How to Make a Custom Banner: A 5-Step Guide for Businesses

Grabbing your audience’s attention should be your motto when designing a custom banner for your business. But we can hear you saying, “I don’t have any design experience. I’ve heard that banners are a tricky business, and I’m sure I’ll mess it up.”

Designing custom banners is easier than you think. With the proper guidance, you can quickly create a creative banner that engages your audience. Here’s our step-by-step guide to designing a banner to increase your brand awareness.

Step 1: Decide the Banner Location

The first factor you’ll have to decide is where you’re displaying the banner. Will it be displayed on a shop window, trade fair, sports event, or sidewalk outside your business? Once you decide on the banner location, you have to consider the right type of banner based on the target audience. Consider what the target audience would be doing while they read your banner. Will they be:

  • Standing?
  • Sitting on a bus?
  • Driving?
  • Walking?
  • At a sporting event?

Answering these questions helps you decide the correct type of banner for your business. For example, if you’re looking to attract your audience walking at a trade fair, you can consider large floor graphics to attract their attention.

Step 2: Distance Between the Banner and the Audience

The next question you have to ask is how far will the audience be from the banner? Understanding the distance of the audience from the banner helps you answer the following questions:

  • Should you place the banner vertically or horizontally?
  • What font should you use for the banner’s message?
  • How many words should you include on the banner?

Also, consider the background of the banner. Displaying the banner against a blank backdrop helps the banner stand out and capture your customers’ attention.

Step 3: Decide If It’s an Indoor or Outdoor Banner

Next, you have to determine if you’ll use the banner inside or outside. You can use an outdoor banner inside (provided space is available), but indoor banners don’t do well outdoors. When choosing retractable banner stands, look for vinyl banners that are water-proof, fade-resistant, and durable. This consideration ensures that your banners last for years and continue looking good without showing signs of discoloration or fading.

If you’re printing real estate signposts or outdoor signs, choose vinyl banners that are lightweight, tear-resistant, and have a matte finish. They offer extra durability and can withstand harsh weather elements.

Step 4: Create an Engaging Copy

The next step is to decide what to include on the banner. Keep the copy simple and to the point. Include catchy phrases and words that grab the attention of the audience. You can also include a call to action to encourage the audience to take the following steps.

Step 5: Add the Right Colors and Choose the Right Font

The final step is selecting the right colors and fonts that attract your target audience. Use contrasting colors that enhance readability. For example, if you have a light backdrop, use dark fonts in black or navy blue. When choosing fonts, look for font styles that are easy to read and give your banner a professional look. Popular fonts like Helvetica, Verdana, and Times New Roman are good choices. Avoid playful fonts as they can make the banner look unprofessional and difficult to read.

Once you have decided on all these factors, the final step is to order your banner from a high-quality banner service. Look for custom banner designers who offer shipping services anywhere in the USA, a fast turnaround, and transparent pricing.


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