Power Graphics Digital Imaging

Great Big Printing

  • Banner Bonanza: 5 Common Types of Banners and Their Uses

    Even in the age of LEDs and digital marvels, banners still know how to steal the show! Their cost-effective charm and low-maintenance appeal make them a match made in heaven for startups and small businesses. But the world of banners has various choices that might leave first-time buyers scratching their heads. We have a curated list of the most popular banner types below.

    1. Fabric Banners

    Fabric banners are made of polyester and offer spectacular full-color images that will fascinate and impress. These banners are ideal for any business that wants a high-quality display with little to no setup time because they are machine washable and crease-resistant (unlike vinyl banners).

    2. Retractable Banners

    Retractable banners are a fantastic option if you require banners for signage inside your booth at trade shows. They come in a variety of widths and are typically six to eight feet tall. Retractable banner stands are standard at tradeshows because they are inexpensive, portable, and quick to set up.

    3. Step and Repeat Banners

    Are you interested in custom branding? Invest in these banners. They allow you to sell your brand while hiding bland backgrounds and unpleasant wallpaper. It enables your logo to blend into the background while promoting your brand!

    4. Vinyl Banners

    Vinyl banners are one of the oldest kinds of banners and are still in demand since they look beautiful at indoor and outdoor events. They can survive many years because they are made of strong, tear-resistant materials. Vinyl weighs a lot more than other banner materials, so only use them if you can lift and move heavy objects.

    5. Mesh Banners

    Mesh banners are the best option if you want your advertising to survive strong winds and other bad weather. The polyester that they are typically printed on allows air to pass through. The intertwined fibers have a printable surface and are mainly transparent. Mesh banners can be utilized indoors, even though they are frequently employed at sporting events and other outdoor gatherings.

    Banners for Your Business Success

    The wonderful five banner types can take your campaign to new heights. It’s up to you to select the ideal banner for your company’s needs out of the several types because each has distinct uses and qualities. At Power Graphics, there is a banner ideal for your needs, whether you’re looking for any trade show graphics, sprucing up your storefront, or promoting a neighborhood event. We are your ideal partner for achieving your vision with our dedication to excellent quality, careful attention to detail, and selection of different styles of banners. Prepare to make a bold statement and leave a lasting impression.

  • Illuminating Artistry: What Are Backlit Graphics, and Why Should You Use Them in Trade Shows?

    Picture this; You’re strolling into a movie theater, and the dazzling posters for upcoming movies practically jump off the wall. Have you ever wondered how they get that extra touch of magic illumination? Let me introduce you to the superstars of the poster world–backlit posters or backlit graphics! They add that extra spark to your marketing message.


    What Are Backlit Graphics?

    A flat panel display with a light source behind it is called a backlit graphics display. Backlit graphics enable brilliant, bright hues and produce a stunning visual effect. These frequently catch people’s attention and turn them into potential consumers. Backlit graphics are a fantastic marketing choice for companies looking to raise awareness of their brand, products, and services because current LED backlighting makes these signs even more obvious indoors or outdoors.


    Why Should You Use Backlit Graphics for Your Upcoming Trade Shows?

     Appealing Booth Space

    Numerous brands are competing with one another at trade exhibitions. In such a cutthroat atmosphere, you cannot afford to melt into the background with traditional trade show displays. Backlit graphics are a great option to stand out and catch people’s attention.


    Content With High Visibility

    A well-designed illuminated trade fair display with captivating graphics will charm your guests right away. Use precise wording, fonts, pictures, and colors for your presentation to ensure clarity and avoid confusion.


    Makes Your Identity Clear

    You only have a short time to convey who you are on the trade show floor effectively. A backlit display gives you an advantage by drawing your customers’ attention. You can more effectively explain to your consumer how they might profit from your product or service by pairing your backlit display with well-designed graphics.


    Robust, Lightweight, and Simple to Construct

    Nobody wants to struggle with a large, challenging display on the day of a trade show. You need something quick to assemble and disassemble. Backlit displays are transport-friendly, lightweight, and quickly disassembled into packing boxes. Plus, they are machine washable.


    Enter the World of Backlit Graphics to Stand Out

    Backlit graphics are the best and most powerful marketing tool for your upcoming trade show event because of their fantastic advantages. The pinnacle of artistic enchantment, backlit graphics give visuals life and captivate spectators with their brilliance. As you set out on your creative path, choose a graphics company that understands the transformative power of backlit graphics. At Power Graphics, our knowledge and state-of-the-art technologies assist you in enhancing your brand’s visibility, capturing audiences’ attention, and making a lasting impression. Accept the brilliance of our backlit graphics and shine a light on your success.

