Whether you are at the grocery store, designing a banner stand for your business or deciding which car to buy, we don't often realize the role that color plays in our lives and decisions. We are affected by it nearly every second of every day. Not only does it affect our moods and feelings, but it also has an impact on decisions that we make. When it comes to branding your company, it is important to understand the different feelings that are invoked by certain colors. Depending on the nature of your company and what you are hoping to accomplish, you may want to consider certain colors that fall in line with mood you are trying to set. Although there are strong connotations that relate to certain colors, that doesn't necessarily mean that you can't choose certain colors. Ultimately, it comes down to what feels best to you; you'll be able to quickly tell how effective it is with your customers and clients. Here is a brief description of what different colors tend to mean and what feelings they elicit with the market: Graphical representation of how different colors elicit different emotions and how certain brands have used those colors in their own logos. Gray The color gray elicits a very neutral and calm feeling. It makes sense, why brands like Apple and Honda choose this simple color. They are fierce competitors in their market and are very well known. They are known for their quality and attention to detail and their brand voice can be heard without having to be loud and in your face. Green Green is a color that you find all over in the health and sustainability industries. It portrays growth, healthy lifestyle and balance. It comes at no surprise that there is certain comfort level that comes with the color green. Blue Blue is a strong color that you'll find a lot of in the technology, banking and auto industries. While it represents great strength, there is a lot of competition that exists within this realm of the color spectrum. Blue produces a confidence that often times is unmatched. Purple Purple, often times lends itself to creativity and wisdom. It is a color that flies under the radar, but can be extremely effective and unforgettable when used properly and in the right context. Red Red is one of the most exciting colors when it comes to branding and marketing. While this color is bold, youthful and used everywhere, it is important to have a clear direction to keep from getting lost in the red sea of branding. When used creatively, red can be one of the strongest color presences. Orange If you are going for friendly and approachable, it is hard to go wrong with orange. It is bright and cheerful, while also carrying a strong sense of confidence. Welcoming your customers with open arms is a great first step. Yellow Yellow is arguably the happiest color in the entire spectrum. This might explain why so many brands use this color in their marketing experience. It promotes optimism, clarity and warmth; three things that nearly every brand is looking to build into their process. If happiness is the outcome of your business, yellow might be your best friend. If you need help with your branding perspective when it comes to designing marketing collateral, Power Graphics Digital Imaging can help! Give us a call today at 877-389-8645.