Power Graphics Digital Imaging

Great Big Printing

  • Why Are Outdoor Banners Stands Important for Brand Promotion?

    Outdoor posters and banners are very effective in raising awareness about new products and services and are frequently used for launches and brand building. They help create demand among the general public in the areas where they are displayed. Here are the multiple benefits of using outdoor signs by both new companies and established brands that help advertisers carry out successful marketing campaigns.

    Continuous Marketing Messages: Outdoor banners are an effective and influential marketing technique as they show the same message daily to viewers and drive the message into their minds. When those same people go out to make a purchase or hire a service, they are more likely to want what they viewed on the way to the store. These banners can be used to advertise both new product launches or to highlight new uses for existing products.

    Brand Building Through Brevity: Banners placed in high traffic areas and strategic locations are useful for sharing short and impactful messages about products. These can be used for brand building, creating awareness, and even sharing product features in the form of short teasers that stimulate curiosity among the public. Succinct messages improve brand identity when written in attractive colors and appealing text designs.

    Reach Potential Customers: Outdoor advertising like outdoor banner stands can help to reach potential customers in competitive marketplaces like shopping malls that have dozens of brands vying for attention. Well-designed banners that target particular shoppers can be placed outside the store or the shopping mall to attract potential buyers.

    Cost-Effective: Outdoor banners are a budget-friendly advertising medium when compared with online and offline mediums like social media, television, print, and radio. These are the first choice for small and medium businesses working with small marketing budgets. Outdoor banners can also be used on moving vehicles like public transport and on static surfaces like lamp posts and roadside banners in central business districts.

    Day/Night Audience: Weatherproof outdoor banners can work 24/7 to convey a brand message. When designed with attractive colors and modern materials like vinyl outdoor, banners can help you gain new customers and retain existing customers.

  • 3 Must-Haves for a Real Estate Agent

    The realty business is extremely competitive. To survive, real estate agents must be focused, determined, and know how to leverage business opportunities. If you are planning on becoming a successful agent, here are a few other things to include in your arsenal:

     

    Positive Attitude

    A bad attitude can be very damaging in the real estate business. Realtors who’re constantly surrounded by self-doubt do not have the motivation to pursue or convince clients. Even if you do not feel positive, acting positive can cause a shift in attitude and help you achieve results. Start your day with positive affirmations and train your mind to find a silver lining in every situation.

     

    Good Relationships

    Real estate agents place a lot of value in maintaining good relationships. They build contacts and generate leads by creating a sphere of influence. This includes focusing on family, friends, colleagues, classmates, business associates, service providers, etc. Keeping track of these connections is also important. You can keep track of these contacts by maintaining a spreadsheet program, or if your sphere of influence is large, consider investing in CRM software. These programs allow you to maintain and automate client bases, sales, etc. You could also consider investing in lead generation software.

     

    Quality Marketing Props

    Banner stands, real estate sign posts, outdoor banner stands, and other display items are great when promoting a client’s home or property. In the age of social media marketing, these may seem old school, but they’re extremely effective and provide a straightforward message. You can place them in a targeted geographical area to connect with the exact people you’d like to reach out to. Placing them in high traffic areas can also help to publicize your business.

    If you’re looking for quality real estate sign posts or other displays, visit us!

  • 3 Types of Banner Stands for Conventional Marketing

    Traditional forms of advertising focus on building trust and popularity for a brand. Displaying advertisements in print publications, billboard ads, emails, and other ways are a few conventional methods used to publicize products and services.

    When compared to other methods, banner stands are much more convenient and cost-effective. They are available in a wide range of sizes and shapes, and you can choose between roll up banner stands, X-frame banner stands, outdoor banner stands, and portable banner stands to display your brand message.   As for the design, you could either design them yourself or work with our team to turn your marketing ideas into the perfect promotional display.

    Here, we list a few commonly available banner stands and their advantages:

     

    Outdoor Banner Stands

    An outdoor banner stand is the best option for all kinds of outdoor marketing events as they are portable and can be used often. There are retractable outdoor banner stand models that have legs for stability, or models with a hollow base that can be filled either with sand or water to ensure its stability during the windy conditions.

    Major Advantages:

    • They are easy to use and transport because they are lightweight
    • Graphics will be printed in high resolution
    • Colors are UV protected to prevent fading in the sunlight
    • Double as indoor displays
    • Single and double-sided banners are for all-weather use

     

    Retractable Banner Stands

    Retractable banner stands are commonly used in retail stores, in restaurants, at fundraising events, at trade shows, and at sports events. They have many advantages in marketing as well as the promotional environment as a whole.

