Retractable banner stands are very common nowadays—and for good reason. They’re portable, versatile, and easy to use, which explains why you’ll see these at conferences, trade shows, and other events where marketing is done. Also known as roll-up banner stands, retractable banner stands have a spring mechanism that allows the graphic to roll up easily into the stand’s base when it’s not being used.

Like a projector screen, you unroll the banner from the base. But instead of rolling it down like you would with a projector screen, you unroll the graphics from the stand base and then attach them to a hook that’s at the top of the stand.

These banner stands also have a crossbar and a bungee pole to keep the banner in place. The biggest benefit associated with using a retractable banner stand is that you can assemble and dismantle the stand in mere seconds. Plus they’re lightweight, so they’re easy to transport.

If you’ve purchased some banner stands for an upcoming trade show, here’s how you can use these:

As A Photo Booth Backdrop

Photo booths are popular at trade shows and other events. And since these allow businesses to share branded photos online, they’re great for marketing. You can use a retractable banner stand as a backdrop for your photo booth. The backdrop can be either fun or professional—it’s really up to you. Just make sure you give trade show attendees a good reason to stop by and take pictures at your booth.

Once booth attendees snap their photos, encourage them to post these photos on social media. They should also use hashtags when sharing the photos, as doing so will help spread the word about your brand.

Tell A Story

You can use a series of retractable banner stands to tell your brand’s story creatively. This is a great alternative to using flyers. A lot of brands hand out flyers at trade shows to showcase their products and services, but the truth is that booth attendees rarely engage with these fliers. Banners can display your products and services in a far better way. Use large visuals, text, and other graphics to make positive first impressions. The goal is to make your messages memorable.

As A Room Divider

You can also use retractable banner stands to divide your booth space. If, for example, you require multiple partitions in your trade show booth, you don’t have to worry about breaking your bank from spending on expensive furniture and drywall partitions. All you’ve got to do is order a few retractable banner stands and arrange them in a way you prefer. The best part about using retractable banners is you can remove and rearrange them whenever and however you want. You can also use these banners to direct people to and around your booth.

Ready To Print Your Retractable Banners?

Power Graphics will help you with all kinds of banner printing. We have a huge collection of indoor and outdoor banner stands, and there are many materials to choose from. Just give us a ring and our experts will answer any questions you have. Take your trade show booth to the next level with our custom banners!