Exhibiting at a trade show is a good advertisement for your business. It helps you increase brand visibility, capture leads, engage with your potential audience, and get them to convert to lifelong customers.
That said, setting up a booth at a trade event is tedious! You've got to ensure you've set up the booth perfectly to provide your target audience with a fantastic experience. In this post, we share a few tips to make installing and dismantling your trade show booth a breeze!
#1: Ship Booth Components In Advance
Ensure that all booth components, display graphics, and other accessories reach the venue at least 3 to 5 hours in advance. If it’s a small booth, you can carry the trade show graphics, retractable banner stands, and other equipment with you. However, if it’s a large-scale event, shipping the booth components in advance makes sense.
You can store your booth equipment in a temporary storage unit near the venue a few days before the event. This way, you can begin booth installation in advance, helping you avoid last-minute delays.
#2: Label Components & Have Detailed Lists
Nothing is as frustrating as receiving boxes and boxes of equipment with no idea what is inside each. Ensure that you label each box before you ship it. This way, it’s easier to identify and begin installation without spending hours searching for the right equipment. Additionally, have a detailed inventory of all your trade show display materials. This gives you a clear picture of the equipment you own so that you can use the right ones for each event.
#3: Research The Venue
Talk to trade show promoters or venue representatives so that you’re aware of the available space and other venue constraints. For example, you might want to discuss the accessibility of the venue for the delivery trucks so that you can coordinate accordingly with the delivery personnel.
#4: Always Have A Team Member On Site
Businesses often outsource trade show booth installation and dismantling to third-party Installation and Dismantling (I&D) agencies. While these are professionals, it pays to have a team member on-site to oversee the work of the I&D team. Having a trusted team member on-site helps set up and dismantle the booth according to your specific instructions.
#5: Do A Test Run
Try pre-building the booth in your warehouse to get a clearer idea of how it will look at the venue. A test run familiarizes your team with the equipment, graphics, and other components. This helps them practice installing and dismantling signage and other booth components.
#6: Stay Focused During Dismantling
Just because the trade show is over, it doesn’t mean you can relax. Not yet! You've still got to stay focused so that the team dismantles and packs booth components, display lights, and other graphics properly. This is a must to reuse your booth items several times and get the maximum value from your trade show displays.
Trade shows are not a one-day affair. Plenty of planning and logistics happen before and after the event. Use the tips listed here to install and dismantle your trade show booth smoothly to reuse the booth components, floor graphics, outdoor signs, and other equipment for upcoming events.