Savvy marketers are always researching to outpace the competition--without having to outspend them.
One proven, but often forgotten technique is vehicle graphics. Delivery and maintenance or any company vehicles with eye-catching, professional graphic designs that brand and promote a business can be used as a tool around town.
High Awareness at a Low Price
Unlike more expensive marketing, vehicle graphics do the job 24/7, 365 days per year, for on average five years, making the real amortized investment manageable for some small businesses--a few dollars each day.
Compared to stats from the Outdoor Advertising Relationship of America (OAAA), vehicle graphics provide a more affordable cost-per-impression than any other form of advertising. Based on city and society size, an individual vehicle wrap can create between 30,000 and 70,000 daily impressions. Other marketing benefits include:
Strategic and creative versatility--vehicle graphics can be utilized for long-term advertising or short-term product or event promotions--plus, you control the style (full or partial cover) and design as they need to be altered.
Local advertising is promoted by driving a wrapped vehicle around your local area can drastically increase recognition among those who live, work or attend institutions nearby. Parked vehicles appeal to the interest of pedestrians, especially in an active urban setup, but also at local sporting events, social events, schools, conventions and trade shows.
Graphics help with brand recognition by unifying a campaign's appearance as they include the same branding elements from your other marketing channels.
Non-marketing benefits include providing a predictable fixed-advertising cost, and protecting vehicle resale value by safeguarding paint from weather destruction.
Who Uses Vehicle-Wrap Marketing?
With just a little creativity and the right creative services supplier, many local businesses could easily assimilate vehicle graphics to their marketing mix. For example:
Grills, pubs, restaurants, salons specialty retail outlets, florists, clothiers, family pet groomers, Consultants, real estate organizations, attorneys and other service professionals.
Right Strategy, Right Time
The extensive reach of vehicle graphics and their low cost-per-impression, can truly add horsepower to your sales and marketing initiatives.