Power Graphics Digital Imaging

Great Big Printing

  • Put Your Foot Down When It Comes to Increasing Sales

    It іѕ a grеаt сhаllеngе to mаkе your brаnd or business stand оut from thе соmреtіtіоn. Even іf you аrе ѕuссеѕѕful, уоu hаvе tо continue it. Thіѕ іѕ where flооr grарhісѕ соmе іn. These аrе gaining rаріd trасtіоn fоr рrоmоtіng messages ѕwіftlу. It also hеlрѕ thаt these grарhісѕ аrе quick to drаw the attention оf thеir audience. Othеr thаn the ѕtаndаrd flооr рlасеmеnt, these custom floor grарhісѕ саn also bе рlасеd on ѕtаіrѕ and ѕtаіrwеllѕ. Thеу can аlѕо be fіttеd on thе сеіlіng and оn thе walls if you рrеfеr.

    Images аrе vіbrаnt and dеtаіlеd. Thеѕе dіѕрlауѕ hеlр you tо promote аnу event аnd rеасh уоur tаrgеt customer аѕ thеу gо аbоut thеіr ѕhорріng. Flооr grарhісѕ аlѕо dіrесt trаffіс аnd create brand identity. Thеу саn dесоrаtе fоr special events.

    Here are 5 ways to use floor graphics to increase sales

    1. Versatility

    Onе рrіnсіраl bеnеfіt оf uѕіng flооr grарhісѕ іѕ that they аrе еxtrеmеlу versatile. A numbеr of businesses utilize flооr grарhісѕ in thеіr оffісе. Logos аrе рrеѕеntеd for іnѕtаnt іmрасt. Flооr grарhісѕ uѕеrѕ in rеtаіl have рrаіѕеd thіѕ kіnd of advertising medium duе tо іtѕ аbіlіtу to ѕаvе space. They аrе аlѕо роѕіtіоnеd іn key points all асrоѕѕ thе store tо attract аttеntіоn to іmроrtаnt рrоmоtіоnѕ оr hеlр with the Pоіnt-Of-Sаlе (POS) рrоmоtіоnѕ.

    A numbеr оf rеtаіl ѕtоrеѕ have еxhіbіtеd a 30 реrсеnt ѕаlеѕ increase whеn thеу incorporated grарhісѕ іn thе advertising еffоrtѕ. Thіѕ іѕ duе tо thе fact thаt most consumers lооk dоwn аt thе flооr but nоt tоwаrdѕ the сеіlіng. The buуіng еxреrіеnсе gеtѕ more fun аnd you can connect wіth the аudіеnсе аnd the buying рrосеѕѕ. Thіѕ is ѕресіаllу truе for children whо fоllоw соlоurful flооr grарhісѕ trаіlѕ аnd раrеntѕ wіll іnvаrіаblу accompany thеm оn their jоurnеу. The рrоduсt іѕ thus always іn front.

    2. Shоrt-Tеrm Advеrtіѕеmеntѕ

    Sіnсе thіѕ kind of сuѕtоm floor graphics аrе used fоr a couple of months for each grарhіс, thеу mаkе реrfесt sense to аdvеrtіѕе thе latest рrоmоtіоnѕ and рrоduсtѕ.

    3. Lead Cuѕtоmеrѕ To A Particular Prоduсt

    A соmmоn рrоblеm аmоng customers brоwѕіng thrоugh lаrgе ѕtоrеѕ is the dіffісultу іn fіndіng a particular рrоduсt. Thеѕе сuѕtоm floor grарhісѕ make thе best mеthоd to саtсh thе аttеntіоn of thе tаrgеt demographic. Thе floor graphics реrfоrm thе tаѕk of showing thе wау tо a рrоduсt which mаnу customers may fоrgо ѕіmрlу because thеу соuld nоt locate it. Othеr thаn guidance, сuѕtоmеrѕ аrе аlѕо lеd tо products which thеу wеrе unaware оf and thuѕ ѕаlеѕ of thіѕ ѕtоrе соuld іnсrеаѕе due tо impulse buуіng.

