european fashionable clothing store in beautiful mallDazzling colors and displays captivate in-store shoppers.

Holiday and seasonal displays make the most obvious impact, but shoppers are impressed by artful lighting and a serene, gorgeous retail environment any time. Here are some suggestions for adding that special touch to your retail location.

Refresh your store’s decor in line with the latest fashion trends. “This season, consumers are looking for a state of thoughtful, emotional and artistic equilibrium,” according to Leatrice Eiseman, executive director of the Pantone Color Institute®.

When considering in-store lighting displays, you should definitely choose energy-efficient cool lamps. And, unlike lighting solutions for big-box stores, you’ll want a more customized approach. For example, you can set twinkly lights against velvet-covered display stands  to adda a rich feel to a retail display. Or, add a few mirrors in strategic areas and you’ll create a bejeweled look that puts shoppers in the buying mood.

Some merchants have experimented with adding fragrance to a retail environment. But with so many people acquiring sensitivities to perfumes, it’s better to put your investment towards gorgeous display stands crafted with wood, which is a renewable resource.

There are so many tropical hardwoods out there to choose from, with a sensuous variety of tones. Pick your favorite and then offset those dark woods with cube-shaped stands that have colorful one-shade panels on one or two sides. It adds a little interest and contrast without visually overpowering the displays. Always consider proper placement of display stands so they do not pose a hazard.

Portable banner displays are a great choice for those less spacious areas of your store as they can be stowed away during occasions when in-store traffic increases.

The most important tip: Keep mixing it up and don’t be afraid to experiment. In the retail environment, changing out displays keeps things vibrant and fun!