Power Graphics Digital Imaging

Exhibiting at a trade show is a good advertisement for your business. It helps you increase brand visibility, capture leads, engage with your potential audience, and get them to convert to lifelong customers.

That said, setting up a booth at a trade event is tedious! You've got to ensure you've set up the booth perfectly to provide your target audience with a fantastic experience. In this post, we share a few tips to make installing and dismantling your trade show booth a breeze!

#1: Ship Booth Components In Advance

Ensure that all booth components, display graphics, and other accessories reach the venue at least 3 to 5 hours in advance. If it’s a small booth, you can carry the trade show graphics, retractable banner stands, and other equipment with you. However, if it’s a large-scale event, shipping the booth components in advance makes sense.

You can store your booth equipment in a temporary storage unit near the venue a few days before the event. This way, you can begin booth installation in advance, helping you avoid last-minute delays.

#2: Label Components & Have Detailed Lists

Nothing is as frustrating as receiving boxes and boxes of equipment with no idea what is inside each. Ensure that you label each box before you ship it. This way, it’s easier to identify and begin installation without spending hours searching for the right equipment. Additionally, have a detailed inventory of all your trade show display materials. This gives you a clear picture of the equipment you own so that you can use the right ones for each event.

#3: Research The Venue

Talk to trade show promoters or venue representatives so that you’re aware of the available space and other venue constraints. For example, you might want to discuss the accessibility of the venue for the delivery trucks so that you can coordinate accordingly with the delivery personnel.

#4: Always Have A Team Member On Site

Businesses often outsource trade show booth installation and dismantling to third-party Installation and Dismantling (I&D) agencies. While these are professionals, it pays to have a team member on-site to oversee the work of the I&D team. Having a trusted team member on-site helps set up and dismantle the booth according to your specific instructions.

#5: Do A Test Run

Try pre-building the booth in your warehouse to get a clearer idea of how it will look at the venue. A test run familiarizes your team with the equipment, graphics, and other components. This helps them practice installing and dismantling signage and other booth components.

#6: Stay Focused During Dismantling

Just because the trade show is over, it doesn’t mean you can relax. Not yet! You've still got to stay focused so that the team dismantles and packs booth components, display lights, and other graphics properly. This is a must to reuse your booth items several times and get the maximum value from your trade show displays.

Trade shows are not a one-day affair. Plenty of planning and logistics happen before and after the event. Use the tips listed here to install and dismantle your trade show booth smoothly to reuse the booth components, floor graphics, outdoor signs, and other equipment for upcoming events.

Hosting a successful trade show booth is no easy feat. You've got to juggle dozens of tasks – set up the booth by using the proper retractable banner stands, backlit displays, floor graphics, etc., and hire the right team to welcome visitors, generate leads, and convert visitors into customers.

You might have spent weeks (or even months) planning and preparing for the event. While we all hope the event goes off without a hitch, the reality is always different. The larger the event, the greater the risk of things going wrong at the last minute!

Unfortunately, last-minute mishaps are beyond your control. However meticulous your preparations might be, you cannot avoid them. Fortunately, you can limit the amount of damage. When you prepare for worst-case scenarios, it is easier to resolve issues seamlessly and ensure that the rest of the event goes as planned.

However, that’s easier said than done! How do you remain calm when there are technical difficulties setting up the booth? Or what do you do if your graphics vendor fails to deliver your customized roll up banner that you ordered specifically for the event?

Read to find smart ways to keep the event rolling when things do not go as planned and learn how to host a successful trade show booth, even during worst-case scenarios.

Always Have A Plan B

It would be best to prepare for worst-case scenarios regardless of the event style and type. Work with your team to identify potential issues that could go wrong. Brainstorm to find creative ways to overcome these troubles. Setting clear expectations and identifying the duties of each team member keeps everyone on the same page and avoids problems due to miscommunications.

Focus On The Attendee Experience

Remember that you don’t get a second chance to create the best first impression. Ensure that the event attendee experience is not impacted, irrespective of the issues you face backstage.

For example, consider this situation. The heating fails in the main hall. Instead of making event attendees freeze, your priority should be to shift the event to an alternative location with backup heating. This is why it is essential to be prepared for worst-case scenarios by having a plan B.

Be Adaptable

Being adaptable helps you roll with the situation instead of panicking. You've got to think on your feet. For example, if the slides fail to load during the presentation, you can share a few jokes or light banter with the audience till the technical team resolves the issue. This helps to keep the event rolling, irrespective of any glitches.

Above All, Avoid Panicking

As mentioned above, your top priority should be providing attendees with a positive experience. So, if something goes wrong, instruct your team members to avoid panicking. Ensure that they stay calm and maintain a positive appearance. Use a messaging app to communicate among team members instead of discussing the issue in the presence of attendees. No matter what, presenting a calm, collected outward appearance gives a professional feel to the event and is sure to impress attendees.

