Power Graphics Digital Imaging

Great Big Printing

  • 3 Minor Design Elements That’ll Help Your Brand Stand Out

    The first rule of creating great trade show displays is to work with a good designer. This rule also extends to hiring a competent printing service. Professional printing companies that have several years of experience know every detail of the printing process—they can warn you if your requirements do not match a design or offer advice regarding printing style and which techniques are best suited for your design.

    At Power Graphics, we have been working with small-size and medium-size businesses for more than 25 years, offering high-quality prints for excellent value. Some of the ways we help clients effectively bring out brand value include:

    Using Environment-Friendly Products

    People no longer mind spending a little more money on products and services offered by eco-friendly companies. If you’re making efforts to promote sustainability, there’s certainly no harm in making sure customers know about them.

    For example, we offer a wide range of nature-friendly, plasticizer-free, recycled, and recyclable indoor and outdoor media. These products are printed using eco-friendly latex inks or UV curable inks. All our green products carry a friendly icon, allowing you to showcase your eco-friendly credentials.

    Focusing on the Details

    It’s the small details that separate good designs from the great ones. We tell our clients: if a design has too many elements, it’s a good idea to scale back. Sometimes a client has a design  that has too many colors. With our experience, we can help these clients establish color harmony and make sure their designs are simple and straightforward. Small elements like rounded and squared corners, gradients, sizes, and font faces are important, and each element plays a part in reception.

    Choosing the Right Printing Materials

    When selecting printing materials, it’s important to consider the characteristics of the object you’re printing on. You must also consider the environment where the banner stand will be used. If a display will be used in a food service or health care area, such a hospital, doctor's office, or cafeteria, it's important to use materials and printing techniques that don't give off harmful fumes or odors that would be inappropriate in such areas. When in doubt, we're happy to help make sure you're selecting the best materials for your particular needs.

    If you’re looking for high-quality trade show graphics, call us!

  • How to Use Trade Show Graphics to Stand out from the Crowd

    Expensive trade show displays and grand booth designs do not always ensure trade show success. Sometimes small things—like how your trade show graphics are designed or the color and texture of your backlit graphics—can attract trade show attendees to stop and take notice. If you’re planning to set up an exhibition stand for an upcoming event, here are a few things to consider:

    Look for Graphics That Suit Your Brand’s Personality

    Trade show graphicsmust be consistently aligned with your brand values. For example, the graphics used on banner stands, tabletop displays, or other trade show displays must match the giveaways, promotional flyers, and brochures you hand out to prospective visitors.

    When designing graphics for our clients, we try and understand brand value before doing anything. Does the brand embrace playfulness or prefer being reserved? Does the brand focus on a young audience or one that’s older? What human characteristics (creativity, honesty, empathy, outspokenness) reflect through the brand?

    Do Not Crowd the Banner with Too Many Words

    Trade show displays are all about visual appeal. Make sure the images used are clean, attractive, and eye catching. Wordy visuals turn off audiences, and it’s said the average trade show attendee spends no more than two to three seconds glancing through a display. To communicate your message effectively, do not use more than six or seven compelling words. The idea is to draw a person’s attention with images—if the images are effective, focus will then move to booth staff.

    Colors Matter

    Graphic designers are always drawing influence from brands when choosing color schemes; this is also done to maintain uniformity with an overall marketing design. Look for colors that represent your brand and are consistent with the message you’re trying to convey.

    Some of the basic rules of ensuring color harmony include:

    • Contrast text colors with backgrounds.
    • Use bright colors for long-range graphics.
    • Maintain a balance in color unity—too many similar colors can be unappealing while too much diversity can be over-stimulating.

    Text Placement Matters as Well

    Important text must be placed at eye level. The two-foot area above the top of the banner is the best place for text. Also, do not fit too many words in a single line as this affects readability.

    If you’d like us to help with designing graphics for your banner stands and other trade show displays, visit our website now!

