Tag Archives: banner stand

  • 2024 Vision: Top 7 Perks of Banner Advertising for Your Business

    Have you ever heard the phrase, “A picture says a thousand words?” In the fast-paced world of marketing, it rings true. Businesses chasing success amid ever-shifting trends need solid strategies. That’s where smart banner placement steps in, playing a pivotal role in steering the journey to success. Banners are oldies but goodies in advertising and form a quick and impactful connection with viewers. They can leave a lasting impression on potential customers.

    Join us in this blog as we dive into the top 7 perks of using banners for your business.

    1. Captivating

    The key to drawing in new customers is engagement without the pressure to purchase. Outdoor banner stands subtly excel, allowing businesses to promote themselves without overwhelming customers. By simply catching the customer’s eye, banners effectively highlight the company’s name or logo, creating brand awareness effortlessly.

    2. Budget-Friendly

    All it takes is an image and a few words to attract people to your business. Banners are easily produced and adaptable to size requirements and locations, making them a cost-effective advertising solution. They offer flexibility in updating and changing, with various banner types to choose from, such as the more economical vinyl banners. Advertising costs vary based on location and banner type.

    3. Sustainable

    Banners can be reused in different locations and provide general information like brand names and product details. If the content is not time-sensitive, retractable banner stands can be easily repurposed, making them a sustainable and cost-efficient choice for advertising.

    4. Impactful

    Banners effectively capture customer attention, ensuring visibility and recall. Their limited content is easy to absorb, making them an efficient means of conveying information about the company and its products. A well-designed banner attracts new customers and contributes to customer retention.

    5. Trustworthy

    High-quality banners convey professionalism and credibility, instilling trust in potential customers. Businesses that invest time and resources in creating effective advertisements through banners build a strong connection with customers, enhancing credibility and brand perception.

    6. Targetable

    Whether you display your banner at a sponsored event or outside your business premises, the likelihood of attracting potential customers increases. Your company’s trade show displays or banners often become the first association when individuals need your products and services. With consistent and repeated messaging, the power of localization becomes a crucial element, embedding the brand in the minds of consumers.

    7. Perfect for Showcasing Special Offers and Upcoming Sales

    What could be a more effective way to promote your business than with a striking banner? You can change them with upcoming sales and advertise special offers to entice potential customers to enter your store.

    Get Your Business Banners Today!

    Even in this digital age, traditional methods like banners are still effective. Especially for small businesses, banners pack a punch in value and efficiency. At Power Graphics, we’ve got top-notch printing and a wide range of banner stand materials to tailor-make banners for any need. Choose from our various reinforced vinyl banners with different weights and finishes, including ones you can print on both sides.

  • All You Wanted to Know About Banner Stands

    Banner stands provide great opportunities for businesses looking to promote their brand and highlight their products and/or services. Banner stands are commonly used at trade shows to deliver impactful visual messages and reach potential clients. You could even display a banner stand in a public place to spread the word about your business.

    But unfortunately buying a banner stand is not always easy. There are different types of banner stands, each designed to fit specific requirements. Do you need a stand for indoor use? Are you considering purchasing an outdoor stand? What if you need a banner for a small countertop? For answers to these questions, read through the following sections and learn why banner stands are sought after today!

    Different Types of Banner Stands

    Banner stands are available in a wide range of display styles, from retractable stands to roll-up and pull up varieties—make sure you pick a product that matches your requirements.

    Retractable banner stands are easy to set up and take down. Some models have a fixed height while others are adjustable depending on the pole that comes with the product. These stands are best for indoor events.

    X Banner Stands can be set up by attaching the banner to its support arms using grommets. It’s important to know these stands are lightweight, so they aren't suitable for areas where they are likely to be exposed to breeze through a door. Like retractable banners, these are great for indoor use.

    Tabletop banner stands are designed specifically to be used on tables, so they're ideal at trade shows when you’re trying to display information in a small space. They’re also used to showcase menus, explain product features, or display contact information.

    Outdoor banner stands are, as their name suggests, ideal for outdoor use. They’re flexible and capable of withstanding the elements.

    What Should You Consider When Buying a Banner

    When buying banner stands, first consider the amount of space needed for the display as well as the area where you intend to set the display up. For example, if the exhibition space is small, consider pop-up display stands—these serve as great backdrop coverage and setting them up is easy. If you need a large backdrop, a banner wall works best.

    If time is important and you have to set up your booth immediately, go for banner stands that can be put together easily and with little help from others. Some products need extra attention, and these are not ideal for long-term use. Then there are the products that are designed to withstand the elements. Make sure you know which banner stand is best for your situation. You could start by researching some products on the internet, but with the countless options available, it’s easy to get confused. Speak to our customer service staff if you need help selecting a display that fits your requirements.

    Source:

    https://signs123.com/2017/12/06/difference-types-banner-stands/

    https://baltimorepostexaminer.com/5-important-considerations-when-buying-trade-show-banner-stands/2019/05/25

  • Here’s What You Ought to Know Before Buying Wall Murals and Decals

    If you could make one small change to your décor, what would it be? We suggest adding a printed wall mural—they bring life to a dull wall and are more affordable than hiring a mural painter.

