Power Graphics Digital Imaging

Great Big Printing

  • Floor Your Audience With Impressive Floor Graphics & Decals

    You probably use outdoor signs, banners, and posters to advertise your products and services. But have you considered using signage on your floors? Floors provide a lot of unused space, and you can use this space to improve your branding and marketing. Continue reading to know more about floor graphics and decals, and then check out these tips when you want to design attractive floor signs for your business.

    What Are Floor Graphics & Why Should They Be Used?

    The best examples of floor signage are the logos that are printed on the floors at NBA basketball courts. Most people tend to look down or ahead as they walk, which means if you use existing floor space for marketing, you can grab the attention of attendees in an effective and affordable way.

    The biggest advantage of using floor graphics is that they’ll be in a customer's natural line of sight. Also, people are so accustomed to seeing billboards, outdoor posters, and banners that they tend to overlook them. On the other hand, floor decals are unobtrusive and unique, so they’d bring a special flair to your brand, one that’d make people stop and take a second look.

    Floor graphics are fun and creative, and they’ll make your brand more interesting. Also, innovative designs like optical illusions will likely be shared on social media, promoting your brand. Another huge benefit of floor signage is that it’s safe and does not pose a tripping hazard like an upright display does. Also, they are easy to use, and you don't have to allocate separate real estate for these signs. Some floor decals are even reusable, and you can use them for numerous events.

    Now that we've seen the benefits of floor decals and signage, let’s turn our attention to design tips.

    Design Tips For Floor Graphics

    • Incorporate your brand colors and font styles in the design to create a consistent branding message.
    • Position the graphic in the right place. For example, a decal advertising a sale increases ROI when positioned near the checkout line or in other high-traffic areas.
    • Design the floor graphic so that it’s proportional to the available space. For example, decals in a narrow corridor should not be oversized.
    • Keep the design simple and catchy. Do not overcrowd the graphic with too many images or a lot of text. Keep it simple so that the core message is easy to understand, even when viewers walk past.
    • Besides promoting products and services, you can also use floor graphics for signage to point your booth’s location out. You can also add arrows on sidewalks to direct customers to your storefront.
    • Think outside the box. Instead of using traditional floor signage in squares and rectangles, go for innovative prints and bright colors to grab the attention of target customers.
    • Invest in high-quality floor graphics that are safe to use. If you’re using these decals outside, look for premium floor signage that is slip-resistant and water-resistant. Also, it’s a good idea to invest in materials that can withstand scratches and scuffs from footwear and vehicular traffic.
    • Working with a custom floor graphics designer like Power-Graphics is a good move. We can help you customize your designs perfectly so they suit your business needs.

    Use the design tips listed here to create the best floor decals and signage. Grabbing the attention of your target customers will be so much easier.

  • A Guide To Designing Impressive Banners For Your Business

    If you've attended trade shows, you know why good banners are important. A well-designed banner will make a striking impression on trade show attendees, and you can use banners to draw in your target audience so leads become sales.

    The challenge is in designing an impressive and innovative banner, one that’ll help your brand stand out in a sea of exhibitors. While creating a banner may seem like an easy job, plenty of thought and planning must go into it. In this guide, we've put together our favorite banner design tips, and we’ve also included steps you can follow to design an impressive banner, one that’ll get the attention of your target audience.

    6 Banner Must-Haves

    Irrespective of whether you’re using tabletop banners, retractable banner stands, or outdoor banners, you must include all of the elements listed below:

    1. Large & Easy To Read Text – The text must be easy to read, even from a distance. Some popular fonts for banners are Georgia, Helvetica, and PT Sans.
    2. Simple & Focused Message – While designing the banner copy, keep your message simple and to the point so it's easy for the reader to understand. Also, you can include a crisp call to action to get the audience to take the desired action.
    3. Catchy Images The human mind can retain 65% more information from an ad when it has pictures. When there are no pictures, the information retention rate is 10%.
    4. Bright Colors – Understand the basics of color psychology and use the right colors to capture the attention of your target audience.
    5. Short Text – When it comes to outdoor banners, less is more. Keep the main message to just one or two lines and make sure the overall text is not over five lines.
    6. Right Layout Do not overcrowd the banner. Balance white space and layouts to create an engaging banner that captivates your target audience.

    5 Easy Steps For Designing The Best Event Banners

    Whether you’re designing outdoor signs or banners for a trade show, you can follow these steps to create an impressive banner, one that’ll attract your audience.

