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  • What Do You Need to Know About Trade Shows and The Tips to Generate Sales Leads?

    Trade shows are a great way to build your brand awareness and establish yourself as a leader in your industry. It helps to interact with your customers, introduce new products or services, and generate new leads.

    How Do Trade Shows Work?

    Most trade shows rely on four main components: exhibits, demonstrations or presentations, suppliers or manufacturers, and buyers (retailers and distributors). While exhibitions allow companies to showcase their latest goods, demonstrations enable attendees to see the product in action and decide on what product they would like to purchase.

    Experts who have been invited to speak at the event give presentations and offer advice on topics relevant to the show topic. Suppliers and manufacturers can promote merchandise at trade shows by setting up booths where attendees can stop after viewing their presentations; buyers often use this time to research and gather ideas for future orders or seasonal selections. Since trade shows provide so many benefits for businesses, large and small, they are often practical and affordable events to attend.

    How To Exhibit at Trade Shows and Generate Leads?

    Exhibiting at trade shows is an affordable way of reaching a large audience. Here’s what you need to do to attract more foot traffic:

    • Exhibit at a trade show with a purposeful plan. Before participating in the exhibition, you should know your target audience and what kind of products or services you can offer them.
    • Identify your strengths for this particular trade show and make sure that you highlight them in your booth display.
    • Trade show booths are usually the center point at trade shows. It can be challenging for attendees to find you amongst hundreds of other exhibitors. So, it is vital to use every element of a booth to its fullest potential, including floor graphics. Install floor graphics with your company logo, which help drive foot traffic to your booth space without being too intrusive on the floor plan.
    • Remember to keep your product information up-to-date so potential customers can feel confident they are getting accurate information when they inquire about a product or service that interests them.
    • Make use of attractive promotional items such as retractable banner stands to display your ideal marketing message or products to a large audience. The customizable signage lets you quickly change the graphics used on the stand.
    • Trade show attendees are usually tired after visiting so many booths, so they might not concentrate on your booth. That is why it might be a good idea to host games and contests and offer branded giveaways to participants, thereby creating a buzz in your space. This can also help increase your company's visibility in a large space.
    • Always try to be humble, greet people as they enter the booth, and answer any questions that may arise politely without being pushy.

    If you’re interested in purchasing promotional items for your company, Power Graphics Digital Imaging, Inc can help. We are a leading supplier of giclee fine art printing and display hardware such as retractable banner stands and outdoor stands. Get in touch with us to know how our advertising tools can benefit your business, exhibiting at trade shows.

  • Driving Your Brand to Big Hit: Top Benefits of Vehicle Graphics

    The world of catching the general public’s attention is constantly changing and expanding, so you need to find a dependable and affordable strategy to market your company and services. Vehicle graphics are one reliable, attractive strategy that won’t break the bank. This blog will explore the appealing advantages of vehicle graphics and how they can accelerate your brand’s success on the road.

    Grabbing Attention 

    Vehicle graphics can help your company’s vehicles stand out on the road. People’s eyes will automatically be drawn to colorful car graphics since they are captivating.

    Nearly Unlimited Publicity

    Your company will be exposed to more people every time a car is driven, so many business owners use graphics on their company vehicles. Anywhere a person drives, there is a chance that other drivers, people inside buildings, and pedestrians will notice. After that, customers may pull out their phones to learn more about your company.

    Increase Your Audience

    You might reach thousands of people each month, all of whom might need your goods or services, depending on whether you operate a single car or a fleet and the distance you travel. Spectacular vehicle graphics can reach a wider audience than nearly any other type of advertising, and many companies report that their vehicle wraps bring in more consumers than their websites.

    Rarely Missed

    Any vehicle with lettering or graphics on it draws attention. Since most automobiles are plain, anything unique catches the human eye. Their ability to attract attention is just one of the critical benefits of having an expertly wrapped car.

    Vehicle Graphics Have a Friendly Approach

    Customers who want to enjoy their day do not appreciate aggressive strategies like cold calling or going door to door. The same applies to interruptions to favorite shows or music caused by TV and radio advertisements. A vibrant vehicle wrap will attract attention organically without interfering with anyone’s day. Introducing yourself to people in this inconspicuous manner is a better way to advertise.

