Power Graphics Digital Imaging

  • How Floor Graphics Can Increase Sales

    In today’s market it іѕ a grеаt сhаllеngе to mаkе your brаnd or business stand оut from thе соmреtіtіоn. Even іf you аrе ѕuссеѕѕful, уоu hаvе tо keep your efforts moving forward. Thіѕ іѕ where flооr grарhісѕ соmе іn. These аrе gaining rаріd trасtіоn fоr рrоmоtіng messages ѕwіftlу. It also hеlрѕ thаt these grарhісѕ аrе quick to drаw the attention оf thе audience. Othеr thаn the ѕtаndаrd flооr рlасеmеnt, these custom floor grарhісѕ саn bе рlасеd on ѕtаіrѕ and ѕtаіrwеllѕ. Thеу can аlѕо be fіttеd on thе сеіlіng and оn thе walls if you рrеfеr.

    Images аrе vіbrаnt and dеtаіlеd. Thеѕе dіѕрlауѕ hеlр you tо promote аnу event аnd rеасh уоur tаrgеt customer аѕ thеу gо аbоut thеіr ѕhорріng. Flооr grарhісѕ аlѕо dіrесt trаffіс аnd create brand identity. Thеу саn dесоrаtе fоr special events.

    Here are 5 ways to use floor graphics to increase sales:

    1. Versatility
    Onе рrіnсіраl bеnеfіt оf uѕіng flооr grарhісѕ іѕ that they аrе еxtrеmеlу versatile. A numbеr of businesses utilize flооr grарhісѕ in thеіr оffісе. Logos аrе рrеѕеntеd for іnѕtаnt іmрасt. Flооr grарhісѕ uѕеrѕ in rеtаіl have рrаіѕеd thіѕ kіnd of advertising medium duе tо іtѕ аbіlіtу to ѕаvе space. They аrе аlѕо роѕіtіоnеd іn key points all асrоѕѕ thе store tо attract аttеntіоn to іmроrtаnt рrоmоtіоnѕ оr hеlр with the Pоіnt-Of-Sаlе (POS) рrоmоtіоnѕ.

    A numbеr оf rеtаіl ѕtоrеѕ have еxhіbіtеd a 30 реrсеnt ѕаlеѕ increase whеn thеу incorporated grарhісѕ іn thеir advertising еffоrtѕ. Thіѕ іѕ duе tо thе fact thаt most consumers lооk dоwn аt thе flооr but nоt tоwаrdѕ the сеіlіng. The buуіng еxреrіеnсе gеtѕ more fun аnd you can connect wіth the аudіеnсе аnd the buying рrосеѕѕ. Thіѕ is especially truе for children whо fоllоw соlоurful flооr grарhісѕ trаіlѕ аnd раrеntѕ wіll іnvаrіаblу accompany thеm оn their jоurnеу. The рrоduсt іѕ thus always іn front.

    2. Shоrt-Tеrm Advеrtіѕеmеntѕ

    Sіnсе these kinds of сuѕtоm floor graphics аrе used fоr a couple of months for each grарhіс, thеу mаkе реrfесt sense for advertising thе latest рrоmоtіоnѕ and рrоduсtѕ. If your business attracts a lot of repeat customers, they’ll be likely to take notice immediately.

    3. Lead Cuѕtоmеrѕ To A Particular Prоduсt
    A соmmоn рrоblеm аmоng customers brоwѕіng thrоugh lаrgе ѕtоrеѕ is the dіffісultу іn fіndіng a particular рrоduсt. Thеѕе сuѕtоm floor grарhісѕ make thе best mеthоd to саtсh thе аttеntіоn of thе tаrgеt demographic. Thе floor graphics реrfоrm thе tаѕk of showing thе wау tо a рrоduсt which mаnу customers may fоrgо ѕіmрlу because thеу соuld nоt locate it. Othеr thаn guidance, сuѕtоmеrѕ аrе аlѕо lеd tо products which thеу wеrе unaware оf and thuѕ ѕаlеѕ of thіѕ ѕtоrе соuld іnсrеаѕе due tо impulsivity.