  • From Blank Canvas to Visual Symphony: What Advantages Do Digital Wall Prints Offer as Backdrops?

    Handcrafted wallcoverings made by talented artists have long been a beloved option for people seeking elegance and originality. However, the rise of digital wall coverings has captured the attention of a younger generation with its precision, affordability, and lightning-fast availability. Even if you’ve had a love-hate relationship with conventional wall coverings in the past, it’s time to check out digital wall coverings.

    Steals the Show

    Digital wallpaper gives you greater creative freedom because you can create a personalized wall covering aligned with your taste. Customers can customize their businesses by working with qualified designers and installers. Even the customers’ works of art, images, or text can be displayed on their walls, expressing unique preferences and distinctive styles.

    Gets Rid of Dead Stock

    Because it doesn’t require stock, digital wall decals are also intriguing from a business perspective. Digital printing is perfect for small runs since it allows you to print only as many as is required for a particular order or project and still turn a profit. Some designers are even fusing analog and digital by using outdated stock and digitally printing new, fashionable designs on top of old materials.

    Gets Trendy

    The surge of wallcovering popularity has been growing for some time and is still rising. Wallcovering technological advancements have also increased small businesses’ and boutiques’ access to custom designing and printing. Social media has also made it easier for small businesses to partner with artists, helping both parties.

    Displays Images Seamlessly

    The joint is seamless because it is imprinted with an entire image rather than being covered in layers of wallpaper or repeating tiles. As a result, everything is complete and less likely to distort. The long-term expense of repairs, repainting, or even upkeep is reduced while maintaining a brand-new appearance.

    Increases Brand Awareness

    Digital wallpaper can be eye-catching and worth posting on social media. These types of posts and images can increase brand awareness and recognition.

    Bottom Line

    There is a lot of potential for digital wall murals as backdrops. To begin this exciting path of visual transformation, partner with a reputable digital printing business like Power Graphics. With our skill in bringing digital ideas to life, we can assist you in realizing the full potential of digital wall prints, taking your backdrops to breathtaking new heights. See how your rooms transform into dynamic works of art that captivate viewers and leave a lasting impression.

  • Vivid Visions: 5 Powerful Benefits of Windows Decals for Your Business Growth

    Windows are everywhere! Picture your business for a moment. Imagine those wide storefront windows as a blank canvas of available space you can utilize. Are you using this valuable space to the fullest or just leaving it as an empty area? It’s time to release those windows’ hidden potential with window decals to pique curiosity and attract potential customers. Here are a few reasons why you should use window graphics.


    1. Engaging for Your Customers 

    The first thing a customer notices about your business is your storefront. It is the perfect place to catch shoppers’ interest. A consumer who sees a cleverly created theme, a quirky logo, or a hilarious tagline will enter to look around.


    2. Simple Way to Boost Foot Traffic

    Window graphics efficiently draw attention to your goods or services. A 2012 survey found that 76% of American shoppers entered a store for the first time due to the signage, and 68% said they had bought anything due to a sign catching their attention.


    3. Low-Cost Solution

    Window signs are a fantastic option for storefront advertising because they are inexpensive, especially compared to other forms of signage. Additionally, window decals can be used without local permission, saving time and money on the paperwork.


    4. Generating Curiosity

    People on the outside may become interested in what’s inside your business if window graphics block their view of the interior. If you successfully design an intriguing window graphic, onlookers may be interested in learning more. Potential customers may come into your store or look you up online.


    5. Flexibility in Advertising

    The flexibility that window decals provide is another advantage. Window sticker installation and removal are both reasonably quick and easy processes. You can easily alter the appearance of your storefront to offer new product lines, adopt a new theme, or advertise seasonal specials.


    Wrapping Up

    Window decals are a flexible and aesthetically pleasing business promotion technique with several benefits. The need to partner with a professional graphic and printing company like Power Graphics becomes paramount as you take full advantage of the limitless opportunities presented by these engaging images. For us, quality is more than a buzzword. Our team of experts will create, personalize, and distribute the stickers with your direct input. With our state-of-the-art technology, we can offer options that are perfect for your company’s needs.

