Power Graphics Digital Imaging

  • 5 Benefits of Retractable Banner Stands

    Advertising is crucial for businesses of all sizes today, and there are many ways to do it creatively. One of the most popular modes to catch a customer’s attention is setting up retractable banner stands. They can be used as indoor or outdoor banner stands. The versatility of this marketing tool makes it a definite inclusion in any promotions by businesses worldwide. There are distinct advantages of using retractable banner stands.

    1. Portability

    Retractable banner stands are lightweight because they are made from aluminum. They are very easy to carry around and set up. These banner stands are visible in malls, exhibitions, outdoor events, and retail outlets. The banner is rolled up in a carrying bag and can be set up in minutes.

    2. Easy Assembly

    Unlike other marketing materials, retractable banner stands require no major setup. Once it is taken out of a bag, it can be extended and attached to the support pole easily. One person can get the banner set up if a couple of minutes. If you are setting up multiple banners in a venue, one person can still manage it, freeing up the rest of the team to work on other parts of the setup.

    3. Reusability

    Since aluminum is durable, banner stands can be reused many times. They can last for years, making them a worthy investment. The outdoor banner stand can be moved from place to place to improve the brand’s visibility. The promotional content on the banner stand can be customized and replaced regularly, making it a very flexible marketing tool.

    4. Durability

    Retractable banner stands are durable because aluminum is non-corrosive. The prolonged utility of this product makes it very popular among big companies and small businesses. The banner is usually made out of PVC material, increasing the tool’s lifespan.

    5. Affordability

    Banner stands are extremely affordable. No matter the size or shape you need, it provides value that cannot be beaten by any other brand visibility tool. It can be considered one of the most cost-effective ways of catching the attention of a large audience in a single setup.

    Contact Power Graphics if you’re looking to purchase the best retractable banners stands for your business promotion.

  • 5 Reasons Banner Stands Are on the Rise

    Banner stands are a prevalent marketing tool, and most businesses have utilized banner stands in one way or another. They make your exhibition more informative and exciting. An outdoor banner stand is particularly useful for outreach to non-participants of an event. Since banner stands are easily spotted and make an overall advertisement more effective, it directly contributes to increased sales. Let’s look at why the use of banner stands is rising.

    1. Easy to Set Up

    A banner stand can be set up quickly. New banner stand types with less complicated and retractable parts make it possible to put up three or four outdoor banner stands in minutes. If you are working in a small team at an event, this ease is beneficial to save the team time.

    2. Affordable

    When investing in advertising for your products and services, every cent counts. You can order banner stands in bulk and change the graphics for various events throughout the year. Banner stands provide a good return on investment because you are only repeatedly paying for the printing cost of the material for the same stand.

    3. Portability

    Banner stands are easy to pack and transport. It just needs to be taken out from its roll and set up. Even if your display requires multiple banner stands, they can be packed compactly to move to different locations.

    4. Room for Innovation

    Banner stands are affordable, so you can purchase many different shapes and sizes. This variety helps create different types of advertisement or marketing information that can be used together or across other locations simultaneously. Different content means a broader appeal for your products and services for various customer segments.

    5. Better Graphics

    With improved versions of banner stands available today, you can use high-quality graphics to showcase your products or marketing content. For a sharp graphic, lamination can be used to keep the banner protected. Fabric graphics have also improved, enabling more durable models. These improvements help retain the cost-effectiveness of using banner stands.

    If you’re looking to purchase premium banner stands for affordable prices, contact Power Graphics. We have a wide range of display materials, including outdoor banners, retractable banners, pop-up banners, and more.

  • Top 4 Awesome Locations to Hang Outdoor Signs & Promote Your Small Business

    Using outdoor signs and banners is one of the most efficient and budget-friendly ways to advertise your small business. Custom banners with the right design, colors, and call-to-action can help you win customers and increase brand awareness. Once you have designed a custom banner, the next step is finding the best place to install it. Here are four of the best locations for installing custom banners:

    1. Right Outside Your Storefront or Office Building

    This is the easiest and cheapest place to display your custom banners and outdoor signs. Since you own (or rent) the site, you don't have to pay extra fees to display the banner. However, you might have to get permission from your landlord and local authorities before you display a gigantic banner on the sides of your building.