    4. Decoration

    Evеn if уоu аrе nоt trying tо аdvеrtіѕе, floor grарhісѕ can be utilized as аn еxсеllеnt wау to recreate the ѕрасе уоu want аnd рrоvіdе thе buѕіnеѕѕ an іdеаl deсоration tо make a ѕuссеѕѕ іnduсіng environment.

    5. Prоvоkіng Positive Rеасtіоnѕ

    Stоrеѕ having flооr grарhісѕ іnѕtаllеd tо еnhаnсе thе image оf a раrtісulаr brand ѕhоwеd 23 реrсеnt hіghеr turnоvеr compared to similar ѕtоrеѕ whісh dо nоt have ѕuсh flооr graphics. Thе advertisements frоm flооr grарhісѕ generated thrее times thе роѕіtіvе rеасtіоnѕ соmраrеd to оthеr kіndѕ of аdvеrtіѕіng еmрlоуеd wіthіn the ѕtоrе. Thеѕе custom floor graphics can аttrасt attention іn creative ways. Onе еxаmрlе іѕ оf a ѕроrtѕреrѕоn advertising ѕроrtѕwеаr. There could аlѕо bе lаrgе fооtрrіntѕ scattered іn a сеrtаіn dіrесtіоn оvеr thе flооr аnd moving tоwаrdѕ thе shoe section. This kіnd оf grарhісѕ hаvе рrоvеd thеіr usefulness аѕ rеlіаblе floor mаrkіngѕ іn a number of рublіс ѕрасеѕ lіkе ѕроrtѕ ѕtаdіumѕ, buѕ ѕtаtіоnѕ оr ѕhорріng сеntеrѕ. Whеn thеrе is аn еxhіbіtіоn, flооr markings аrе an еxсеllеnt wау tо hеlр a сlіеnt navigate аn еxhіbіtіоn hаll.

    Thе creative роѕѕіbіlіtіеѕ fоr flооr grарhісѕ аrе almost еndlеѕѕ. Cоntасt Power-Graphics Digital Imaging tо dіѕсuѕѕ hоw flооr grарhісѕ саn improve your ѕаlеѕ or brаnd аwаrеnеѕѕ.

  • How Vehicle Graphics Will Help Build Your Business

    Savvy marketers are always researching to outpace the competition--without having to outspend them.

    One proven, but often forgotten technique is vehicle graphics. Delivery and maintenance or any company vehicles with eye-catching, professional graphic designs that brand and promote a business can be used as a tool around town.

    High Awareness at a Low Price

    Unlike more expensive marketing, vehicle graphics do the job 24/7, 365 days per year, for on average five years, making the real amortized investment manageable for some small businesses--a few dollars each day.

    Compared to stats from the Outdoor Advertising Relationship of America (OAAA), vehicle graphics provide a more affordable cost-per-impression than any other form of advertising. Based on city and society size, an individual vehicle wrap can create between 30,000 and 70,000 daily impressions.  Other marketing benefits include:

    Strategic and creative versatility--vehicle graphics can be utilized for long-term advertising or short-term product or event promotions--plus, you control the style (full or partial cover) and design as they need to be altered.

    Local advertising is promoted by driving a wrapped vehicle around your local area can drastically increase recognition among those who live, work or attend institutions nearby. Parked vehicles appeal to the interest of pedestrians, especially in an active urban setup, but also at local sporting events, social events, schools, conventions and trade shows.

    Graphics help with brand recognition by unifying a campaign's appearance as they include the same branding elements from your other marketing channels.

    Non-marketing benefits include providing a predictable fixed-advertising cost, and protecting vehicle resale value by safeguarding paint from weather destruction.

    Who Uses Vehicle-Wrap Marketing?

    With just a little creativity and the right creative services supplier, many local businesses could easily assimilate vehicle graphics to their marketing mix. For example:

    Grills, pubs, restaurants, salons specialty retail outlets, florists, clothiers, family pet groomers, Consultants, real estate organizations, attorneys and other service professionals.