    4. Decoration
    Evеn if уоu аrе nоt trying tо аdvеrtіѕе, floor grарhісѕ can be utilized as аn еxсеllеnt wау to decorate the ѕрасе. If уоu want your office or storefront to have specific ambiance or branding, floor graphics are an excellent choice. Any solution that improves the look and feel of your business is a good decision.

    5. Prоvоkіng Positive Rеасtіоnѕ
    Stоrеѕ that have floor graphics іnѕtаllеd tо еnhаnсе thе image оf a раrtісulаr brand ѕhоwеd over 20 реrсеnt hіghеr turnоvеr compared to similar ѕtоrеѕ whісh dо nоt have ѕuсh flооr graphics. Thе advertisements frоm flооr grарhісѕ generated thrее times thе роѕіtіvе rеасtіоnѕ соmраrеd to оthеr kіndѕ of аdvеrtіѕіng еmрlоуеd wіthіn the ѕtоrе. Thеѕе custom floor graphics can аttrасt attention іn creative ways. Onе еxаmрlе іѕ оf a ѕроrtѕреrѕоn advertising ѕроrtѕwеаr. There could аlѕо bе lаrgе fооtрrіntѕ scattered іn a сеrtаіn dіrесtіоn оvеr thе flооr аnd moving tоwаrdѕ thе shoe section. These kіnds оf grарhісѕ hаvе рrоvеd thеіr usefulness аѕ rеlіаblе floor mаrkіngѕ іn a number of рublіс ѕрасеѕ lіkе ѕроrtѕ ѕtаdіumѕ, buѕ ѕtаtіоnѕ and ѕhорріng сеntеrѕ. Whеn you exhibit at a trade show, flооr markings аrе an еxсеllеnt wау tо hеlр an attendee navigate аn еxhіbіtіоn hаll.

    Thе creative роѕѕіbіlіtіеѕ fоr flооr grарhісѕ аrе almost еndlеѕѕ. Cоntасt a рrоfеѕѕіоnаl printing and graphics company tо dіѕсuѕѕ hоw flооr grарhісѕ саn improve your ѕаlеѕ and overall brаnd аwаrеnеѕѕ.

  • How to Spring Into Sales in 2017

    Sometimes the tail end of winter can seem as if it drags on for eternity. Luckily, with the right mindset, you can set your sights on the opportunities that spring time has to offer in the world of sales. Here are several things to consider and prepare for as the Spring season approaches. If you use your time wisely, your sales will be blossoming with the flowers.

    Be Bright

    Do not underestimate the power of color and its affect on the human psyche. Use your indoor and outdoor displays to spread your message with exciting and flashy colors during this time of year. Signs and banners that are bright, tend to grab the attention of prospects, especially during springtime!

    Spring Clean Up

    Find a way to sponsor or attach your brand to a community spring cleaning project. This will catch people’s attention as they are eager to get outdoors and enjoy the warm weather while benefitting their communities. Having a banner bug or some form of brand presence will surely pop out to those involved. Try to choose an event that is of interest to the demographic your product or service appeals to for the best results.

    Outdoor Events

    If you live in a region where the winters are particularly cold, you can bet that most people have been cooped up indoors for several months and are dying to get out! Choosing fairs, festivals and outdoor venues and trade shows to market your product or service is a great way to get people excited this time of year.

    Regenerate and Revive

    Springtime often resonates with the idea of renewal and it is the perfect time of year to send out friendly reminders to current clients or follow-up with past clients. Either way, many people use this time of year to get back on track and it won’t hurt if your product or service can help them stay dedicated to what matters to them.

    Community Sponsors

    This time of year is full of different community teams, leagues, and social groups starting up again and they can always use sponsors. Find a group that speaks to your brand and see if you can use the members of the team and their facilities to help advertise for you. Hey, it’s worth a shot!

    Tax Time

    Now, there are some people that this time of year is the dreadful time where they are going to owe money or in other words, have expenses they don’t usually have the rest of the year. However, for the rest of us, this is usually the time of year when many people can use their tax return and put it towards something they’re desiring. Whether you offer a tax season special, encourage people to use their return or create a type of incentive around taxes, understand that it is something everyone has to do this time of year so why not take advantage of it!