    A good-looking banner displayed on the side of your store or office creates a positive impression on your customers. It also enhances the look of the building. Just make sure that the banner material you use is suitable for outdoor usage and UV-resistant so the banner doesn't fade or rip under direct sunlight and strong winds.

    2. At Busy Intersections

    Busy intersections see plenty of foot traffic every day. Depending on the location, your banner may have the potential to be noticed by thousands of people in a day. Some areas are airports, train stations, overpasses, and busy bridges. Unlike the previous option, this one doesn't come free. You have to rent space to hang your banners in public areas. However, depending on the location, paying a small fee is worth it, as you can attract hundreds of potential customers.

    3. Along Popular Roads

    Highways are another popular area where businesses hang or mount custom banners like real estate sign posts. Tons of people drive on busy roads, which is why they’re excellent for increasing brand awareness. Depending on the location, your banner could attract thousands of potential customers every day.

    4. At Special Events

    Sports events, concerts, music festivals, trade fairs, exhibitions, and business seminars are other excellent areas where you can display your banners. These big-ticket events draw in tons of visitors, and hanging a custom banner or a strategically placed outdoor banner stand can help you win the attention of thousands of attendees.

    You can use a custom banner to deliver a message at the event and encourage attendees to do a certain thing. For example, if it's a B2B event, you can make the banner message one that specifically attracts B2B business decision-makers. On the other hand, if it's a customer event, you can focus on running special marketing campaigns to grab the attention of your target audience. You can also consider sponsoring a few industry-related events, as doing so will help you place your banner in a prime location at the event, like right on the main stage.

    Choose the Right Location to Maximize the Visibility of Your Banner

    Ultimately, the impact of your banner depends on where you position it. Besides these four ideas, you can also consider other locations like the ceiling of your store, the space between retail shelving, advertising vans, and company cars. Banners are a cost-effective and powerful advertising tool that can reach a vast audience, regardless of where you hang them.

  • What Is the Lifespan of a Vinyl Banner?

    Vinyl banners are versatile advertising materials that are useful in a variety of settings. You can use them in a lot of ways. They can be hung from scaffolding, attached to a fence, suspended from a ceiling or mounted to a wall. Attach them to springs and rollers and you've got portable retractable banner stands.

    When it comes to the benefits of vinyl banners, their biggest advantage is that they last for really long. Depending on its quality and how you use it, a banner can last for 6 months to 12 years. That's a long time and an incredible return on the initial investment.

    If you’re wondering about how long your vinyl banners will last, the first thing you have to consider is the material. Here are the lifespans of different types of vinyl banners:

    • Calendared PVC

    This is the most common kind of vinyl banner and it typically lasts anywhere from 3 months to 6 years (depending on installation location, maintenance, and care).

    • Cast PVC

    This is a high-quality material that can last anywhere from one to twelve years. It's one of the most durable vinyl banners and an excellent choice for those who need real estate sign posts and long term use banners.

    As you can see, different vinyl banners have different lifespans. However, there are a few things that you can do to extend your banner’s lifespan and increase ROI.

    1. Choose the Right Location

    The location plays a crucial role in determining how long the banner lasts. Generally, indoor banners are protected from exposure to harsh weather elements and last much longer than outdoor signs. You can extend the lifespan of your outdoor banners by storing them properly when they’re not being used. Or you could get suitable vinyl materials that are specifically made for outdoor use.

    2. Look for Banners With UV Inhibitors

    UV radiation from the sun and other weather conditions like rain and wind can speed up the deterioration of outdoor banners. When ordering custom vinyl banners and signs, research the number of UV inhibitors in the material. The higher the UV inhibitor concentration, the longer it will last while enduring direct sunlight. Alternatively, you can position the banner so that it is in the shade and away from direct sunlight.