With these tips, you can ensure that the event proceeds smoothly, even when things do not go according to plan.

Fine art printing is the process of reproducing artwork—whether it be a photograph, watercolor art, or canvas art—in order to showcase the artist's work in the best possible light. Creating high-quality fine art prints is essential for any artist or photographer who wants to share their work with the world.

These days, fine art printing is also used to create digital wall coverings, wall decals, wall murals, and floor decals. In short, fine art printing lets an artist showcase their work in a creative way. Now, let’s look at what you can do to make high-quality fine art prints.

Preparing Your Artwork

• The prep stage includes color correcting, sharpening, and resizing your artwork to ensure the final print is a true representation of the original.
• Software like Adobe Photoshop and Lightroom can be used to do color correcting and sharpening. It's important to find the right balance when sharpening to avoid reducing the image quality.
• Resizing your artwork affects the resolution and quality of the final print, so choose the right resolution for your final print. Especially if you’re using giclee printing services, properly preparing your artwork beforehand can ensure the best possible outcome.

Choosing The Right Printing Method

You need to use the right printing methods to create high-quality fine art prints. Popular printing methods include giclee, lithography, and screen printing.

• Giclee printing is when you use inkjet technology to create high-quality fine art prints with accurate colors.
• Lithography is a cost-effective method for high-volume printing.
• Screen printing is best for large-scale prints.

Also, there are digital wall coverings, and these are usually used as large wall murals. Consider size, resolution, and durability when choosing the best printing method for your artwork. Take into account the budget as well.

Selecting The Right Paper And Ink

• Consider the texture, weight, and finish of the paper; the paper should complement the artwork and printing method used.
• An acid-free paper and archival-quality ink is recommended for fine art prints to ensure they’re long-lasting.
• Giclee printing services often use a heavier paper, such as watercolor paper or canvas, while digital wall coverings look great on materials like vinyl, fabric, and polyester.
• Experiment with different papers and inks to find the best match for your artwork and printing method.

Quality Control And Inspection

• Inspect your prints for color accuracy, sharpness, and overall quality.
• Use a color calibration tool to ensure color accuracy.
• Compare your prints to the original artwork to ensure they match.
• Fix any issues found during inspection before finalizing the print.

To create high-quality fine art prints, you must prepare your artwork, choose the right printing method, select the right paper and ink, and ensure quality by doing a final inspection. If you use the tips above, you can ensure your final print is a true representation of your original artwork.

And to get best-in-class fine art printing services, check out Power Graphics!

Make the most of an upcoming trade show and use the best trade show hardware. At Power Graphics, we sell a wide variety of displays and associated products. Upgrade your trade show displays and stands with help from us. Visit Power Graphics online at http://power-graphics.com  to learn more!

As a business owner, you know the power well-designed signage possesses. Colorful and visually engaging signs not only attract customers to a business but also play a crucial role in brand building.

In this blog, we’ll walk you through five popular types of outdoor signage and list their features and benefits so you can choose the right signage for your business.

1. Vehicle Graphics

Most people don’t think of vehicle graphics right away when considering outdoor signage. That said, vehicle graphics can be a powerful marketing tool, one you can use to get the word out about your business. Vehicle decals usually go on the sides or rear of vehicles.

For example, a dry cleaner might add custom signage to their vehicles so they can advertise while out and about. This is free and practical marketing, and if you travel long distances in your company truck, your decals could impact many!

2. Pylon Signs

Also known as backlit displays, this type of outdoor sign uses light to illuminate the message printed on it. It can be made using polystyrene, polycarbonate, or acrylic, and using one is a great way to attract customers.

Backlit graphics are visible at night, which means you can use a backlit display to advertise your business 24/7. Businesses often use these signs to direct customers and distinguish themselves from nearby competitors.

3. Directional Signs

Many hotels, restaurants, resorts, and entertainment centers use directional signs and colorful maps to direct visitors. As the name implies, these signs help customers find their way to stores and events. With one of these placed prominently near your store, you won’t have to worry about customers missing you.

For example, if your business is located in a mall or office complex that has several other stores and businesses, a directional sign with arrows will make it easy for your customers to locate your store quickly.

4. Wall Signs

As the name implies, these signs are mounted on walls and available in a range of sizes. Typically, businesses put them on side or front walls so passersby can easily identify the business.

Most wall signs include the company logo, the company name, and a customized message which advertises a particular product or service. Made from acrylic or PVC, wall signs are durable and can withstand harsh weather conditions.

5. Window Graphics

Also known as window decals, these are one of the most popular types of outdoor signage. They can be pasted on glass windows and doors, and usually they’re changed seasonally to attract more people to the business.

