added new printing equipment for fine art printing to make sure we're always offering the best quality and longevity, as well as expanding our fabric printing and finishing capabilities to meet the demands of that market. We are now able to laser cut our fabric prints so the edges are sealed and won't fray while being trimmed quickly and accurately. We also added an additional fabric printer to increase the amount of printing we can complete each day, as well as new high end sewing equipment that makes it easier for us to achieve the quality we demand in less time. All of this helps speed up the printing and finishing processes so we can continue to improve the turnaround time on these displays without sacrificing quality. Everyone wants great quality, and we want to be able to offer that to as many customers as possible, even those with a tight deadline.

    Display Trends

    There was a noticeable movement on the part of some of the larger display manufacturers to make their products cheaper. Knowing what kind of markup these companies take on their products, there is definitely room for them to reduce their prices, but instead they are cutting costs by cutting corners to make the products themselves lower quality. We've always believed that there should be products at all quality levels on the market so customers can choose the products that fit their needs and budget. However, what's been happening in many cases is that the quality of existing products has been sacrificed in order to make the cost lower, and that seems like a huge mistake. I think we've all experienced this type of quality erosion, whether it's a consumer product, a restaurant or even a candy bar, where over time the quality declines, the portions get smaller for the same price, or some other change happens to take a product we liked and make it worse. Usually this is being done to squeeze out more profits for the company or to offset a potential cost increase to the end user. For whatever reason, it seems a mistake but we can only control the quality and pricing of our own products, and not those of the other manufacturers we sell. The best we can do it keep our customers up date on the changes so they can make informed decisions when they choose a product.

    With our own products, if we think we need a lower priced option to offer our customers, we'll introduce a new lower priced product instead of trashing a better product to make it cheap. That's the reason we originally introduced our Budget Roll Up banner stands many years ago, so we'd have a less expensive product for customers who needed that. We didn't make our better stand lower quality to compete with cheaper stands on price, and we didn't try pass off cheap stands as something better. It's sad to see some of the products that have been on the market for years decline in quality to save a few dollars when there are already plenty of lower priced products to fill that need. You can be sure our display products, like the QuickSilver and Expo Pro won't suffer the same fate and if anything we are always working to improve their quality, not reduce it.

    Another unfortunate trend has been for some of these same companies to eliminate some of their best products from the market. We've seen sizes and models of stands and displays discontinued and we're told it's because they don't sell as well as the cheap products. This has always seemed like a ridiculous argument to make, since cheaper products are always going to outsell expensive products. Hyundai sells almost twice as many cars in the US as Mercedes Benz, yet both companies are very successful. We think there is a need for high quality products on the market, and for sizes other than the ones that sell in the greatest quantities so we'll continue to fight that type of thinking and offer the best selection of sizes and prices we can.

    One notable exception to these trends has been Expolinc. Their excellent Roll Up Classic and Roll Up Professional banner stands are still going strong and they've made no attempt to reduce the high quality construction of these professional level products, or to eliminate any of the range of sizes they offer. While we haven't had them available on our website before, they also make what is considered to be the highest quality pop up display that is the easiest to set up, but we're in the process of correcting that so these displays can be purchased on our website. Their Fabric System display is also one of the easiest to set up and they are about to introduce a new SEG fabric display that, you guessed it, will be the easiest one to set up on the market. We love their constant innovation, attention to detail and how they keep the end user in mind when they create these products, so we're excited to continue to be a partner and to offer their products.

    New Printing Materials

    We probably removed more printing materials than we added over the past year. There were a lot of products that were discontinued by their manufacturers that caused us to scramble, because for some reason none of these companies give any kind of advanced notice when they do this. In most cases we were able to find replacement products, but that's not always the case so we've had to remove some of them from our site when we couldn't find a suitable alternative.

    For fine art printing we added a new metallic canvas. Metallic prints offer a unique look that seems especially well suited to black and white images, but also adds a different dimension to color images. This is mostly used for photography, but could add a different element to fine art prints as well.