    Right Strategy, Right Time

    The extensive reach of vehicle graphics and their low cost-per-impression, can truly add horsepower to your sales and marketing initiatives.

  • 7 Ways Window Graphics Will Increase Traffic & Sales

    Changing your standard Window Graphic space into an eye catching window screen is simple by using professionally printed windows graphics. Ideal for advertising your business both after and during business hours, a cost-effective windowpane graphic can catch the eye of those passing your business while making a long-lasting impression with them. Below, we've stated the seven ways a well-designed windowpane graphic can better your business.

    Promotional Marketing

    Ideal for start-up businesses, or companies with a restricted marketing budgets, window decals are an inexpensive way to market your business during all times of the day. These colorful graphics express your business’s key information, including: company logo, hours, contact number, and services.

    Brand Empowerment

    Nothing really helps to create a brand more than witnessing their logo placed boldly around where they conduct business. Visual elements on a window have a way of communicating your brand’s message and branding to all of those that pass by.

    Drive Sales

    Studies show that 50% of most retail and food purchases are made on impulse. Most people make purchase decisions based off of information that they consume visually. Therefore, having an attractive window space that grabs the interest of those passing by is a great way to capitalize on your location.

    Build Credibility

    Having something that is consistently posted for the community to see helps to build creditability within the community. Just like having a well thought out brand and messaging  for your small business, a window decal increases the integrity of your overall mission as a company.

    Stand Out Among the Competition

    A noticeable sign put on your business front allows you to stick out among other businesses offering similar services. Because images communicate your essential parts of your business, potential customers have the ability to compare your message and available services to your competition. Does your competition have window graphics?

    Save Marketing Dollars

    Marketing to your neighborhood demographic is one of the most important aspects to businesses to keep hitting your sales goals. Sadly, many traditional methods used to share marketing promotions can be costly. Using a window graphic at your place of business gives you an opportunity to optimize your overall marketing initiatives.

    Credibility

    Using graphic designs on your window space to improve your business traffic, increases credibility, and sticks out to the competition. Our window designs are affordable enough to fit well within your budget, with the smallest decal (12 X 18 ins) coming in at only $14.00. With prices this affordable and a marketing plan this simple, you can begin promoting your business and building your brand with your personal office or retail space today!

  • 5 Creative Ways that Wall Murals Can Boost Your Business

    Custom wall murals have the power to enhance your method of marketing as well as your business, but getting them done right is the key to your success. Why have blank walls when you can utilize them to help promote your business.

    When in a general public place, often you will notice people stopping to admire a mural or masterpiece of design. These pieces attract the attention and the eye of individuals passing by. Do you want to utilize this same idea for your business? Consider what it might be like if your marketing was attracting people in the same way--you could draw people directly in to find out more about you with an eye-catching custom wall mural.

    Below are a few ways custom wall murals attract the general public, stop traffic, and increase your sales:

    1- Impact: Halt the public with custom wall murals.

    If you can catch people off guard with something colorful and vibrant, they will attach that feeling an emotion to your brand. The more visually interesting you can make the mural, the more likely people are to stop, examine and potentially act on the feeling that the mural elicits.

    2- Affordability: Get the most out of your marketing budget.

    We all know that our marketing dollars a lot quicker than we would hope. Choosing a medium that is noticeable and impressionable can often times allow you to get the most bang for your buck. Custom wall murals can be one of the most affordable ways to spread the word about your business.

    3- Networking: Promote your subject matter 24/7.

    There may be a huge pool of potential networking with an advantageous ripple effect for many who get their name out there. A custom wall mural gives your customers another reason to talk about your business.

    4- Mindset: Put them in a buying mind-set.

    Folks are more likely to spend money if they're in a pleasant environment. Custom wall murals are capable of altering the overall experience of your customers. An amazing wall mural can change the overall energy associated with your business and lead to people becoming more loyal to your brand.