  • Expolinc Pop Up’s ease of setup, wide array of options results in an incomparable trade show display

    by Bryan Kilpatrick

    Traditional pop-up trade show displays are a great way to showcase your brand and implement a professional look to your booth. With a seamless graphic attached to lightweight and easily set-up hardware that forms a tidy backdrop or eye-catching wall, it’s easy to see why these types of displays have been popular for years.

    But some of the drawbacks—panels that are hard to align, auxiliary parts that are difficult to attach—have been known to steer customers away from these displays and, at times, toward one-piece fabric pop-ups that often don’t possess the same image quality. Expolinc’s pop-up trade show displays are the exception; the hardware is top quality and easy to set up with attention to detail that sets it apart from the other pop-up displays on the market. Features such as the locking mechanism on the frame show the quality that makes these displays stand out. When it comes to set up, the differences are even more obvious because the graphics basically align on their own, and anyone who has set up a standard pop-up display will immediately appreciate the difference.

    Expolinc Magnetic Pop Up Frame connector

    The magnetic channel bars included with the Expolinc Pop Up bring forth a host of benefits. Like most displays, the bars are collapsible, making for easy storage as well as low-effort attachment. Affixing the bars is aided by top and bottom clips that are easily guided into channels that are evenly positioned on the frame. From there, the outward-facing portion of those clips on each end of the magnetic channel bars are used when attaching the graphic panels, which are equipped with hangers on each top corner. The way those parts are engineered to work with one another results in easy, nearly effortless alignment of the panels, ensuring a seamless look.

    Expolinc Magnetic Pop Up 10' Curve

    Most pop-up trade show displays have rounded end caps that integrate with the panels on the front of the frame, and the Expolinc Pop Up is no exception. But Expolinc has gone a step further by offering the option for flat end caps, which provide a unique look and a sleek finish thanks to metal profile bars that cover the unfinished corners. The profile kit also comes into play when connecting multiple frames together, which is a possibility thanks to the way the hardware is engineered. A typical pop-up display wall can easily be made into any desired length or even be turned into its own room, essentially, by joining frames together either in-line or at right angles.

    Expolinc Magnetic Pop Up Corner Configuration

    The options certainly don’t stop there. While the displays come standard in the typical height of 87.5", they can be ordered in taller configurations that are approximately 8' and 10' tall for a really dramatic presentation. Each display comes in four different packages, from the basic frame and its essential attachments (magnetic bars, graphic panels, hangers, etc.) all the way to the inclusion of a travel case that converts into a podium, wraps or tubes for graphic protection, LED flood lights, and more. Additionally, the frame can be enhanced by attaching rear graphic panels, shelving, light-up show cases, curtain rods, and monitor mounts. The end result is a pop-up trade show display unlike any other the industry has to offer.

    Expolinc Magnetic Pop Up Heights

    Contact a Power Graphics customer service representative today for more information on the versatile, flexible, and overall outstanding Expolinc Pop Up trade show display.

  • 5 Factors to Consider when Buying Trade Show Displays

    Trade show marketing can quickly get expensive. For one, renting a booth could set you back by a few hundred dollars. Then when you consider the cost of other essentials like promotions, buying/renting trade show displays, staffing and travel expenses, booth design, etc., you could be spending a few thousand dollars.

    Fortunately, there are a few ways to cut costs without compromising quality.  For example, when buying trade show displays, here are a few criteria to consider for getting the most of your money:

    Quality

    We have all, at some point, chosen something cheap to save a few dollars only to regret it later.  Some businesses, especially those participating in an event for the first time, make this mistake. Although money had to be considered when purchasing trade show items, the cost should not be the only criteria. Cheap banner stands don’t last beyond an event or two or worse, they could break midway during the event. This will cause you to have to spend more money in the long run as you will need to replace ruined displays.

    But just because something is expensive does not mean it is quality! Look for products that offer value for money. The price must match the quality promised so customers know what they are purchasing.