    Many of the new materials we added were fabrics. It seems most of the movement in the fabric market is to cheaper and cheaper materials, which is no surprise since that's what happens in every segment. There is so much fabric printing being done in China at a ridiculously low cost that it's making people scramble to match those prices by lowering the quality of both the printing and the materials. In a lot of cases the Chinese have opened warehouses in the US to store the displays and when they get an order it's printed in China and shipped overnight to the US, so it looks like it's produced here. We've never tried to compete with Chinese printing on price and continue to use quality fabrics and strive for the very best quality possible while offering them at a fair price. It's hard to explain to customers who are price shopping why some of our prints are more expensive than what would appear to be the same thing from a different company, because until you can see them together whatever we say just sounds like a sales pitch. But, we've had some of these prints from other companies, and it's what we used to offer before we did the printing ourselves, and it's what caused us to bring dye sub fabric printing in-house in the first place. The constantly falling quality and inconsistent color is not what we wanted to offer our customers, so now we do almost everything in-house. The extra equipment we've added, that was discussed above, was so we could try to speed up our production time and to keep from falling behind or missing deadlines if a printer went down, and to be able to handle large or rush orders without causing delays for other customers.

    So while we've resisted the efforts to get us to switch to cheaper fabrics, we constantly evaluate new options, because if something less expensive does come along that's just as good, we'll always take advantage of the opportunity to offer lower prices to our customers. It's not surprising that cheaper options are rarely as good or better, but it does happen so we keep looking and testing just in case.

    Some of that testing caused to find a new black backed fabric that's completely opaque for situations where that's important. We also use it as a reflector on the back side of backlit displays so it keeps the front of the display lit without light escaping the back. It's not required, but it makes our backlit displays a little bit better, and that's the kind of thing we're always looking to do.

    New Displays

    As always, we introduced many new display products over the past year. We added a 72" wide QuickSilver Pro retractable banner stand to the already wide range of sizes we offer for that model. There were very options at that size and customers were requesting more options, so we felt it was worth having the QuickSilver made in that size to fill a potential need.

    Fabric displays continue to grow in popularity and we introduced new options in almost every category. With the popular fabric pop up display, we now have two lines available to give our customers a choice of quality, the original Hopup display and the new Premium Fabric Popup line. We added more sizes to our tube frame fabric displays, so we now have a 6' straight wall since that was a size that many of our customers were requesting. We started producing the hardware for the Tube Frame Banner Stands ourselves so we could have better control over the sizes and quality, and in doing so, we added a new 31" model since that's a popular size for retractable banner stands as well. Soon we'll be adding an economy version of the Tube Frame Banner Stand displays for people who need a less expensive version for large volume purchases or have tight budget restrictions.

    Earlier in the year we introduced our Emporium fabric displays. These displays combine a fabric graphic with display elements such as shelves, hanging bars and iPad holders to allow customers who need to showcase various merchandise a compact, affordable and attractive display option. We also introduced the Simplicity fabric display. Like the name suggests, this is a simple fabric backdrop that's inexpensive and easy to set up. Another new, simple display is the Table Perch. It's an aluminum frame that attaches to a 6' or 8' table and is covered with a fabric pillowcase. It can be configured as just a header so the space under it is open for a person to stand behind the table without being blocked, or as a solid backdrop for situations where no one will be standing behind the table.

    We also added the Great Wall fabric displays. These are unique in that the aluminum frame that makes up this display is 20" deep for a very substantial appearance and excellent stability. The deep frame also allows for the addition of internal lighting to turn the Great Wall into a backlit display, which is one of the most popular options for displays today. In fact, we added quite a few backlit display options last year because of this. The smallest option is the Illuminator Backlit Banner Display, which holds a 29.4" x 76.75" fabric graphic, so it's basically a backlit banner stand. It's inexpensive, easy to set up and can fit into small spaces so it's great for a wide range of uses where the extra attention-getting power of a backlit display is needed.

    The Lumos and Backlit Embrace displays are illuminated SEG pop up display hybrids that are very similar, but with enough differences that we decided to offer both. The Lumos is less expensive and used primarily as a single sided display, where the Embrace is a more premium product that is designed to be either single or double sided. They are both easy to set up and come in a range of shapes and size. The Lumos has curtain lights that face forward to directly light the graphic, but it relies on light reflected from the front to light up the back. This works, but the graphic on the back side isn't lit with the same amount of light, where the Embrace is edge lit so the light is consistent on both the front and back.

