When you step out of your home and drive around, you may see numerous
outdoor signs. But how many of them catch your attention and make you focus on the message? On average, people take about 10 to 20 seconds to read an outdoor sign. To make the most of that short time, you should be creative and innovative to attract viewers’ attention.
The following sections will give you tips to create stunning outdoor signs to help your business get noticed.
- Use Colors Creatively
Choosing the right colors contributes to 50% of the readability. Whatever color you choose, make sure it stands out. The background should contrast to the text so that it’s readable even from long distances. The color should also focus on your brand’s identity. But don’t use too many colors as they can divert attention!
- Choose Easily Readable Fonts
There are thousands of font styles that are unique. Although some fonts may look stylish and attractive, they won’t be readable on outdoor signs. No one wants signage that people find hard to read. Avoid cursive fonts for outdoor signs as they may not offer quick readability. Choose serifs for maximum readable text as they give adequate space and run together efficiently.
Along with the font, you must also choose the right font size to draw attention. Large fonts are suitable for outdoor signs.
- Keep Your Message Short
Outdoor signs are meant to advertise your brand and should be sharp and concise. As people view them on the go, it should captivate their attention in a short period. No one has the time to read a detailed write-up on an outdoor sign. Keep your message to a few words.
Getting personal is an easy way to connect with your audience. Include words like “You” and “Your” to add a personal touch to your advertisement.
- Add Your Logo and Image
Keeping text by itself may boost the readability but adding an image and your logo is essential to increasing your brand awareness. Make sure the logo and image fit in the banner and enhance the overall look.
- Get High-Quality Printing Resolution
After you have designed your outdoor sign, it’s essential to get it printed well. Your efforts to create a stunning outdoor sign will be fruitless if you don’t choose a high-quality printing solution. Experts like Power Graphics offer eco-friendly solutions that can withstand rain and extreme sunlight conditions.