    Versatile

    Choosing versatile products can help you save money when doing multiple trade shows and events. You can always replace the graphics on a banner stand and use them for different occasions. Banner stands can be combined to form a banner wall. Similarly, banners can double up table covers, and counters may double up as customer service kiosks. Look for products that can be used in more than one way to maximize your investment.

    Reputation of the Seller

    Look for retailers who offer a wide range of products and have been selling for some time. They should be knowledgeable enough to guide you to the best product for your situation.

    The reputation of the retailer also matters. Genuine and experienced retailers promptly answer queries and want to help their customers instead of just wanting to make money.

    Functionality

    A trade show booth should attract potential buyers and be functional enough for the staff to work with as well. There must be enough space for people to move around it and showcase the information at the booth. The trade show displays must not take up too much space and become cumbersome and in the way, yet they need to be large enough to serve their purpose.

    Ease of Use

    Look for products that are easy to use. For instance, when buying banner stands, choose products that are easy to install and takedown. Having products that are also easy to transport can make getting to and from the event much less of a hassle and will start your event off positively.

    Consider all of these factors when looking for displays for your next trade show or event.

    If you are looking for help with trade show displays, call 877 389 8645.

  • Trade Show Display Shopping when Your Budget is $1000 or Less

    A trade show is a great way to promote your business and reach out to potential customers. But putting up an attractive booth is not easy. From budgeting for materials to buying trade show displays, there are so many things to consider.

    Buying the right type of displays for your booth is equally challenging. You will want to look for products that are engaging and within your budget but worth the money. If you’ve been assigned to shop for trade show displays on a budget, here are a few things to remember:

    Backlit Displays

    Backlit displays are usually used at shopping malls and department stores, but they are also great to use at events showcasing a product or service. There are many styles for different uses, but they all have a light source to create a compelling visual effect. Backlight graphics are usually sold per square foot and are available in a wide range of materials, including backlit film, polyester, printable film, fabric, and adhesive vinyl, and different types of displays will require different graphic materials.

    Backlit display sizes cover a wide range from small 8.5 x 11 inch wall mounted displays up to 30' wide backlit fabric trade show displays and everything in between. These types of displays will catch the attention of everyone who passes by.

    Banner Stand

    A banner stand is a great way to add a visual impact to your trade show booth. Use them to promote a product, advertise your business, or guide visitors to your booth. They are available in a wide range of sizes and types. Tabletop banners can be used to display detailed information while large banners can double up as photo backdrops. You can also choose from a wide range of banner material, including vinyl, fabric, polyester, and even flame-retardant cotton. Banners are sold by the square foot while stands usually range from $30 to $300, depending on the quality of the material used.

    Table Covers

    Trade show booths are expensive, so it makes sense to you use every inch of space for advertising your product or service. A customized table cover is a great way to create an attractive but professional display. You can choose from full imprint table covers, simple covers with your logo and even fitted table covers to find what works best for your space and your budget.

    Banner Wall

    Two or more banner stands can be combined to create a banner wall. These can be used as a backdrop for photos. If you are introducing a product at an exhibition, this banner wall can be a great backdrop. You can combine them for a single wall or use them separately, making them versatile for any event.

    One or more of these display types can help your trade show booth stand out from the rest and keep the heavy foot traffic coming your way.

    To discuss booth display ideas, visit us online or call 877 389 8645.

  • Five common mistakes to avoid at your next trade show

    by Bryan Kilpatrick

    Trade shows are a vital part of marketing your product and/or services. The show’s attendees are usually present for reasons very specific to your industry, so the opportunity to engage those people about your business should not be taken lightly. That, of course, means making sure your booth or space is set up to catch eyes and draw people in. But too often, simple components of that booth setup aren’t executed properly, resulting in a lack of traffic to—or, even worse, a lack of interest in—the space and brand attempting to be shown off.