    The WaveLight line of displays are some of our favorites. The main displays in this line up are illuminated tube frame displays. They use an extra thick tubing to make up the frame that allows enough space for curtain lights that make these displays the easiest backlit displays to set up, and also the brightest. They're only for single sided use, though, so for a double sided backlit display you'd have to look at one of our other option. In addition to the backlit tube frame walls, there are also backlit inflatable counters. These are very unique products that have an inner inflatable core that provides the structure to the podium and allows it to collapse to small, lightweight size that's easy to transport. Once inflated, a stretch fabric graphic that attaches to the top and bottom of the counter makes up the exterior surface of the counter and perimeter LED lights at the bottom provide the illumination. There's even an option to add USB charging ports in the counter top to give a place to power a table presentation, or to give your customers a place to recharge their phones while you have an opportunity to tell them about your products or services. All lightweight portable counters have some amount of wobble to them, compared with larger, heavier counters, and that's always been the trade off with these kinds of displays. In that regard, the inflatable WaveLight counters are the most stable we've seen when they're properly inflated. In the near future we'll have more inflatable products from the same manufacturer including towers, walls and a unique inflatable bench to provide a compact seating option with a stretch fabric surface that gives you an additional place for branding.

    We also added some Trade Show Kits that combine several elements such as a back wall, case and counter, or banner stands with a table cover and a table top display. We'll be adding more because customers seem to like them, both because they offer some additional discounts and because they provide some ideas on how to combine different products to make up a booth space.

    There's a new outdoor aluminum tube a-frame display that we added as an alternative to the our popular pop-up a-frame banners. The pop-ups are made in China and are one of the few things we don't do in house, so we wanted to offer a US made option. These displays also offer the benefit of being able to replace the graphics instead of having to purchase a new display when the graphic wears out or needs to be changed. This makes them less expensive in the long run, and more durable, but they don't have the advantage of collapsing if someone falls on them like the pop up style that uses fiberglass poles to hold the shape, so those are still better around sports fields where players could run into them.

    On The Horizon

    There are lots of exciting new things we're going to be offering this year, and we're committed to doing a better job of announcing when they become available. A few were mentioned above, including a new SEG display from Expolinc that's easier to set up than anything else on the market, new inflatable towers, bench and walls, and new counters and towers made from aluminum tubing with pillowcase fabric covering as well as new hanging fabric display options. There are also magnetic displays and lots of other things we're evaluating, so stay tuned for what's new.

  • Use Selfie Stations To Brighten Up Your Gathering

    by Bryan Kilpatrick

    There is no denying that holiday events, trade shows, job fairs, and other corporate occasions can—and often do—present awkward situations and make for bland interactions at best. At worst? The environment can be downright intimidating. But, it doesn’t have to be like that, and a great mitigator for keeping your event light while inserting a little spice is to provide photo opportunities.

    The benefits of a photo backdrop—or selfie station, as it has lovably come to be known—can be two fold. This simple addition can bring much-needed levity to gatherings that are often, let’s face it, wound a bit tightly. At the same time, because photos are usually shared across multiple social media platforms, it presents a great opportunity to get your brand out there by taking advantage of the graphic space on the backdrop to draw people into your space and get them to start snapping.

    Here are a few options for adding a selfie station to your event or trade show booth:

    Retractable banner stands

    If cost, convenience, and utilization of smaller spaces are at the top of your wish list, using a retractable banner stand equipped with an eye-catching graphic—like a life-size image of a famous figure on a clear banner—is a great option. These stands are available in a variety of widths, most of which would be suitable for a photo backdrop. For selfies and smaller groups, stands in the 30- to 36-inch range will have you covered; retractable stands also come in widths of 60 inches and up, making it easy to pack a whole crew into a pic.

    retractable banner stand

    Telescopic portable banner stands

    Though they aren’t quite as easy to pack up and move, telescopic portable banner stands are a straighter, more stable option than retractable stands—especially if you’re looking for a larger graphic and display. This type of stand provides flexibility, with some models adjustable up to 120 inches both in width and height. Plus, the extra space on the graphic allows for added color and flair—or even to use the display to mimic a well-known location such as the Hollywood Sign.