    Summary

    Vehicle graphics offer a potent advertising option that keeps your business in the limelight with maximum brand exposure, affordability, regional reach, and 24/7 brand promotion. Get the most out of this powerful marketing strategy by collaborating with a reputed graphic printing company like Power Graphics. Let us assist you in making your marketing message stand out on the road with our beautiful, customizable vehicle graphics. Select us as your dependable partner and experience the transformational power of our other graphics, such as trade show graphics, to propel your brand to new levels of success.

  • Poster Psychology: How Visual Design Affects Consumer Behavior

    Consumer psychology has become a popular new subject in recent years as it aims to explain how consumer behavior and visual merchandising are related. Hundreds of options are available to consumers with a few touches on a smartphone. Because of the competition, design is a critical marketing component. The visual design of a poster can play a significant role in influencing consumer behavior.

     

    This blog article will look at the psychology of posters and how visual appeal might influence buying behavior.

     

    Aesthetic Appeal Might Influence Customers’ Emotions

    Expensive purchases connect to a more emotional decision-making process, whereas impulse purchases are often cheap things acquired without much deliberation. High-end firms must pay more attention to how they portray in-person and online items. A specific type of consumer is drawn to certain graphics that build a brand identity and emotionally link the consumer to your business.

     

    Each Color Evokes a Different Emotion

    Color psychology is not an exact science. However, many studies have demonstrated that colors significantly impact how we perceive and respond to our environment, particularly when purchasing. Remember that every color elicits a different set of feelings. You must be careful in selecting them when creating your visual identity. Many major companies such as McDonald’s, KFC, Coca-Cola, and Lego use color psychology in their marketing to elicit feelings.

     

    Layout and Composition

    A poster’s design and content significantly impact how people will behave. A well-made sign can evoke a sense of exclusivity or urgency, prompting customers to take immediate action. Eye-catching graphics, strong headlines, and clear calls to action can enhance the effectiveness of a poster.

     

    Typography

    Typography is yet another vital part of visual design. Your choice of font can affect how customers view your brand and message. Cursive or decorative typefaces can be interpreted as playful or creative. Bold, easily readable fonts can convey confidence and power.

     

    Conclusion

    A poster’s visual appeal can significantly influence consumer behavior. You may make eye-catching posters that successfully advertise your goods, services, and events by employing the concepts of color, layout, composition, and typography. At Power Graphics, we understand the importance of high-quality poster printing and offer a wide range of printing services, including wall muralswindow decals, and floor clings, to help bring your designs to life. With our cutting-edge machinery and skills, we can create visually attractive, durable posters.

     

  • First Impression Matters: How Your Trade Display Can Make or Break Your Success at Trade Shows

    As a small business owner, you know how important first impressions are. How you present yourself to potential clients and customers can make or break your brand’s success. When it comes to conferences and trade events, this is especially true. It might be challenging to stand out among a crowd of businesses vying for customers’ attention. That’s one of the reasons first impressions are so important.

     

    This blog post will discuss the significance of generating a strong first impression at trade exhibitions and offer advice and successful tactics.

     

    Trade Show Displays Can Shape and Elevate Your Brand Identity

    As an attendee, you can see that a trade show booth gives you a fundamental understanding of what makes a company distinctive and why you should continue interacting with them. Eye-catching banner stands and inventive displays can represent your company in the best light.

     

    Trade Show Displays Spread Your Company’s Message to a Wide Audience

    Your objective with in-person interactions with your clients will be to leave a lasting impression. Businesses can use booths to spread their marketing message to a large audience and on an individual level. A company has a fantastic opportunity to tailor its brand to numerous consumers simultaneously. Utilize the chance to showcase your business and reap the benefits of networking at your own pace.

     

    Increase Visitor Engagement

    You want people to interact with your brand at a trade show, so you draw them to your booth. People are more likely to interact with your items and learn more about your company when you have visually appealing signage set up with a display of your goods.

     

    Boost Your ROI

    Using good trade show graphics can increase your ROI in a few ways. By attracting and impressing new clients who might become leads and customers and increase income for your company, it can increase ROI. Trade show signage can also be used at other events, increasing your investment return. With the leads and potential consumers it generates at each event, effective trade show signage may be a one-time investment that pays for itself many times over.