    You could get family photographs, famous artworks, freehand designs, and even your logo and brand name printed on a wall mural, or you could use one of the images offered by our gallery. Basically, you can digitally reproduce any image for use as a wall mural.

    Want to know more about these fantastic products? Read on!

    Where to Use Wall Murals

    As it was said earlier, wall murals are eye-catching and convenient options for decorating a room. For example, you could add some color to your kid’s room or the baby’s nursery with fun wall decals and murals.

    Large wall murals are mainly used to fill blank wall space. Want to impress potential clients? Add a wall mural to your office’s waiting area. How about covering an entire passage wall at a trade show or conference with your company’s information? These murals can be used to make a space more vibrant, and they’re also great for showing first-time visitors what a company’s culture is all about. If your office has an open floor plan, a wall mural can be used to divide space.

    Choosing the Right Sizes and Materials

    At Power Graphics, we offer plenty of sizes and material options for our customers. Some of our customers prefer standard wallpaper whereas others prefer vinyl wall murals. And if you’re shopping for an item you can use temporarily, our removable self-adhesive wall murals are ideal for you.

    When choosing a material type, consider the surface of the wall you intend to use, the purpose of the wall mural (temporary or permanent), and the place where you will be installing the mural. Vinyl, for example, works well on textured surfaces like concrete and brick. But if you need something for temporary use, this wall decal is the perfect choice: both placing and removing the decal is easy, it can be reused when handled properly, and it will leave no marks on the wall.

    Are you looking for custom wall murals and wall decals online? Visit our website now!

     

    Source: https://www.coastalcreative.com/resource-guides/buyers-guide-to-custom-wall-murals-decals/

  • 3 Minor Design Elements That’ll Help Your Brand Stand Out

    The first rule of creating great trade show displays is to work with a good designer. This rule also extends to hiring a competent printing service. Professional printing companies that have several years of experience know every detail of the printing process—they can warn you if your requirements do not match a design or offer advice regarding printing style and which techniques are best suited for your design.

    At Power Graphics, we have been working with small-size and medium-size businesses for more than 25 years, offering high-quality prints for excellent value. Some of the ways we help clients effectively bring out brand value include:

    Using Environment-Friendly Products

    People no longer mind spending a little more money on products and services offered by eco-friendly companies. If you’re making efforts to promote sustainability, there’s certainly no harm in making sure customers know about them.

    For example, we offer a wide range of nature-friendly, plasticizer-free, recycled, and recyclable indoor and outdoor media. These products are printed using eco-friendly latex inks or UV curable inks. All our green products carry a friendly icon, allowing you to showcase your eco-friendly credentials.

    Focusing on the Details

    It’s the small details that separate good designs from the great ones. We tell our clients: if a design has too many elements, it’s a good idea to scale back. Sometimes a client has a design  that has too many colors. With our experience, we can help these clients establish color harmony and make sure their designs are simple and straightforward. Small elements like rounded and squared corners, gradients, sizes, and font faces are important, and each element plays a part in reception.

    Choosing the Right Printing Materials

    When selecting printing materials, it’s important to consider the characteristics of the object you’re printing on. You must also consider the environment where the banner stand will be used. If a display will be used in a food service or health care area, such a hospital, doctor's office, or cafeteria, it's important to use materials and printing techniques that don't give off harmful fumes or odors that would be inappropriate in such areas. When in doubt, we're happy to help make sure you're selecting the best materials for your particular needs.

    If you’re looking for high-quality trade show graphics, call us!

  • How to Use Trade Show Graphics to Stand out from the Crowd

    Expensive trade show displays and grand booth designs do not always ensure trade show success. Sometimes small things—like how your trade show graphics are designed or the color and texture of your backlit graphics—can attract trade show attendees to stop and take notice. If you’re planning to set up an exhibition stand for an upcoming event, here are a few things to consider:

    Look for Graphics That Suit Your Brand’s Personality

    Trade show graphicsmust be consistently aligned with your brand values. For example, the graphics used on banner stands, tabletop displays, or other trade show displays must match the giveaways, promotional flyers, and brochures you hand out to prospective visitors.

    When designing graphics for our clients, we try and understand brand value before doing anything. Does the brand embrace playfulness or prefer being reserved? Does the brand focus on a young audience or one that’s older? What human characteristics (creativity, honesty, empathy, outspokenness) reflect through the brand?

    Do Not Crowd the Banner with Too Many Words

    Trade show displays are all about visual appeal. Make sure the images used are clean, attractive, and eye catching. Wordy visuals turn off audiences, and it’s said the average trade show attendee spends no more than two to three seconds glancing through a display. To communicate your message effectively, do not use more than six or seven compelling words. The idea is to draw a person’s attention with images—if the images are effective, focus will then move to booth staff.