    Trade Show Exhibits

    Spring is a great time of year to check expo calendars to see if there are any events that you can exhibit at. If your product or service hinges on this time of year, it is a great opportunity to get out in front of the right people. Make sure that your trade show displays are bright and full of life.

    Use the season of renewal to give your sales a boost. Implementing some or all of these tips will help your sales start to bloom in 2017. The season passes by quickly so if you got a late start this year, start planning for next year now!

  • 4 Ways to Use Banner Stand Displays During the Holiday Season

    Retail displays being used in the mall during the holidays.

    If you’re in the retail industry, your busiest season has arrived! In the technological world that we live in, online shopping has become a true convenience for many during this time of year. However, that doesn’t mean the brick and mortars of the world are doomed. Having incredible and well-placed signage and displays with enticing messages can still drive the crowds you’re looking for.

    While there are many different styles to choose from, retractable banner stands are one of the most ubiquitous types of displays and relatively easy to order, produce and place in the perfect position to boost your holiday sales. If you’re having a hard time deciding what should go on your banner displays, here are some great ideas to help get you stared.

    In-Store Only Discounts

    Offer something your customers simply can’t refuse and highlight that it is only available in your store. This can be particularly useful if your store has several locations and you’re looking to outperform the rest. In order to make this successful, it has to be an offer that the masses are going to bite at. Having a display outside of your store, preferably before the holiday season, telling people about the upcoming sale/promotion is a great way to get people talking about it in advance.

    Go Louder Than the Competition

    During this time of year, it is important that your banner stands are not only loud and colorful, but that they stand out more than your competition’s displays. Keep in mind that everyone is competing for your customers’ attention, so stay on top of your game with well-designed and intriguing messages.

    Show the Way

    Whether you have outdoor banner stands directing people to your store, or displays inside that are guiding people to the sales, make sure that you are directing the traffic. Don’t assume that people know what you’re offering or what promotions you have going on. In fact, assume that no one has a clue who or what you are and direct them every step of the way with your signage.

    Exclusive Holiday Information

    During this time of year, store hours change, promotions change, return policies change, make sure that your using displays to inform your customers of all the changes. Not only can this boost your sales, but it also helps answer questions that frequently get asked during this time. Try to learn from past years’ experiences to determine what messages you can display that will help your customers have a more pleasant experience in your store.

    Regardless of what you choose to display during this time of year, make sure that your store/business is represented in some form. You may consider hiring someone to help with design and messaging, as there are proven strategies that work and having those strategies working in your favor can go a very long way.

    For help choosing from the wide selection of banners and stands, be sure to give us a call at Power Graphics. We are happy to help with any of your questions or to point you in the right direction based on your needs and budget.

  • 4 Ways Floor Graphics Can Benefit Your Business

    graphic design depicting 4 ways to use floor graphics for your business. Learn how to use floor graphics and decals to improve your business.

    If your business needs to send a message, there are thousands of ways to do it, but floor graphics have a unique ability to catch the attention of your audience. Whether you are looking to draw more attention at your place of business or looking to capture eyes at events or through advertising, here are some ways to utilize the power of floor graphics.

    1. Advertising Your Products

    Floor graphics are a great way to call attention to certain products that you are trying to move off the shelves more quickly. Whether you have products that are on sale, products you want to educate people about, or items that are top sellers that you want to use floor decals to help direct them to their location in your store, these unique graphics can help you bring attention to whatever you need to.

    You can also use floor graphics to get extremely creative with your purchase cycle. Often times, a particular item or product that someone buys, requires another product or has complimentary upgrades. Floor graphics can help you spark a thought process for your customers. Often times this is a great way to lead them directly to their next purchase that they wouldn’t have thought of otherwise.

    2. Unexpected Places

    Humans are creatures of habit and if there is anything you can do to catch their attention, catching them off guard tops the list. Placing your floor graphics in places that they would not expect will almost undoubtedly draw them in every time. For example, you can put floor decals in elevators, on stairs, a place where people typically get in line. You can generally expect that anywhere you place a floor decal that gets a lot of foot traffic is going to get a lot of eyeballs on it.