    3. Protect the Banner From Wind & Rain

    Strong winds can rip an outdoor banner. If you're mounting your banner in a windy place, it's important to install them properly so the banner isn't loose or it will create additional stress on the banner. You can also look for banners that are made from mesh materials; the banners should have slits that allow free wind passage, preventing the banner from ripping. Here are some of the popular outdoor banner materials you can choose from:

    • Mesh banners: These are made from a mesh-like PVC that allows wind gusts to pass through them.
    • Wind slots: These are regular outdoor banners but with slits that allow wind to pass through them. These can actually create more stress on the banner than having no slits at all, so they aren't recommended unless there's no other option to reduce the wind load.

    Other Tips to Make Your Custom Banners Last Longer

    • Do not store wet banners. Let the banner dry completely before you store it.
    • Clean your banner with mild soap and water to remove dirt and dust.
    • Store your banner in the proper container.
    • Do not fold banners as doing so can cause permanent creases. Instead, roll them up for storage.

    Vinyl banners are some of the most effective outdoor and indoor advertising tools. Use these banner tips to find suitable materials and get the maximum return on your investment.

  • How to Make a Custom Banner: A 5-Step Guide for Businesses

    Grabbing your audience’s attention should be your motto when designing a custom banner for your business. But we can hear you saying, “I don’t have any design experience. I’ve heard that banners are a tricky business, and I’m sure I’ll mess it up.”

    Designing custom banners is easier than you think. With the proper guidance, you can quickly create a creative banner that engages your audience. Here’s our step-by-step guide to designing a banner to increase your brand awareness.

    Step 1: Decide the Banner Location

    The first factor you’ll have to decide is where you’re displaying the banner. Will it be displayed on a shop window, trade fair, sports event, or sidewalk outside your business? Once you decide on the banner location, you have to consider the right type of banner based on the target audience. Consider what the target audience would be doing while they read your banner. Will they be:

    • Standing?
    • Sitting on a bus?
    • Driving?
    • Walking?
    • At a sporting event?

    Answering these questions helps you decide the correct type of banner for your business. For example, if you’re looking to attract your audience walking at a trade fair, you can consider large floor graphics to attract their attention.

    Step 2: Distance Between the Banner and the Audience

    The next question you have to ask is how far will the audience be from the banner? Understanding the distance of the audience from the banner helps you answer the following questions:

    • Should you place the banner vertically or horizontally?
    • What font should you use for the banner’s message?
    • How many words should you include on the banner?

    Also, consider the background of the banner. Displaying the banner against a blank backdrop helps the banner stand out and capture your customers’ attention.

    Step 3: Decide If It’s an Indoor or Outdoor Banner

    Next, you have to determine if you’ll use the banner inside or outside. You can use an outdoor banner inside (provided space is available), but indoor banners don’t do well outdoors. When choosing retractable banner stands, look for vinyl banners that are water-proof, fade-resistant, and durable. This consideration ensures that your banners last for years and continue looking good without showing signs of discoloration or fading.

    If you’re printing real estate signposts or outdoor signs, choose vinyl banners that are lightweight, tear-resistant, and have a matte finish. They offer extra durability and can withstand harsh weather elements.

    Step 4: Create an Engaging Copy

    The next step is to decide what to include on the banner. Keep the copy simple and to the point. Include catchy phrases and words that grab the attention of the audience. You can also include a call to action to encourage the audience to take the following steps.

    Step 5: Add the Right Colors and Choose the Right Font

    The final step is selecting the right colors and fonts that attract your target audience. Use contrasting colors that enhance readability. For example, if you have a light backdrop, use dark fonts in black or navy blue. When choosing fonts, look for font styles that are easy to read and give your banner a professional look. Popular fonts like Helvetica, Verdana, and Times New Roman are good choices. Avoid playful fonts as they can make the banner look unprofessional and difficult to read.

    Once you have decided on all these factors, the final step is to order your banner from a high-quality banner service. Look for custom banner designers who offer shipping services anywhere in the USA, a fast turnaround, and transparent pricing.

  • The End-to-End Guide for Storing and Cleaning Vinyl Banners

    You may have invested in a couple of retractable banner stands for your business. That’s a smart business move and can help in boosting brand awareness and generating leads at exhibits, fairs, and other industry events.

