17044671_SDid you know there’s a plethora of subtle body-language signals prospects consider when sizing up a business opportunity?

If you’re planning to attend a trade show as an exhibitor, here are a few ways to increase the odds of forging an ongoing relationship with a prospect:

Having an “expansive” posture can expand your business networking opportunities at a trade show. Researchers from some of the nation’s top business schools told Forbes that a wider stance — such as spreading your arms — raises levels of the hormone testosterone in both sexes. Higher levels of this hormone have been linked to consciously taking a more confident stance.

Sending the signal that you’re interested in engaging is another way to make connections. The top three ways to engage someone are flashing a genuine smile, having an open posture and mirroring the other person’s expression. Yes, it’s usually a subconscious act, but with a bit of mindful practice you can cultivate a friendlier body posture.

Leaning in toward the person you’re talking to speaks volumes. You’re telling the other person that you are very interested in what they have to say. When you receive this signal, you can be assured that you’re making a genuine connection. One of the things that puts the kibosh on a nascent business relationship is fiddling with your phone, notepad or tablet. Resist the urge to disengage your attention from a prospect.

Make that next trade the best ever with this last tip: Make sure your booth’s hardware is adequate for sending a message that this is a place to have fun, share some small talk and maybe even have a moment to connect with a fellow entrepreneur.