    1. Understand How And Where The Banner Will Be Displayed: For example, you can go for a medium-sized banner if you’re presenting at a trade show. On the other hand, if you're designing outdoor real estate signposts, you have to go for extra-large banners to get maximum visibility.
    2. Align The Banner Design To Match The Campaign: For example, if you’re trying to generate leads for your email newsletter, provide an incentive. A free piece of swag will be an incentive to join.
    3. Choose A Suitable Layout: Your banner designer or printer can help you choose the best layouts depending on your purpose.
    4. Include Your Logo, Call-to-action, And Main Copy: These elements shouldn't take up more than 50% of the banner space. Eliminate the extra text by using shorter words. You can also use images to get a message across.
    5. Add Other Relevant Information: Include your website address, social media links, and contact information.

    Follow these steps to design a creative and impressive banner for your business.

  • 5 Graphic Design Tips to Keep in Mind While Designing a Retractable Banner

    Retractable banners are excellent for trade shows, exhibitions, and other industry events. If you have been tasked with creating a retractable banner, make sure to check out these graphic design tips.

    Use these tips to create an awesome banner that hooks your targeted audience.

    1. Lead with Your Logo

    The first thing that your customers see should create a lasting impression. Make sure to include your logo and headline at the top, right at the eye level of your target audience. Generally, it’s not necessary to have your business name separately if it’s part of your logo. A logo helps you create a distinct brand identity and helps customers identify your brand quickly.

    2. Make It Easy to Read

    The best way to get the attention of passers-by is by making the text catchy and easy to read. Play around with different font styles and sizes to find the best fit. Here are a few font style tips to keep in mind while designing your retractable banner:

    • Most customers read the banner from left-to-right and top-to-bottom, so position your text accordingly in this format.
    • Use different font sizes to break up and organize the written content.
    • Make sure that every piece of text on your banner is legible from at least five feet away.
    • Font sizes above 100pt in Illustrator or Photoshop are good standards for legibility.

     

    3. Don’t Overcrowd the Banner

    Less is more when it comes to graphics design for outdoor banners. The primary purpose of retractable banner stands is to captivate the attention of potential customers. Once their interest is piqued, you can provide them with other information at your trade show booth.

    Too much information can make the reader disinterested and make your banner look cluttered. Focus on just one headline and include two to three supporting images or logos to convey the message.

    4. Experiment with Color

    There are endless ways to create something eye-catching and memorable when it comes to colors and banner designs. You can design a banner on a white background, or you can make it pop out by going with bold colors. Here are a few tips to keep in mind while choosing colors:

    • Match the banner colors with your brand colors. Use colors from your logo or other advertising material to create a cohesive design.
    • Again, less is more. Don’t overcrowd the banner with dozen colors. Instead, choose one primary color and two or three complementary colors to create a pleasing look.
    • When printing graphics on top of a color background, make sure the graphic’s background is transparent so that it blends perfectly with the rest of the design.

     

    5. Finish with a Call-to-Action

    The CTA (call-to-action) is a short message that gets the reader to complete the desired action. Ideally, the CTA occupies the bottom one-third of the outdoor sign. Next to your brand logo, the CTA is the most critical piece of information on the banner, so it’s okay to devote extra space to it. Examples of powerful CTAs include: call us to receive a free gift, get your free sample, or follow our brand on social media for loyalty points.

  • Top 5 Outdoor Banner Printing Mistakes and How to Avoid Them

    Outdoor signs are one of the most effective and powerful ways to advertise your business. They are versatile, cost-effective, reusable, and offer maximum ROI. With that said, designing a great banner that helps win your intended audience’s attention and gets them to convert is no easy feat.

    Several potential pitfalls include tiny banners with cluttered text, poor quality graphics, no call-to-action, and more. To help you avoid these situations, we’ve compiled a list of the standard banner printing mistakes and how to fix them.

    Mistake #1: Using Your Brand Name as the Headline

    Using your brand name as the headline is a common mistake and doesn’t help you win new customers. If people aren’t already familiar with the brand name, the banner will mean little. Instead, using product names or services helps hook the audience’s attention. They are more likely to relate to the product or service.

    Mistake #2: Typos and Grammatical Errors

    Spellings errors, typos, and grammatical errors are embarrassing design mistakes. The first thing people notice is that you have made a glaring mistake on your banner. It sticks out and creates an unprofessional impression of your brand. Make sure to proofread your message at least two to three times, run it through spellcheck software before you send the banner for printing. It can also be helpful to have multiple people look over the design to catch errors.