    Whether you’re about to buy an outdoor banner stand or you’ve already got one, you have to take care of it. Ensure you follow the proper cleaning and storage practices to get the most out of your new banner. With correct maintenance, you can keep your banners looking good as new and lasting for years to come. Here are the end-to-end cleaning tips for outdoor banner stands and vinyl banners.

    No Abrasives

    You want your banner to be clean. But that doesn’t mean you should scrub the life out of your vinyl banners. Cleaning banners is a delicate task and should be done with suitable materials. Avoid using abrasives like harsh scrubbers and sponges. Instead, wet a soft microfiber towel and use it to remove the dirt and dust from your banners. This method keeps your banners clean without damaging them.

    Skip the Detergents

    If you’re using detergents or harsh chemical soaps to clean your banners, you should find a gentler cleaner. Using chemical cleaners causes the colors to fade on your banners and can damage them permanently. Always use mild soap mixed with water for cleaning your banners. Make sure to wipe dry the banner with a soft cloth to remove soap suds thoroughly.

    Air Dry Before Storing

    You might be tempted to finish the cleaning process and immediately store your banner. But storing wet banners causes mold and odors. Let your banner completely dry before it goes into storage.

    Store the Right Way

    Storage is one of the biggest mistakes banner owners make. While storing, ensure that there are no wrinkles and never fold the banner. Instead, roll them to avoid creases. Store the banner away from direct sunlight, preferably in a cool, dark cabinet. Proper storage ensures that your banner remains in top-notch condition for years to come.

    Remove Wrinkles

    If you store your banners and stands the right way, you don’t have to worry about developing wrinkles or creases. However, if you can see wrinkles on the banner, you can take care of it with just a few steps:

    • Unroll the banner on a flat surface like a flat table or floor. Place a damp cloth over it and iron it at the lowest heat.
    • You can also unroll the banner and place it face down under direct sunlight for about 30 minutes to remove the creases.

    Proper storage, cleaning, and maintenance ensure that you get the maximum value from your banners. Use these cleaning and storage tips to extend the life of your banner.

  • Use These Three Design Tips To Build A Scalable Trade Show Booth

    Wouldn't it be great if your trade show booth could magically transform? What if it could grow big to accommodate a flagship event and then shrink to fit at a small conference? With the right planning and smart design ideas, you can build a scalable trade show booth that can be scaled either up or down as needed.

    Here are some tips you should consider when designing a scalable trade show booth:

    1. Ditch The Table

    Very often, exhibitors design a booth that’s just a table and full-length banner. While a table can help display your products, it's not very versatile. It creates a barrier between the exhibitors and the audience. Larger tables cannot fit into smaller display areas, and a small table in a large booth looks awkward. So, it's time to ditch the full-length table. Instead, go for a high-top table or a small podium that provides an informal area for exhibitors and customers to interact.

    2. Invest In Custom Signage

    Every trade show booth requires custom signage, and your signage should include more than just the brand name, logo and contact details. Your signage should appeal to your target audience and add some value.

    Here are a few design rules to keep in mind when printing graphics for retractable banner stands:

    • The font should be legible and the messaging clear so that your target audience can understand what you're selling in less than 5 seconds, even when they're 15 feet away.
    • The messaging on the banner should be clear and concise.
    • When it comes to positioning the banner, make sure that the message is placed in line with audience members’ eyesight, and don’t forget to include eye-catching graphics that grab the audience's attention.

    3. Hook In The Audience With Amazing Visuals

    Irrespective of whether you have a large or small booth, the right visuals can hook in the target audience. By visuals, we refer to the brand logo, colors, messaging, and vivid imagery. While choosing images online, make sure that you look for watermark-free, high-quality imagery.

    The imagery used for outdoor banner stands and trade show booths should be printed at 100 - 200 dpi resolution to achieve maximum clarity. Online images are usually around 72 dpi to fit standard screen resolutions. So, blowing up online images for banners can be rather dull. The best option is to approach a reputable graphics printing company like Power Graphics. We’ll help you get the right imagery with high-quality printing.

