If you’re considering applying window decals to your business, storefront, or vehicle, you’ve likely wondered, “Do I apply them on the inside or outside of the glass?” The answer is based on what you’re trying to accomplish and the type of window graphics you’re applying. Let’s discuss the pros and cons of each installation configuration so that you can choose the best application for your needs.

What Are Window Decals?

Window decals, also called window clings or window graphics, are printed visuals that stick to glass surfaces. They’re used for everything from advertising and branding to decorating and providing information.

You’ve seen them used in:

  • Storefronts to display logos, business hours, or sales
  • Car windows for personal or business branding
  • Offices to improve privacy or aesthetics
  • Homes for holiday decorations or creative designs

The way you use your decals plays a crucial role in where you should apply them.

Inside Window Decals (Second Surface)

These decals stick to the inside of the window but are designed to be viewed from the outside. They’re a great option in situations where protection is a top priority.

Benefits:

  1. Protected From Weather: Inside placement shields the decals from rain, snow, and wind, helping them last longer.
  2. Less Prone to Vandalism: Since they’re behind glass, people can’t tamper with them easily.
  3. Great for Indoor Environments: These are perfect for offices or stores that want to keep their decals looking sharp over time.

Challenges:

  1. Reduced Visibility on Tinted Glass: If the window is tinted or has a lot of glare, it might be harder to see the decal.
  2. Not Ideal for All Lighting: Inside decals can sometimes appear dull if lighting isn’t ideal.

Outside Window Decals (First Surface)

These are applied directly to the outer side of the window, making them highly visible and easier to install.

Benefits:

  1. Maximum Visibility: Outdoor placement is ideal for storefronts and vehicle windows, especially if the glass is tinted.
  2. Easy to Apply: You don’t have to work around furniture, frames, or other interior obstacles.
  3. Bold Designs: Finishes like matte or metallic show up better on the outside.

Challenges:

  1. Weather Exposure: Wind, rain, and sun can wear them down over time unless they’re made from durable materials.
  2. Easier to Vandalize: Being outside makes them more accessible to the public.

Which One Do You Need?

Both types of placements can be effective. It all comes down to your needs. Use inside window decals if you want your graphics to outlast longer and remain shielded from the elements.

Opt for outside window decals for utmost visibility, especially if your windows are tinted or you desire solid, vibrant designs. If you have a business, maintaining uniformity throughout your stores or vehicles is crucial. In such a case, putting all decals on the exterior will make them all the same everywhere, irrespective of the type of window.

Power Graphics Has What You Need

At Power Graphics, we specialize in top-quality print and display solutions. From window signs for branding purposes to window clings that can’t be missed for a special promotion, we have the equipment, expertise, and enthusiasm to bring your vision to life. Let us help you find the perfect window decals—inside or out—to make your message stand out!