Do you know the oldest written commercial discovered dates back about 5,000 years? Currently, the average consumer is exposed to 5,000 advertisements daily. Advertisers have known for a long time that they can use psychology to determine what captures people’s attention, makes impressions, persuades them to act, and prompts them to make a purchase.
If you want to discover how to make your advertisements convince customers to buy your goods, keep reading.
Adding Humor
Our brain releases endorphins when we laugh, which makes us feel good. To capitalize on this effect, comedic phrases or funny pictures are frequently used in trade show displays and other advertisements. We’re more likely to recall a hilarious commercial and the company or item it promoted.
The Influence of Color
Our emotions and actions are significantly influenced by color. Strategic use of color in advertising, like outdoor signs, elicits the desired emotional response from the target audience. The audience’s emotional responses to various colors can impact how they perceive the advertised good or service.
Exploiting Fear
Fear may be tricky to utilize in advertising and can backfire if done inappropriately, but it can be compelling when used well. This strategy uses fear as a means of persuasion by leveraging your product to address a concern or alter behavior. It can show people pain points, proposing your good or service as a solution.
Effects of Context
An advertisement’s effectiveness can be significantly impacted by the environment in which it is displayed. Depending on the surroundings and psychology of the audience, the same advertisement may have different results in various situations. Effective advertising adapts the message and tone to fit the context in which it will be seen.
Cuteness Sells
Your commercial can be memorable and motivating by evoking the warmth and joy that cute animals bring. Advertisers know how much most of us love animals and how seeing them in advertisements may make us feel good. These creatures capture our attention and leave enduring impressions, whether it be through touching tales or funny images. So why not add a furry companion to your next campaign?
Scarcity
Scarcity is a powerful tool in advertising because it fosters a sense of urgency and motivates consumers to act. If people think a product or service is only available while supplies last, they are more inclined to take action.
It’s Time to Act
Although you may not be an expert in psychology, you are likely aware of the basics. Don’t forget to employ advertising psychology as an ally to help you better engage your target audience.
With our enormous collection of printed materials, displays like outdoor banner stands, grab the attention of onlookers and persuade them to visit your store.