Tag Archives: outdoor signs

  • The Art of Captivation: Decoding the Psychology Behind Effective Advertising Displays

    Do you know the oldest written commercial discovered dates back about 5,000 years? Currently, the average consumer is exposed to 5,000 advertisements daily. Advertisers have known for a long time that they can use psychology to determine what captures people’s attention, makes impressions, persuades them to act, and prompts them to make a purchase.

    If you want to discover how to make your advertisements convince customers to buy your goods, keep reading.

    Adding Humor

    Our brain releases endorphins when we laugh, which makes us feel good. To capitalize on this effect, comedic phrases or funny pictures are frequently used in trade show displays and other advertisements. We’re more likely to recall a hilarious commercial and the company or item it promoted.

    The Influence of Color

    Our emotions and actions are significantly influenced by color. Strategic use of color in advertising, like outdoor signs, elicits the desired emotional response from the target audience. The audience’s emotional responses to various colors can impact how they perceive the advertised good or service.

    Exploiting Fear

    Fear may be tricky to utilize in advertising and can backfire if done inappropriately, but it can be compelling when used well. This strategy uses fear as a means of persuasion by leveraging your product to address a concern or alter behavior. It can show people pain points, proposing your good or service as a solution.

    Effects of Context

    An advertisement’s effectiveness can be significantly impacted by the environment in which it is displayed. Depending on the surroundings and psychology of the audience, the same advertisement may have different results in various situations. Effective advertising adapts the message and tone to fit the context in which it will be seen.

    Cuteness Sells

    Your commercial can be memorable and motivating by evoking the warmth and joy that cute animals bring. Advertisers know how much most of us love animals and how seeing them in advertisements may make us feel good. These creatures capture our attention and leave enduring impressions, whether it be through touching tales or funny images. So why not add a furry companion to your next campaign?

    Scarcity

    Scarcity is a powerful tool in advertising because it fosters a sense of urgency and motivates consumers to act. If people think a product or service is only available while supplies last, they are more inclined to take action.

    It’s Time to Act

    Although you may not be an expert in psychology, you are likely aware of the basics. Don’t forget to employ advertising psychology as an ally to help you better engage your target audience.

    With our enormous collection of printed materials, displays like outdoor banner stands, grab the attention of onlookers and persuade them to visit your store.

  • Tips To Install & Dismantle Your Trade Show Booth Smoothly

    Exhibiting at a trade show is a good advertisement for your business. It helps you increase brand visibility, capture leads, engage with your potential audience, and get them to convert to lifelong customers.

    That said, setting up a booth at a trade event is tedious! You've got to ensure you've set up the booth perfectly to provide your target audience with a fantastic experience. In this post, we share a few tips to make installing and dismantling your trade show booth a breeze!

    #1: Ship Booth Components In Advance

    Ensure that all booth components, display graphics, and other accessories reach the venue at least 3 to 5 hours in advance. If it’s a small booth, you can carry the trade show graphics, retractable banner stands, and other equipment with you. However, if it’s a large-scale event, shipping the booth components in advance makes sense.

    You can store your booth equipment in a temporary storage unit near the venue a few days before the event. This way, you can begin booth installation in advance, helping you avoid last-minute delays.

    #2: Label Components & Have Detailed Lists

    Nothing is as frustrating as receiving boxes and boxes of equipment with no idea what is inside each. Ensure that you label each box before you ship it. This way, it’s easier to identify and begin installation without spending hours searching for the right equipment. Additionally, have a detailed inventory of all your trade show display materials. This gives you a clear picture of the equipment you own so that you can use the right ones for each event.

    #3: Research The Venue

    Talk to trade show promoters or venue representatives so that you’re aware of the available space and other venue constraints. For example, you might want to discuss the accessibility of the venue for the delivery trucks so that you can coordinate accordingly with the delivery personnel.