  • Benefits Of Using Floor Graphics at Trade Shows

    Compelling booth space can capture instant customer attention at trade shows and exhibitions. You must find creative ways to market and promote your products and services. One such attention-grabbing promotional tool is floor graphics which can make your booth stand out. They can also be used to guide visitors toward your space, where they can purchase merchandise, or how they can sign up for your email list. There are multiple ways in which floor graphics can help you capture customer attention and guide them around the trade show floor. Let’s take a deep-dive into the benefits of using floor graphics at trade shows.

    Floor Graphics Are Versatile and Customizable

    Floor graphics are a great way to create an interactive and engaging display. They have been a popular choice for trade show booths in recent years as they’re versatile and customizable, which make them easy to use for events and trade shows. Floor graphics are not just for trade shows but can be used in various settings to convey the message. For example, retail stores use them to highlight specific features or products. The floor signs can also be used on office floors or walls as an alternative to traditional posters or banners. These graphics are not just great marketing tools but also serve an important purpose in the work environment.

    Serve As Wayfinding Signs

    A trade show is a great opportunity for companies to showcase their products and establish relationships with potential partners and customers. But the sheer size of the space can make it difficult for people to navigate the convention or conference hall. It is in the exhibitor's best interest to provide clear, easy-to-understand directions throughout the event. One of the most effective ways to do this is through floor signs. It could be an effective wayfinding and directional sign to customers at trade show booths. They are not just eye-catching decorations but can also be used to guide customers to the different stands at the convention. Design it correctly with hallways in mind, making it easier for attendees to look for their next destination, whether it is an attraction or a booth on the other side of the hall space.

    Cost-Effective And Saves Floor Space

    Floor graphics are a cost-effective advertising solution for companies who want to increase their visibility and make their brand stand out. The flat floor graphics take less space than traditional signs because they are installed on the floor rather than on an object or wall. This means you can use them even in the available floor space since they don't take up any vertical space. Another advantage of flat floor graphics is that they withstand foot and vehicle traffic, meaning people will see them all day, every day!

    Eye-catching floor graphics can reinforce your brand’s identity at trade shows and help you connect with customers. If you’re looking for vibrant and attractive floor graphics that capture instant attention, reach out to us. We can design the perfect graphics and meet your design specifications. Choose us to get your brand recognized at trade shows and boost your revenue.

  • What Do You Need to Know About Trade Shows and The Tips to Generate Sales Leads?

    Trade shows are a great way to build your brand awareness and establish yourself as a leader in your industry. It helps to interact with your customers, introduce new products or services, and generate new leads.

    How Do Trade Shows Work?

    Most trade shows rely on four main components: exhibits, demonstrations or presentations, suppliers or manufacturers, and buyers (retailers and distributors). While exhibitions allow companies to showcase their latest goods, demonstrations enable attendees to see the product in action and decide on what product they would like to purchase.

    Experts who have been invited to speak at the event give presentations and offer advice on topics relevant to the show topic. Suppliers and manufacturers can promote merchandise at trade shows by setting up booths where attendees can stop after viewing their presentations; buyers often use this time to research and gather ideas for future orders or seasonal selections. Since trade shows provide so many benefits for businesses, large and small, they are often practical and affordable events to attend.

    How To Exhibit at Trade Shows and Generate Leads?

    Exhibiting at trade shows is an affordable way of reaching a large audience. Here’s what you need to do to attract more foot traffic:

    • Exhibit at a trade show with a purposeful plan. Before participating in the exhibition, you should know your target audience and what kind of products or services you can offer them.
    • Identify your strengths for this particular trade show and make sure that you highlight them in your booth display.
    • Trade show booths are usually the center point at trade shows. It can be challenging for attendees to find you amongst hundreds of other exhibitors. So, it is vital to use every element of a booth to its fullest potential, including floor graphics. Install floor graphics with your company logo, which help drive foot traffic to your booth space without being too intrusive on the floor plan.
    • Remember to keep your product information up-to-date so potential customers can feel confident they are getting accurate information when they inquire about a product or service that interests them.
    • Make use of attractive promotional items such as retractable banner stands to display your ideal marketing message or products to a large audience. The customizable signage lets you quickly change the graphics used on the stand.
    • Trade show attendees are usually tired after visiting so many booths, so they might not concentrate on your booth. That is why it might be a good idea to host games and contests and offer branded giveaways to participants, thereby creating a buzz in your space. This can also help increase your company's visibility in a large space.
    • Always try to be humble, greet people as they enter the booth, and answer any questions that may arise politely without being pushy.