    5- Convincing Your Audience

    Custom wall murals are convenient because in an office space or store front there are many walls going around--outside your business, within your business, and even on your glass windows. They may have great potential to bring people in in order to grab their attention.

    It is critical to keep in mind that individuals have a tendency to think of places where they have been employed, entertained or impacted in an optimistic way. How your business atmosphere talks to people can make a long-term impact. Having a great experience and atmosphere for your customers can greatly impact their overall experience.

    If you are considering a custom wall mural for your business, Power-Graphics offers several different solutions and we can also help you with your design and dimensions to make it perfect for the setting of your business.

  • How Floor Graphics Can Increase Sales

    In today’s market it іѕ a grеаt сhаllеngе to mаkе your brаnd or business stand оut from thе соmреtіtіоn. Even іf you аrе ѕuссеѕѕful, уоu hаvе tо keep your efforts moving forward. Thіѕ іѕ where flооr grарhісѕ соmе іn. These аrе gaining rаріd trасtіоn fоr рrоmоtіng messages ѕwіftlу. It also hеlрѕ thаt these grарhісѕ аrе quick to drаw the attention оf thе audience. Othеr thаn the ѕtаndаrd flооr рlасеmеnt, these custom floor grарhісѕ саn bе рlасеd on ѕtаіrѕ and ѕtаіrwеllѕ. Thеу can аlѕо be fіttеd on thе сеіlіng and оn thе walls if you рrеfеr.

    Images аrе vіbrаnt and dеtаіlеd. Thеѕе dіѕрlауѕ hеlр you tо promote аnу event аnd rеасh уоur tаrgеt customer аѕ thеу gо аbоut thеіr ѕhорріng. Flооr grарhісѕ аlѕо dіrесt trаffіс аnd create brand identity. Thеу саn dесоrаtе fоr special events.

    Here are 5 ways to use floor graphics to increase sales:

    1. Versatility
    Onе рrіnсіраl bеnеfіt оf uѕіng flооr grарhісѕ іѕ that they аrе еxtrеmеlу versatile. A numbеr of businesses utilize flооr grарhісѕ in thеіr оffісе. Logos аrе рrеѕеntеd for іnѕtаnt іmрасt. Flооr grарhісѕ uѕеrѕ in rеtаіl have рrаіѕеd thіѕ kіnd of advertising medium duе tо іtѕ аbіlіtу to ѕаvе space. They аrе аlѕо роѕіtіоnеd іn key points all асrоѕѕ thе store tо attract аttеntіоn to іmроrtаnt рrоmоtіоnѕ оr hеlр with the Pоіnt-Of-Sаlе (POS) рrоmоtіоnѕ.

    A numbеr оf rеtаіl ѕtоrеѕ have еxhіbіtеd a 30 реrсеnt ѕаlеѕ increase whеn thеу incorporated grарhісѕ іn thеir advertising еffоrtѕ. Thіѕ іѕ duе tо thе fact thаt most consumers lооk dоwn аt thе flооr but nоt tоwаrdѕ the сеіlіng. The buуіng еxреrіеnсе gеtѕ more fun аnd you can connect wіth the аudіеnсе аnd the buying рrосеѕѕ. Thіѕ is especially truе for children whо fоllоw соlоurful flооr grарhісѕ trаіlѕ аnd раrеntѕ wіll іnvаrіаblу accompany thеm оn their jоurnеу. The рrоduсt іѕ thus always іn front.

    2. Shоrt-Tеrm Advеrtіѕеmеntѕ

    Sіnсе these kinds of сuѕtоm floor graphics аrе used fоr a couple of months for each grарhіс, thеу mаkе реrfесt sense for advertising thе latest рrоmоtіоnѕ and рrоduсtѕ. If your business attracts a lot of repeat customers, they’ll be likely to take notice immediately.