    #4: Always Have A Team Member On Site

    Businesses often outsource trade show booth installation and dismantling to third-party Installation and Dismantling (I&D) agencies. While these are professionals, it pays to have a team member on-site to oversee the work of the I&D team. Having a trusted team member on-site helps set up and dismantle the booth according to your specific instructions.

    #5: Do A Test Run

    Try pre-building the booth in your warehouse to get a clearer idea of how it will look at the venue. A test run familiarizes your team with the equipment, graphics, and other components. This helps them practice installing and dismantling signage and other booth components.

    #6: Stay Focused During Dismantling

    Just because the trade show is over, it doesn’t mean you can relax. Not yet! You've still got to stay focused so that the team dismantles and packs booth components, display lights, and other graphics properly. This is a must to reuse your booth items several times and get the maximum value from your trade show displays.

    Trade shows are not a one-day affair. Plenty of planning and logistics happen before and after the event. Use the tips listed here to install and dismantle your trade show booth smoothly to reuse the booth components, floor graphics, outdoor signs, and other equipment for upcoming events.

  • 5 Reasons To Use Brochures At Marketing Events

    These days, customers can quickly gather information about a brand or product just by tapping a smartphone screen. Or they can just ask Alexa.

    In this world of information overload, it's common for marketers to ask: “Are brochures still relevant?” So are they? In other words, should you spend hundreds of dollars printing out brochures that you can handout at your next trade show or industry event? Or is it enough to just rely on outdoor banner stands and sharing information digitally with trade show booth attendees.

    In this article, we share five reasons why brochures are still relevant, and we also explain why you need to use them alongside other popular marketing materials, including floor graphics and outdoor signs.

    #1: Saves Time For Potential Buyers

    Imagine this scenario: you share brochures with visitors at a trade show. These visitors then leisurely read the information on the brochure on the plane home. In such a scenario, the potential customer has time to consider the advantages of using your product or service, and a brochure that’s well put together can show why your company stands out amongst the competition. In short, giving out brochures is an excellent way to leave a lasting impression on your audience.

    #2: Share Loads Of Information

    The compact nature of brochures makes it easy to share tons of information on such a small space. Usually, brochures have six folded pages, and audience members can tuck these away in their backpacks, laptop bags, or handbags. You can provide information about your brand, core values, products, services, and other benefits on the brochure.

    Simply put, a brochure is a condensed version of your pitch, and this tool makes it easy for potential customers to find the information they desire.

    #3: Easy To Distribute

    This is by far the biggest advantage of printing brochures. Whether you’re out on a sales call or pitching at a trade show, brochures make it easy to share information with your target audience. There are several ways to distribute brochures at events. For example, you can display them on racks. An interested customer can pick one up and take it with them. Alternatively, you can add your brochure to the welcome kit or goodie bag you distribute to your target audience.

    #4: Build Brand Authority & Trust

    A personal message is more powerful than random texts that your target audience sees online. For this reason, brochures are an excellent way to build brand authority and showcase your expertise. When designing a brochure, explain the problem your customers face and how you have the solution for them. Doing this will help you establish your authority in your target niche.

    Also, printing a luxurious brochure on high-quality paper will ensure great first impressions, and these will help you earn the trust of your target audience.

    #5: Cost-Effective

    This is undoubtedly the biggest benefit of using brochures when marketing. They are easy to design and they’re affordable. And when you buy brochures in bulk, you can score awesome discounts.

    Brochures will always be an effective and efficient marketing tool, even in the era of online and digital advertising. Build your brand’s authority with the right brochures and increase revenue.

  • Avoid Comic Sans When Printing On Outdoor Signs & Other Marketing Materials

    Do you love Comic Sans or do you love to hate it? Whatever your feelings are, it can’t be denied that Comic Sans is one of the most popular fonts ever. But should it be used as much as it is? Here’s what we think:

    A Quick Overview Of The History Of Comic Sans

    Comic Sans MS is the brainchild of Vincent Connare. It has been a standard font for all Windows operating systems released since ‘95. The font has an interesting history, and it was originally designed for the speech bubbles that’d come up when a user requested help from the Microsoft Office helper, Bob; remember that friendly animated dog that helped you find your way around Windows 95?

