Power Graphics Digital Imaging

  • Outdoor Storefront Marketing Ideas

    Store front window decals, adhesive outdoor signage, vehicle graphics
    Are you utilizing all of the space that you have available to you to increase your traffic and sales? Start by stepping outside of your storefront and consider what your space or area has to offer. Are there other businesses surrounding yours? Is it a high traffic area? What do you have to offer that your audience might not know about you? There are probably several opportunities that you are missing out on at this very moment. Take a look at this list to see if we can help!

    Products and Services

    Regardless of your industry, it is always a good idea to have a list of your products and services that you offer on the outside of your storefront. If you own a restaurant, a large version of your menu out front is a great incentive to get people in the door. People are curious by nature, but also don't like to waste time. If you can help in this matter by showing them what you have to offer on a large banner or poster, you're saving everyone time and money. Not to mention, you're sure to peak the interest of people who never would have come in otherwise.

    Current Promotions

    If you are running a promotion, but you don't have it advertised on the front of your store, you may want to consider a banner stand or a-frame display to tell people about it. Odds are, there are hundreds or maybe even thousands of opportunities for you to share your promotion each day to those that pass by your store. All of these opportunities will never walk into your doors unless they are aware of your offering. This is the low-hanging fruit you don't want to miss out on.

    Brag with Stickers

    If your business has received special awards or accomplishments, don't be afraid to share them with the public. These type of things help instill trust in your potential and existing customers. Don't be ashamed to flaunt whatever it is! An easy way to do this is with stickers and decals on your front windows.

    Strong Messaging

    Sandwich boards are a great way to showcase messages that are impactful to your audience. Behind every new customer or purchase there is value or a benefit associated with it. Speak to the benefit that your product or service provides to remind people what they are missing out on. You'll be surprised how well the power of suggestion actually works!

    Always Be Bold

    Showing your true colors is always a good idea when it comes to marketing your brand. In order to really pop-out to your audience, window decals are a great idea! Having an in-your-face approach, you'll surely get more business simply because people will constantly be noticing you and what you have to offer. Even if they don't walk in or make a purchase the first time they notice you, they will surely think of you when they are in need of your product or service.

    Another great way to stay top-of-mind is to utilize vehicle wraps. Whether your wrapped vehicle is parked in front of your store front, or cruising the freeways, you will be getting a great deal of exposure. Think of it like having a mobile billboard that is literally a fraction of the cost! Always be sure to include some form of contact on your wrap so that when it is out and about, people know where to go to find you.

    No matter what you are looking to accomplish with your marketing signage, we have a solution for you! Don't hesitate to give us a call with any questions you might have. We are more than happy to help you determine what solutions will work best for your unique situation or location. Call us today at 877-389-8645.

  • The Emotion of Color in Marketing

    Whether you are at the grocery store, designing a banner stand for your business or deciding which car to buy, we don't often realize the role that color plays in our lives and decisions. We are affected by it nearly every second of every day. Not only does it affect our moods and feelings, but it also has an impact on decisions that we make. When it comes to branding your company, it is important to understand the different feelings that are invoked by certain colors. Depending on the nature of your company and what you are hoping to accomplish, you may want to consider certain colors that fall in line with mood you are trying to set.

    Although there are strong connotations that relate to certain colors, that doesn't necessarily mean that you can't choose certain colors. Ultimately, it comes down to what feels best to you; you'll be able to quickly tell how effective it is with your customers and clients.

    Here is a brief description of what different colors tend to mean and what feelings they elicit with the market:

    Graphical representation of how different colors elicit different emotions and how certain brands have used those colors in their own logos.

    Gray

    The color gray elicits a very neutral and calm feeling. It makes sense, why brands like Apple and Honda choose this simple color. They are fierce competitors in their market and are very well known. They are known for their quality and attention to detail and their brand voice can be heard without having to be loud and in your face.

    Green

    Green is a color that you find all over in the health and sustainability industries. It portrays growth, healthy lifestyle and balance. It comes at no surprise that there is certain comfort level that comes with the color green.

    Blue

    Blue is a strong color that you'll find a lot of in the technology, banking and auto industries. While it represents great strength, there is a lot of competition that exists within this realm of the color spectrum. Blue produces a confidence that often times is unmatched.

