Outdoor signs not only help drive customers inside a store but also spread the word about your business and promote branding. But if you want to make the most of your investment, they must be readable and easy to understand. Here are some tips to keep in mind if you’re planning on investing in outdoor signs:
Make Signs Easy to Read
Colors and fonts play an important role in signage design. Colors have a specific meaning and evoke a wide range of emotions. For example, red evokes passion and romance, and blue signifies confidence and peace. Colors also impact visibility. A contrast between the foreground and background ensures better readability. When choosing colors, an easy way to test contrasts is to print the sign on a letter-size paper and check it from an appropriate distance away. Readers should not have to waste time trying to understand your sign, and it shouldn’t clash or look gaudy. Font can also play a part in readability. Choose fonts that are easy to read and suit your branding.
Avoid Crowding the Sign
Concepts and ideas are often lost when there’s too much clutter. When it comes to outdoor signs, less is always more. A minimalist design does not overwhelm the observer, yet it is informative enough to help people understand the message. Don’t be tempted to go on an information overdrive. Ideally, an outdoor sign should not include more than seven words and should have around 30 to 40% of blank space for optimum readability. Blank space not only attracts attention but also has a calming effect.
Pay Attention to the Content
Outdoor signs are effective when you make it easy for readers to decide what’s in it for them. The benefits of your products, services, promotions, or deals must be obvious and appealing. Help potential customers visualize themselves using the product by adding personal pronouns like you, your, etc. Some marketing messages work by creating a sense of urgency. For example, phrases like yearend sale, buy one get one free, valid until stocks last, etc. can invite people to shop now instead of later.
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