    Mistake #3: Missing Contact Information

    The primary intention of any outdoor banner stand is lead generation. You can pull in customers only when you provide them with your contact information. Contact information can include a phone number, email ID, or social media handle. You can also include QR codes that customers can scan to reach your site.

    Alternatively, a powerful call-to-action like “give us a call to get your free gift” is another way to generate leads and turn them into future customers.

    Mistake #4: Complicated or Lengthy Messages

    Keep in mind that people who pass by your banner have only a few seconds to grasp its information. Keep the message short. Avoid jargon and keep the message catchy and straightforward so that the audience can understand it at first glance.

    Mistake #5: Improper Visual Balance

    Often, businesses make the mistake of including only text or too many images in their banners. Too much empty space makes your banner look dull, while overcrowding makes it look clumsy. You need to strike the right balance between text and images. Including two to three high-definition pictures with appropriate text and balanced colors is the key to printing a stunning banner.

    Whether you’re printing real estate sign posts or outdoor banners for a trade show, make sure to keep these points in mind to avoid committing these design mistakes.

  • What Are the Benefits of Floor Graphics for Your Business?

    Floor graphics are a great way to improve brand awareness in crowded places like supermarkets and shopping malls. It is a cost-effective marketing strategy to improve sales and revenue. Store shelves and aisles are fully stocked during seasonal sales and don’t offer much space for promotional material. Floor graphics are a great alternative in such cases. Keep reading to learn more benefits of using floor graphics for your business.

    1. Announcement of New Products

    The crowded aisles and shelves offer limited space to announce the launch of a new product. Floor graphics provide you with a larger canvas in these situations. They allow you to print unique designs. Floor graphics can work better in some places than retractable banner stands as they don’t occupy any space.

    2. Increase Brand Awareness

    When strategically placed, floor graphics are an excellent marketing tool. They can help you promote your brand, share information about awards won by your company, and launch new products. They’re also great for information about current offers and promotions. When installed at checkout or upon entry, they can help promote brand awareness. They reflect the brand’s personality by displaying your company logo, motto, core values, and anything else that showcases your brand identity.

    3. Unique Advertising Opportunity

    Floor graphics are highly customizable. Whether you want to display standard product information or design one that takes a humorous approach to your idea, floor graphics are ideal.

    Contact us to design high-quality floor graphics that are easy to install and have almost zero maintenance costs.

    4. Space Saving

    Banners and posters may take up considerable space for storage and transportation. Floor graphics are thin and don’t take up much space. Unlike outdoor banner stands, they also don’t need any hardware to mount or install.

    5. Directing Customers

    Floor graphics can also serve as a practical way to direct customers within your store or premise. They can be directed to different departments within your store or different floors and sections within a building. It is a straightforward communication idea to avoid confusion.

    Floor graphics enable you to highlight your brand, product, or service. This canvas can help you make a great first impression and stand out from the crowd. The best designs and unique content can capture customer attention. Your floor graphics could also be quickly shared on social media with viewers using it as a background for their photos.

  • 5 Design Tips for Large Format Printing

    Whether you are designing a banner, poster, or sign, they have to be unique and convey your message clearly. You have to use the right images, an attractive font, and images that stand out.

    With digital printing taking over, designing your large format printing material takes some expertise. We are here to help you with a few design tips for your next large-scale print.

    1. Right Image Format

    JPEGs are grossly inadequate for your large format print. They are pixelated and may be unclear on a large canvas. Use vector images that are made of shapes, lines, and colors defined by a mathematical equation. The images and colors will be crisp and sharp no matter how large the print is. Vector files are also smaller in size when compared to JPEGs. Look for files with the EPS extension, which is the most common vector image file format.

    2. Choose the Best Font for Readability

    Single out fonts that will give long-range readability. When designing a large banner or signboard, you want the information to be visible even from a great distance. Whether you are creating outdoor banner stands or floor graphics, pick simple fonts that prevent crowding of the letters. Find a balance between bold and simple fonts, and leave enough blank space on your canvas for a balanced effect.

    3. Choose a Unique Printing Material

    Large-format prints are no longer limited to vinyl canvas. Real estate sign posts can be printed on foam core board, and wood or metal can be used for outdoor banner stands. Fabric works well for retractable banner stands. Choose a material that offers durability and longevity.

    4. Pick Pantone Colors

    The colors you see on the computer screen may look different when printed on the canvas. Choose Pantone colors for your printing as they give high-quality finished products. To create an exact color match, the Pantone Matching System uses precise ink mixtures. The most common color model used for image representation in this type of file format is CMYK. It has a very colorful range with a lot of contrast. Pantone prints will produce the best color results if you want your sign to display vibrant visuals.

