Floor Graphics Vs Window Graphics Vs Wall Murals: What Works Best?

Most businesses don’t realize how much ad space they have. Look at your walls, windows, and floor—all of them can be used for advertising.

Yet these spaces are often completely ignored.

This doesn’t mean you should cover every inch of these surfaces with your logo. After all, nobody wants to walk into a shop and feel like they've stepped inside a giant advertisement.

However, if used wisely, window, wall, and floor ads can make your business more visually appealing, help people find their way, and deliver impactful messages.

In short, floor graphics, window graphics, and wall murals can all be quite useful; the trick is figuring out which solutions make sense for your space.

Floor Graphics Are Easy To Overlook

People don't usually walk into a shop thinking, “I wonder what's on the floor today?”

Still, when floor graphics are present, they’re hard to miss. They catch attention largely because they’re used where people aren't used to seeing advertising.

You might use floor decals near a new product, at an entrance, beside a promotional display, or along a walkway. They can also help direct visitors somewhere.

For example, imagine walking into a large event venue and seeing a series of graphics leading you towards registration.

That's much better than standing around looking for a sign.

They can also be fun. A children's store, gym, or entertainment venue can do much more creative things with the floor than simply put an arrow on it.

The key is placement. You don't need twenty graphics scattered throughout the building; one well-placed graphic in the right spot can be enough.

Windows Already Have An Audience

Your storefront window is doing its job even when you aren't thinking about it. When people walk past, they see it.

So a completely empty window is a missed opportunity, especially if you're trying to get attention from people outside.

Window graphics are great for promotions, branding, operating hours, product information, and large logos.

And you don't necessarily need to cover the whole window. A graphic across one section often looks much better than filling the entire piece of glass.

For temporary promotions, window decals make sense because you can change them when the offer changes.

This way, you can keep your storefront fresh without replacing the window or installing a permanent sign.

Then There Are The Walls

Walls give you the most room to play with.

If you've got a big empty wall in an office, showroom, restaurant, or retail space, a few framed prints might not make a difference.

A wall mural can. And it doesn't have to scream, “Advertisement!”

In a restaurant, it could be a large image that suits the atmosphere. In an office, it could be something connected to the company's work or the local area. In a showroom, it could be a strong background behind a product display.

And if you want to completely change the look of a particular wall, you can go with custom wallpaper murals.

These can be especially useful when you're trying to make a space memorable. People might forget the color of the reception desk, but they won’t forget the huge, well-designed mural behind it.

Which One Works Best For A Retail Store?

There isn't one right answer.

To find what works best for your store, first step outside. If people regularly walk past your shop without noticing it, check your windows.

Once they’re all set, go inside and look at the floor. Could decals direct attention to particular areas or promotions?

Next, look at the walls. If the shop feels plain or lacks personality, a mural can make a surprisingly big difference.

And remember, you don't have to choose just one. But don't add graphics simply because you can. The best retail spaces usually have plenty of blank space.

An Office Is A Different Story

You probably don't need your company name featured six times before someone reaches the reception desk.

An office graphic should have a good reason for being where it is.

Perhaps you've got a huge empty wall in reception; that’s a good spot for something interesting.

Perhaps visitors regularly get confused about where to go. A little floor or window signage might solve that problem.

Perhaps the office just feels dull. A wall mural can change the vibe without turning the place into a showroom.

The same goes for meeting rooms, corridors, and shared areas. Think about how people use the space before deciding what to put in it.

Think About How Long You Need It

A graphic for a two-week promotion doesn't need to be the same as one you expect to keep for years.

That's easy to forget when you're focused on the design.

Before ordering anything, think about what happens afterward. Will the promotion change? Will the business move? Are you likely to redesign the space? Do you want the graphic to come off cleanly later?

Answering those questions can help you determine which material makes sense.

And, of course, it’s much easier to think about that before the graphic goes on the wall.

Don't Make The Design Do Too Much

This is where businesses can get carried away. You have a big wall, so you might be tempted to put everything on it:

• Company name
• Phone number
• Website
• Services offered
• Social media handles

Before long, you've created something that looks more like a giant business card than a wall mural.

Large graphics usually work best when there’s ample blank space. Also, one strong image can say more than five lines of text.

The same goes for windows and floors. People should be able to understand the message without having to stop and study it.

So Which One Should You Choose?

Look around before choosing products.

If the outside of your business needs attention, start with the windows.

If your customers are navigating a large space, floor graphics could be useful.

If you've got a big, boring wall that can’t be missed by those walking through the front door, consider adding a wall mural.

Remember, a floor graphic can grab the attention of people walking through your space. A window graphic can make your business more visible from the outside. A wall mural can completely change how a room feels.

Just find the surfaces that are currently doing nothing and ask whether they could be doing a little more.