     

    Overall 

    Trade fairs are essential to many organizations’ marketing plans, and success depends on mastering the art of first impressions. Working with a reputable printing firm is necessary for producing an impressive and expert trade exhibit. That’s where Power Graphics comes in. We offer the skills and know-how to make your trade show successful, from personalized banners and posters to marketing materials and prizes. With high-quality printing services, our team of professionals can assist you in making your trade show displays ideas come to life and help your business stand out from the competitors.

  • Print Perfection: What Is the Perfect Finish for Your Message?

    Printing is a work of art, and selecting the right finish is crucial to ensure your work stands out. The decision between matte and glossy depends on your intended impact and personal preferences. We’ll explore the significant differences between these two finishes in this post so that you can make an informed choice and produce eye-catching prints.

    Glossy Finish

    Glossy prints cover the image with a little layer of gloss to give it a lovely shine. They are frequently employed for advertising and promotional purposes because they are ideal for showing vivid, vibrant colors.

     

    The paper and coating used to create that glossy image are identical to those used to create a matte image, except a final, shiny coat is applied. Like everything with a little gloss to it, that extra layer of shine helps to give the picture an apparent increase in color and presents in a finished polish.

     

    However, there is a drawback because a glossy finish can cause glare. It will be difficult to examine the image evenly under various lighting conditions because of light reflections from the photo. Glossy images tend to collect fingerprints, which is another challenge many photographers have with them.

     

    Matte Finish

    Matte prints give similar longevity but lack that glossy sheen since they have less of that final shiny layer. Although you can still obtain a lot of color from a matte print if you take and edit the photo correctly, matte photographs don’t have the same color boost as glossy ones.

     

    In general, matte photographs work better for monochrome or less bright color schemes. The matte coating, which is more popular with professionals, doesn’t glare or attract fingerprints. But because it tends to draw attention to texture, it can also bring out undesirable texture, like noise from high ISOs.

     

    Choosing Between Gloss and Matte Finishes

    Choosing between the two finishes depends on your preferences and the message you want to communicate. The decision between the two finishes should be based on the environment in which they will be used because each has distinct advantages. Matte prints are the best option for presenting fine art or black-and-white photography. They offer a more restrained and elegant aesthetic that enhances the artwork. Glossy prints are a good option to display vibrant, bold colors or marketing materials.

     

    Whether you want a glossy or matte finish, you need a business that offers high-quality outcomes. Only the best will do when it comes to printing and display. At Power Graphics, we pride ourselves on providing glossy and matte finishes for various promotional materials. From backlit displays to window graphics and wall murals and more, we have the materials you need.

     

  • The End-to-End Guide for Storing and Cleaning Vinyl Banners

    You may have invested in a couple of retractable banner stands for your business. That’s a smart business move and can help in boosting brand awareness and generating leads at exhibits, fairs, and other industry events.

    Whether you’re about to buy an outdoor banner stand or you’ve already got one, you have to take care of it. Ensure you follow the proper cleaning and storage practices to get the most out of your new banner. With correct maintenance, you can keep your banners looking good as new and lasting for years to come. Here are the end-to-end cleaning tips for outdoor banner stands and vinyl banners.

    No Abrasives

    You want your banner to be clean. But that doesn’t mean you should scrub the life out of your vinyl banners. Cleaning banners is a delicate task and should be done with suitable materials. Avoid using abrasives like harsh scrubbers and sponges. Instead, wet a soft microfiber towel and use it to remove the dirt and dust from your banners. This method keeps your banners clean without damaging them.

    Skip the Detergents

    If you’re using detergents or harsh chemical soaps to clean your banners, you should find a gentler cleaner. Using chemical cleaners causes the colors to fade on your banners and can damage them permanently. Always use mild soap mixed with water for cleaning your banners. Make sure to wipe dry the banner with a soft cloth to remove soap suds thoroughly.

    Air Dry Before Storing

    You might be tempted to finish the cleaning process and immediately store your banner. But storing wet banners causes mold and odors. Let your banner completely dry before it goes into storage.

    Store the Right Way

    Storage is one of the biggest mistakes banner owners make. While storing, ensure that there are no wrinkles and never fold the banner. Instead, roll them to avoid creases. Store the banner away from direct sunlight, preferably in a cool, dark cabinet. Proper storage ensures that your banner remains in top-notch condition for years to come.