    Soon, Comic Sans got extremely popular, especially with young audiences who enjoyed its appearance. Eventually Comic Sans would become a de-facto font, used by students writing essays, hospital workers and police officers filling out reports, and even big-time CEOs. Nowadays you can find this font anywhere, even in places where it’ doesn’t really belong.

    Why You Shouldn’t Use Comic Sans For Printing

    If you’re currently responsible for designing outdoor signs for your business, pay attention to these reasons why you should avoid Comic Sans when printing:

    • Poor Visual Weight: The typeface features unmodulated strokes, and some strokes are thicker than others. As a result, this font isn’t all that legible and it has an unbalanced visual weight.
    • Poor Kerning: Kerning is a technical term that refers to the appropriate spacing between letters. Comic Sans has uneven kerning, as some letters are spaced far apart while others are close together. This impacts readability and makes Comic Sans not suitable for printed materials.

    Aside from the technical issues, the main reason why designers hate Comic Sans is because it’s wildly misused and overused. It's everywhere, so it’s become boring, childish, and unprofessional.

    Where To Use Comic Sans?

    There are a few scenarios when Comic Sans is an appropriate choice:

    • If your target audience is children. If you’re printing materials for kids, Comic Sans is a suitable choice.
    • If you’re designing a comic. This is a good place to use Comic Sans, since this font was created for this very purpose.

    That said, there are better alternative fonts for both these scenarios.

    What Can Be Used Instead?

    Thankfully, there are dozens of alternatives to Comic Sans, some of which are much better. Here are some good alternatives:

    • When you need something friendly:

    There's no denying that Comic Sans is cute and friendly. But if you’re looking for a fun and friendly font, one that’s aimed at younger audiences, choose SF Cartoonist Hand or Comic Boys.

    • When you want a serif fun font:

    Serif fonts can be fun too. If you’re looking for a font that combines the casual nature of Comic Sans with the slight formalness of a serif font, consider a font style like EB Garamond or Hacky.

    • When printing something that needs to be taken seriously:

    Never use Comic Sans in this case. If you’re designing professional posters, outdoor banner stands, real estate sign posts, or any other marketing material, make sure you stay away from Comic Sans. If you’re looking for an easy-to-read Comic Sans style font, consider Laconic. It has a fun typeface like Comic Sans but the letters are more uniform and there’s better kerning.

    Wrapping Up

    We don’t want to shame you for loving Comic Sans. It's a great typeface, but it’s not suited for professional situations. So try out better fonts and save the Comic Sans for when you’re writing private journal entries or a comic book for children.

  • Top 4 Awesome Locations to Hang Outdoor Signs & Promote Your Small Business

    Using outdoor signs and banners is one of the most efficient and budget-friendly ways to advertise your small business. Custom banners with the right design, colors, and call-to-action can help you win customers and increase brand awareness. Once you have designed a custom banner, the next step is finding the best place to install it. Here are four of the best locations for installing custom banners:

    1. Right Outside Your Storefront or Office Building

    This is the easiest and cheapest place to display your custom banners and outdoor signs. Since you own (or rent) the site, you don't have to pay extra fees to display the banner. However, you might have to get permission from your landlord and local authorities before you display a gigantic banner on the sides of your building.

    A good-looking banner displayed on the side of your store or office creates a positive impression on your customers. It also enhances the look of the building. Just make sure that the banner material you use is suitable for outdoor usage and UV-resistant so the banner doesn't fade or rip under direct sunlight and strong winds.