    If you’re interested in purchasing promotional items for your company, Power Graphics Digital Imaging, Inc can help. We are a leading supplier of giclee fine art printing and display hardware such as retractable banner stands and outdoor stands. Get in touch with us to know how our advertising tools can benefit your business, exhibiting at trade shows.

  • Driving Your Brand to Big Hit: Top Benefits of Vehicle Graphics

    The world of catching the general public’s attention is constantly changing and expanding, so you need to find a dependable and affordable strategy to market your company and services. Vehicle graphics are one reliable, attractive strategy that won’t break the bank. This blog will explore the appealing advantages of vehicle graphics and how they can accelerate your brand’s success on the road.

    Grabbing Attention 

    Vehicle graphics can help your company’s vehicles stand out on the road. People’s eyes will automatically be drawn to colorful car graphics since they are captivating.

    Nearly Unlimited Publicity

    Your company will be exposed to more people every time a car is driven, so many business owners use graphics on their company vehicles. Anywhere a person drives, there is a chance that other drivers, people inside buildings, and pedestrians will notice. After that, customers may pull out their phones to learn more about your company.

    Increase Your Audience

    You might reach thousands of people each month, all of whom might need your goods or services, depending on whether you operate a single car or a fleet and the distance you travel. Spectacular vehicle graphics can reach a wider audience than nearly any other type of advertising, and many companies report that their vehicle wraps bring in more consumers than their websites.

    Rarely Missed

    Any vehicle with lettering or graphics on it draws attention. Since most automobiles are plain, anything unique catches the human eye. Their ability to attract attention is just one of the critical benefits of having an expertly wrapped car.

    Vehicle Graphics Have a Friendly Approach

    Customers who want to enjoy their day do not appreciate aggressive strategies like cold calling or going door to door. The same applies to interruptions to favorite shows or music caused by TV and radio advertisements. A vibrant vehicle wrap will attract attention organically without interfering with anyone’s day. Introducing yourself to people in this inconspicuous manner is a better way to advertise.


    Vehicle graphics offer a potent advertising option that keeps your business in the limelight with maximum brand exposure, affordability, regional reach, and 24/7 brand promotion. Get the most out of this powerful marketing strategy by collaborating with a reputed graphic printing company like Power Graphics. Let us assist you in making your marketing message stand out on the road with our beautiful, customizable vehicle graphics. Select us as your dependable partner and experience the transformational power of our other graphics, such as trade show graphics, to propel your brand to new levels of success.

  • Making Your Mark: How Can Floor Graphics Elevate Your Brand?

    Many marketers blatantly ignore one simple but powerful method of creatively grabbing your customers’ attention. Floor graphics can be an effective strategy to increase sales or ensure that customers take note of new, intriguing information. Floor graphics are a creative and powerful approach to advertising and promoting your brand. Here are some excellent reasons to incorporate floor graphics into your marketing campaign


    Low Cost and Can Fit Anywhere

    Floor graphics are reasonably inexpensive, and they frequently survive longer than anticipated. Their low cost makes them ideal for promoting your product or event. Plus, once they are installed, upkeep is not required. Another benefit is that floor decals can be applied almost anywhere.


    Creative and Unique 

    Floor graphics are a unique form of advertising that includes any style, picture, or phrase you choose. Since these visuals are cuttable, more creative designs are possible. For a strong impact, use vivid colors and large typography. Alternatively, create a sophisticated floor graphic for a more polished appearance.


    Boosts Foot Traffic

    Customers can be directed to a specific location or product using floor graphics, boosting sales. For example, a floor graphic can point shoppers toward a new item or promotion or to a particular location inside a store.


    Promotes Your Brand

    Building client trust and loyalty begins with effective branding. Branded floor graphics can efficiently convey an awareness of your company’s principles and strengthen your brand identity. Whether your company is formal and businesslike or informal and playful, floor graphics can convey the essence of your brand.


    Reduces Space

    The amount of room you save using floor stickers is one of their main selling features. While you must set up a specific space for advertisement stands and large-scale posters, Floor graphics don’t require additional space.