    Remove Wrinkles

    If you store your banners and stands the right way, you don’t have to worry about developing wrinkles or creases. However, if you can see wrinkles on the banner, you can take care of it with just a few steps:

    • Unroll the banner on a flat surface like a flat table or floor. Place a damp cloth over it and iron it at the lowest heat.
    • You can also unroll the banner and place it face down under direct sunlight for about 30 minutes to remove the creases.

    Proper storage, cleaning, and maintenance ensure that you get the maximum value from your banners. Use these cleaning and storage tips to extend the life of your banner.

  • 5 Design Rules for Creating Engaging and Persuasive Outdoor Banners

    Thoughtfully designed outdoor signs are the perfect way to grab the attention of your customers. When designing outdoor banners, make sure the information is easy to read and engaging to capture your audience’s attention. After all, no one has the time to stand around and read a poorly designed banner with lines and lines of text and tiny fonts.

    Here are five essential design tips to keep in mind while designing outdoor signs and banners.

    1. Choose the Right Mounting Option

    Designers often create a banner in Photoshop, Canva, or InDesign without considering how the final banner will be mounted and displayed. As a result, the banner looks skewed, or parts of the design are cut when mounted. Before you design the banner, make sure to consider the mounting arrangements, like the type of outdoor banner stand used. For example, if the banner is mounted in a breezy area, then a mesh design helps to prevent the banner from tearing in the wind.

    2. Use Large Text that Grabs Attention

    An outdoor banner is meant to attract the attention of the audience from a distance. Make sure that any text you use on it is large and easily readable, even from a distance. The golden rule of banner text size is to increase the height of the letters by 10 inches for every 100 feet of visibility. This design rule helps you estimate the font and banner size.

    3. Choose the Right Font

    It’s not just about font size. The font style also plays a crucial role. Look for fonts that are professional and easy to read. It’s a good idea to avoid overly flamboyant, curved fonts. Ideally, bold sans-serif fonts work the best for outdoor signs and banners.

    4. Follow the Simple and Short Rule

    You have less than two seconds to capture the attention of your audience. You need to ensure that the design and message are instantly identifiable and easily understood by the audience. Complicated and overly artistic designs may look great on a digital screen, but they do not translate well to outdoor banners.

    Keep the message short and to the point. Remember, your audience will walk or drive by the sign and not have time to stand and focus on your design. Remove unnecessary text and images. Include only simple and basic information to get your point across.

    5. Use High-Quality Graphics

    Another critical aspect to consider is the images you use on the banner. Images and graphics are the best way to entice passers-by and get them to glance in your direction. High-quality graphics are the best way to reinforce your message and build an emotional connection with your audience.

    At Power Graphics, we’ve been helping thousands of businesses and organizations across the US create brilliant and engaging outdoor banners and signs. We have the experience and design expertise to create an attractive banner. Give us a call at 877-389-8645 to learn more about how we can help you.

  • 3 Types of Banner Stands for Conventional Marketing

    Traditional forms of advertising focus on building trust and popularity for a brand. Displaying advertisements in print publications, billboard ads, emails, and other ways are a few conventional methods used to publicize products and services.

    When compared to other methods, banner stands are much more convenient and cost-effective. They are available in a wide range of sizes and shapes, and you can choose between roll up banner stands, X-frame banner stands, outdoor banner stands, and portable banner stands to display your brand message.   As for the design, you could either design them yourself or work with our team to turn your marketing ideas into the perfect promotional display.

    Here, we list a few commonly available banner stands and their advantages:

     

    Outdoor Banner Stands

    An outdoor banner stand is the best option for all kinds of outdoor marketing events as they are portable and can be used often. There are retractable outdoor banner stand models that have legs for stability, or models with a hollow base that can be filled either with sand or water to ensure its stability during the windy conditions.

    Major Advantages:

    • They are easy to use and transport because they are lightweight
    • Graphics will be printed in high resolution
    • Colors are UV protected to prevent fading in the sunlight
    • Double as indoor displays
    • Single and double-sided banners are for all-weather use

     

    Retractable Banner Stands

    Retractable banner stands are commonly used in retail stores, in restaurants, at fundraising events, at trade shows, and at sports events. They have many advantages in marketing as well as the promotional environment as a whole.