    2. At Busy Intersections

    Busy intersections see plenty of foot traffic every day. Depending on the location, your banner may have the potential to be noticed by thousands of people in a day. Some areas are airports, train stations, overpasses, and busy bridges. Unlike the previous option, this one doesn't come free. You have to rent space to hang your banners in public areas. However, depending on the location, paying a small fee is worth it, as you can attract hundreds of potential customers.

    3. Along Popular Roads

    Highways are another popular area where businesses hang or mount custom banners like real estate sign posts. Tons of people drive on busy roads, which is why they’re excellent for increasing brand awareness. Depending on the location, your banner could attract thousands of potential customers every day.

    4. At Special Events

    Sports events, concerts, music festivals, trade fairs, exhibitions, and business seminars are other excellent areas where you can display your banners. These big-ticket events draw in tons of visitors, and hanging a custom banner or a strategically placed outdoor banner stand can help you win the attention of thousands of attendees.

    You can use a custom banner to deliver a message at the event and encourage attendees to do a certain thing. For example, if it's a B2B event, you can make the banner message one that specifically attracts B2B business decision-makers. On the other hand, if it's a customer event, you can focus on running special marketing campaigns to grab the attention of your target audience. You can also consider sponsoring a few industry-related events, as doing so will help you place your banner in a prime location at the event, like right on the main stage.

    Choose the Right Location to Maximize the Visibility of Your Banner

    Ultimately, the impact of your banner depends on where you position it. Besides these four ideas, you can also consider other locations like the ceiling of your store, the space between retail shelving, advertising vans, and company cars. Banners are a cost-effective and powerful advertising tool that can reach a vast audience, regardless of where you hang them.

  • What Is the Lifespan of a Vinyl Banner?

    Vinyl banners are versatile advertising materials that are useful in a variety of settings. You can use them in a lot of ways. They can be hung from scaffolding, attached to a fence, suspended from a ceiling or mounted to a wall. Attach them to springs and rollers and you've got portable retractable banner stands.

    When it comes to the benefits of vinyl banners, their biggest advantage is that they last for really long. Depending on its quality and how you use it, a banner can last for 6 months to 12 years. That's a long time and an incredible return on the initial investment.

    If you’re wondering about how long your vinyl banners will last, the first thing you have to consider is the material. Here are the lifespans of different types of vinyl banners:

    • Calendared PVC

    This is the most common kind of vinyl banner and it typically lasts anywhere from 3 months to 6 years (depending on installation location, maintenance, and care).

    • Cast PVC

    This is a high-quality material that can last anywhere from one to twelve years. It's one of the most durable vinyl banners and an excellent choice for those who need real estate sign posts and long term use banners.

    As you can see, different vinyl banners have different lifespans. However, there are a few things that you can do to extend your banner’s lifespan and increase ROI.

    1. Choose the Right Location

    The location plays a crucial role in determining how long the banner lasts. Generally, indoor banners are protected from exposure to harsh weather elements and last much longer than outdoor signs. You can extend the lifespan of your outdoor banners by storing them properly when they’re not being used. Or you could get suitable vinyl materials that are specifically made for outdoor use.

    2. Look for Banners With UV Inhibitors

    UV radiation from the sun and other weather conditions like rain and wind can speed up the deterioration of outdoor banners. When ordering custom vinyl banners and signs, research the number of UV inhibitors in the material. The higher the UV inhibitor concentration, the longer it will last while enduring direct sunlight. Alternatively, you can position the banner so that it is in the shade and away from direct sunlight.

    3. Protect the Banner From Wind & Rain

    Strong winds can rip an outdoor banner. If you're mounting your banner in a windy place, it's important to install them properly so the banner isn't loose or it will create additional stress on the banner. You can also look for banners that are made from mesh materials; the banners should have slits that allow free wind passage, preventing the banner from ripping. Here are some of the popular outdoor banner materials you can choose from:

    • Mesh banners: These are made from a mesh-like PVC that allows wind gusts to pass through them.
    • Wind slots: These are regular outdoor banners but with slits that allow wind to pass through them. These can actually create more stress on the banner than having no slits at all, so they aren't recommended unless there's no other option to reduce the wind load.

