You probably use outdoor signs, banners, and posters to advertise your products and services. But have you considered using signage on your floors? Floors provide a lot of unused space, and you can use this space to improve your branding and marketing. Continue reading to know more about floor graphics and decals, and then check out these tips when you want to design attractive floor signs for your business.

What Are Floor Graphics & Why Should They Be Used?

The best examples of floor signage are the logos that are printed on the floors at NBA basketball courts. Most people tend to look down or ahead as they walk, which means if you use existing floor space for marketing, you can grab the attention of attendees in an effective and affordable way. The biggest advantage of using floor graphics is that they’ll be in a customer's natural line of sight. Also, people are so accustomed to seeing billboards, outdoor posters, and banners that they tend to overlook them. On the other hand, floor decals are unobtrusive and unique, so they’d bring a special flair to your brand, one that’d make people stop and take a second look. Floor graphics are fun and creative, and they’ll make your brand more interesting. Also, innovative designs like optical illusions will likely be shared on social media, promoting your brand. Another huge benefit of floor signage is that it’s safe and does not pose a tripping hazard like an upright display does. Also, they are easy to use, and you don't have to allocate separate real estate for these signs. Some floor decals are even reusable, and you can use them for numerous events. Now that we've seen the benefits of floor decals and signage, let’s turn our attention to design tips.

Design Tips For Floor Graphics

  • Incorporate your brand colors and font styles in the design to create a consistent branding message.
  • Position the graphic in the right place. For example, a decal advertising a sale increases ROI when positioned near the checkout line or in other high-traffic areas.
  • Design the floor graphic so that it’s proportional to the available space. For example, decals in a narrow corridor should not be oversized.
  • Keep the design simple and catchy. Do not overcrowd the graphic with too many images or a lot of text. Keep it simple so that the core message is easy to understand, even when viewers walk past.
  • Besides promoting products and services, you can also use floor graphics for signage to point your booth’s location out. You can also add arrows on sidewalks to direct customers to your storefront.
  • Think outside the box. Instead of using traditional floor signage in squares and rectangles, go for innovative prints and bright colors to grab the attention of target customers.
  • Invest in high-quality floor graphics that are safe to use. If you’re using these decals outside, look for premium floor signage that is slip-resistant and water-resistant. Also, it’s a good idea to invest in materials that can withstand scratches and scuffs from footwear and vehicular traffic.
  • Working with a custom floor graphics designer like Power-Graphics is a good move. We can help you customize your designs perfectly so they suit your business needs.
Use the design tips listed here to create the best floor decals and signage. Grabbing the attention of your target customers will be so much easier.