Banner stands are helpful to attract attendees at trade shows, job fairs, conferences, and corporate events. You may come across various banners, including outdoor banner stands, roll-up banners, retractable banners, and back wall displays. If you want your banners to stand out from the crowd, they must have a good design. Here are the seven tips that will help you come up with a stunning banner stand.
1. Logo and Contact Info on Top
The logo is your brand identity, and you should make it noticeable at first glance. Placing it on top of your banner is an ideal way to make it prominent. You can also leave your contact details on top as they may not be visible at the bottom.
2. Simple Message
Most successful banners have a simple and concise message. Short messages are easier to read and remember. People don’t have the time to read a lengthy statement on a banner. For example, your outdoor banner stand must have minimum words in large size for the passerby to capture everything at a glance.
Choosing the right color is essential to make your banners stand out from others. But don’t use too many colors, as the attendees won’t be able to focus on your banner. The colors also must be connected with your brand. Use background colors with caution as they can either attract or distract the audience.
4. High-Quality Images
Your banner stand must have quality images and graphics to draw attention. Get your banner printed where the printers use professional quality ink and printing methods.
5. Purpose of the Banner
Before deciding on a design, it’s essential to know where your banner will be placed. The design will vary depending on the placement. For example, an outdoor banner stand must have a design that focuses on maximum visibility from longer distances. Designs can vary for roll-up banners, table-top displays, and wall banners.
6. Easily Readable Fonts
Some fonts may look attractive, but they may run the risk of being ignored on a banner. Instead, choose simple fonts that give maximum readability.
7. Your Audience
The design choice must revolve around the attendees of the event. Your design can be trendy if the audience is younger. Similarly, use soft tones and colors for an older audience.