    Other Tips to Make Your Custom Banners Last Longer

    • Do not store wet banners. Let the banner dry completely before you store it.
    • Clean your banner with mild soap and water to remove dirt and dust.
    • Store your banner in the proper container.
    • Do not fold banners as doing so can cause permanent creases. Instead, roll them up for storage.

    Vinyl banners are some of the most effective outdoor and indoor advertising tools. Use these banner tips to find suitable materials and get the maximum return on your investment.

  • How to Make a Custom Banner: A 5-Step Guide for Businesses

    Grabbing your audience’s attention should be your motto when designing a custom banner for your business. But we can hear you saying, “I don’t have any design experience. I’ve heard that banners are a tricky business, and I’m sure I’ll mess it up.”

    Designing custom banners is easier than you think. With the proper guidance, you can quickly create a creative banner that engages your audience. Here’s our step-by-step guide to designing a banner to increase your brand awareness.

    Step 1: Decide the Banner Location

    The first factor you’ll have to decide is where you’re displaying the banner. Will it be displayed on a shop window, trade fair, sports event, or sidewalk outside your business? Once you decide on the banner location, you have to consider the right type of banner based on the target audience. Consider what the target audience would be doing while they read your banner. Will they be:

    • Standing?
    • Sitting on a bus?
    • Driving?
    • Walking?
    • At a sporting event?

    Answering these questions helps you decide the correct type of banner for your business. For example, if you’re looking to attract your audience walking at a trade fair, you can consider large floor graphics to attract their attention.

    Step 2: Distance Between the Banner and the Audience

    The next question you have to ask is how far will the audience be from the banner? Understanding the distance of the audience from the banner helps you answer the following questions:

    • Should you place the banner vertically or horizontally?
    • What font should you use for the banner’s message?
    • How many words should you include on the banner?

    Also, consider the background of the banner. Displaying the banner against a blank backdrop helps the banner stand out and capture your customers’ attention.

    Step 3: Decide If It’s an Indoor or Outdoor Banner

    Next, you have to determine if you’ll use the banner inside or outside. You can use an outdoor banner inside (provided space is available), but indoor banners don’t do well outdoors. When choosing retractable banner stands, look for vinyl banners that are water-proof, fade-resistant, and durable. This consideration ensures that your banners last for years and continue looking good without showing signs of discoloration or fading.

    If you’re printing real estate signposts or outdoor signs, choose vinyl banners that are lightweight, tear-resistant, and have a matte finish. They offer extra durability and can withstand harsh weather elements.

    Step 4: Create an Engaging Copy

    The next step is to decide what to include on the banner. Keep the copy simple and to the point. Include catchy phrases and words that grab the attention of the audience. You can also include a call to action to encourage the audience to take the following steps.

    Step 5: Add the Right Colors and Choose the Right Font

    The final step is selecting the right colors and fonts that attract your target audience. Use contrasting colors that enhance readability. For example, if you have a light backdrop, use dark fonts in black or navy blue. When choosing fonts, look for font styles that are easy to read and give your banner a professional look. Popular fonts like Helvetica, Verdana, and Times New Roman are good choices. Avoid playful fonts as they can make the banner look unprofessional and difficult to read.

    Once you have decided on all these factors, the final step is to order your banner from a high-quality banner service. Look for custom banner designers who offer shipping services anywhere in the USA, a fast turnaround, and transparent pricing.

  • 5 Reasons Why Custom Banners & Signage Make Great Marketing Tools

    Are you looking to increase brand awareness and further your reach? Well, there are plenty of digital marketing tools you can use to boost your brand's visibility online, and you can also use custom banners and signage to promote your business in the real world.

    Whether we’re talking about signage to promote a brand at an upcoming trade show or an outdoor banner stand to display at a brick and mortar store, you need to use the right marketing materials to further your brand’s reach and draw the attention of your target audience.