    3. Lead Cuѕtоmеrѕ To A Particular Prоduсt
    A соmmоn рrоblеm аmоng customers brоwѕіng thrоugh lаrgе ѕtоrеѕ is the dіffісultу іn fіndіng a particular рrоduсt. Thеѕе сuѕtоm floor grарhісѕ make thе best mеthоd to саtсh thе аttеntіоn of thе tаrgеt demographic. Thе floor graphics реrfоrm thе tаѕk of showing thе wау tо a рrоduсt which mаnу customers may fоrgо ѕіmрlу because thеу соuld nоt locate it. Othеr thаn guidance, сuѕtоmеrѕ аrе аlѕо lеd tо products which thеу wеrе unaware оf and thuѕ ѕаlеѕ of thіѕ ѕtоrе соuld іnсrеаѕе due tо impulsivity.

    4. Decoration
    Evеn if уоu аrе nоt trying tо аdvеrtіѕе, floor grарhісѕ can be utilized as аn еxсеllеnt wау to decorate the ѕрасе. If уоu want your office or storefront to have specific ambiance or branding, floor graphics are an excellent choice. Any solution that improves the look and feel of your business is a good decision.

    5. Prоvоkіng Positive Rеасtіоnѕ
    Stоrеѕ that have floor graphics іnѕtаllеd tо еnhаnсе thе image оf a раrtісulаr brand ѕhоwеd over 20 реrсеnt hіghеr turnоvеr compared to similar ѕtоrеѕ whісh dо nоt have ѕuсh flооr graphics. Thе advertisements frоm flооr grарhісѕ generated thrее times thе роѕіtіvе rеасtіоnѕ соmраrеd to оthеr kіndѕ of аdvеrtіѕіng еmрlоуеd wіthіn the ѕtоrе. Thеѕе custom floor graphics can аttrасt attention іn creative ways. Onе еxаmрlе іѕ оf a ѕроrtѕреrѕоn advertising ѕроrtѕwеаr. There could аlѕо bе lаrgе fооtрrіntѕ scattered іn a сеrtаіn dіrесtіоn оvеr thе flооr аnd moving tоwаrdѕ thе shoe section. These kіnds оf grарhісѕ hаvе рrоvеd thеіr usefulness аѕ rеlіаblе floor mаrkіngѕ іn a number of рublіс ѕрасеѕ lіkе ѕроrtѕ ѕtаdіumѕ, buѕ ѕtаtіоnѕ and ѕhорріng сеntеrѕ. Whеn you exhibit at a trade show, flооr markings аrе an еxсеllеnt wау tо hеlр an attendee navigate аn еxhіbіtіоn hаll.

    Thе creative роѕѕіbіlіtіеѕ fоr flооr grарhісѕ аrе almost еndlеѕѕ. Cоntасt a рrоfеѕѕіоnаl printing and graphics company tо dіѕсuѕѕ hоw flооr grарhісѕ саn improve your ѕаlеѕ and overall brаnd аwаrеnеѕѕ.

  • How to Spring Into Sales in 2017

    Sometimes the tail end of winter can seem as if it drags on for eternity. Luckily, with the right mindset, you can set your sights on the opportunities that spring time has to offer in the world of sales. Here are several things to consider and prepare for as the Spring season approaches. If you use your time wisely, your sales will be blossoming with the flowers.

    Be Bright

    Do not underestimate the power of color and its affect on the human psyche. Use your indoor and outdoor displays to spread your message with exciting and flashy colors during this time of year. Signs and banners that are bright, tend to grab the attention of prospects, especially during springtime!

    Spring Clean Up

    Find a way to sponsor or attach your brand to a community spring cleaning project. This will catch people’s attention as they are eager to get outdoors and enjoy the warm weather while benefitting their communities. Having a banner bug or some form of brand presence will surely pop out to those involved. Try to choose an event that is of interest to the demographic your product or service appeals to for the best results.

    Outdoor Events

    If you live in a region where the winters are particularly cold, you can bet that most people have been cooped up indoors for several months and are dying to get out! Choosing fairs, festivals and outdoor venues and trade shows to market your product or service is a great way to get people excited this time of year.