    Purple

    Purple, often times lends itself to creativity and wisdom. It is a color that flies under the radar, but can be extremely effective and unforgettable when used properly and in the right context.

    Red

    Red is one of the most exciting colors when it comes to branding and marketing. While this color is bold, youthful and used everywhere, it is important to have a clear direction to keep from getting lost in the red sea of branding. When used creatively, red can be one of the strongest color presences.

    Orange

    If you are going for friendly and approachable, it is hard to go wrong with orange. It is bright and cheerful, while also carrying a strong sense of confidence. Welcoming your customers with open arms is a great first step.

    Yellow

    Yellow is arguably the happiest color in the entire spectrum. This might explain why so many brands use this color in their marketing experience. It promotes optimism, clarity and warmth; three things that nearly every brand is looking to build into their process. If happiness is the outcome of your business, yellow might be your best friend.

    If you need help with your branding perspective when it comes to designing marketing collateral, Power Graphics Digital Imaging can help! Give us a call today at 877-389-8645.

  • How To Know Which File Format to Use

    When it comes to your company’s marketing collateral, you’ll most likely run into having to determine which file format to use in multiple scenarios. Whether you’re uploading an image to the internet, sending an file to be printed, creating an animated image or editing images; whatever it is that you’re doing with an image, file format will be an important factor every time. Here are descriptions of several different format types to help you determine which format to use, based on what you’re doing with your file.

    JPG

    A .jpg is pronounced “jay-peg” and is a rater based file. Quality is lost in the compression of a .jpg; in other words, the more compressed your file is, the more your quality of the image will be compromised. This is also referred to as “lossy compression”. Their best use is for web graphics, still images, photographs, images with many colors and images that contain shading of light and dark.

    When you’re determining which file format to use, determine if precision and quality are critical or if the image is in an editing stage. If either of these circumstance apply, a .jpg is probably not your best option.

    TIF

    A .tiff file is also raster based, but unlike a .jpg, it is a “lossless compression” file. This means that it does not lose any image data, regardless of how much it is compressed. If you have a very high quality graphic or photograph, a .tiff is a great format to save it as. Typically, the times that you will need a large, high quality graphic, is when your image is going to be printed, particularly when it is going to be a large-format print (banner stands, trade show graphics, wall murals, floor graphics, window decals, etc.).

    Not only are .tiff’s large, high quality files, but they also have the ability to contain layers. This makes it great for images that are still being edited and need the layer capabilities.

    PNG

    .PNG is pronounced either as “p-n-g” or “ping” and is also a raster based file. They are great for web images, logos, line art and images that involve transparency. These files come in different formats; if you’re saving an image for the web, use PNG-8. If you are using a more complex image or one that is still in editing stages, save it as a PNG-24. If your image needs to be scalable or if the size of your image is important, a .png is most likely not the most appropriate file format.

    GIF

    You’ll find that .gif is either pronounced “gif” or “jif”. The ruling is still out on the correct pronunciation. .GIF files are unique in that they not only have layer capabilities, but they also have animation capabilities. If you are looking to create an animated, online ad, a .gif is your only option. They are also great for web graphics and clipart. As a lossless compression file, you won’t lose image data if you compress the file, but if your image includes gradients or complex color, you may want to consider a different format.

    If you are submitting files to Power Graphics and have any questions about what the best file type is, please don’t hesitate to give us a call. We are happy to help you determine what will work best and how to save your image as the best file for your large format prints.

    Graph showing the differences between .jpg, .tiff, .png, and .gif files.

  • 5 Mega Ways to Make a Statement with Large-Format Prints

    Determining what you can add to your marketing or advertising efforts can be a struggle. Luckily, Power Graphics Digital Imaging has hundreds of different solutions for you to choose from. Each solution has a range of different uses and purposes and we are here to help you determine what works best for you.

    These 5 mega ways to make a statement with our large-format printing solutions is a great starting point for your decision making:

    Infographic showing how wall murals, banner stands, floor graphics, decals and window graphics for your business. How large format printing can help improve your business.

    #1 Wall Murals

    Whether you have a large commercial space or big open walls in your home, custom wall murals are a great solution. If you want to grab the attention of everyone, you can't go wrong with a wall mural. Having a piece that is so large will help you send any message that you desire.

