Thoughtfully designed outdoor signs are the perfect way to grab the attention of your customers. When designing outdoor banners, make sure the information is easy to read and engaging to capture your audience’s attention. After all, no one has the time to stand around and read a poorly designed banner with lines and lines of text and tiny fonts. Here are five essential design tips to keep in mind while designing outdoor signs and banners.

1. Choose the Right Mounting Option

Designers often create a banner in Photoshop, Canva, or InDesign without considering how the final banner will be mounted and displayed. As a result, the banner looks skewed, or parts of the design are cut when mounted. Before you design the banner, make sure to consider the mounting arrangements, like the type of outdoor banner stand used. For example, if the banner is mounted in a breezy area, then a mesh design helps to prevent the banner from tearing in the wind.

2. Use Large Text that Grabs Attention

An outdoor banner is meant to attract the attention of the audience from a distance. Make sure that any text you use on it is large and easily readable, even from a distance. The golden rule of banner text size is to increase the height of the letters by 10 inches for every 100 feet of visibility. This design rule helps you estimate the font and banner size.

3. Choose the Right Font

It’s not just about font size. The font style also plays a crucial role. Look for fonts that are professional and easy to read. It’s a good idea to avoid overly flamboyant, curved fonts. Ideally, bold sans-serif fonts work the best for outdoor signs and banners.

4. Follow the Simple and Short Rule

You have less than two seconds to capture the attention of your audience. You need to ensure that the design and message are instantly identifiable and easily understood by the audience. Complicated and overly artistic designs may look great on a digital screen, but they do not translate well to outdoor banners. Keep the message short and to the point. Remember, your audience will walk or drive by the sign and not have time to stand and focus on your design. Remove unnecessary text and images. Include only simple and basic information to get your point across.

5. Use High-Quality Graphics

Another critical aspect to consider is the images you use on the banner. Images and graphics are the best way to entice passers-by and get them to glance in your direction. High-quality graphics are the best way to reinforce your message and build an emotional connection with your audience. At Power Graphics, we’ve been helping thousands of businesses and organizations across the US create brilliant and engaging outdoor banners and signs. We have the experience and design expertise to create an attractive banner. Give us a call at 877-389-8645 to learn more about how we can help you.