These days, customers can quickly gather information about a brand or product just by tapping a smartphone screen. Or they can just ask Alexa.

In this world of information overload, it's common for marketers to ask: “Are brochures still relevant?” So are they? In other words, should you spend hundreds of dollars printing out brochures that you can handout at your next trade show or industry event? Or is it enough to just rely on outdoor banner stands and sharing information digitally with trade show booth attendees.

In this article, we share five reasons why brochures are still relevant, and we also explain why you need to use them alongside other popular marketing materials, including floor graphics and outdoor signs.

#1: Saves Time For Potential Buyers

Imagine this scenario: you share brochures with visitors at a trade show. These visitors then leisurely read the information on the brochure on the plane home. In such a scenario, the potential customer has time to consider the advantages of using your product or service, and a brochure that’s well put together can show why your company stands out amongst the competition. In short, giving out brochures is an excellent way to leave a lasting impression on your audience.

#2: Share Loads Of Information

The compact nature of brochures makes it easy to share tons of information on such a small space. Usually, brochures have six folded pages, and audience members can tuck these away in their backpacks, laptop bags, or handbags. You can provide information about your brand, core values, products, services, and other benefits on the brochure.

Simply put, a brochure is a condensed version of your pitch, and this tool makes it easy for potential customers to find the information they desire.

#3: Easy To Distribute

This is by far the biggest advantage of printing brochures. Whether you’re out on a sales call or pitching at a trade show, brochures make it easy to share information with your target audience. There are several ways to distribute brochures at events. For example, you can display them on racks. An interested customer can pick one up and take it with them. Alternatively, you can add your brochure to the welcome kit or goodie bag you distribute to your target audience.

#4: Build Brand Authority & Trust

A personal message is more powerful than random texts that your target audience sees online. For this reason, brochures are an excellent way to build brand authority and showcase your expertise. When designing a brochure, explain the problem your customers face and how you have the solution for them. Doing this will help you establish your authority in your target niche.

Also, printing a luxurious brochure on high-quality paper will ensure great first impressions, and these will help you earn the trust of your target audience.

#5: Cost-Effective

This is undoubtedly the biggest benefit of using brochures when marketing. They are easy to design and they’re affordable. And when you buy brochures in bulk, you can score awesome discounts.

Brochures will always be an effective and efficient marketing tool, even in the era of online and digital advertising. Build your brand’s authority with the right brochures and increase revenue.