Using these is an excellent way to grab the attention of passersby and entice them to visit your store. There are several kinds of window decals, like static-cling window decals, vinyl window graphics, vinyl lettering, and perforated window decals.

Whether you’re marketing a brand indoors or outdoors, you can use floor graphics, outdoor banner stands, feather signs, and billboards to forward your message. Connect with Power Graphics to design impressive outdoor signage and improve your brand's visibility.

For years, we’ve been designing the best trade show signage for our customers, and we can help you get the best marketing materials for your trade show booth. If you need trade show displays and associated products, connect with Power Graphics.

Real estate signposts have always been an integral factor in the marketing strategies of realtors. And thanks to modern technology, now you can use digital signs that are both exciting and long-lasting. So if you haven’t incorporated signposts into your marketing strategy yet, read through the following sections to know how high-quality real estate signposts can help you stand apart from the competition:

1. Effective Way To Advertise Your Business

While realtors have moved to embrace social media and website management, real estate signposts have remained a reliable marketing tool. They can reach a wide audience for an affordable price. (We’re not against digital advertisements—we just think you should use them in combination with outdoor signs and real estate signposts.)

2. You Can Easily Update Your Listings

In a hot real estate market where properties change hands quickly, digital signs are great at displaying the latest listings, and these help buyers stay away from listings that are no longer active. With digital real estate signposts, you can easily update and edit the content, including listing details. Changes can be made instantly and they won’t cost a dime.

3. You Can Display Hundreds Of Listings On The Screen

You only need one digital real estate signpost to use hundreds of graphics, videos, and other media related to your listings. You can showcase different photos for each listing, giving buyers insights into what these properties are like. And if you want to go a step further, try creating a virtual tour that can be displayed on the screen.

4. Stand Apart From The Crowd

A well-lit real estate signpost will help you stand apart from the competition. People walking or driving by will notice your sign before others. These signs can also give your business an air of legitimacy. And since they’re durable, signposts will remain in place, marketing your business 24/7.

5. They’ll Make Good First Impressions

First impressions are everything in the real estate business. And if you’re using high-quality signage, it’s likely people will immediately see your business as worth trusting. You don’t have to advertise your business; you could also put out information about the properties you’re selling. There’s simply no better way to reach out to passersby.

Are you looking for affordable outdoor signs and real estate signposts? Call us!

Marketing strategies have evolved, yet some marketing tools are still useful in modern strategies. For instance, outdoor signs have remained popular, even though the world is replete with digital and print media. If you’re on the fence about investing in outdoor signs, here are a few benefits associated with using these that may change your mind:

1. They’ll Draw Attention To Your Business

Outdoor signs, when placed strategically, can attract the attention of passersby, and they may entice a first-time visitor to become a customer. Make sure the sign sits just above eye level. It can also run along the side of the building.

Unlike other marketing tools that just target a specific group, outdoor signs can reach target audiences as well as those who didn’t know about your products and services. A high-quality outdoor sign can help you convert everyday people into reliable clients, and you don’t have to spend a lot of money to set these up.

2. They Are Cost-Effective

SEO and email marketing campaigns have recurring expenses, whereas outdoor signs are a one-time purchase. A 300-line newspaper ad could set you back $7.30/1,000 views, while a TV ad could cost $10/1,000 impressions. You only need a strategic location and a high-quality outdoor sign to direct customers to your business.

You could also get a better ROI from these marketing tools. A recent study, for example, found that eight in ten customers notice signs when they walk into a store, which means putting one of these up is sure to garner positive attention.

3. They Make It Easy To Mark Your Location

Once it’s been in a certain location for a substantial amount of time, an outdoor sign will become a fixture of that location, and as such it’ll make lasting impressions on passersby.

For instance, when giving directions, people may use the outdoor sign as a landmark. And if the sign is clearly associated with your business, it’ll help you build your brand and stand apart from competitors. This is especially true for businesses that are in high-traffic locations.

4. They Help Increase Brand Awareness

Outdoor signs are a physical representation of a brand. Therefore, if you want your brand to come across as official and well-respected, your signs need to be in good condition. Remember, people may see your signs 50 to 60 times a month, so you’ve got to make sure they’re leaving lasting positive impressions. Use flashy colors, bold text, and out-of-the-box images to stand out.

If you’re looking for cost-effective outdoor signs for your business, contact the professionals at Power Graphics. We’ve been designing and manufacturing high-quality signage for years, and we’d love to help you!

Retractable banner stands are very common nowadays—and for good reason. They’re portable, versatile, and easy to use, which explains why you’ll see these at conferences, trade shows, and other events where marketing is done. Also known as roll-up banner stands, retractable banner stands have a spring mechanism that allows the graphic to roll up easily into the stand’s base when it’s not being used.