    #2 Banner Stands

    Banner stands are one of the most ubiquitous forms of large-format prints in the marketing world. However, when it comes to custom banner stands, it is important they are effective and worth your precious marketing budget dollars. That being said, make sure you have marketing experts helping you with the overall message and design of your banner to help increase your bottom line.

    #3 Floor Graphics

    You'd be surprised how often people gaze at the floor, even when there is nothing to look at! Now, add a graphic to their vision, and you're sure to send a very powerful message to your audience. Not only can you send messages with floor graphics, but they can often be used to help guide people to where you would like them to be. As much as people like to be in control of their decisions, you'll notice with floor graphics that most people are drawn to the power of suggestion.

    #4 Decals

    Decals are so great because they can be used almost anywhere you can think of. If you're looking to really steal the attention of everyone, be creative with where you put your decals. Whether you are using them for vehicles, bathroom stalls, windows, chairs, garbage cans, counters, etc. be sure to choose something that everyone is sure to see and that it will leave a lasting impression with them. Finding spots where you can capture undivided attention is a great place to start brainstorming.

    #5 Window Decals

    Windows are often an under utilized piece of marketing real estate for many businesses. Not only will they help you drive more traffic, create brand awareness and lead to more sales, they are also a great way to be more energy efficient. If your place of business resides in a place that can get really hot, full window graphics can help keep energy costs down by helping to keep the sun out and the building cooler.

    If you need help determining what solution will work best for you, give us a call! We can help you find the best solution for your purpose and budget. Whether you're looking at wall murals, banner stands, floor graphics, decals, window decals or anything else, we have expert graphic designers on our staff to help create a piece that will convert.

  • Setting Realistic Expectations for Graphic Design Costs

    If you're a small business owner or a marketing manager, odds are you have been under the gun at one point or another with a graphic design project. Whether it was for a new campaign launch or a newspaper ad, the end goal is usually having a well-designed piece that grabs the attention of your audience with a clear and succinct message.

    Although the end goal is typically the same, the time and budget constraints are usually across the board from one project to the next. That being said, there are a lot of different variables to consider when you need a graphic designed. When you're evaluating our options, it is important to have realistic expectations when it comes to costs, timing and the overall finished product. An appreciation and understanding of the design process is a great place to start when you're aligning your expectations.

    Intersecting circles representing expectations for how much work and cost go into a graphic design project. What to expect when you are shopping for graphic designers.

    Many times, it is hard for people to understand the value of a design. One thing that is pretty well understood is the notion that time is money; and all graphic design starts with the time put into conceptualizing and ideation. A great way to help you save some money in the process is if you have a clear idea of what you want your trade show graphic, banner stand design, floor graphic, window decals, etc. to look like. This informations saves the designer a lot of time in the upfront stages, however, having this information doesn't mean there isn't time put into coming up with an idea or concept that looks great. Very often we find that clients have a good idea of what they want, but they don't share that information with us until after we've come up with a different concept. This makes the process take more time and cost more money, so sharing ideas up front is always the best approach.

    Having a clear understanding of "you get what you pay for" is something to consider as well. Now, this doesn't mean that if you don't have a big budget, your designer simply decides they aren't going to do a good job. It just means that they don't have as much time to spend on conceptualizing, designing and fine-tuning your project. The more budget you have, the more time can be spent on it; giving you a better thought-out product.

    Appreciating the value of a well-designed graphic can be hard at times since it is not necessarily a tangible "thing" you are purchasing. However if you view it through the lens of other real world scenarios, it may become more clear. For example; if you only have enough money for used tires, they aren't going perform as well or last as long as a set of more expensive, new tires would. The same goes for graphics; if you're looking for a fast and cheap design because that is what you can afford, understand that the premium, brand-new quality doesn't come with that price because it is a different product.

  • 5 Things You Have to Think About for the Most Effective Table Top Display

    When you’re participating at a trade show event or some type of sales event, you want to make sure that the impression you leave is a lasting one. Using well designed displays and collateral that represents your brand is the first step to a successful event.