    Here are a few of those things to avoid as you prepare for your next show or event:

    Too much info crammed into a display

    The key to a successful trade show is positive interaction, which is something that can be discouraged when a display features too much information. The intent is usually always good; businesses want to be transparent with potential clients and customers, so they want to convey as much information as possible. That’s great, but there is such a thing as information overload, especially in a busy and, at times, hectic environment such as a trade show. Plus, if you give away all the information on your display, what’s left for an interested party to ask?

    Engagement is key. Plan your display to feature just enough eye-catching information to encourage attendees to ask questions and initiate conversation.

    Improper graphic setup

    One of the most common examples of improper setup involve pop-up displays, on which the panels are often misplaced or not properly aligned, causing the graphic to give off a confusing and unprofessional look. Fabric displays don’t have the same problem because the graphics are seamless, but far too often the pillowcase graphics aren’t zipped at the bottom. That small extra step of closing the zipper can be the difference between a graphic that sags and/or puckers and one that lays flat and displays clearly and cleanly.

    The poor setup problem has also been known to manifest itself in the form of crooked retractable banner stands. That usually happens because the support pole isn’t set up straight or, in the case of a wider stand containing more than one pole, the supports aren’t extended to the same height.

    Spending an extra few minutes making sure displays and graphics are properly set up can add an extra layer of professionalism that surprisingly goes missing in more trade show booths than you might think.

    Lighted displays not turned on

    Too many times, businesses go through the trouble of purchasing and setting up backlit trade show displays only to end up not even turning on the lights. This creates a multi-layered problem. Failing to take advantage of a light-up display—an item that was made specifically to catch eyes—is a huge missed opportunity. Additionally, graphics that are designed to be backlit are usually printed darker than those that aren’t, so failing to put any light behind the graphic usually results in a dull, dark look that won’t do you any favors in your effort to get your brand to stand out.

    Set up those lights properly, and don’t forget to turn them on! The difference in quality will amaze you.

    Pertinent info blocked by fixtures

    It’s good to have more than one type of display item in an event space. Trade Show Kits, for example, can include a display wall, table top stand, podium, and more. But with all of those products comes the chance of blocking pertinent information or images such as logos that are important for trade show attendees to take away from your booth. Think about placing logos, word marks, and other impactful images and information higher on a display so that they’re not covered by podiums, tables, or other fixtures.

    Trade show booths can also be rather small, so there is a balance to be found when it comes to deciding which items to add to the space. For instance, having a separate display wall, banner stand, monitor stand, and table within your space can unintentionally create a tight, uninviting area. Consider hybrid products such as fabric displays that include optional items like monitor mounts, shelving, and show cases to conserve space while still giving your brand the attention it deserves.

    Indoor products used outdoors

    Have you ever walked through an outdoor show and witnessed banner stands either tipping over or being held in place by sand bags or boulders? That happens when display products designed for indoor use are brought into the elements. There are many types of banner stands and other display products specifically made for outdoor use. They tend to be a little bit more expensive than indoor products, but that’s because they possess features such as spring-loaded poles, weighted feet or bases, ground stakes, and more. Many of those products are rated for consistent winds up to 20 mph, whereas the first 5 mph gust can easily blow over an indoor banner stand.

    For more information on how to make your trade show booth or other event space stand out while avoiding these types of common mistakes, contact a Power Graphics representative today.

  • Premium and economy outdoor displays for large graphics now available

    by Bryan Kilpatrick

    Taking your photo backdrop, info wall, or other oversized message outside in a safe and stable manner is now possible with the addition of a pair of large outdoor graphic displays to our vast selection of products.

    Blustery conditions are no problem for the Expand GrandFabric Outdoor stand, which can be equipped with water tanks that allow the stand to be used in winds up to 20 mph, or with water tanks and ground anchors that can withstand 45 mph winds and prevent the display from tipping or sliding. Available in 8' or 10' widths, the display is also versatile; it can be converted from and to an indoor stand simply by removing the outdoor legs and supports and installing a set of indoor feet. The rest of the frame, which is composed of professional-grade aluminum sections that are bungeed and click together, can remain intact for both environments.

