Marketing plan graphDid you know 30 percent of your brain is devoted to processing visual signals and messages? That’s why it’s no surprise compelling imagery tempts shoppers in a powerful way. People shop with their eyes. While other factors may come into play, such as music, or even scent (although this element should be handled with care so as not to offend a client), eye-candy reigns supreme in marketing.

From a marketing standpoint, if your merchandizing strategy is not using high-quality imagery, you’re missing out on potential sales every day.

Stunning visuals ring the registers like nothing else. While merchandisers have experimented with appealing music and alluring scents, imagery sparks immediate interest in a shopper. Posters, artistic prints and high-quality reproductions of artistic work set the tone for a deeper level of consumer engagement.

Signage also has an important role to play in merchandizing. Artistic works woo a customer, and may have an even larger role to play in creating that crucial ambiance that keeps a customer browsing. Tasteful reproductions of classic works of art create a serene mood that beckons to a patron to take their time and enjoy the experience of shopping. It’s a far cry from the mad dash in the local grocery store.

For merchants the message could not be more clear: Aim to create a relaxing, visually rich haven and hear those registers ring!