    Consider Your Competitor

    When you are exhibiting at an event, you want to make sure that your space and presentation stands up to your competitors. If the event has exhibits with smaller displays, then it is probably safe to follow suite. However, if you know that the competition is going to be showing up with large tension fabric displays and oversized pop up table top displays, you might want to invest accordingly so you don’t get lost in all of the excitement.

    Pick a Style

    Table Top Portable L Stand Table Top Portable L Stand

    Table top banner stands are a great way to display information to a potential customer right in front of them. There are many ways to adjust any banner stand to make it work on a table top, but a banner stand made specifically for table tops will make the best use of your space.

    If you need help deciding the style and size of your table top display, it will be helpful to know the size of table/counter space that you’ll have to work with. Another thing you’ll want to consider is how close your audience will be to the information that you’ll be displaying. This will ensure that the content of the banner is large enough for them to clearly read and understand.

    Table Top Retractable Banner Stand Table Top Retractable Banner Stand

    Once you have determined the size of banner stand that you're looking for, you’ll then want to consider the style. The two types of banner stands that you’ll find are the most popular are the retractable stands and the portable stands. Retractable banner stands are extremely easy to setup and take down. Another great quality they have is that they protect the banner in the base of the stand when it is not in use. As far as portable stands go, the table top L and X stands are require you to remove and manually roll up and store your banner between uses. These types of banners allow for more wear and tear if not handled carefully. Choosing between a retractable stand and a portable stand is critical to the ease of setting it up and taking it down, as well as the lifespan of your banner.

    Get the Design Right

    The most important aspect of your banner stand is to make sure that it looks good! You only have 3 seconds to make an impression on your new potential clients; and if the sign doesn’t look good, they won’t even give you the time of day.

    It is easy to throw some color and words on a plastic sign, but making it worth looking at, with a message that can’t be ignored, is an art. Take your time with fine tuning your displays and it will be well worth the investment. If you need help with the design, give us a call and we would be more than happy to help you make the most out of your investment.

    Keep It Simple

    Remember that the purpose of your banners is to serve as queues. You want them to provide just enough information to get them intrigued, but not so much that they don’t have any questions for you. Make sure that you don’t clutter your signs and space with too much information. Keep your space exciting, visually appealing and simple so that people want to engage with you.

    Set Your Space Apart

    If you’re walking into an event that many of your competitors are attending as well, you’ll want to make sure that your booth stands out. It is important to consider at trade shows that many of the exhibitors are offering the same products and services as you are, so how are you going to attract more attention and business than they are?

    One way to really help set your booth apart is by adding accessories like printed table covers. It may not seem like much, but you’d be surprised how much more your booth stands out when you have a branded table cover, versus a rented table top cover that doesn’t match your brand at all and detracts from your presence.

    If you need help with your displays or exhibits, call us at Power Graphics Digital Imaging to help you with your unique situation. We are happy to help you decide which display solutions will fit your needs best.

  • 6 Reasons Why Your Business Needs Vehicle Wraps

    full vehicle wrap

    Do you own or market for a local business? Are you looking for effective ways to market and advertise within the means of your marketing budget? If this is the situation you're in, look no further! In today's marketing world, it has become evident that traditional marketing mediums simply aren't enough on their own. Not only do they drain your budget, but more and more so, the costs are simply unjustifiable when it comes to your ROI. Whether you're looking for something to supplement your existing marketing efforts, or you're a start-up just starting to get your name out there, vehicle wraps are a business enhancing solution! Here's what you're missing out on while your company isn't sporting vehicle graphics.

    #1: Prime Time Space

    Don't settle for all of the big boys taking the prime billboard space on the side of the freeway during rush hour traffic. Get in there and compete for those eyeballs at a fraction of the cost. Having a vehicle wrap allows you to have a mobile billboard wherever you want, whenever you want. This means you can take advantage of peak traffic hours, event parking lots, high traffic areas, your place of business; the list just keeps on going. Not only does having mobile billboards help with branding, but when you consider the cost, it's kind of a no-brainer.

    #2: Utilizing Unused Space

    No matter how you look at it, having a vehicle wrap is more beneficial than not having one. Odds are, you/your employees have vehicles that are on the road nearly every day, during all times of the day. Think of all of the impressions you are missing out on, by not branding your vehicles that are being seen by potentially thousands of people per day! This is particularly meaningful for companies that provide a product/service that is in high demand in your local market on a consistent basis. Don't let the space go to waste!