    5. Use the Right Content

    Your content should communicate the intent. Create content that will appeal to a wide range of people. It should persuade the audience to act. They should be enticed to learn more about your products or services.

    Businesses rely on quality advertising to increase sales. Banners and signs are a great way to promote your brand image and products. Browse through our huge selection of high-quality prints for indoor and outdoor use for your business today.

  • 5 Green Tips for Eco-Friendly Printing Decisions

    It can be challenging to decide what to do about printing marketing materials when looking to be a more environmentally-friendly company. On the one hand, you are concerned for Mother Earth and want to cut down on the resources you use. However, you want to get the maximum coverage for your business by using outdoor signs and floor graphics.

    But printing doesn’t have to be harmful to the environment. Use these expert tips to be kind to the planet and reduce your printing costs while getting maximum engagement for your business.

    1. Use Eco-Friendly Materials

    There are many green materials available as substitutes for traditional vinyl graphics that don't contain harmful chemicals or release toxic substances when they're manufactured. Look for these kinds of options for your marketing materials and consider recycled paper for printing handouts and flyers. Though it may seem like a small change, it has a huge impact. Printing on recycled paper reduces your carbon footprint and can also lower printing costs. Using green materials also helps boost your brand image as customers see your business as eco-friendly and appreciate your green efforts.

    2. Opt for Eco-Friendly Inks

    Instead of regular inks, you can opt for environmentally-friendly inks like vegetable-based or soy inks. These are made from natural substances and are non-toxic. However, eco-friendly inks are not available in all colors. If you require metallic and fluorescent colors, then you need to go with regular synthetic inks.

    3. Use an Energy Efficient Printer

    When purchasing printers for the office, look for appliances with the “Energy Star” label. Energy-efficient printers use minimal resources. They require less power to run and use fewer cartridges, helping you save money and reduce waste.

    Also, if your office doesn’t make copies regularly, outsourcing your printing needs to an external agency is better than investing in individual printers. When buying printers for the office, look for devices with separate cartridges for each color. This way, you don’t have to replace the entire cartridge when one color runs out.

    4. Use PDF Files Wherever Possible

    PDF files are an eco-friendly alternative to printing files. When sending files to customers, give them the option to read files digitally or get them printed. This way, you can avoid printing more than you need.

    5. Find a Balance Between Digital and Physical Copies

    We understand that it’s not feasible for businesses to go 100% digital. The key here is to find a healthy balance between print and digital media. Before printing any document, consider if you could use it digitally. Use printing for essential items like large outdoor banners, real estate advertisements, and other marketing materials. For all internal documents, you can switch to digital copies.

    Going green helps you do your bit for the environment while reducing costs. When printing, make sure to use the five tips to ensure that your printing decisions are eco-friendly and cost-effective.

  • 5 Design Rules for Creating Engaging and Persuasive Outdoor Banners

    Thoughtfully designed outdoor signs are the perfect way to grab the attention of your customers. When designing outdoor banners, make sure the information is easy to read and engaging to capture your audience’s attention. After all, no one has the time to stand around and read a poorly designed banner with lines and lines of text and tiny fonts.

    Here are five essential design tips to keep in mind while designing outdoor signs and banners.

    1. Choose the Right Mounting Option

    Designers often create a banner in Photoshop, Canva, or InDesign without considering how the final banner will be mounted and displayed. As a result, the banner looks skewed, or parts of the design are cut when mounted. Before you design the banner, make sure to consider the mounting arrangements, like the type of outdoor banner stand used. For example, if the banner is mounted in a breezy area, then a mesh design helps to prevent the banner from tearing in the wind.

    2. Use Large Text that Grabs Attention

    An outdoor banner is meant to attract the attention of the audience from a distance. Make sure that any text you use on it is large and easily readable, even from a distance. The golden rule of banner text size is to increase the height of the letters by 10 inches for every 100 feet of visibility. This design rule helps you estimate the font and banner size.

    3. Choose the Right Font

    It’s not just about font size. The font style also plays a crucial role. Look for fonts that are professional and easy to read. It’s a good idea to avoid overly flamboyant, curved fonts. Ideally, bold sans-serif fonts work the best for outdoor signs and banners.

    4. Follow the Simple and Short Rule

    You have less than two seconds to capture the attention of your audience. You need to ensure that the design and message are instantly identifiable and easily understood by the audience. Complicated and overly artistic designs may look great on a digital screen, but they do not translate well to outdoor banners.