    Here are the top reasons why physical marketing materials like banners, floor graphics, and custom signs are essential for all businesses.

    1. Make An Impressive First Impression

    Your outdoor signage is the first thing a new customer will see when they visit your business. Investing in custom outdoor signs will ensure customers are able to easily locate your business, and they’ll also help with creating memorable first impressions. Here are a few points to keep in mind when designing outdoor banner stands for your business:

    • Use easy-to-read fonts
    • Ensure that the letters are evenly spaced out and bright
    • Use contrasting backgrounds to make the letters stand out
    • Place the banner in a prominent, well-lit location
    • Limit distracting visuals and keep the text clean for better readability

    2. Cost-Effective

    Custom signage and banners are budget-friendly options for those who are looking to advertise. Buying a sign is a one-time investment, as you don't have to pay any additional cost after you purchase the banner. Invest in high-quality outdoor signs and banners that don’t require a lot of maintenance and last for years to maximize ROI.

    3. Enjoy 24/7 Marketing

    Unlike other forms of marketing, custom signage, floor graphics, and banners work for your business all day every day. Even if your business is closed for the day, the outdoor signage continues to attract the eyes of potential customers. To make the most of your custom signs, ensure they’re displayed prominently and well-lit so customers can notice them when they drive by after business hours.

    4. Reusable

    Another attractive quality of custom banners and outdoor signs is that they're reusable. Once created, you don't have to pay any additional costs or fees, and you can reuse them as and when needed. For example, retractable banner stands can display your marketing message at a trade show. After the show, instead of stowing it away in a loft, you can continue displaying it on a sidewalk or in the reception lobby of your office. Banners are versatile and can be used in several ways. It should be easy to get maximum value out of your investment.

    5. Highly Customizable

    Outdoor banners are customizable, and you can get them in any design, color, or layout to match your branding. Thanks to advances in digital printing technology, designing and printing banners in high resolution is now easier and more affordable than ever before. You can virtually print anything on the banner, including the company name, logo, contact details, captions, and images.

    It’s Time To Order Custom Banners

    As you can see, banners and custom signage are highly effective marketing tools. They are versatile, portable, durable, and budget-friendly. Reach out to Power Graphics to print contemporary and stylish marketing banners for your business and ramp up your marketing game!

  • Renting vs. Buying Trade Show Displays: Which Is The Better Choice?

    One of the biggest decisions you'll have to make before a trade show is this: should you buy or rent a trade show display? Well, there are pros and cons associated with both options. In this post, the advantages and disadvantages of each option are weighed. After you go through this post, you’ll know which option is best for your business.

    Trade Show Display Rental – Pros & Cons

    Advantages

    • Lower Cost – If you rent your trade show displays, you’ll save a lot of money. This is the best option for those who are strapped for cash.
    • No Storage Or Shipping Expenses – When you rent a trade show display, you don't have to worry about storing or shipping the displays before and after the show. Therefore, you save time, money and energy.
    • No Worrying Over Repair & Maintenance Costs – Again, since you’re renting the display, you don't have to spend on maintenance. The rental agency handles the repair and maintenance costs. All you have to do is pay the rental fee. The process couldn’t be any simpler!
    • Get A New Look For Each Show – This is one of the biggest advantages associated with renting displays. You can rent a fresh design for each show and avoid monotony.

    Disadvantages

    • Higher Cost In The Long Run – While renting a display can be cheaper, the cost-effectiveness of renting is diminished significantly if you participate in numerous shows throughout the year. It's typically less expensive to purchase a display if you even use it twice, so frequent exhibitors should buy their displays.
    • Your Preferred Choices Are Not Available – Since many companies will be renting from the agency you’re renting from, your preferred options may not be available.
    • Your Booth May Look Bland – This will be a big bummer. When you rent a trade show display, you have to use generic designs and outdoor stands. They’ll make your booth look bland in a crowd.