    #3: More Leads. More Business. More Profit.

    The fact of the matter is, the more visible you are, the more recognizable your company will become in your local community. That being said, the more that people in your community start to recognize your business for the services that it provides, the more your phone is going to be ringing when people need your services. Having ways for people to contact you, that are easily visible on your graphics will go a long way in terms of getting more sales leads. It is a good idea to include a phone number and website URL so that people can easily find more information about you and get in touch with you.

    #4: Be In Control of Your Exposure

    Sure, there are other ways to get your name out there, but if you're looking for a means with unlimited reach potential that you have full control over, a vehicle wrap is your best option. Often times, we get settled into costly contracts with advertisers that shut our ads off when we reach a certain number of impressions, unless we pay more money, and often times we simply have to trust that our ads are being shown. Having a vehicle wrap eliminates additional costs when you want more people to see it and you're able to personally monitor the exposure and make adjustments on your own terms.

    #5: Short and Long Term Investment

    Now there are several different ways that a vehicle can be wrapped and depending on the type of coverage you get, the cost will vary. However, when you consider the cost of a full vehicle wrap in comparison to an online display marketing campaign, a billboard on the side of the freeway, a television or a radio commercial, you'll quickly come to realize that not only is your investment exponentially less money, but it will typically last for 3-5 years if it is properly maintained. That's right, what you would normally be charged for a one month spot or campaign, is going to last you years with a vehicle wrap for nearly the same price! Not only is it an incredible investment, but it also protects the investment you have already made in the vehicle by protecting it from natural elements and weather. Talk about a win, WIN!

    #6: Top-of-Mind

    At the very least, a vehicle wrap is an excellent branding tool and helps keep your business top-of-mind in your community. That being said, the more vehicles you have wrapped and out on the road, the more awareness you're building. Vehicle graphics simply help in more ways than you're even able to measure. There are so many touch points that can be made with a vehicle wrap that you can simply just expect an increase in leads and business because of the exposure that they generate.

    Once you make the decision that a vehicle wrap is right for you, be sure to do your research on installers and the quality of their work. Installation is one of the most critical factors when it comes to wrapping a vehicle as it can be tricky if you're not experienced with installing vehicle graphics. Premium materials and expert technique will ensure the quality and lifespan of graphics. Power Graphics works with only the best installers and has a nationwide network of installers to serve you wherever you might be. Give us a call if you have questions about wrapping your vehicle. We are here to assist you! 877-389-8645.

  • $150 Off Vector Frame Displays

    Our special this month is an excellent deal on Vector Frame Trade Show Exhibit Kits. We're offering a $150 discount to encourage our customers to try these tension fabric trade show displays. Vector Frame displays consist of a several extruded aluminum frames that are combined together into different shapes and sizes.

    vector-frame-install-2

    The frames have a channel that hold silicone edge graphics, or SEG, also called push fit graphics. These stretch fabric graphics are hemmed with a strip of silicone sewn into the perimeter of the graphic. This silicone strip is inserted into the channel of the frame, and this pulls the graphic tight so it looks smooth and even.

    Vector Frame Tension Fabric Display

    As we've noted previously, the idea that there are wrinkle proof fabrics is false and all fabric will wrinkle. Stretch fabrics are very wrinkle resistant, and when they are pulled tight, the wrinkles are less noticeable, but steaming or ironing is necessary to completely remove the wrinkles. While SEG are pulled fairly tight when installed, they are not pulled as tight as zippered pillowcase style graphics, so you shouldn't expect all the wrinkles to disappear with these displays.

    Because this style of display is made up of several individual frames that are joined together, it's easy to replace a single graphic section if necessary to update the content. This can be a huge advantage compared with some fabric trade show displays where the entire display is a single graphic, where any content change would require an entirely new graphic. It also makes it possible to design the graphics for Vector Frame trade show displays with a section or two that can have different content for use at different events, while the remaining sections are generic and can be used at any event. This allows for a level of customization and flexibility that other displays don't offer.