    3. Advertising Opportunities

    If you really start to think about it, there are literally thousands of events going on at any given point in time and most of them involve people spectating or walking around. In either scenario, there is a perfect opportunity for you to display your brand with a floor graphic. Take some time to research the events going on in your community and find ways that you can infiltrate. For example, you could talk to local high school about advertising on their gym floors or find a local festival that relates to your brand and talk to the event coordinator about getting some floor decals into central, focal points where a lot of their traffic will be passing through or waiting. The possibilities are endless!

    4. Directionals

    Whether it is that item that people are always asking about, but they can’t seem to find, or you’re just being proactive about letting people know where to go, providing directionals through floor decals will help your bottom line. People tend to get frustrated when they can’t quickly find what they are looking for and having an element already in place to help them out is always appreciated by your customers.

    For more information on how floor graphics can benefit your business or how to best use your space, give us a call at Power Graphics, 877-389-8645. We're happy to help assist you in determining what solutions will work best for your business and accomplishing your goals.

  • 10 Ways to Use a Decal

    When it comes to marketing tools that are versatile, stickers and decals are hard to beat. It is common to forget the low hanging fruit on the marketing tree as you get lost in other aspects of your business. The truth is, sticker decals can be used for nearly anything you can think of, but simply get forgotten. Here are 10 ways you can put stickers to great use for your business.

    #1 Events

    Trade shows and marketing events are great places to use stickers and decals to create band awareness and recognition. This is a particularly effective way to get your name out there if you are starting a new business or if you are not well-known. The effectiveness grows as you increase the amount of stickers you are handing out.

    #2 Promotions

    Stickers are a great way to communicate promotions that you currently have. Whether you are putting stickers on products or positioning them to let people know about the promotion, they can be a stellar and unmatched tactic. It is even more effective when you have some sort of a queue to compliment the stickers. For example, if you have a banner stand that explains how the promotion works and then stickers that are designed to be included in the campaign, it makes your efforts extremely clear and cohesive.

    #3 Giveaways

    It seems to be part of human nature, but mention something that is “free” and the crowds will start to file in. If you are giving something away, stickers and decals can come in handy to draw more attention to the item that being offered. Now, the idea is to have a giveaway in order to draw more attention to your products and services. That being said, make sure there is a strategy behind your giveaway.

    #4 Informational

    Many times, a product or service requires some in-depth explanation. If this is the case with your product or service, breaking it down into steps or some sort of logical order will help your customers and make sales come easier to you. It is more likely than not that whatever your process is, stickers can help make it easier to understand.

    #5 Sales

    We can all agree that stickers attract our attention. If you have a promotion or sale that you are trying to attract attention to, this can be a great solution to help draw in that desired attention. This strategy can also help you avoid a lot of unnecessary questions for customers. By placing stickers on your sale/promotional items, you are making it clear to the customer what is and what is not on sale.

    #6 Vehicles

    Vehicle graphics are quickly becoming one for he most effective and cost efficient forms of marketing. For the cost of covering your vehicle that has the potential of thousands and thousands of impressions every single day, your investment quickly pays itself off. This is an especially effective investment for local markets if designed correctly.

    #7 Phones

    If you’re giving away stickers, make them a size that will fit well on every day items. For example, a size that will fit on the back of a phone. People carry these around all day, every day. In fact, it is hard to find people that don’t have a phone glued to them 24-7, so make stickers that they can put on their phone and remind them of your product all day, every day!

    #8 Key Chains

    Another item that people will utilize if they are passionate about your product. The more creative you can get with a keychain the better. If the keychain is useful and provides them with a tool, they will use it. If it has a sticker or decal, representing your business, all the better!

    #9 Pens

    If you’re going to put your company decal on pens, make sure they are good pens. There is nothing more frustrating than a pen that doesn’t work when you need it to. If it works well though, people will use them until the ink is gone. Think of all the exposure you can get from a pen that has your logo on it!

    #10 Conversation Piece

    The overall idea with stickers is exposure! Utilize the power of stickers and decals by placing them in places that will spark a conversation. If you can come up with strategies to use this simple tool, it can be extremely effective for you and your business.