    Trade Show Display Ownership – Pros & Cons

    Advantages

    • Cheaper In The Long Run – Buying your own displays, retractable banner stands, and outdoor signs may seem expensive initially, but the cost of doing so actually turns out to be cheaper than renting in the long run. Purchasing tends to be cheaper if you use the display only twice, so it doesn't take long to see the savings.
    • Customizable – You have total control over the design of your booth. You can build it exactly the way you want and highlight your brand accordingly. If your booth and the displays you use stand out in the crowd, you’ll get a lot of booth attendees, and that’s exactly what you want.

    Disadvantages

    • Initial Expense – Most business owners don’t like the upfront cost associated with display ownership. However, you can pay for a high-quality display in installments. In the end, having your own trade show displays is worth it, especially if you’re going to be participating in a lot of trade shows.

    Which Is The Better Choice: Renting Or Buying?

    The answer here ultimately depends on your situation. You have to consider several factors, including:

    • The number of trade shows you attend every year
    • Whether you want to try different booth designs before committing to just one
    • Whether you’ll be exhibiting at multiple shows at the same time

    Consider all these factors so you can make the right choice. If you still cannot make a decision, you can always reach out to Power Graphics, the top supplier of retractable banner stands and other trade show materials. Our friendly team can work with you and help you choose the best option for your business.

  • 7 Reasons To Use Customized Vehicle Wraps To Advertise Your Brand

    When it comes to effective advertising, the trick is to leave a lasting first impression. This will keep your brand fresh in the minds of your target audience. Vehicle wraps are a powerful outdoor advertising tool that can help you reach your marketing objectives. In this post, we list the top reasons why using vehicle graphics as part of your branding strategy is a good move:

    #1: Grabs Attention

    Attractive vehicle wraps will make your company’s vehicles stand out among all the others on the road. Compared to a regular all-white or all-black van, a van with colorful signage grabs the attention of drivers and pedestrians, leaving a lasting positive brand image.

    #2: Reach Out To A Wider Audience

    Depending on the size of your company’s fleet, you can reach out to thousands of viewers or even more every month. Vehicle wraps are effective outdoor signs, and they’ll put your brand in front of thousands of potential customers who are likely to use your products or services.

    #3: Non-Disruptive

    Unlike radio and TV ads, vehicle wraps will grab attention without disturbing your target audience. Potential customers can easily spot your brand without being annoyed by loud jingles. Customers respond a lot better when messaging is not right up in their faces, and that’s why vehicle wraps are an effective passive marketing tool.

    #4: Mobile Ads

    Unlike billboards and real estate signposts, vehicle wraps are mobile, so they can take your branding to different parts of your city. You don’t have to wait for your audience to arrive at a particular spot. You can non-intrusively reach out to potential customers wherever the vehicle travels.

    #5: Adds A Layer Of Protection To Your Company’s Vehicles

    Another surprising benefit of adding customized vehicle wraps to your company's fleet is that they can protect your vehicle from minor dents, scratches, and other debris. Made with tough vinyl, these wraps are applied to your car without damaging the body or paint. They’ll help keep your vehicle in good condition, increasing the resale value of your fleet.

    #6: Powerful Local Advertising

    Vehicle wraps are an effective local advertising tool that’ll help you reach out to a local audience. The individuals who see your branded vehicles are the potential customers who live and work in your area, and they may check out what you have to offer if they see your brand name and they like your logo.

    #7: Cost-Effective

    Unlike other forms of advertising that have recurring costs, vehicle wraps are a one-time expenditure. Once you get them printed and installed by Power Graphics, you don't have to spend a penny more. The initial investment you make will give you returns for a long time.

    At Power Graphics, we have a team of talented in-house designers who’ll create colorful graphics that are tailored to your vehicle's dimensions. Decorate your company’s fleet with customized vehicle wraps and reach out to your target audience efficiently and effectively. Get in touch with our team for more information.

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