Trade show marketing can quickly get expensive. For one, renting a booth could set you back by a few hundred dollars. Then when you consider the cost of other essentials like promotions, buying/renting trade show displays, staffing and travel expenses, booth design, etc., you could be spending a few thousand dollars.
Fortunately, there are a few ways to cut costs without compromising quality. For example, when buying trade show displays, here are a few criteria to consider for getting the most of your money:
We have all, at some point, chosen something cheap to save a few dollars only to regret it later. Some businesses, especially those participating in an event for the first time, make this mistake. Although money had to be considered when purchasing trade show items, the cost should not be the only criteria. Cheap banner stands don’t last beyond an event or two or worse, they could break midway during the event. This will cause you to have to spend more money in the long run as you will need to replace ruined displays.
But just because something is expensive does not mean it is quality! Look for products that offer value for money. The price must match the quality promised so customers know what they are purchasing.
Choosing versatile products can help you save money when doing multiple trade shows and events. You can always replace the graphics on a banner stand and use them for different occasions. Banner stands can be combined to form a banner wall. Similarly, banners can double up table covers, and counters may double up as customer service kiosks. Look for products that can be used in more than one way to maximize your investment.
Reputation of the Seller
Look for retailers who offer a wide range of products and have been selling for some time. They should be knowledgeable enough to guide you to the best product for your situation.
The reputation of the retailer also matters. Genuine and experienced retailers promptly answer queries and want to help their customers instead of just wanting to make money.
A trade show booth should attract potential buyers and be functional enough for the staff to work with as well. There must be enough space for people to move around it and showcase the information at the booth. The trade show displays must not take up too much space and become cumbersome and in the way, yet they need to be large enough to serve their purpose.
Ease of Use
Look for products that are easy to use. For instance, when buying banner stands, choose products that are easy to install and takedown. Having products that are also easy to transport can make getting to and from the event much less of a hassle and will start your event off positively.
Consider all of these factors when looking for displays for your next trade show or event.
If you are looking for help with trade show displays, call 877 389 8645.