    Call Power Graphics Digital Imaging today for a free quote on stickers or decals. We would love to help you make your business stick in peoples' minds.

  • Outdoor Storefront Marketing Ideas

    Store front window decals, adhesive outdoor signage, vehicle graphics
    Are you utilizing all of the space that you have available to you to increase your traffic and sales? Start by stepping outside of your storefront and consider what your space or area has to offer. Are there other businesses surrounding yours? Is it a high traffic area? What do you have to offer that your audience might not know about you? There are probably several opportunities that you are missing out on at this very moment. Take a look at this list to see if we can help!

    Products and Services

    Regardless of your industry, it is always a good idea to have a list of your products and services that you offer on the outside of your storefront. If you own a restaurant, a large version of your menu out front is a great incentive to get people in the door. People are curious by nature, but also don't like to waste time. If you can help in this matter by showing them what you have to offer on a large banner or poster, you're saving everyone time and money. Not to mention, you're sure to peak the interest of people who never would have come in otherwise.

    Current Promotions

    If you are running a promotion, but you don't have it advertised on the front of your store, you may want to consider a banner stand or a-frame display to tell people about it. Odds are, there are hundreds or maybe even thousands of opportunities for you to share your promotion each day to those that pass by your store. All of these opportunities will never walk into your doors unless they are aware of your offering. This is the low-hanging fruit you don't want to miss out on.

    Brag with Stickers

    If your business has received special awards or accomplishments, don't be afraid to share them with the public. These type of things help instill trust in your potential and existing customers. Don't be ashamed to flaunt whatever it is! An easy way to do this is with stickers and decals on your front windows.

    Strong Messaging

    Sandwich boards are a great way to showcase messages that are impactful to your audience. Behind every new customer or purchase there is value or a benefit associated with it. Speak to the benefit that your product or service provides to remind people what they are missing out on. You'll be surprised how well the power of suggestion actually works!

    Always Be Bold

    Showing your true colors is always a good idea when it comes to marketing your brand. In order to really pop-out to your audience, window decals are a great idea! Having an in-your-face approach, you'll surely get more business simply because people will constantly be noticing you and what you have to offer. Even if they don't walk in or make a purchase the first time they notice you, they will surely think of you when they are in need of your product or service.

    Another great way to stay top-of-mind is to utilize vehicle wraps. Whether your wrapped vehicle is parked in front of your store front, or cruising the freeways, you will be getting a great deal of exposure. Think of it like having a mobile billboard that is literally a fraction of the cost! Always be sure to include some form of contact on your wrap so that when it is out and about, people know where to go to find you.

    No matter what you are looking to accomplish with your marketing signage, we have a solution for you! Don't hesitate to give us a call with any questions you might have. We are more than happy to help you determine what solutions will work best for your unique situation or location. Call us today at 877-389-8645.

  • The Emotion of Color in Marketing

    Whether you are at the grocery store, designing a banner stand for your business or deciding which car to buy, we don't often realize the role that color plays in our lives and decisions. We are affected by it nearly every second of every day. Not only does it affect our moods and feelings, but it also has an impact on decisions that we make. When it comes to branding your company, it is important to understand the different feelings that are invoked by certain colors. Depending on the nature of your company and what you are hoping to accomplish, you may want to consider certain colors that fall in line with mood you are trying to set.

    Although there are strong connotations that relate to certain colors, that doesn't necessarily mean that you can't choose certain colors. Ultimately, it comes down to what feels best to you; you'll be able to quickly tell how effective it is with your customers and clients.

    Here is a brief description of what different colors tend to mean and what feelings they elicit with the market:

    Graphical representation of how different colors elicit different emotions and how certain brands have used those colors in their own logos.


    The color gray elicits a very neutral and calm feeling. It makes sense, why brands like Apple and Honda choose this simple color. They are fierce competitors in their market and are very well known. They are known for their quality and attention to detail and their brand voice can be heard without having to be loud and in your face.


    Green is a color that you find all over in the health and sustainability industries. It portrays growth, healthy lifestyle and balance. It comes at no surprise that there is certain comfort level that comes with the color green.