    Expand Grand Fabric Outdoor

    What really puts the finishing touches on this tremendous display is the dye-sublimated, zippered pillowcase graphic. Printed and hand-sewn in the United States, the pillowcase graphic stretches tightly over the frame to produce a wrinkle-free look complete with rich, vibrant images. The material is durable and can be washed, which is likely to be a necessity with any graphic used outdoors.

    The Outdoor Banner Wall is an economy option for a large outdoor display. It’s suitable for less windy conditions, being perfectly capable of holding up 20 mph winds thanks to two water-base feet that each weigh 50 pounds when filled.

    This display uses a similar type of dye-sublimated fabric graphic but with a different method of finishing. Pole pockets sewn on the top and bottom of the graphic accommodate aluminum dowels that attach to the frame with springs and create a “flexing" effect to remain stable in the wind. At 8 feet wide and 92 inches tall, the result is a fabulously large image that can be made double sided with an optional second graphic and features similar durability and washability as the graphic for the premium display.

    For more information on these and other outdoor and/or fabric displays, contact a Power Graphics customer service representative today.

  • Considering buying a Pop-Up Trade Show Display? Try Fabric

    by Bryan Kilpatrick

    Pop-up displays can make the most out of what is usually limited trade show booth space. With the most popular versions measuring 8-10 feet wide, there’s plenty of room to show event attendees what your brand is all about—particularly when factoring in the high image quality that the material used for the graphics allows.

    There are, however, a couple of drawbacks to these types of traditional trade show displays that either don’t exist or aren’t nearly as prevalent in their fabric versions. Here are a few differences:

    Consistency in presentation

    Traditional pop-up trade show displays are usually made up of several different panels that, if done right, combine to form one seamless image. But several factors—hardware failure, issues with the attachments to the graphics, incorrect assembly, et cetera—can affect just how seamless the graphic appears. Because most fabric is lightweight, a full graphic without any seams is easily achievable because it can be folded up and packaged without permanent creasing. That isn’t a possibility with traditional trade show material.

    Ease of setup

    A trade show display with multiple panels takes a lot more time to set up than one seamless graphic. Additionally, getting the panels to line up properly can be a chore, since it’s dependent on how accurately the supplementary pieces—such as magnets and hangers—are installed. A one-piece fabric graphic has to be finished effectively, as well, but it’s generally only a matter of a zipper on the bottom or a strip of velcro on each edge. In the case of pop-up displays, the frame can collapse and expand with the graphic (which, unless it’s a replacement graphic, is applied to the frame before it even reaches the customer) remaining in place, making for even easier setup and tear down. Plus, because fabric graphics tend to weigh less, what is often a multiple person job with traditional pop-up displays can—depending on size—be done solo.

    Material durability and washability

    As high in quality as our satin polyester trade show material is, it is prone to getting dirty—as is just about any material used for a display that is exposed to hundreds of people at dozens of events. That’s where fabric is handy. Our fabric graphics are, since the ink becomes part of the fabric during a printing process called dye sublimation, scratch resistant and machine washable. That means no more ordering replacement graphics because of dirt or damage to the ink, which can save hordes of money in the long run.

    Shipping cost and efficiency

    The aforementioned lightweight and flexible nature of fabric graphics definitely comes into play when transporting a trade show display. Fabric takes up such little space that additional items can be added to the carrying case, reducing shipping costs and opportunities for damage. Plus, there is an eco-friendly component here; a lighter, more compact material such as fabric is much easier to haul from show to show than traditional trade show material, limiting the carbon footprint that’s an unfortunate side effect of shipping.