    Finding images and getting them printed is only half the job. The next factor to consider is how to display the pictures. Think out of the box. Use floor graphics, retractable banners, and wall graphics to create a stunning visual treat at your trade show booth.

  • 5 Reasons Why Custom Banners & Signage Make Great Marketing Tools

    Are you looking to increase brand awareness and further your reach? Well, there are plenty of digital marketing tools you can use to boost your brand's visibility online, and you can also use custom banners and signage to promote your business in the real world.

    Whether we’re talking about signage to promote a brand at an upcoming trade show or an outdoor banner stand to display at a brick and mortar store, you need to use the right marketing materials to further your brand’s reach and draw the attention of your target audience.

    Here are the top reasons why physical marketing materials like banners, floor graphics, and custom signs are essential for all businesses.

    1. Make An Impressive First Impression

    Your outdoor signage is the first thing a new customer will see when they visit your business. Investing in custom outdoor signs will ensure customers are able to easily locate your business, and they’ll also help with creating memorable first impressions. Here are a few points to keep in mind when designing outdoor banner stands for your business:

    • Use easy-to-read fonts
    • Ensure that the letters are evenly spaced out and bright
    • Use contrasting backgrounds to make the letters stand out
    • Place the banner in a prominent, well-lit location
    • Limit distracting visuals and keep the text clean for better readability

    2. Cost-Effective

    Custom signage and banners are budget-friendly options for those who are looking to advertise. Buying a sign is a one-time investment, as you don't have to pay any additional cost after you purchase the banner. Invest in high-quality outdoor signs and banners that don’t require a lot of maintenance and last for years to maximize ROI.

    3. Enjoy 24/7 Marketing

    Unlike other forms of marketing, custom signage, floor graphics, and banners work for your business all day every day. Even if your business is closed for the day, the outdoor signage continues to attract the eyes of potential customers. To make the most of your custom signs, ensure they’re displayed prominently and well-lit so customers can notice them when they drive by after business hours.

    4. Reusable

    Another attractive quality of custom banners and outdoor signs is that they're reusable. Once created, you don't have to pay any additional costs or fees, and you can reuse them as and when needed. For example, retractable banner stands can display your marketing message at a trade show. After the show, instead of stowing it away in a loft, you can continue displaying it on a sidewalk or in the reception lobby of your office. Banners are versatile and can be used in several ways. It should be easy to get maximum value out of your investment.

    5. Highly Customizable

    Outdoor banners are customizable, and you can get them in any design, color, or layout to match your branding. Thanks to advances in digital printing technology, designing and printing banners in high resolution is now easier and more affordable than ever before. You can virtually print anything on the banner, including the company name, logo, contact details, captions, and images.

    It’s Time To Order Custom Banners

    As you can see, banners and custom signage are highly effective marketing tools. They are versatile, portable, durable, and budget-friendly. Reach out to Power Graphics to print contemporary and stylish marketing banners for your business and ramp up your marketing game!

  • Renting vs. Buying Trade Show Displays: Which Is The Better Choice?

    One of the biggest decisions you'll have to make before a trade show is this: should you buy or rent a trade show display? Well, there are pros and cons associated with both options. In this post, the advantages and disadvantages of each option are weighed. After you go through this post, you’ll know which option is best for your business.

    Trade Show Display Rental – Pros & Cons

    Advantages

    • Lower Cost – If you rent your trade show displays, you’ll save a lot of money. This is the best option for those who are strapped for cash.
    • No Storage Or Shipping Expenses – When you rent a trade show display, you don't have to worry about storing or shipping the displays before and after the show. Therefore, you save time, money and energy.
    • No Worrying Over Repair & Maintenance Costs – Again, since you’re renting the display, you don't have to spend on maintenance. The rental agency handles the repair and maintenance costs. All you have to do is pay the rental fee. The process couldn’t be any simpler!
    • Get A New Look For Each Show – This is one of the biggest advantages associated with renting displays. You can rent a fresh design for each show and avoid monotony.