    Regenerate and Revive

    Springtime often resonates with the idea of renewal and it is the perfect time of year to send out friendly reminders to current clients or follow-up with past clients. Either way, many people use this time of year to get back on track and it won’t hurt if your product or service can help them stay dedicated to what matters to them.

    Community Sponsors

    This time of year is full of different community teams, leagues, and social groups starting up again and they can always use sponsors. Find a group that speaks to your brand and see if you can use the members of the team and their facilities to help advertise for you. Hey, it’s worth a shot!

    Tax Time

    Now, there are some people that this time of year is the dreadful time where they are going to owe money or in other words, have expenses they don’t usually have the rest of the year. However, for the rest of us, this is usually the time of year when many people can use their tax return and put it towards something they’re desiring. Whether you offer a tax season special, encourage people to use their return or create a type of incentive around taxes, understand that it is something everyone has to do this time of year so why not take advantage of it!

    Trade Show Exhibits

    Spring is a great time of year to check expo calendars to see if there are any events that you can exhibit at. If your product or service hinges on this time of year, it is a great opportunity to get out in front of the right people. Make sure that your trade show displays are bright and full of life.

    Use the season of renewal to give your sales a boost. Implementing some or all of these tips will help your sales start to bloom in 2017. The season passes by quickly so if you got a late start this year, start planning for next year now!

  • 4 Ways to Use Banner Stand Displays During the Holiday Season

    Retail displays being used in the mall during the holidays.

    If you’re in the retail industry, your busiest season has arrived! In the technological world that we live in, online shopping has become a true convenience for many during this time of year. However, that doesn’t mean the brick and mortars of the world are doomed. Having incredible and well-placed signage and displays with enticing messages can still drive the crowds you’re looking for.

    While there are many different styles to choose from, retractable banner stands are one of the most ubiquitous types of displays and relatively easy to order, produce and place in the perfect position to boost your holiday sales. If you’re having a hard time deciding what should go on your banner displays, here are some great ideas to help get you stared.

    In-Store Only Discounts

    Offer something your customers simply can’t refuse and highlight that it is only available in your store. This can be particularly useful if your store has several locations and you’re looking to outperform the rest. In order to make this successful, it has to be an offer that the masses are going to bite at. Having a display outside of your store, preferably before the holiday season, telling people about the upcoming sale/promotion is a great way to get people talking about it in advance.

    Go Louder Than the Competition

    During this time of year, it is important that your banner stands are not only loud and colorful, but that they stand out more than your competition’s displays. Keep in mind that everyone is competing for your customers’ attention, so stay on top of your game with well-designed and intriguing messages.

    Show the Way

    Whether you have outdoor banner stands directing people to your store, or displays inside that are guiding people to the sales, make sure that you are directing the traffic. Don’t assume that people know what you’re offering or what promotions you have going on. In fact, assume that no one has a clue who or what you are and direct them every step of the way with your signage.

    Exclusive Holiday Information

    During this time of year, store hours change, promotions change, return policies change, make sure that your using displays to inform your customers of all the changes. Not only can this boost your sales, but it also helps answer questions that frequently get asked during this time. Try to learn from past years’ experiences to determine what messages you can display that will help your customers have a more pleasant experience in your store.

    Regardless of what you choose to display during this time of year, make sure that your store/business is represented in some form. You may consider hiring someone to help with design and messaging, as there are proven strategies that work and having those strategies working in your favor can go a very long way.

    For help choosing from the wide selection of banners and stands, be sure to give us a call at Power Graphics. We are happy to help with any of your questions or to point you in the right direction based on your needs and budget.

  • 4 Ways Floor Graphics Can Benefit Your Business

    graphic design depicting 4 ways to use floor graphics for your business. Learn how to use floor graphics and decals to improve your business.

    If your business needs to send a message, there are thousands of ways to do it, but floor graphics have a unique ability to catch the attention of your audience. Whether you are looking to draw more attention at your place of business or looking to capture eyes at events or through advertising, here are some ways to utilize the power of floor graphics.