    Vector Frame fabric trade show display

    One of our favorite things about Vector Frame displays is the ability to backlight individual sections of the display. Using edge lit LED lights in the frame, and backlit silicone edge fabric graphics, these backlit sections really set the Vector Frame apart from other types of displays. Having illuminated sections of a display can really draw the kind of attention that everyone wants at a trade show, and is what has made Vector Frame trade show displays so popular.

    There are a large variety of display shapes and sizes available including displays to fit 10' and 20' booth spaces. Some exhibit kits include fabric wrapped counters, while others have monitor mounts or tables. All Vector Frame exhibit kits are made in the USA and have a lifetime warranty on the frame.

    Fabric trade show displays

    There are more sizes and styles of Vector Frame displays than are current shown on our website. We're working to add more products all the time, but we started with the most popular configurations. If you are shopping for this style of display, especially if you want to take advantage of our September promotion, and don't see the configuration you need, feel free to contact us for assistance. In order to receive the $150 discount this month, use promo code SEPT2015P during checkout. Be sure to sign up for our e-mail newsletter and follow us on Facebook to receive the earliest notification of our monthly specials.

  • 5 Things to Consider When Ordering Window Graphics

    Window graphics, also called window clings or window decals, are a great form of advertising. They are popular as decoration for residential use as well, and are also commonly used for creating informational decals. With so many different uses for window graphics, there are many different window decal materials available to allow customers to select the perfect material for their specific needs.

    However, this can make choosing a material a little overwhelming. When a customer asks us to help them choose the best material for their window graphic, we ask them to consider five things that help narrow the options down to a manageable level.

    1. Do you plan to mount the graphic on the outside of the window, or on the inside facing out?

    Mounting window graphics on the outside of the window is always best for maximum visibility, but sometimes it's not possible. Graphics mounted on the outside of the window have the greatest impact because they can be viewed without looking through the glass. This eliminates the glare that the glass can cause, and since almost all commercial windows are tinted, when graphics are used on the inside of business windows, they are even more difficult to see and have less visual impact. When window clings are being used to help block the sun's UV rays, they are much more effective on the outside of the window.

    However, in some cases, it's not possible or practical to install graphics on the outside of the window. One of the most common reasons for installing window graphics on the inside is fear of theft or vandalism. In our experience, this is less of a problem than people think, but it's definitely an issue in some locations and installing the graphics inside the window keeps them from getting damaged. When used for advertising, you have to decide if keeping the graphic safe, but making it less visible, is a good tradeoff. In some cases, installing it outside where it has greater impact, and potentially replacing it periodically because of damage, can make the most financial sense.

    Other common reasons for installing graphics on the inside of the window are to avoid violating local codes or building regulations, or because they will be installed above ground level where access to the inside of the window is easier.

    There are far more window decal materials that are designed to go on the outside of the window, so if you're in a situation where you need to mount your graphics on the inside, you've already narrowed the choices considerably. But in either case, read on to narrow the choices further.

    2. Do you need to be able to see through the window graphic from the inside?

    View through window graphics are some of the most popular because you can see through them from the inside, even though they look solid from the outside. These materials are full of holes of varying density, with a black backing. When there is more light outside, it passes through the holes and your eyes see this instead of the black backing. The effect is similar to looking though a screen door. This is very useful for large window graphics where solid materials would block the view from inside and leave you looking at the blank back side of the graphic. For smaller window graphics and decals, a solid material is a better choice.

    If you need to see through your window graphics, then your choices are fairly simple. For inside mounting, we offer a 70/30 view through window graphic film. For outside mounting, view through perforated window material comes in different perforation patterns that leave anywhere from 50% to 80% of the image. The more of the image that's left, the greater the visual impact and clarity of the graphic, with proportionately less clarify when looking out through the graphic. See the example below.

    perf-samples-insideperf-samples-outside

    Keep in mind that view through graphics are not privacy films. Common sense would dictate that if you can see out from the inside, you can also see in from the outside to some degree. With perforated view through materials, you'll be able to see through from whichever side is darker. During the day, when it's brighter outside, you can clearly see out through the graphic. But, at night, when lights are on inside, you'll be able to see in almost as clearly.

    3. Is the window graphic going to be installed once, or does it need to be reusable?

    Both types of window graphics are common. Window graphics that are serving the dual purpose of advertising products or services while blocking the sun and/or providing some privacy, tend to be installed once and left up as long as possible. This is also true of some promotional window decals and is usually the case for vehicle window graphics.

