If you’re in the retail industry, your busiest season has arrived! In the technological world that we live in, online shopping has become a true convenience for many during this time of year. However, that doesn’t mean the brick and mortars of the world are doomed. Having incredible and well-placed signage and displays with enticing messages can still drive the crowds you’re looking for.
While there are many different styles to choose from, retractable banner stands are one of the most ubiquitous types of displays and relatively easy to order, produce and place in the perfect position to boost your holiday sales. If you’re having a hard time deciding what should go on your banner displays, here are some great ideas to help get you stared.
In-Store Only Discounts
Offer something your customers simply can’t refuse and highlight that it is only available in your store. This can be particularly useful if your store has several locations and you’re looking to outperform the rest. In order to make this successful, it has to be an offer that the masses are going to bite at. Having a display outside of your store, preferably before the holiday season, telling people about the upcoming sale/promotion is a great way to get people talking about it in advance.
Go Louder Than the Competition
During this time of year, it is important that your banner stands are not only loud and colorful, but that they stand out more than your competition’s displays. Keep in mind that everyone is competing for your customers’ attention, so stay on top of your game with well-designed and intriguing messages.
Show the Way
Whether you have outdoor banner stands directing people to your store, or displays inside that are guiding people to the sales, make sure that you are directing the traffic. Don’t assume that people know what you’re offering or what promotions you have going on. In fact, assume that no one has a clue who or what you are and direct them every step of the way with your signage.
Exclusive Holiday Information
During this time of year, store hours change, promotions change, return policies change, make sure that your using displays to inform your customers of all the changes. Not only can this boost your sales, but it also helps answer questions that frequently get asked during this time. Try to learn from past years’ experiences to determine what messages you can display that will help your customers have a more pleasant experience in your store.
Regardless of what you choose to display during this time of year, make sure that your store/business is represented in some form. You may consider hiring someone to help with design and messaging, as there are proven strategies that work and having those strategies working in your favor can go a very long way.
For help choosing from the wide selection of banners and stands, be sure to give us a call at Power Graphics. We are happy to help with any of your questions or to point you in the right direction based on your needs and budget.