With the continuous stream of marketing content on social media and the internet, it’s easy for your brand’s message to get lost. Because of the bombardment of social media, advertising, and entertainment, it’s no wonder our attention span has decreased rapidly over the past decade. While in 2000, the average attention span was around 12 seconds, in 2015, it decreased to 8.25 seconds. That’s less than the attention span of a goldfish!
If you want to reach out to today’s audience, there’s no better way to do so than floor graphics. Think about it. Most of us watch our steps or check our phones and look at the floor while walking! If you haven’t optimized this space, it’s time to do so now with custom floor graphics.
Although floor graphics have been used traditionally for wayfinding, it is not their only use. They’re perfect for branding! For example, you can put floor graphics at the entrance of a store in a shopping mall to alert customers or make them aware of the presence of certain brands in your store. You can also use them to show off the highlights of your products or services. For example, if your products are made in America, display this as a message on the floor. If you’re against animal cruelty, put up visually powerful floor decals to showcase this.
If you’ve introduced a recent product or are stocking up on the latest gadget, use the floor space to spread the word. This also works perfectly when you are having a special sale. The most versatile floor graphics are ones that are made using materials that can be easily removed and reused. Research backs up these methods as well. A recent study by a German consumer research agency found that stores with floor ads sold 17% more than stores that did not.
You can also use floor graphics at trade shows or exhibitions. Floor graphics can be creatively designed to initiate a conversation. Use humor to power up your marketing efforts with funny floor graphics and get passersby to notice you.
If you’re looking for quality floor graphics or need help choosing the right products for your business, visit us!