    Colors Matter

    Graphic designers are always drawing influence from brands when choosing color schemes; this is also done to maintain uniformity with an overall marketing design. Look for colors that represent your brand and are consistent with the message you’re trying to convey.

    Some of the basic rules of ensuring color harmony include:

    • Contrast text colors with backgrounds.
    • Use bright colors for long-range graphics.
    • Maintain a balance in color unity—too many similar colors can be unappealing while too much diversity can be over-stimulating.

    Text Placement Matters as Well

    Important text must be placed at eye level. The two-foot area above the top of the banner is the best place for text. Also, do not fit too many words in a single line as this affects readability.

    If you’d like us to help with designing graphics for your banner stands and other trade show displays, visit our website now!

  • 5 Factors to Consider when Buying Trade Show Displays

    Trade show marketing can quickly get expensive. For one, renting a booth could set you back by a few hundred dollars. Then when you consider the cost of other essentials like promotions, buying/renting trade show displays, staffing and travel expenses, booth design, etc., you could be spending a few thousand dollars.

    Fortunately, there are a few ways to cut costs without compromising quality.  For example, when buying trade show displays, here are a few criteria to consider for getting the most of your money:

    Quality

    We have all, at some point, chosen something cheap to save a few dollars only to regret it later.  Some businesses, especially those participating in an event for the first time, make this mistake. Although money had to be considered when purchasing trade show items, the cost should not be the only criteria. Cheap banner stands don’t last beyond an event or two or worse, they could break midway during the event. This will cause you to have to spend more money in the long run as you will need to replace ruined displays.

    But just because something is expensive does not mean it is quality! Look for products that offer value for money. The price must match the quality promised so customers know what they are purchasing.

    Versatile

    Choosing versatile products can help you save money when doing multiple trade shows and events. You can always replace the graphics on a banner stand and use them for different occasions. Banner stands can be combined to form a banner wall. Similarly, banners can double up table covers, and counters may double up as customer service kiosks. Look for products that can be used in more than one way to maximize your investment.

    Reputation of the Seller

    Look for retailers who offer a wide range of products and have been selling for some time. They should be knowledgeable enough to guide you to the best product for your situation.

    The reputation of the retailer also matters. Genuine and experienced retailers promptly answer queries and want to help their customers instead of just wanting to make money.

    Functionality

    A trade show booth should attract potential buyers and be functional enough for the staff to work with as well. There must be enough space for people to move around it and showcase the information at the booth. The trade show displays must not take up too much space and become cumbersome and in the way, yet they need to be large enough to serve their purpose.

    Ease of Use

    Look for products that are easy to use. For instance, when buying banner stands, choose products that are easy to install and takedown. Having products that are also easy to transport can make getting to and from the event much less of a hassle and will start your event off positively.

    Consider all of these factors when looking for displays for your next trade show or event.

    If you are looking for help with trade show displays, call 877 389 8645.

  • Trade Show Display Shopping when Your Budget is $1000 or Less

    A trade show is a great way to promote your business and reach out to potential customers. But putting up an attractive booth is not easy. From budgeting for materials to buying trade show displays, there are so many things to consider.

    Buying the right type of displays for your booth is equally challenging. You will want to look for products that are engaging and within your budget but worth the money. If you’ve been assigned to shop for trade show displays on a budget, here are a few things to remember:

    Backlit Displays

    Backlit displays are usually used at shopping malls and department stores, but they are also great to use at events showcasing a product or service. There are many styles for different uses, but they all have a light source to create a compelling visual effect. Backlight graphics are usually sold per square foot and are available in a wide range of materials, including backlit film, polyester, printable film, fabric, and adhesive vinyl, and different types of displays will require different graphic materials.

    Backlit display sizes cover a wide range from small 8.5 x 11 inch wall mounted displays up to 30' wide backlit fabric trade show displays and everything in between. These types of displays will catch the attention of everyone who passes by.

    Banner Stand

    A banner stand is a great way to add a visual impact to your trade show booth. Use them to promote a product, advertise your business, or guide visitors to your booth. They are available in a wide range of sizes and types. Tabletop banners can be used to display detailed information while large banners can double up as photo backdrops. You can also choose from a wide range of banner material, including vinyl, fabric, polyester, and even flame-retardant cotton. Banners are sold by the square foot while stands usually range from $30 to $300, depending on the quality of the material used.

    Table Covers

    Trade show booths are expensive, so it makes sense to you use every inch of space for advertising your product or service. A customized table cover is a great way to create an attractive but professional display. You can choose from full imprint table covers, simple covers with your logo and even fitted table covers to find what works best for your space and your budget.

    Banner Wall

    Two or more banner stands can be combined to create a banner wall. These can be used as a backdrop for photos. If you are introducing a product at an exhibition, this banner wall can be a great backdrop. You can combine them for a single wall or use them separately, making them versatile for any event.

    One or more of these display types can help your trade show booth stand out from the rest and keep the heavy foot traffic coming your way.

    To discuss booth display ideas, visit us online or call 877 389 8645.

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