    Disadvantages

    • Higher Cost In The Long Run – While renting a display can be cheaper, the cost-effectiveness of renting is diminished significantly if you participate in numerous shows throughout the year. It's typically less expensive to purchase a display if you even use it twice, so frequent exhibitors should buy their displays.
    • Your Preferred Choices Are Not Available – Since many companies will be renting from the agency you’re renting from, your preferred options may not be available.
    • Your Booth May Look Bland – This will be a big bummer. When you rent a trade show display, you have to use generic designs and outdoor stands. They’ll make your booth look bland in a crowd.

    Trade Show Display Ownership – Pros & Cons

    Advantages

    • Cheaper In The Long Run – Buying your own displays, retractable banner stands, and outdoor signs may seem expensive initially, but the cost of doing so actually turns out to be cheaper than renting in the long run. Purchasing tends to be cheaper if you use the display only twice, so it doesn't take long to see the savings.
    • Customizable – You have total control over the design of your booth. You can build it exactly the way you want and highlight your brand accordingly. If your booth and the displays you use stand out in the crowd, you’ll get a lot of booth attendees, and that’s exactly what you want.

    Disadvantages

    • Initial Expense – Most business owners don’t like the upfront cost associated with display ownership. However, you can pay for a high-quality display in installments. In the end, having your own trade show displays is worth it, especially if you’re going to be participating in a lot of trade shows.

    Which Is The Better Choice: Renting Or Buying?

    The answer here ultimately depends on your situation. You have to consider several factors, including:

    • The number of trade shows you attend every year
    • Whether you want to try different booth designs before committing to just one
    • Whether you’ll be exhibiting at multiple shows at the same time

    Consider all these factors so you can make the right choice. If you still cannot make a decision, you can always reach out to Power Graphics, the top supplier of retractable banner stands and other trade show materials. Our friendly team can work with you and help you choose the best option for your business.

  • How To Design A Pandemic-Friendly Trade Show Booth

    We can all agree that the last two years have been a hell of a ride. Finally, it looks like we've come to the end of the tunnel. The good news is that trade shows and exhibitions are back!

    The trade show industry is finally ready to put the bitter memories of cancelled events and lost revenues behind. However, one thing is clear: even though we've returned to normal (or close to normal), safety is still a huge concern. In this post, we share booth design ideas you can use to make your booth safe for your staff and your booth attendees.

    Key Factors To Keep In Mind When Designing A Booth Post Covid-19

    First and foremost, make sure you’re aware of the rules. You don’t want to get shut down because you were breaking a rule you weren’t aware of. Covid-related laws vary from state to state. Keep an eye out for rule changes, as these may come suddenly.

    Next, focus on space allocation. Today, most people are comfortable when there’s at least two feet of distance between them and the next person. So, try to design your booth with social distancing guidelines in mind. You can set up floor graphics to prevent overcrowding; just make sure booth attendees can understand these graphics.

    Masks are currently required at all major events. You can hand out free face masks that have your logo on them. This is a great way to market your brand. An event attendee may buy your products just because they saw your brand logo on a mask. You can also provide your booth staff with branded masks and face shields.

    When designing a booth, make sure you have space for sanitizing stations. With these stations at your booth, you’ll get more traffic, especially because people want to stay sanitized these days. You can set up plexiglass dividers between booth desks to create an additional layer of security between attendees and booth staff. These dividers will keep both staff members and booth attendees safe.

    Some event guests may not want to receive printed brochures and leaflets. So, use digital promotional materials, and send these via email or WhatsApp.

    You can also set up semi-private rooms when you want to create socially distanced groups; only do this if you have available floor space. With such a setup, booth staff can work with different groups simultaneously. You can use retractable banner stands to section off your available space. And of course these banner stands will convey your brand's message.

    Don’t Limit Your Design Because Of Covid-19 Protocols

    You may feel like you cannot create a stellar booth because of Covid-19 protocols. However, it's all about creativity. If you think outside the box, you can create a stellar booth while ensuring the safety of both staff and booth attendees. Remember to use large yet simple branding messages, and remind guests to wear their masks and maintain social distancing so everyone is safe. Use the tips listed here to design a stunning trade show booth, one that’s totally safe.

    At Power Graphics, we can help you choose the best banner stands for your trade show booth. We’ll also design custom banners for you. Contact us to know more!

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