We are surrounded by typefaces. So much so, in fact, that few of us take note of fonts used in a sign, website or magazine. Despite most fonts going largely unnoticed, typefaces make a powerful impression and fulfill an important role. Show a person a word in the Coca Cola or Reese’s font and most will immediately connect the typeface with the company’s brand. But with all the fonts currently in existence, what brings about the desire or need to create a new one? The thrill of creating something new that others can use, for one. Many fonts are open source and available to the public for free. Another is the need for a font for a specific project. But whatever the reason, the following tips will get you started on designing a custom font of your own. Consider what you want your font to say. Write down three adjectives that describe the font you wish to create. Remember, a typeface does more than change the appearance of a design – it gives it a new identity. Using a different color in a design is akin to changing your clothing, but using a different font is like adopting a new personal style. Don’t let your artistic side hinder the true purpose of a font. When designing a typeface, it’s easy to get carried away with long serifs. That irresistible urge to put your life’s energy into your artistic creation can overwhelm the font’s functionality and consequently, its usefulness. Indeed, the best and most sought-after fonts are not the whimsical ones with graceful flourishes, but rather the typefaces demonstrating restraint and sophistication. Typefaces at their core must serve the practical purpose of helping us visualize the written word, while remaining muted enough to not scream, “look at me!” Every font should be created with a purpose in mind. Some fonts like Helvetica are more all-purpose while others like Chalk are limited to a specific function. Even if you are creating a font for fun, take the time to first determine what applications the font could be used for. This sets the tone for the typeface and will aid in its construction. Consider if serif or sans-serif is more appropriate: Historically, serif fonts have been used for formal applications and sans serif for casual use, but today tradition has given way to increased flexibility and crossover.