  • EcoGreen Knit Fabric spares no quality while being the ultimate eco-friendly material

    by Bryan Kilpatrick

    Offering customers quality products while simultaneously trying to take an eco-friendly approach can be an unforgiving venture within our industry. For instance, many banners—as well as window, floor, and wall graphics—lose quality when PVC, which improves durability and flexibility but isn’t recyclable, is removed from the equation. In general, while there are green materials widely available, many of them aren’t up to snuff when it comes to durability, image quality, and overall effectiveness. 

    However, our newest fabric product is doing its part to change the narrative.

    EcoGreen Knit Fabric possesses a durability that makes it great for most types of fabric displays, including SEG, pop-ups, banner systems, and pillowcase-style graphics. Additionally, the material shows off excellent print quality, color depth, and wrinkle resistance—in fact, those characteristics are as good, or even better, with EcoGreen than with any other dye-sub fabric we offer.

    As if those features aren’t enough, EcoGreen’s best qualities are in its name; this 6.4-ounce knit polyester fabric is made entirely from recycled plastic bottles, and is 100 percent recyclable itself. That coupled with the fact that the material is REACH compliant and OEKO-TEX Standard 100 certified—both of which set out to help protect our health and the environment from the risks of chemicals—makes EcoGreen Knit Fabric an obvious choice for environmentally conscious companies who have a little extra room in their marketing budget to go with the ultimate eco-friendly but quality product.

    Contact a customer service representative at Power Graphics today for more information on how you can use EcoGreen to meet your marketing display needs.

  • Understanding the true impact of the tariff increases

    by Bryan Kilpatrick

    Tariffs are an unfortunate part of business for companies who import products from outside of the United States. In an attempt to drive companies to buy within the confines of the U.S., the government within the past year has imposed two sets of tariffs—first 10 percent and then, most recently, 25 percent—on certain goods manufactured in and shipped from China. These increases seemingly leave a lot of room for interpretation and many companies use that ambiguity to, quite frankly, take advantage of their customers. 

    Unfortunately, we’re seeing that last part manifest itself within our own industry in a few different ways. One is that some companies are taking the 25 percent tariff and adding it to their retail price. For example, if a company was charging $100 for a banner stand prior to the tariff increase, they’ll now be charging $125. The issue with that is the company is only paying, say, $30 for that stand to be manufactured and shipped to the U.S., which means the tariff on it should only be $7.50 (25 percent of $30). So, they’ll be profiting $17.50 per stand at the expense of their customers behind the guise of a 25 percent tariff that is certainly very real but, in this case, unnecessarily applied to the retail price, which should now be only $107.50 if they were capturing the tariff correctly.

    Another thing we’ve seen is companies applying the tariff increase in an all-encompassing manner that includes products not even manufactured in China. One company has blanketed 25 percent increases on all of its products, even ones that come from Korea, and those aren’t affected by the tariffs. Another insists that its graphics, which are printed domestically, are affected by the tariff and thus have become more expensive.

    At Power Graphics, we don’t believe in passing unnecessary costs on to our customers. When the 10 percent tariff was announced, we absorbed the added costs on our line of products. While that isn’t feasible with the 25 percent tariff, we’ve ensured that our prices will only be adjusted to reflect the additional costs we’ll incur. Plus, we’ve added a built-in feature to the back end of our website that will automatically adjust prices back down if/when the tariff increase is recalled.

    However, since we offer products from a wide range of manufacturers, the actual amount added to the wholesale and retail prices of those items due to the tariff increase may appear to be inconsistent. This is because each manufacturer is passing on anywhere from a portion of the increase to an amount that, as explained above, goes beyond the actual tariff cost. As a result, you may see a $100 product with $10 in added tariff costs from one manufacturer and a similarly priced product with $20 tacked on from another. Just know that this isn’t a mistake, and that it’s actually an example of the kind of practices explained above.

    The tariffs and all of the effects associated with them are complicated and difficult enough as it is, so the last thing a business should do is compound the situation by asking for even more money from their customers. We hope this brief article gives you enough information to know what to watch for when shopping for display products and graphics in a post-tariff economy and make the most financially sound decision possible.

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