    Blue is a strong color that you'll find a lot of in the technology, banking and auto industries. While it represents great strength, there is a lot of competition that exists within this realm of the color spectrum. Blue produces a confidence that often times is unmatched.


    Purple, often times lends itself to creativity and wisdom. It is a color that flies under the radar, but can be extremely effective and unforgettable when used properly and in the right context.


    Red is one of the most exciting colors when it comes to branding and marketing. While this color is bold, youthful and used everywhere, it is important to have a clear direction to keep from getting lost in the red sea of branding. When used creatively, red can be one of the strongest color presences.


    If you are going for friendly and approachable, it is hard to go wrong with orange. It is bright and cheerful, while also carrying a strong sense of confidence. Welcoming your customers with open arms is a great first step.


    Yellow is arguably the happiest color in the entire spectrum. This might explain why so many brands use this color in their marketing experience. It promotes optimism, clarity and warmth; three things that nearly every brand is looking to build into their process. If happiness is the outcome of your business, yellow might be your best friend.

    If you need help with your branding perspective when it comes to designing marketing collateral, Power Graphics Digital Imaging can help! Give us a call today at 877-389-8645.

  • How To Know Which File Format to Use

    When it comes to your company’s marketing collateral, you’ll most likely run into having to determine which file format to use in multiple scenarios. Whether you’re uploading an image to the internet, sending an file to be printed, creating an animated image or editing images; whatever it is that you’re doing with an image, file format will be an important factor every time. Here are descriptions of several different format types to help you determine which format to use, based on what you’re doing with your file.


    A .jpg is pronounced “jay-peg” and is a rater based file. Quality is lost in the compression of a .jpg; in other words, the more compressed your file is, the more your quality of the image will be compromised. This is also referred to as “lossy compression”. Their best use is for web graphics, still images, photographs, images with many colors and images that contain shading of light and dark.

    When you’re determining which file format to use, determine if precision and quality are critical or if the image is in an editing stage. If either of these circumstance apply, a .jpg is probably not your best option.


    A .tiff file is also raster based, but unlike a .jpg, it is a “lossless compression” file. This means that it does not lose any image data, regardless of how much it is compressed. If you have a very high quality graphic or photograph, a .tiff is a great format to save it as. Typically, the times that you will need a large, high quality graphic, is when your image is going to be printed, particularly when it is going to be a large-format print (banner stands, trade show graphics, wall murals, floor graphics, window decals, etc.).

    Not only are .tiff’s large, high quality files, but they also have the ability to contain layers. This makes it great for images that are still being edited and need the layer capabilities.


    .PNG is pronounced either as “p-n-g” or “ping” and is also a raster based file. They are great for web images, logos, line art and images that involve transparency. These files come in different formats; if you’re saving an image for the web, use PNG-8. If you are using a more complex image or one that is still in editing stages, save it as a PNG-24. If your image needs to be scalable or if the size of your image is important, a .png is most likely not the most appropriate file format.


    You’ll find that .gif is either pronounced “gif” or “jif”. The ruling is still out on the correct pronunciation. .GIF files are unique in that they not only have layer capabilities, but they also have animation capabilities. If you are looking to create an animated, online ad, a .gif is your only option. They are also great for web graphics and clipart. As a lossless compression file, you won’t lose image data if you compress the file, but if your image includes gradients or complex color, you may want to consider a different format.

    If you are submitting files to Power Graphics and have any questions about what the best file type is, please don’t hesitate to give us a call. We are happy to help you determine what will work best and how to save your image as the best file for your large format prints.

    Graph showing the differences between .jpg, .tiff, .png, and .gif files.

  • 5 Mega Ways to Make a Statement with Large-Format Prints

    Determining what you can add to your marketing or advertising efforts can be a struggle. Luckily, Power Graphics Digital Imaging has hundreds of different solutions for you to choose from. Each solution has a range of different uses and purposes and we are here to help you determine what works best for you.

    These 5 mega ways to make a statement with our large-format printing solutions is a great starting point for your decision making:

    Infographic showing how wall murals, banner stands, floor graphics, decals and window graphics for your business. How large format printing can help improve your business.