Like a projector screen, you unroll the banner from the base. But instead of rolling it down like you would with a projector screen, you unroll the graphics from the stand base and then attach them to a hook that’s at the top of the stand.

These banner stands also have a crossbar and a bungee pole to keep the banner in place. The biggest benefit associated with using a retractable banner stand is that you can assemble and dismantle the stand in mere seconds. Plus they’re lightweight, so they’re easy to transport.

If you’ve purchased some banner stands for an upcoming trade show, here’s how you can use these:

As A Photo Booth Backdrop

Photo booths are popular at trade shows and other events. And since these allow businesses to share branded photos online, they’re great for marketing. You can use a retractable banner stand as a backdrop for your photo booth. The backdrop can be either fun or professional—it’s really up to you. Just make sure you give trade show attendees a good reason to stop by and take pictures at your booth.

Once booth attendees snap their photos, encourage them to post these photos on social media. They should also use hashtags when sharing the photos, as doing so will help spread the word about your brand.

Tell A Story

You can use a series of retractable banner stands to tell your brand’s story creatively. This is a great alternative to using flyers. A lot of brands hand out flyers at trade shows to showcase their products and services, but the truth is that booth attendees rarely engage with these fliers. Banners can display your products and services in a far better way. Use large visuals, text, and other graphics to make positive first impressions. The goal is to make your messages memorable.

As A Room Divider

You can also use retractable banner stands to divide your booth space. If, for example, you require multiple partitions in your trade show booth, you don’t have to worry about breaking your bank from spending on expensive furniture and drywall partitions. All you’ve got to do is order a few retractable banner stands and arrange them in a way you prefer. The best part about using retractable banners is you can remove and rearrange them whenever and however you want. You can also use these banners to direct people to and around your booth.

Ready To Print Your Retractable Banners?

Power Graphics will help you with all kinds of banner printing. We have a huge collection of indoor and outdoor banner stands, and there are many materials to choose from. Just give us a ring and our experts will answer any questions you have. Take your trade show booth to the next level with our custom banners!

A lot of individuals attend trade shows, and some of these individuals are key decision-makers who represent large corporations. High-level decision-makers attend trade shows to see what products, services, and brands are currently the best in the industry. So if your company is participating in a trade show, it’ll do you a world of good to market with these key decision-makers in mind. Below, we discuss seven tips you can use to make positive first impressions at your next trade show.

1. Invest In High-Quality Displays

You need to make your booth stand out from the dozens of others that will be exhibiting nearby. You also need to make sure potential customers are viewing your brand positively once they arrive at your booth, and it’s for this reason your booth should be designed well.

A colorful and branded trade show booth can draw in a large audience and create great first impressions. Invest in premium retractable banner stands, floor graphics, and custom displays to make your booth look professional and appealing. Cheap and sloppy displays, on the other hand, will discourage trade show attendees from seeing what you have to offer.

2. Showcase Your Best Product

You might have a plethora of products with you at the trade show booth. If so, keep in mind that displaying a dozen products can confuse booth visitors. It’s much better to hook in passersby by displaying your standout product; this display should be flanked by other promotional items to draw more attention to it.

3. Send Your Star Sales Reps

Having a couple disinterested interns manning your booth almost guarantees that trade show attendees won’t stop to see what you’re offering. You need to put your best foot forward, so bring your all-star reps. Having knowledgeable and charismatic sales reps at your trade show booth will ensure a steady flow of potential customers, many of whom will be converted to sales on the spot.

4. Make It Interesting

We agree that the primary goal for a business at a trade show booth is to sell, but you need to remember that human beings are attending your booth, so you should connect with them on a personal level. A lot of attendees will want to see whether or not they can trust you, and sometimes something as simple as a handshake confirms a person is trustworthy. Also, hold quizzes, contests, and other fun events to make the experience special and personal for booth attendees.

5. Swag Is Cool

Everyone loves swag! Make sure you create a swag bag and fill it with swag that people actually want. The swag should feature your brand’s logo and possibly your slogan. Pens and keychains are a big hit, as people actually need these items every day. Remember, swag is not really a gift—it’s more like a tool that keeps your brand fresh in a person’s mind for however long they have it.

6. Light Up The Space

Yes, booth design is critical, but you need to make sure your booth is lit well too. No one wants to be in a gloomy booth. Use backlit displays and backlit graphics to light up your products and shine the spotlight on your promotional materials.

7. Practice Your Pitch

If your sales reps have product pitch scripts, it’s likely they’ll feel more confident and charismatic when engaging with booth attendees. Get your team together and practice pitches before the event. Also, role play and ask questions to make them more confident sellers.

Trade shows are time-consuming, but with the right preparation you can generate qualified leads and strengthen your brand’s image. Consider these seven tips when preparing for an upcoming trade show and it’s likely this event will be a successful one.