    Window clings that are intended to be removed and reused are popular because they obviously save money compared with having to purchase new graphics for each use. These are often used for recurring promotions, or seasonal ads and info, such as holiday hours. Generally speaking, this type of window cling should be a material that adheres to the window without adhesive. There are some adhesive window graphics that can be removed and reused, but like any adhesive product, once it gets dirty, it won't stick to the window. Plus, keeping the adhesive clean between uses can be difficult. Non-adhesive products, such as static cling and Glassmate, don't use adhesives so if they get dirty you can simply rinse them off and continue to reuse them.

    Reusable graphics have different properties, so be sure to select one that will work for your intended use. For example, static cling is the least expensive window cling material, but it doesn't stick well in cold weather, and tends to come off the window after a period of time. This makes it better for short term use, or when you don't mind having to periodically reinstall it.

    By this point, if you've considered the first 3 questions, you will have narrowed your choices of material to just a few. Consider the final two questions to make your selection easier.

    4. Do you want the base material to be clear or white?

    Graphics that cover the entire window are usually printed on white material, and that's the most common type since virtually all printing materials are white. The same is true of rectangular graphics, even when they don't cover the entire window. For irregularly shaped window graphics, white materials can be die cut to create the intended shape, but with some intricate designs or those with soft edges where a die cut wouldn't be ideal, clear materials are a better option. Usually, a white underprint is a good idea on clear materials for the best visibility in the window. A white underprint is where a layer of white ink is printed first on the clear material, and the graphic is then printed on top of the white ink. The white underprint can cover the entire graphic, or be selectively used in certain areas to leave other areas clear. Below is an example of the Crystal Clear window film with white printed behind part of the image and the background left clear, as well as a view of the same graphic from the inside looking out.

    crystal-clear-comp

    Because windows appear almost black from the outside, putting a clear window graphic on the outside of a window without a white underprint will make them very difficult to see, as can be seen in the example below.

    Clear Window Graphic Example

    One of the advantages of clear window graphics, is that they can be seen from both sides. While the view from the inside will be reversed, some people prefer this to looking at the blank back side of a window decal printed on white material. In the case of using a white underprint, the white ink is not completely opaque, and during daylight hours, the printing from the front is still very visible through white on the back side. For maximum visibility from both sides, 3 layer printing can be used, where the image is printed twice with the white layer in between. This makes a graphic with the same clarity from the front or back, with the back side still being reversed. For situations were the graphic needs to read correctly from both sides, a double sided window graphic is required.

    By now, your options have been limited to only a few choices. Consider the question below to finalize your choices.

    5. Do you want to use eco-friendly materials for your window graphics?

    Vinyl, or PVC,  is the most common material for window graphics, but it's not an eco-friendly material. The manufacturing process creates harmful byproducts, and the vinyl itself isn't biodegradable. Vinyl is popular because it's inexpensive, and can be used for a wide range of applications. It's ability to conform to irregular shapes makes it excellent for things like vehicle wraps and graphics, but for windows, that's not necessary. With the exception of vehicles, windows are almost always flat, and there are quite a few eco-friendly window decal materials available. There isn't an eco-friendly solution for view through window graphics installed on the outside of the window, which is unfortunately since those are so popular, but the material for mounting inside the window is a polyester film, which is eco-friendly. Many clear window graphic materials, both adhesive and non adhesive clings are eco-friendly, so those looking for earth friendly clear window graphics have quite a few good choices. Crystal Clear and EcoCling are two such products we offer. For eco-friendly window decals with a white base, the GlassMate and EcoStick are two options, with the GlassMate being a non-adhesive cling and the EcoStick having adhesive.

    By considering how you will be using your window graphics, and what qualities you want them to have, you will have narrowed your options to the point where choosing becomes much easier. When shopping on our site, many of these considerations are available as filters in the left column to help narrow down the visible products. When all else fails, feel free to contact us for assistance, as we're always happy to help make sure you choose the correct window decal product to make your project a success.