    Keep the message short and to the point. Remember, your audience will walk or drive by the sign and not have time to stand and focus on your design. Remove unnecessary text and images. Include only simple and basic information to get your point across.

    5. Use High-Quality Graphics

    Another critical aspect to consider is the images you use on the banner. Images and graphics are the best way to entice passers-by and get them to glance in your direction. High-quality graphics are the best way to reinforce your message and build an emotional connection with your audience.

    At Power Graphics, we’ve been helping thousands of businesses and organizations across the US create brilliant and engaging outdoor banners and signs. We have the experience and design expertise to create an attractive banner. Give us a call at 877-389-8645 to learn more about how we can help you.

  • How Can Banners And Sign Posts Boost Your Real Estate Business?

    Most businesses spend thousands on digital advertising, while print advertisements have taken a back seat. However, it’s undeniable that print advertisements like banners, sign posts, and flyers can boost your business growth in numerous ways.

    The real estate business in the US has surged during the pandemic. Home values have skyrocketed and demand for new homes has reached unprecedented levels. Having creative methods for letting buyers know a property is for sale can help you beat out the competition when there's so many agents vying for the same listings. Learn how banners and real estate sign posts can help you take your business to the next level.

    Outdoor Banners and Signs Boost Credibility

    A buyer or seller in the real estate business looks for trusted and reliable people to conduct business. Digital advertisements don’t guarantee those aspects. Banners and signs help you achieve credibility among the consumers and give you the leverage to be successful.

    More Exposure to Your Real Estate Business

    Outdoor banner stands are a great way to promote your real estate business. With creative designs and messages, you get more potential customers. Banners placed in prominent places where people gather in large numbers will draw attention to your business, and banners placed in front of a listing will be sure to get the attention of possible buyers and lead to referrals from anyone passing by who knows of someone looking to purchase.

    Banners and Sign Posts Are Tangible

    When you’re online, you’re flooded with hundreds of ads, and it’s hard to remember any of them. They may leave little or no impact on you. But real estate sign posts are tangible and remain in the same place over a period of time. Customers can view them at any time and contact you immediately. These signs keep generating leads as long as they are installed in a highly visible place.

    Outdoor Banner Stands Bring More Engagement

    Banner stands are more personal, and they can engage the customers easily. Those that pass by can view the advertisement more closely and be reminded of the product or service every time they go by the sign.

    If you plan to get a real estate sign post or an outdoor banner stand, make sure to get them printed by an expert who uses high-quality ink and machinery.  Power Graphics is one of the best printing solutions to get your banner stands and real estate sign posts at affordable prices.

  • 5 Tips to Make Eye-Catching Outdoor Signs for Your Business

    When you step out of your home and drive around, you may see numerous outdoor signs. But how many of them catch your attention and make you focus on the message? On average, people take about 10 to 20 seconds to read an outdoor sign. To make the most of that short time, you should be creative and innovative to attract viewers’ attention.

    The following sections will give you tips to create stunning outdoor signs to help your business get noticed.

    1. Use Colors Creatively

    Choosing the right colors contributes to 50% of the readability. Whatever color you choose, make sure it stands out. The background should contrast to the text so that it’s readable even from long distances. The color should also focus on your brand’s identity. But don’t use too many colors as they can divert attention!

    1. Choose Easily Readable Fonts

    There are thousands of font styles that are unique. Although some fonts may look stylish and attractive, they won’t be readable on outdoor signs. No one wants signage that people find hard to read. Avoid cursive fonts for outdoor signs as they may not offer quick readability. Choose serifs for maximum readable text as they give adequate space and run together efficiently.

    Along with the font, you must also choose the right font size to draw attention. Large fonts are suitable for outdoor signs.

    1. Keep Your Message Short

    Outdoor signs are meant to advertise your brand and should be sharp and concise. As people view them on the go, it should captivate their attention in a short period. No one has the time to read a detailed write-up on an outdoor sign. Keep your message to a few words.

    Getting personal is an easy way to connect with your audience. Include words like “You” and “Your” to add a personal touch to your advertisement.

    1. Add Your Logo and Image

    Keeping text by itself may boost the readability but adding an image and your logo is essential to increasing your brand awareness. Make sure the logo and image fit in the banner and enhance the overall look.

    1. Get High-Quality Printing Resolution

    After you have designed your outdoor sign, it’s essential to get it printed well. Your efforts to create a stunning outdoor sign will be fruitless if you don’t choose a high-quality printing solution. Experts like Power Graphics offer eco-friendly solutions that can withstand rain and extreme sunlight conditions.

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