    Fabric pop-up displays

    Much like retractable banner stands, these displays are built for convenient assembly, disassembly, and transportation. The major difference with fabric pop-up displays is that no degree of quality is spared. These displays can be large—widths of up to 30 feet are available—and, since the graphic is printed using a dye sublimation process allowing the fabric to be washed if necessary, they’re durable. Additionally, with the availability of backlit options, the graphic on fabric pop-up displays can have eye-popping effects (think: a recreation of the world-renown “Welcome to Las Vegas” sign).

    tube frame fabric display

    Contact a Power Graphics representative for more information on how to bring these and other photo backdrop options to life.

  • Put Your Foot Down When It Comes to Increasing Sales

    It іѕ a grеаt сhаllеngе to mаkе your brаnd or business stand оut from thе соmреtіtіоn. Even іf you аrе ѕuссеѕѕful, уоu hаvе tо continue it. Thіѕ іѕ where flооr grарhісѕ соmе іn. These аrе gaining rаріd trасtіоn fоr рrоmоtіng messages ѕwіftlу. It also hеlрѕ thаt these grарhісѕ аrе quick to drаw the attention оf thеir audience. Othеr thаn the ѕtаndаrd flооr рlасеmеnt, these custom floor grарhісѕ саn also bе рlасеd on ѕtаіrѕ and ѕtаіrwеllѕ. Thеу can аlѕо be fіttеd on thе сеіlіng and оn thе walls if you рrеfеr.

    Images аrе vіbrаnt and dеtаіlеd. Thеѕе dіѕрlауѕ hеlр you tо promote аnу event аnd rеасh уоur tаrgеt customer аѕ thеу gо аbоut thеіr ѕhорріng. Flооr grарhісѕ аlѕо dіrесt trаffіс аnd create brand identity. Thеу саn dесоrаtе fоr special events.

    Here are 5 ways to use floor graphics to increase sales

    1. Versatility

    Onе рrіnсіраl bеnеfіt оf uѕіng flооr grарhісѕ іѕ that they аrе еxtrеmеlу versatile. A numbеr of businesses utilize flооr grарhісѕ in thеіr оffісе. Logos аrе рrеѕеntеd for іnѕtаnt іmрасt. Flооr grарhісѕ uѕеrѕ in rеtаіl have рrаіѕеd thіѕ kіnd of advertising medium duе tо іtѕ аbіlіtу to ѕаvе space. They аrе аlѕо роѕіtіоnеd іn key points all асrоѕѕ thе store tо attract аttеntіоn to іmроrtаnt рrоmоtіоnѕ оr hеlр with the Pоіnt-Of-Sаlе (POS) рrоmоtіоnѕ.

    A numbеr оf rеtаіl ѕtоrеѕ have еxhіbіtеd a 30 реrсеnt ѕаlеѕ increase whеn thеу incorporated grарhісѕ іn thе advertising еffоrtѕ. Thіѕ іѕ duе tо thе fact thаt most consumers lооk dоwn аt thе flооr but nоt tоwаrdѕ the сеіlіng. The buуіng еxреrіеnсе gеtѕ more fun аnd you can connect wіth the аudіеnсе аnd the buying рrосеѕѕ. Thіѕ is ѕресіаllу truе for children whо fоllоw соlоurful flооr grарhісѕ trаіlѕ аnd раrеntѕ wіll іnvаrіаblу accompany thеm оn their jоurnеу. The рrоduсt іѕ thus always іn front.

    2. Shоrt-Tеrm Advеrtіѕеmеntѕ

    Sіnсе thіѕ kind of сuѕtоm floor graphics аrе used fоr a couple of months for each grарhіс, thеу mаkе реrfесt sense to аdvеrtіѕе thе latest рrоmоtіоnѕ and рrоduсtѕ.

    3. Lead Cuѕtоmеrѕ To A Particular Prоduсt

    A соmmоn рrоblеm аmоng customers brоwѕіng thrоugh lаrgе ѕtоrеѕ is the dіffісultу іn fіndіng a particular рrоduсt. Thеѕе сuѕtоm floor grарhісѕ make thе best mеthоd to саtсh thе аttеntіоn of thе tаrgеt demographic. Thе floor graphics реrfоrm thе tаѕk of showing thе wау tо a рrоduсt which mаnу customers may fоrgо ѕіmрlу because thеу соuld nоt locate it. Othеr thаn guidance, сuѕtоmеrѕ аrе аlѕо lеd tо products which thеу wеrе unaware оf and thuѕ ѕаlеѕ of thіѕ ѕtоrе соuld іnсrеаѕе due tо impulse buуіng.