    #1 Wall Murals

    Whether you have a large commercial space or big open walls in your home, custom wall murals are a great solution. If you want to grab the attention of everyone, you can't go wrong with a wall mural. Having a piece that is so large will help you send any message that you desire.

    #2 Banner Stands

    Banner stands are one of the most ubiquitous forms of large-format prints in the marketing world. However, when it comes to custom banner stands, it is important they are effective and worth your precious marketing budget dollars. That being said, make sure you have marketing experts helping you with the overall message and design of your banner to help increase your bottom line.

    #3 Floor Graphics

    You'd be surprised how often people gaze at the floor, even when there is nothing to look at! Now, add a graphic to their vision, and you're sure to send a very powerful message to your audience. Not only can you send messages with floor graphics, but they can often be used to help guide people to where you would like them to be. As much as people like to be in control of their decisions, you'll notice with floor graphics that most people are drawn to the power of suggestion.

    #4 Decals

    Decals are so great because they can be used almost anywhere you can think of. If you're looking to really steal the attention of everyone, be creative with where you put your decals. Whether you are using them for vehicles, bathroom stalls, windows, chairs, garbage cans, counters, etc. be sure to choose something that everyone is sure to see and that it will leave a lasting impression with them. Finding spots where you can capture undivided attention is a great place to start brainstorming.

    #5 Window Decals

    Windows are often an under utilized piece of marketing real estate for many businesses. Not only will they help you drive more traffic, create brand awareness and lead to more sales, they are also a great way to be more energy efficient. If your place of business resides in a place that can get really hot, full window graphics can help keep energy costs down by helping to keep the sun out and the building cooler.

    If you need help determining what solution will work best for you, give us a call! We can help you find the best solution for your purpose and budget. Whether you're looking at wall murals, banner stands, floor graphics, decals, window decals or anything else, we have expert graphic designers on our staff to help create a piece that will convert.

  • Setting Realistic Expectations for Graphic Design Costs

    If you're a small business owner or a marketing manager, odds are you have been under the gun at one point or another with a graphic design project. Whether it was for a new campaign launch or a newspaper ad, the end goal is usually having a well-designed piece that grabs the attention of your audience with a clear and succinct message.

    Although the end goal is typically the same, the time and budget constraints are usually across the board from one project to the next. That being said, there are a lot of different variables to consider when you need a graphic designed. When you're evaluating our options, it is important to have realistic expectations when it comes to costs, timing and the overall finished product. An appreciation and understanding of the design process is a great place to start when you're aligning your expectations.

    Intersecting circles representing expectations for how much work and cost go into a graphic design project. What to expect when you are shopping for graphic designers.

    Many times, it is hard for people to understand the value of a design. One thing that is pretty well understood is the notion that time is money; and all graphic design starts with the time put into conceptualizing and ideation. A great way to help you save some money in the process is if you have a clear idea of what you want your trade show graphic, banner stand design, floor graphic, window decals, etc. to look like. This informations saves the designer a lot of time in the upfront stages, however, having this information doesn't mean there isn't time put into coming up with an idea or concept that looks great. Very often we find that clients have a good idea of what they want, but they don't share that information with us until after we've come up with a different concept. This makes the process take more time and cost more money, so sharing ideas up front is always the best approach.

    Having a clear understanding of "you get what you pay for" is something to consider as well. Now, this doesn't mean that if you don't have a big budget, your designer simply decides they aren't going to do a good job. It just means that they don't have as much time to spend on conceptualizing, designing and fine-tuning your project. The more budget you have, the more time can be spent on it; giving you a better thought-out product.

    Appreciating the value of a well-designed graphic can be hard at times since it is not necessarily a tangible "thing" you are purchasing. However if you view it through the lens of other real world scenarios, it may become more clear. For example; if you only have enough money for used tires, they aren't going perform as well or last as long as a set of more expensive, new tires would. The same goes for graphics; if you're looking for a fast and cheap design because that is what you can afford, understand that the premium, brand-new quality doesn't come with that price because it is a different product.

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