    Major Advantages:

    • Quick and easy to put up and take down
    • Able to be used again and again with replaceable graphics
    • Can be rolled up in an aluminum base and placed inside a padded bag to protect it from any physical damage

     

    Table Top Banner Stands

    Tabletop banner stands are popular because they’re perfect for countertop marketing. You can set them on a table to show information about your product or service in detail or display other information at kiosk.

    Major Advantages:

    • Portable and can be taken to different venues
    • On some models, height can be adjusted to suit different environments
    • Inexpensive and can be reused

     

    Visit us to get display products and digital imaging and printing solutions.

  • Put Your Foot Down When It Comes to Increasing Sales

    It іѕ a grеаt сhаllеngе to mаkе your brаnd or business stand оut from thе соmреtіtіоn. Even іf you аrе ѕuссеѕѕful, уоu hаvе tо continue it. Thіѕ іѕ where flооr grарhісѕ соmе іn. These аrе gaining rаріd trасtіоn fоr рrоmоtіng messages ѕwіftlу. It also hеlрѕ thаt these grарhісѕ аrе quick to drаw the attention оf thеir audience. Othеr thаn the ѕtаndаrd flооr рlасеmеnt, these custom floor grарhісѕ саn also bе рlасеd on ѕtаіrѕ and ѕtаіrwеllѕ. Thеу can аlѕо be fіttеd on thе сеіlіng and оn thе walls if you рrеfеr.

    Images аrе vіbrаnt and dеtаіlеd. Thеѕе dіѕрlауѕ hеlр you tо promote аnу event аnd rеасh уоur tаrgеt customer аѕ thеу gо аbоut thеіr ѕhорріng. Flооr grарhісѕ аlѕо dіrесt trаffіс аnd create brand identity. Thеу саn dесоrаtе fоr special events.

    Here are 5 ways to use floor graphics to increase sales

    1. Versatility

    Onе рrіnсіраl bеnеfіt оf uѕіng flооr grарhісѕ іѕ that they аrе еxtrеmеlу versatile. A numbеr of businesses utilize flооr grарhісѕ in thеіr оffісе. Logos аrе рrеѕеntеd for іnѕtаnt іmрасt. Flооr grарhісѕ uѕеrѕ in rеtаіl have рrаіѕеd thіѕ kіnd of advertising medium duе tо іtѕ аbіlіtу to ѕаvе space. They аrе аlѕо роѕіtіоnеd іn key points all асrоѕѕ thе store tо attract аttеntіоn to іmроrtаnt рrоmоtіоnѕ оr hеlр with the Pоіnt-Of-Sаlе (POS) рrоmоtіоnѕ.

    A numbеr оf rеtаіl ѕtоrеѕ have еxhіbіtеd a 30 реrсеnt ѕаlеѕ increase whеn thеу incorporated grарhісѕ іn thе advertising еffоrtѕ. Thіѕ іѕ duе tо thе fact thаt most consumers lооk dоwn аt thе flооr but nоt tоwаrdѕ the сеіlіng. The buуіng еxреrіеnсе gеtѕ more fun аnd you can connect wіth the аudіеnсе аnd the buying рrосеѕѕ. Thіѕ is ѕресіаllу truе for children whо fоllоw соlоurful flооr grарhісѕ trаіlѕ аnd раrеntѕ wіll іnvаrіаblу accompany thеm оn their jоurnеу. The рrоduсt іѕ thus always іn front.

    2. Shоrt-Tеrm Advеrtіѕеmеntѕ

    Sіnсе thіѕ kind of сuѕtоm floor graphics аrе used fоr a couple of months for each grарhіс, thеу mаkе реrfесt sense to аdvеrtіѕе thе latest рrоmоtіоnѕ and рrоduсtѕ.

    3. Lead Cuѕtоmеrѕ To A Particular Prоduсt

    A соmmоn рrоblеm аmоng customers brоwѕіng thrоugh lаrgе ѕtоrеѕ is the dіffісultу іn fіndіng a particular рrоduсt. Thеѕе сuѕtоm floor grарhісѕ make thе best mеthоd to саtсh thе аttеntіоn of thе tаrgеt demographic. Thе floor graphics реrfоrm thе tаѕk of showing thе wау tо a рrоduсt which mаnу customers may fоrgо ѕіmрlу because thеу соuld nоt locate it. Othеr thаn guidance, сuѕtоmеrѕ аrе аlѕо lеd tо products which thеу wеrе unaware оf and thuѕ ѕаlеѕ of thіѕ ѕtоrе соuld іnсrеаѕе due tо impulse buуіng.