    Major Advantages:

    • Quick and easy to put up and take down
    • Able to be used again and again with replaceable graphics
    • Can be rolled up in an aluminum base and placed inside a padded bag to protect it from any physical damage

     

    Table Top Banner Stands

    Tabletop banner stands are popular because they’re perfect for countertop marketing. You can set them on a table to show information about your product or service in detail or display other information at kiosk.

    Major Advantages:

    • Portable and can be taken to different venues
    • On some models, height can be adjusted to suit different environments
    • Inexpensive and can be reused

     

    Visit us to get display products and digital imaging and printing solutions.

  • How to Use Floor Graphics to Improve Your Marketing Efforts

    With the continuous stream of marketing content on social media and the internet, it’s easy for your brand’s message to get lost. Because of the bombardment of social media, advertising, and entertainment, it’s no wonder our attention span has decreased rapidly over the past decade. While in 2000, the average attention span was around 12 seconds, in 2015, it decreased to 8.25 seconds. That’s less than the attention span of a goldfish!

    If you want to reach out to today’s audience, there’s no better way to do so than floor graphics. Think about it. Most of us watch our steps or check our phones and look at the floor while walking! If you haven’t optimized this space, it’s time to do so now with custom floor graphics.

    Although floor graphics have been used traditionally for wayfinding, it is not their only use. They’re perfect for branding! For example, you can put floor graphics at the entrance of a store in a shopping mall to alert customers or make them aware of the presence of certain brands in your store. You can also use them to show off the highlights of your products or services. For example, if your products are made in America, display this as a message on the floor. If you’re against animal cruelty, put up visually powerful floor decals to showcase this.

    If you’ve introduced a recent product or are stocking up on the latest gadget, use the floor space to spread the word. This also works perfectly when you are having a special sale. The most versatile floor graphics are ones that are made using materials that can be easily removed and reused. Research backs up these methods as well. A recent study by a German consumer research agency found that stores with floor ads sold 17% more than stores that did not.

    You can also use floor graphics at trade shows or exhibitions. Floor graphics can be creatively designed to initiate a conversation. Use humor to power up your marketing efforts with funny floor graphics and get passersby to notice you.

    If you’re looking for quality floor graphics or need help choosing the right products for your business, visit us!

  • Real Estate Sign Posts: The Key to Leaving a Good Impression

    Selling a house in today’s competitive real estate market can be a challenge. You have to look for innovative ideas to reach out to potential buyers. Social media promotions and open houses are worth the time and effort, but some marketing ideas will never go out of fashion. Real estate sign posts, for example, are a cost-effective way to reach out to a wide audience.

    You can place them strategically on approaching roads and areas close to the property. Real estate sign posts convey the message succinctly. If the house is close by, interested buyers could be drawn for a quick visit, giving you the chance to explain the benefits of buying the house.

    But not all real estate sign posts are made alike. A sloppy, poorly designed, DIY sign post can create a negative impression about the property and the agent who’s selling it. The quality of materials used in a real estate sign post also matters. For example, some agents trying to cut corners end up buying cheap posts made using cheap wood commonly found in hardware stores. Signposts made using these woods eventually warp and twist. Also, it’s not just the material that needs care and attention. Since the posts are in yards temporarily, they must be easy to set up and remove, and you shouldn’t be wasting time and money setting the post with concrete.  This is why we recommend our real estate sign posts.  

    At Power Graphics, we have real estate sign posts that are inexpensive, durable, and easy to install and take down. They come with an assembly kit that includes pictures of all of the components necessary to hang your sign. The unique design prevents the post from sagging, and a patent-pending locking system ensures that the arm stays locked in and hidden. The post can be taken down in minutes and move on to the next property.

    For more information about the available dimensions and custom designs, visit us.

  • Three Uses for Retractable Banner Stands

    Retractable banner stands are called so because of the retractable mechanism that winds the banner around a roller in the base. The graphic stays secure inside the stand when not in use, while an internal spring system creates tension and ensures that the banner can be pulled easily and stays upright when on display. Besides trade shows, they are popularly used for retail displays, at shopping malls, and at theatres. Here are some other uses for retractable banner stands:

    A Backdrop for a Selfie Booth

    Selfie booths are a huge attraction at trade shows, exhibitions, and other events. Rather than spend money on a selfie booth, use a retractable banner as a backdrop to create your own. You could include your logo or brand name and pair the background with some cool props for even more fun. If you’re running a special promotion, you could even theme your background and props around it. To grab social media attention, ask visitors to use a specific hashtag to qualify for a prize competition.