    1. Advertising Your Products

    Floor graphics are a great way to call attention to certain products that you are trying to move off the shelves more quickly. Whether you have products that are on sale, products you want to educate people about, or items that are top sellers that you want to use floor decals to help direct them to their location in your store, these unique graphics can help you bring attention to whatever you need to.

    You can also use floor graphics to get extremely creative with your purchase cycle. Often times, a particular item or product that someone buys, requires another product or has complimentary upgrades. Floor graphics can help you spark a thought process for your customers. Often times this is a great way to lead them directly to their next purchase that they wouldn’t have thought of otherwise.

    2. Unexpected Places

    Humans are creatures of habit and if there is anything you can do to catch their attention, catching them off guard tops the list. Placing your floor graphics in places that they would not expect will almost undoubtedly draw them in every time. For example, you can put floor decals in elevators, on stairs, a place where people typically get in line. You can generally expect that anywhere you place a floor decal that gets a lot of foot traffic is going to get a lot of eyeballs on it.

    3. Advertising Opportunities

    If you really start to think about it, there are literally thousands of events going on at any given point in time and most of them involve people spectating or walking around. In either scenario, there is a perfect opportunity for you to display your brand with a floor graphic. Take some time to research the events going on in your community and find ways that you can infiltrate. For example, you could talk to local high school about advertising on their gym floors or find a local festival that relates to your brand and talk to the event coordinator about getting some floor decals into central, focal points where a lot of their traffic will be passing through or waiting. The possibilities are endless!

    4. Directionals

    Whether it is that item that people are always asking about, but they can’t seem to find, or you’re just being proactive about letting people know where to go, providing directionals through floor decals will help your bottom line. People tend to get frustrated when they can’t quickly find what they are looking for and having an element already in place to help them out is always appreciated by your customers.

    For more information on how floor graphics can benefit your business or how to best use your space, give us a call at Power Graphics, 877-389-8645. We're happy to help assist you in determining what solutions will work best for your business and accomplishing your goals.

  • 10 Ways to Use a Decal

    When it comes to marketing tools that are versatile, stickers and decals are hard to beat. It is common to forget the low hanging fruit on the marketing tree as you get lost in other aspects of your business. The truth is, sticker decals can be used for nearly anything you can think of, but simply get forgotten. Here are 10 ways you can put stickers to great use for your business.

    #1 Events

    Trade shows and marketing events are great places to use stickers and decals to create band awareness and recognition. This is a particularly effective way to get your name out there if you are starting a new business or if you are not well-known. The effectiveness grows as you increase the amount of stickers you are handing out.

    #2 Promotions

    Stickers are a great way to communicate promotions that you currently have. Whether you are putting stickers on products or positioning them to let people know about the promotion, they can be a stellar and unmatched tactic. It is even more effective when you have some sort of a queue to compliment the stickers. For example, if you have a banner stand that explains how the promotion works and then stickers that are designed to be included in the campaign, it makes your efforts extremely clear and cohesive.

    #3 Giveaways

    It seems to be part of human nature, but mention something that is “free” and the crowds will start to file in. If you are giving something away, stickers and decals can come in handy to draw more attention to the item that being offered. Now, the idea is to have a giveaway in order to draw more attention to your products and services. That being said, make sure there is a strategy behind your giveaway.

    #4 Informational

    Many times, a product or service requires some in-depth explanation. If this is the case with your product or service, breaking it down into steps or some sort of logical order will help your customers and make sales come easier to you. It is more likely than not that whatever your process is, stickers can help make it easier to understand.

    #5 Sales

    We can all agree that stickers attract our attention. If you have a promotion or sale that you are trying to attract attention to, this can be a great solution to help draw in that desired attention. This strategy can also help you avoid a lot of unnecessary questions for customers. By placing stickers on your sale/promotional items, you are making it clear to the customer what is and what is not on sale.

