Day/Night Backlit Film
This heavy weight clear polyester film is printed in three layers with a white layer in between for viewing with or without backlighting. By printing the image this way, the colors don't look too dark when the graphic isn't backlit, which is the case with traditional backlit prints, and it won’t look washed out when illluminated. This allows the graphic to be used in signs and displays that aren't always lit, such as signs that are illuminated by sunlight or where the lighting is only turned on at night.
By default, a 40% density of white is printed between the layers of color, as that produces the most accurate colors when the graphic is backlit. A different white ink density can be requested by making a note in the Special Instructions Field. Less white will make the print lighter and brighter than normal when backlit but darker when frontlit. More white will make the print look more like a normal, frontlit print when it's not illuminated, and darker when it is backlit because there won't be enough light passing through it. This can be a good option if your display has a higher amount of illumination than normal.
Available in widths up to 55".
See the FAQ tab for more information on backlit printing and color accuracy.
Approx. longevity of 1-2 years outdoors and 2-5 years indoors.
The ability to have the image look good whether or not the display is lit. The heavy weight helps it hold it's shape in backlit displays without sagging. It's PVC-free and eco-friendly.
This type of printing is a compromise. The color and density of the print will not be quite as accurate either frontlit or backlit, but it will look pleasing in both cases. Even though it's thick, it's not heavy enough to be self supporting in displays where the graphic slides in to a channel. A more rigid graphic, such as clear acrylic, should be used in those displays or the material needs to be sandwiched between two thinner acrlylic sheets to hold it.
Backlit graphics that are not always illuminated.
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I just received my print and it's too dark.
Backlit prints are profiled so the color looks correct when the graphic is illuminated, so you need to backlight the graphic for the color to look correct. See the question below for more details on this, but other than Day/Night backlit graphics, colors will always look too dark when the graphic isn't llluminated with a standard amount of lighting and often some colors will shift as well. If the graphics are printed so they look correct without lighting, they will look washed out when lit. Choose the Day/Night Backlit Graphic for displays that look good whether or not they are illuminated.
Why are graphics in my backlit display washed out/too dark?
There are two reasons one of these things can happen. One if the fault of the printing company, and one is the fault of the display. Many companies are not able or willing to create color profiles for any of their printing materials. Instead they use profiles that are supplied with the printer, choosing a profile that sounds the closest to what they are actually printing on and hoping for the best. This doesn't work particularly well, but it's possible to sneak by most customers who aren't very demanding with this type of technique. With backlit graphics, this doesn't work well at all, and is the main reason for backlit graphics to be washed out or too dark, and will also cause the colors to be off as well. We create color profiles for all our medias, including our backlit materials, so we can get accurate color from every one of them.
Backlit graphics do have an extra degree of difficulty because not all light boxes produce the same amount, or same color of illumination. When we create our color profiles, we assume the industry standard for illumination. If you're display puts out more light than is standard, it can make your graphics look too light, and if your display is too dim, the graphics will look dark. Also, lamps come in many different color temperatures so if your lamps are warmer or cooler than the standard 5000k temperature, your graphics will look warmer or cooler as well. We can compensate for these variances if you have a situation where color accuracy is critical, but it can involve some back and forth with color correction and proofs to get the color adjusted for a particular display, so it's obviously not recommend if precise color in a specific lightbox isn't needed.