With such a wide variety of marketing materials available, one of the best advertising bargains – vinyl banners – may be overlooked simply because of a perception that it is old hat.

One could see it that way when considering a vinyl banner, but in reality these marketing vehicles are an old standby that still delivers for your next outdoor event!

Crowds enjoy the Ann Arbor Summer Art Fair in Ann Arbor

With spring weather just around the corner, consumers and business owners will be returning to the streets as plans for outdoor festivals get underway. A colorful vinyl banner with grommets can be used for more than one year. But at such a reasonable cost, you may want to have your banner re-designed from scratch. Remember that bright colors are essential to making your banner pop out in a crowded street.

Make sure you design your banner to be readable from a distance. We know those letters can look enormous up close, but picture a festival with dozens of booths and you can see why it’s important to make your vinyl banner stand out from the crowd.

Since festival organizers almost always offer merchants the opportunity to erect booths or tables, you’ll also want to ensure you have plenty of handouts to give to booth visitors. Consider putting together some enticing swag in colorful bags. Also, imprinting your logo on the outside of the bag will give a bit more mileage to your event marketing.

And, here’s a helpful tip. Having your banner hemmed will extend its life to another season or two, but if this is truly a one-time event, you can reduce the cost of your banner by skipping the hem.

Lastly remember what is your booth’s most important asset: A bright smile from the one who’s manning it! So staff your booth with a couple of sunshine personalities and you’ll be on your way to making a new group of connections in your community!