    Marketing at Conferences and Exhibitions

    Use retractable banner stands as a marketing prop to display information about your company, its products and services, and logos and slogans. You can either put it up in front of the booth, inside the booth, or in and around the exhibition to encourage visitors to visit your booth. You can also use it to divide space in a booth, using part of the space for storage while simultaneously advertising your product.

    If you’re hosting a conference, retractable banner stands can be used to promote key speakers, display the itinerary, and offer direction to guide attendees towards the right areas.

    Information and Reaching Out

    If you’re a small business dependent on support from the local community, retractable banner stands can be used to reach out. Include QR codes, discounts, and other information to connect to those who matter most. They can be great for local fairs and farmer’s markets as well. Plus, they can also be used for election campaigns to encourage voters to choose a particular candidate.

    If you are looking for retractable banner stands and trade show displays, visit us!

  • Tips to Remember When Designing Outdoor Signs

    Outdoor signs not only help drive customers inside a store but also spread the word about your business and promote branding. But if you want to make the most of your investment, they must be readable and easy to understand. Here are some tips to keep in mind if you’re planning on investing in outdoor signs:

    Make Signs Easy to Read

    Colors and fonts play an important role in signage design. Colors have a specific meaning and evoke a wide range of emotions. For example, red evokes passion and romance, and blue signifies confidence and peace. Colors also impact visibility. A contrast between the foreground and background ensures better readability. When choosing colors, an easy way to test contrasts is to print the sign on a letter-size paper and check it from an appropriate distance away. Readers should not have to waste time trying to understand your sign, and it shouldn’t clash or look gaudy. Font can also play a part in readability. Choose fonts that are easy to read and suit your branding.

    Avoid Crowding the Sign

    Concepts and ideas are often lost when there’s too much clutter. When it comes to outdoor signs, less is always more. A minimalist design does not overwhelm the observer, yet it is informative enough to help people understand the message. Don’t be tempted to go on an information overdrive. Ideally, an outdoor sign should not include more than seven words and should have around 30 to 40% of blank space for optimum readability. Blank space not only attracts attention but also has a calming effect.

    Pay Attention to the Content

    Outdoor signs are effective when you make it easy for readers to decide what’s in it for them. The benefits of your products, services, promotions, or deals must be obvious and appealing. Help potential customers visualize themselves using the product by adding personal pronouns like you, your, etc. Some marketing messages work by creating a sense of urgency. For example, phrases like yearend sale, buy one get one free, valid until stocks last, etc. can invite people to shop now instead of later.

    Visit us if you are looking for outdoor banner stands and other trade show displays!

  • Why Trade Show Displays are Important

    A trade show is a great platform to showcase your business and meet prospective clients. But engaging thousands of fickle visitors with short attention spans is not an easy job. You need an eye-catching display to attract people to your booth. Of all elements related to an exhibition, trade show displays are probably the most important one of all. Here’s why we think you should pay proper attention to banner stands, backlit displays, and other trade show displays:

    They Help You Build Your Brand

    Trade show displays help to create a positive impression. It defines who you are, what you do, and how well you do it. Businesses that spend time and effort to stand out at trade shows buy the best fixtures and trade show materials. Put yourself in the shoes of an average visitor. Wouldn’t you prefer to visit a booth that’s well-designed and visually appealing? If you want your business to be taken seriously and prove yourself as reliable, do not skimp on quality displays.

    They Enhance Visibility

    The right trade show displays can help highlight the best features of your products or services. For instance, tabletop displays can be used to mention key features, while iPad displays can be used to demonstrate how a product is used. You also use video displays to show how your company is different from your competitors. Hanging displays ensure that your booth is visible from any location within the trade show hall, which can be particularly important at large events.

    They Create a Lasting Impression

    With the right color scheme and a well-designed booth, you can draw visitors to your booth. And with quality trade show displays, you can keep them there for a longer time. Customized displays and catchy display messages help to engage visitors and leave a positive impression even after they leave. Specially designed furniture and good lighting can also make your booth more inviting, giving your staff more time to engage with customers.