    4. Decoration

    Evеn if уоu аrе nоt trying tо аdvеrtіѕе, floor grарhісѕ can be utilized as аn еxсеllеnt wау to recreate the ѕрасе уоu want аnd рrоvіdе thе buѕіnеѕѕ an іdеаl deсоration tо make a ѕuссеѕѕ іnduсіng environment.

    5. Prоvоkіng Positive Rеасtіоnѕ

    Stоrеѕ having flооr grарhісѕ іnѕtаllеd tо еnhаnсе thе image оf a раrtісulаr brand ѕhоwеd 23 реrсеnt hіghеr turnоvеr compared to similar ѕtоrеѕ whісh dо nоt have ѕuсh flооr graphics. Thе advertisements frоm flооr grарhісѕ generated thrее times thе роѕіtіvе rеасtіоnѕ соmраrеd to оthеr kіndѕ of аdvеrtіѕіng еmрlоуеd wіthіn the ѕtоrе. Thеѕе custom floor graphics can аttrасt attention іn creative ways. Onе еxаmрlе іѕ оf a ѕроrtѕреrѕоn advertising ѕроrtѕwеаr. There could аlѕо bе lаrgе fооtрrіntѕ scattered іn a сеrtаіn dіrесtіоn оvеr thе flооr аnd moving tоwаrdѕ thе shoe section. This kіnd оf grарhісѕ hаvе рrоvеd thеіr usefulness аѕ rеlіаblе floor mаrkіngѕ іn a number of рublіс ѕрасеѕ lіkе ѕроrtѕ ѕtаdіumѕ, buѕ ѕtаtіоnѕ оr ѕhорріng сеntеrѕ. Whеn thеrе is аn еxhіbіtіоn, flооr markings аrе an еxсеllеnt wау tо hеlр a сlіеnt navigate аn еxhіbіtіоn hаll.

    Thе creative роѕѕіbіlіtіеѕ fоr flооr grарhісѕ аrе almost еndlеѕѕ. Cоntасt Power-Graphics Digital Imaging tо dіѕсuѕѕ hоw flооr grарhісѕ саn improve your ѕаlеѕ or brаnd аwаrеnеѕѕ.

  • How Vehicle Graphics Will Help Build Your Business

    Savvy marketers are always researching to outpace the competition--without having to outspend them.

    One proven, but often forgotten technique is vehicle graphics. Delivery and maintenance or any company vehicles with eye-catching, professional graphic designs that brand and promote a business can be used as a tool around town.

    High Awareness at a Low Price

    Unlike more expensive marketing, vehicle graphics do the job 24/7, 365 days per year, for on average five years, making the real amortized investment manageable for some small businesses--a few dollars each day.

    Compared to stats from the Outdoor Advertising Relationship of America (OAAA), vehicle graphics provide a more affordable cost-per-impression than any other form of advertising. Based on city and society size, an individual vehicle wrap can create between 30,000 and 70,000 daily impressions.  Other marketing benefits include:

    Strategic and creative versatility--vehicle graphics can be utilized for long-term advertising or short-term product or event promotions--plus, you control the style (full or partial cover) and design as they need to be altered.

    Local advertising is promoted by driving a wrapped vehicle around your local area can drastically increase recognition among those who live, work or attend institutions nearby. Parked vehicles appeal to the interest of pedestrians, especially in an active urban setup, but also at local sporting events, social events, schools, conventions and trade shows.

    Graphics help with brand recognition by unifying a campaign's appearance as they include the same branding elements from your other marketing channels.

    Non-marketing benefits include providing a predictable fixed-advertising cost, and protecting vehicle resale value by safeguarding paint from weather destruction.

    Who Uses Vehicle-Wrap Marketing?

    With just a little creativity and the right creative services supplier, many local businesses could easily assimilate vehicle graphics to their marketing mix. For example:

    Grills, pubs, restaurants, salons specialty retail outlets, florists, clothiers, family pet groomers, Consultants, real estate organizations, attorneys and other service professionals.

    Right Strategy, Right Time

    The extensive reach of vehicle graphics and their low cost-per-impression, can truly add horsepower to your sales and marketing initiatives.

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