  • Expolinc Roll Up Banner Stand Special

    expolinc-roll-up-professional-base

    For the month of July, we're offering $35 off any size Expolinc Roll Up Classic banner stand with the silver finish, or the Expolinc Roll Up Professional, when purchased with a banner. Expolinc is one of the premium brands on the market, and while they feature Swedish design and lifetime warranties, they are the least expensive retractable banner stands we offer at this premium level of quality. We stock the silver finish Roll Up Classic and Roll Up Professional models so we can accommodate fast turnaround times, and even offer a 1 day rush on these banner stands for those who have a last minute display need.

    rollup-classic-family

     

    Expolinc Roll Up Classic and Roll Up Professional banner stands are built to handle heavy duty use. The Roll Up Classic comes in 5 different widths; 27.5", 33.4", 39.375", 45.25" and 57.1". Each one can be ordered with a fixed height pole to hold banners at one of 4 heights; 57", 76.75", 84.6" or 96.5". The 84.6" height is standard on all but the 27.5" wide model, where the 76.75" tall pole is standard. The taller poles can be used with the 27.5" wide Roll Up Classic, but the pole will be too long to fit in the carry bag. A telescopic pole with an adjustable height from 63" to 87" tall can be selected in place of the fixed height poles, or can be ordered separately. Most customers use their banner stands at a specific height, so when that's the case, we always recommend one of the fixed height poles. The telescopic support pole is of the same high quality as the stands, but any adjustable pole has a greater potential to fail, where a fixed pole has no moving parts and therefore offers the greatest reliability over time.

    Both models feature a removable roller that makes it easy to change banners. The roller has a channel built into it, and there is a panel strip with a matching channel that attaches to the bottom of the banner. The panel strip on the banner slides into the channel on the roller to attach it, so there's no need for tape or velcro, and there's no leader on the roller that can come loose or tear over time. This helps ensure long term reliability, which is the main reason to purchase a high quality stand like these Expolinc models.

    expolinc-rollup-color-kit

    The main difference between the Roll Up Classic and the Roll Up Professional is that the Professional model has push button releases for the lid, and polished end caps. The lid on both styles opens to provide access for the removable roller, but on the Classic models, there are screws that have to be removed in order to open the lid. Because the Roll Up Classic comes in more sizes, with more options for banner heights including the adjustable pole option, and because it's less expensive, it's the more popular model. There is also a color accent kit option for the Classic models that changes the color of the end caps and front edge of the base. However, the push button release on the lid of the Roll Up Professional is a real time saver for those who change the banner frequently, and the polished end caps add a professional flair to the display.

    Whichever model you choose, you can't go wrong thanks to the exceptional quality of these retractable banner stands. We've heard some sign shops advise their customers to buy a cheap Chinese banner stand instead of a high quality product, with the idea that when it breaks you can buy a new one and still have saved money over the cost of a quality product like the Expolinc Roll Up Classic. While there are some situations where a cheap banner stand makes sense, anyone who attends trade shows regularly can tell you that displays never break at a convenient time, so buying something you expect to break is a recipe for disaster. When you add up the cost of replacement stands, usually requiring replacement graphics, extra shipping costs, not to mention the hassle of arranging for repair or replacement of the cheap stand, a quality display will pay for itself in a very short period of time. Beware of anyone trying to sell you a cheap Chinese import for long term use or for situations where you can't afford to have your banner display fail, because they either don't know what their doing, or are hoping that you don't.

    It would be nice to have a display that will never break, but of course, there's no such thing. While Expolinc displays are built to hold up to the wear and tear of frequent trade show use, shipping, and travel, it's still possible to have something go wrong. On the rare occasions when that happens, Expolinc has an excellent warranty and they are easy to work with to quickly resolve any issues, so they are one of our favorite brands.

    If you'd like to take advantage of this excellent special price, use coupon code JULY2015P during checkout to save $35 on any of the silver Roll Up Classic banner stands, or the Roll Up Professional, when purchased with a banner. Remember, this promotion only lasts until the end of July, so be sure to take advantage of the sale while it lasts.

    As a reminder, in our shameless attempt to get more customers to follow us on Facebook, Google+ or LinkedIn, we're announcing our monthly promotions on those social media pages before they are announced here on our blog. So, for the earliest possible notification, be sure to follow us on one of those pages.

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