Expensive trade show displays and grand booth designs do not always ensure trade show success. Sometimes small things—like how your trade show graphics are designed or the color and texture of your backlit graphics—can attract trade show attendees to stop and take notice. If you’re planning to set up an exhibition stand for an upcoming event, here are a few things to consider:
Look for Graphics That Suit Your Brand’s Personality
Trade show graphicsmust be consistently aligned with your brand values. For example, the graphics used on banner stands, tabletop displays, or other trade show displays must match the giveaways, promotional flyers, and brochures you hand out to prospective visitors.
When designing graphics for our clients, we try and understand brand value before doing anything. Does the brand embrace playfulness or prefer being reserved? Does the brand focus on a young audience or one that’s older? What human characteristics (creativity, honesty, empathy, outspokenness) reflect through the brand?
Do Not Crowd the Banner with Too Many Words
Trade show displays are all about visual appeal. Make sure the images used are clean, attractive, and eye catching. Wordy visuals turn off audiences, and it’s said the average trade show attendee spends no more than two to three seconds glancing through a display. To communicate your message effectively, do not use more than six or seven compelling words. The idea is to draw a person’s attention with images—if the images are effective, focus will then move to booth staff.
Graphic designers are always drawing influence from brands when choosing color schemes; this is also done to maintain uniformity with an overall marketing design. Look for colors that represent your brand and are consistent with the message you’re trying to convey.
Some of the basic rules of ensuring color harmony include:
- Contrast text colors with backgrounds.
- Use bright colors for long-range graphics.
- Maintain a balance in color unity—too many similar colors can be unappealing while too much diversity can be over-stimulating.
Text Placement Matters as Well
Important text must be placed at eye level. The two-foot area above the top of the banner is the best place for text. Also, do not fit too many words in a single line as this affects readability.
If you’d like us to help with designing graphics for your banner stands and other trade show displays, visit our website now!