    #6 Vehicles

    Vehicle graphics are quickly becoming one for he most effective and cost efficient forms of marketing. For the cost of covering your vehicle that has the potential of thousands and thousands of impressions every single day, your investment quickly pays itself off. This is an especially effective investment for local markets if designed correctly.

    #7 Phones

    If you’re giving away stickers, make them a size that will fit well on every day items. For example, a size that will fit on the back of a phone. People carry these around all day, every day. In fact, it is hard to find people that don’t have a phone glued to them 24-7, so make stickers that they can put on their phone and remind them of your product all day, every day!

    #8 Key Chains

    Another item that people will utilize if they are passionate about your product. The more creative you can get with a keychain the better. If the keychain is useful and provides them with a tool, they will use it. If it has a sticker or decal, representing your business, all the better!

    #9 Pens

    If you’re going to put your company decal on pens, make sure they are good pens. There is nothing more frustrating than a pen that doesn’t work when you need it to. If it works well though, people will use them until the ink is gone. Think of all the exposure you can get from a pen that has your logo on it!

    #10 Conversation Piece

    The overall idea with stickers is exposure! Utilize the power of stickers and decals by placing them in places that will spark a conversation. If you can come up with strategies to use this simple tool, it can be extremely effective for you and your business.

    Call Power Graphics Digital Imaging today for a free quote on stickers or decals. We would love to help you make your business stick in peoples' minds.

  • Outdoor Storefront Marketing Ideas

    Store front window decals, adhesive outdoor signage, vehicle graphics
    Are you utilizing all of the space that you have available to you to increase your traffic and sales? Start by stepping outside of your storefront and consider what your space or area has to offer. Are there other businesses surrounding yours? Is it a high traffic area? What do you have to offer that your audience might not know about you? There are probably several opportunities that you are missing out on at this very moment. Take a look at this list to see if we can help!

    Products and Services

    Regardless of your industry, it is always a good idea to have a list of your products and services that you offer on the outside of your storefront. If you own a restaurant, a large version of your menu out front is a great incentive to get people in the door. People are curious by nature, but also don't like to waste time. If you can help in this matter by showing them what you have to offer on a large banner or poster, you're saving everyone time and money. Not to mention, you're sure to peak the interest of people who never would have come in otherwise.

    Current Promotions

    If you are running a promotion, but you don't have it advertised on the front of your store, you may want to consider a banner stand or a-frame display to tell people about it. Odds are, there are hundreds or maybe even thousands of opportunities for you to share your promotion each day to those that pass by your store. All of these opportunities will never walk into your doors unless they are aware of your offering. This is the low-hanging fruit you don't want to miss out on.

    Brag with Stickers

    If your business has received special awards or accomplishments, don't be afraid to share them with the public. These type of things help instill trust in your potential and existing customers. Don't be ashamed to flaunt whatever it is! An easy way to do this is with stickers and decals on your front windows.

    Strong Messaging

    Sandwich boards are a great way to showcase messages that are impactful to your audience. Behind every new customer or purchase there is value or a benefit associated with it. Speak to the benefit that your product or service provides to remind people what they are missing out on. You'll be surprised how well the power of suggestion actually works!

    Always Be Bold

    Showing your true colors is always a good idea when it comes to marketing your brand. In order to really pop-out to your audience, window decals are a great idea! Having an in-your-face approach, you'll surely get more business simply because people will constantly be noticing you and what you have to offer. Even if they don't walk in or make a purchase the first time they notice you, they will surely think of you when they are in need of your product or service.

    Another great way to stay top-of-mind is to utilize vehicle wraps. Whether your wrapped vehicle is parked in front of your store front, or cruising the freeways, you will be getting a great deal of exposure. Think of it like having a mobile billboard that is literally a fraction of the cost! Always be sure to include some form of contact on your wrap so that when it is out and about, people know where to go to find you.

    No matter what you are looking to accomplish with your marketing signage, we have a solution for you! Don't hesitate to give us a call with any questions you might have. We are more than happy to help you determine what solutions will work best for your unique situation or location. Call us today at 877-389-8645.

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