    Wrapping It Up

    Floor graphics have a mesmerizing charm that can transform a space and leave a lasting impression on your business. They are an effective tool for enhancing your marketing efforts because of the artistry and creativity that went into their designs. They also can capture interest and produce immersive settings. Working with a reputable printing and display business like Power Graphics is essential when bringing your floor graphic visions to life. Step into our realm of visual wonder, where our outstanding printing capabilities and commitment to customer satisfaction will help your brand stand out and leave a lasting impression on your audience.

  • Poster Psychology: How Visual Design Affects Consumer Behavior

    Consumer psychology has become a popular new subject in recent years as it aims to explain how consumer behavior and visual merchandising are related. Hundreds of options are available to consumers with a few touches on a smartphone. Because of the competition, design is a critical marketing component. The visual design of a poster can play a significant role in influencing consumer behavior.


    This blog article will look at the psychology of posters and how visual appeal might influence buying behavior.


    Aesthetic Appeal Might Influence Customers’ Emotions

    Expensive purchases connect to a more emotional decision-making process, whereas impulse purchases are often cheap things acquired without much deliberation. High-end firms must pay more attention to how they portray in-person and online items. A specific type of consumer is drawn to certain graphics that build a brand identity and emotionally link the consumer to your business.


    Each Color Evokes a Different Emotion

    Color psychology is not an exact science. However, many studies have demonstrated that colors significantly impact how we perceive and respond to our environment, particularly when purchasing. Remember that every color elicits a different set of feelings. You must be careful in selecting them when creating your visual identity. Many major companies such as McDonald’s, KFC, Coca-Cola, and Lego use color psychology in their marketing to elicit feelings.


    Layout and Composition

    A poster’s design and content significantly impact how people will behave. A well-made sign can evoke a sense of exclusivity or urgency, prompting customers to take immediate action. Eye-catching graphics, strong headlines, and clear calls to action can enhance the effectiveness of a poster.



    Typography is yet another vital part of visual design. Your choice of font can affect how customers view your brand and message. Cursive or decorative typefaces can be interpreted as playful or creative. Bold, easily readable fonts can convey confidence and power.



    A poster’s visual appeal can significantly influence consumer behavior. You may make eye-catching posters that successfully advertise your goods, services, and events by employing the concepts of color, layout, composition, and typography. At Power Graphics, we understand the importance of high-quality poster printing and offer a wide range of printing services, including wall muralswindow decals, and floor clings, to help bring your designs to life. With our cutting-edge machinery and skills, we can create visually attractive, durable posters.


  • First Impression Matters: How Your Trade Display Can Make or Break Your Success at Trade Shows

    As a small business owner, you know how important first impressions are. How you present yourself to potential clients and customers can make or break your brand’s success. When it comes to conferences and trade events, this is especially true. It might be challenging to stand out among a crowd of businesses vying for customers’ attention. That’s one of the reasons first impressions are so important.


    This blog post will discuss the significance of generating a strong first impression at trade exhibitions and offer advice and successful tactics.


    Trade Show Displays Can Shape and Elevate Your Brand Identity

    As an attendee, you can see that a trade show booth gives you a fundamental understanding of what makes a company distinctive and why you should continue interacting with them. Eye-catching banner stands and inventive displays can represent your company in the best light.


    Trade Show Displays Spread Your Company’s Message to a Wide Audience

    Your objective with in-person interactions with your clients will be to leave a lasting impression. Businesses can use booths to spread their marketing message to a large audience and on an individual level. A company has a fantastic opportunity to tailor its brand to numerous consumers simultaneously. Utilize the chance to showcase your business and reap the benefits of networking at your own pace.


    Increase Visitor Engagement

    You want people to interact with your brand at a trade show, so you draw them to your booth. People are more likely to interact with your items and learn more about your company when you have visually appealing signage set up with a display of your goods.


    Boost Your ROI

    Using good trade show graphics can increase your ROI in a few ways. By attracting and impressing new clients who might become leads and customers and increase income for your company, it can increase ROI. Trade show signage can also be used at other events, increasing your investment return. With the leads and potential consumers it generates at each event, effective trade show signage may be a one-time investment that pays for itself many times over.



    Trade fairs are essential to many organizations’ marketing plans, and success depends on mastering the art of first impressions. Working with a reputable printing firm is necessary for producing an impressive and expert trade exhibit. That’s where Power Graphics comes in. We offer the skills and know-how to make your trade show successful, from personalized banners and posters to marketing materials and prizes. With high-quality printing services, our team of professionals can assist you in making your trade show displays ideas come to life and help your business stand out from the competitors.

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