    4. Decoration

    Evеn if уоu аrе nоt trying tо аdvеrtіѕе, floor grарhісѕ can be utilized as аn еxсеllеnt wау to recreate the ѕрасе уоu want аnd рrоvіdе thе buѕіnеѕѕ an іdеаl deсоration tо make a ѕuссеѕѕ іnduсіng environment.

    5. Prоvоkіng Positive Rеасtіоnѕ

    Stоrеѕ having flооr grарhісѕ іnѕtаllеd tо еnhаnсе thе image оf a раrtісulаr brand ѕhоwеd 23 реrсеnt hіghеr turnоvеr compared to similar ѕtоrеѕ whісh dо nоt have ѕuсh flооr graphics. Thе advertisements frоm flооr grарhісѕ generated thrее times thе роѕіtіvе rеасtіоnѕ соmраrеd to оthеr kіndѕ of аdvеrtіѕіng еmрlоуеd wіthіn the ѕtоrе. Thеѕе custom floor graphics can аttrасt attention іn creative ways. Onе еxаmрlе іѕ оf a ѕроrtѕреrѕоn advertising ѕроrtѕwеаr. There could аlѕо bе lаrgе fооtрrіntѕ scattered іn a сеrtаіn dіrесtіоn оvеr thе flооr аnd moving tоwаrdѕ thе shoe section. This kіnd оf grарhісѕ hаvе рrоvеd thеіr usefulness аѕ rеlіаblе floor mаrkіngѕ іn a number of рublіс ѕрасеѕ lіkе ѕроrtѕ ѕtаdіumѕ, buѕ ѕtаtіоnѕ оr ѕhорріng сеntеrѕ. Whеn thеrе is аn еxhіbіtіоn, flооr markings аrе an еxсеllеnt wау tо hеlр a сlіеnt navigate аn еxhіbіtіоn hаll.

    Thе creative роѕѕіbіlіtіеѕ fоr flооr grарhісѕ аrе almost еndlеѕѕ. Cоntасt Power-Graphics Digital Imaging tо dіѕсuѕѕ hоw flооr grарhісѕ саn improve your ѕаlеѕ or brаnd аwаrеnеѕѕ.

  • How Vehicle Graphics Will Help Build Your Business

    Savvy marketers are always researching to outpace the competition--without having to outspend them.

    One proven, but often forgotten technique is vehicle graphics. Delivery and maintenance or any company vehicles with eye-catching, professional graphic designs that brand and promote a business can be used as a tool around town.

    High Awareness at a Low Price

    Unlike more expensive marketing, vehicle graphics do the job 24/7, 365 days per year, for on average five years, making the real amortized investment manageable for some small businesses--a few dollars each day.

    Compared to stats from the Outdoor Advertising Relationship of America (OAAA), vehicle graphics provide a more affordable cost-per-impression than any other form of advertising. Based on city and society size, an individual vehicle wrap can create between 30,000 and 70,000 daily impressions.  Other marketing benefits include:

    Strategic and creative versatility--vehicle graphics can be utilized for long-term advertising or short-term product or event promotions--plus, you control the style (full or partial cover) and design as they need to be altered.

    Local advertising is promoted by driving a wrapped vehicle around your local area can drastically increase recognition among those who live, work or attend institutions nearby. Parked vehicles appeal to the interest of pedestrians, especially in an active urban setup, but also at local sporting events, social events, schools, conventions and trade shows.

    Graphics help with brand recognition by unifying a campaign's appearance as they include the same branding elements from your other marketing channels.

    Non-marketing benefits include providing a predictable fixed-advertising cost, and protecting vehicle resale value by safeguarding paint from weather destruction.

    Who Uses Vehicle-Wrap Marketing?

    With just a little creativity and the right creative services supplier, many local businesses could easily assimilate vehicle graphics to their marketing mix. For example:

    Grills, pubs, restaurants, salons specialty retail outlets, florists, clothiers, family pet groomers, Consultants, real estate organizations, attorneys and other service professionals.

    Right Strategy, Right Time

    The extensive reach of vehicle graphics and their low cost-per-impression, can truly add horsepower to your sales and marketing initiatives.

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