As a business owner, you know the power well-designed signage possesses. Colorful and visually engaging signs not only attract customers to a business but also play a crucial role in brand building.
In this blog, we’ll walk you through five popular types of outdoor signage and list their features and benefits so you can choose the right signage for your business.
1. Vehicle Graphics
Most people don’t think of vehicle graphics right away when considering outdoor signage. That said, vehicle graphics can be a powerful marketing tool, one you can use to get the word out about your business. Vehicle decals usually go on the sides or rear of vehicles.
For example, a dry cleaner might add custom signage to their vehicles so they can advertise while out and about. This is free and practical marketing, and if you travel long distances in your company truck, your decals could impact many!
2. Pylon Signs
Also known as backlit displays, this type of outdoor sign uses light to illuminate the message printed on it. It can be made using polystyrene, polycarbonate, or acrylic, and using one is a great way to attract customers.
Backlit graphics are visible at night, which means you can use a backlit display to advertise your business 24/7. Businesses often use these signs to direct customers and distinguish themselves from nearby competitors.
3. Directional Signs
Many hotels, restaurants, resorts, and entertainment centers use directional signs and colorful maps to direct visitors. As the name implies, these signs help customers find their way to stores and events. With one of these placed prominently near your store, you won’t have to worry about customers missing you.
For example, if your business is located in a mall or office complex that has several other stores and businesses, a directional sign with arrows will make it easy for your customers to locate your store quickly.
4. Wall Signs
As the name implies, these signs are mounted on walls and available in a range of sizes. Typically, businesses put them on side or front walls so passersby can easily identify the business.
Most wall signs include the company logo, the company name, and a customized message which advertises a particular product or service. Made from acrylic or PVC, wall signs are durable and can withstand harsh weather conditions.
5. Window Graphics
Also known as window decals, these are one of the most popular types of outdoor signage. They can be pasted on glass windows and doors, and usually they’re changed seasonally to attract more people to the business.
Using these is an excellent way to grab the attention of passersby and entice them to visit your store. There are several kinds of window decals, like static-cling window decals, vinyl window graphics, vinyl lettering, and perforated window decals.
Whether you’re marketing a brand indoors or outdoors, you can use floor graphics, outdoor banner stands, feather signs, and billboards to forward your message. Connect with Power Graphics to design impressive outdoor signage and improve your brand's visibility.