Using outdoor signs and banners is one of the most efficient and budget-friendly ways to advertise your small business. Custom banners with the right design, colors, and call-to-action can help you win customers and increase brand awareness. Once you have designed a custom banner, the next step is finding the best place to install it. Here are four of the best locations for installing custom banners:
1. Right Outside Your Storefront or Office Building
This is the easiest and cheapest place to display your custom banners and outdoor signs. Since you own (or rent) the site, you don't have to pay extra fees to display the banner. However, you might have to get permission from your landlord and local authorities before you display a gigantic banner on the sides of your building.
A good-looking banner displayed on the side of your store or office creates a positive impression on your customers. It also enhances the look of the building. Just make sure that the banner material you use is suitable for outdoor usage and UV-resistant so the banner doesn't fade or rip under direct sunlight and strong winds.
2. At Busy Intersections
Busy intersections see plenty of foot traffic every day. Depending on the location, your banner may have the potential to be noticed by thousands of people in a day. Some areas are airports, train stations, overpasses, and busy bridges. Unlike the previous option, this one doesn't come free. You have to rent space to hang your banners in public areas. However, depending on the location, paying a small fee is worth it, as you can attract hundreds of potential customers.
3. Along Popular Roads
Highways are another popular area where businesses hang or mount custom banners like real estate sign posts. Tons of people drive on busy roads, which is why they’re excellent for increasing brand awareness. Depending on the location, your banner could attract thousands of potential customers every day.
4. At Special Events
Sports events, concerts, music festivals, trade fairs, exhibitions, and business seminars are other excellent areas where you can display your banners. These big-ticket events draw in tons of visitors, and hanging a custom banner or a strategically placed outdoor banner stand can help you win the attention of thousands of attendees.
You can use a custom banner to deliver a message at the event and encourage attendees to do a certain thing. For example, if it's a B2B event, you can make the banner message one that specifically attracts B2B business decision-makers. On the other hand, if it's a customer event, you can focus on running special marketing campaigns to grab the attention of your target audience. You can also consider sponsoring a few industry-related events, as doing so will help you place your banner in a prime location at the event, like right on the main stage.
Choose the Right Location to Maximize the Visibility of Your Banner
Ultimately, the impact of your banner depends on where you position it. Besides these four ideas, you can also consider other locations like the ceiling of your store, the space between retail shelving, advertising vans, and company cars. Banners are a cost-effective and powerful advertising tool that can reach a vast audience, regardless of where you hang them.