    Are you looking for quality trade show displays suited for your business’s needs? Call us! Our customer service team is ready to help!

  • Everything You Wanted to Know about Wall Murals

    Wall murals are one of the coolest, cheapest, and easiest ways to add some pizzazz to your walls. If creativity isn’t one of your strengths, consider getting a wall mural online. We sell them for as low as $6 per square foot. But before you buy one, here is everything you need to know about wall murals:

    Why Does Your Home or Office Need a Wall Mural?

    Wall murals are perfect for adding some visual appeal to an otherwise plain interior. It can add a cool accent wall to a visually boring room or help to fill an empty space. You can add one in the kids’ rooms, hallway, or even the kitchen!

    They can also instantly energize office spaces and add some personality to windowless conference rooms. It can even have a practical application and help divide space in offices with open floor plans. Some offices also use custom wall murals to highlight their brand personality.

    What’s the Difference between Wall Murals and Wallpapers?

    The thought of wallpaper often brings back memories of retro décor and grandma’s house, complete with garish floral print walls and colonial-style wingback sofas with busy patterns. However, wall murals are nothing like those traditional wallpapers that took a long time to install and an even longer time to takedown. Wall murals are basically images or designs that are printed on some variety of wall covering material. They were installed like traditional wallpaper with paste, or some come prepasted, and can be anything from a large photo to a repeating logo pattern in commercial spaces.

    Wall murals can be eco-friendly if printed on one of our environmentally friendly options. Some are pre-pasted, so you don't need to purchase wallpaper paste to install them, and you can even print wall murals on self adhesive materials that are basically peel and stick. When it’s time to redecorate, you can pull them down in minutes with little or no damage to the walls.

    Wall Murals for Kids’ Rooms and Hospital Facilities

    Some wall murals come with an anti-microbial coat that inhibits the growth of mold, mildew, and other bacteria. Because of this, you don’t have to worry about mold discoloring the wall mural or cleaning them often in high traffic areas. This makes them a great option for brightening up and decorating kids’ rooms and hospitals.

    Are you looking for custom wall murals to match your décor and space? Call us!

  • All You Wanted to Know About Banner Stands

    Banner stands provide great opportunities for businesses looking to promote their brand and highlight their products and/or services. Banner stands are commonly used at trade shows to deliver impactful visual messages and reach potential clients. You could even display a banner stand in a public place to spread the word about your business.

    But unfortunately buying a banner stand is not always easy. There are different types of banner stands, each designed to fit specific requirements. Do you need a stand for indoor use? Are you considering purchasing an outdoor stand? What if you need a banner for a small countertop? For answers to these questions, read through the following sections and learn why banner stands are sought after today!

    Different Types of Banner Stands

    Banner stands are available in a wide range of display styles, from retractable stands to roll-up and pull up varieties—make sure you pick a product that matches your requirements.

    Retractable banner stands are easy to set up and take down. Some models have a fixed height while others are adjustable depending on the pole that comes with the product. These stands are best for indoor events.

    X Banner Stands can be set up by attaching the banner to its support arms using grommets. It’s important to know these stands are lightweight, so they aren't suitable for areas where they are likely to be exposed to breeze through a door. Like retractable banners, these are great for indoor use.

    Tabletop banner stands are designed specifically to be used on tables, so they're ideal at trade shows when you’re trying to display information in a small space. They’re also used to showcase menus, explain product features, or display contact information.

    Outdoor banner stands are, as their name suggests, ideal for outdoor use. They’re flexible and capable of withstanding the elements.

    What Should You Consider When Buying a Banner

    When buying banner stands, first consider the amount of space needed for the display as well as the area where you intend to set the display up. For example, if the exhibition space is small, consider pop-up display stands—these serve as great backdrop coverage and setting them up is easy. If you need a large backdrop, a banner wall works best.

    If time is important and you have to set up your booth immediately, go for banner stands that can be put together easily and with little help from others. Some products need extra attention, and these are not ideal for long-term use. Then there are the products that are designed to withstand the elements. Make sure you know which banner stand is best for your situation. You could start by researching some products on the internet, but with the countless options available, it’s easy to get confused. Speak to our customer service staff if you need help selecting a display that fits your requirements.

    Source:

    https://signs123.com/2017/12/06/difference-types-banner-stands/

    https://baltimorepostexaminer.com/5-important-considerations-when-buying-trade-show-banner-stands/2019/05/25

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