Floor Decals
Floor decals are a great way to reach customers as they shop, direct traffic, promote an event, create or reinforce brand identity, or even be used to decorate for a special event. Floor graphics and floor ads can catch the attention of potential buyers before a shopping decision is made, giving you some input at a critical point in the buying process unlike any other form of advertising. Directional floor decals can help direct traffic for events or in a busy office or help organize a warehouse. Floor decals can be used for special events, such as logos on a basketball court during a tournament, or special designs, photos or initials on a dance floor at a wedding or party. Since we have floor graphic materials for virtually any flooring surface, such as tile, carpet, or concrete, and even a floor decal material that can be repositioned and reused, there is no limit to how you can use this versatile form of advertising.
Good floor decals and floor signs have laminates that are slip resistant, and UL listed as such, as well as scratch and scuff resistant so that heavy traffic doesn't ruin them. Floor graphics should also hold up to common floor cleaning chemicals and methods. The floor decal adhesives should hold the floor graphics firmly in place, but come off without leaving adhesive residue or damaging the floor when removed. All our floor decal materials meet these requirements, unlike the cheap materials you commonly see used in grocery stores. We have a line up of floor graphics materials that are designed for various lengths of use and for application to various surfaces including carpet and concrete.
The Available Materials tab below shows the range of different floor decal products we offer, for tile, hardwood, vinyl, or other smooth surface floors, as well as for carpet, concrete, asphalt and other less common surfaces. We even have a floor graphic material that can be removed and reused in a different location. Look through the materials in that tab to get information for each, and maybe get an idea or two for something different. We have large selection of floor graphics materials designed to be used for different lengths of time, and to fit any budget. If you don't see something you're looking for, please Contact Us for assistance.
Be sure to look through the FAQ tab below for helpful information and answers to common questions about floor graphics and floor decals, and the Our Recommendations tab for suggestions on the best materials to use for different situations.
This page is devoted to floor decals and floor graphics. If you are looking for wall graphics, window graphics, or other types of decals, be sure to look at the different options available under Display Hardware in the main menu above.
If you would like to get prices on printing and our other products and services, you can use our Price Calculator from the Quick Links menu on the left, or click the Calculate Price button next to each item in the Printing Materials tab. The calculator is basically the same as the first part of the order process, so if you're thinking about ordering, you may want to use the Order Form to get pricing information, since that way you will have the option to continue on and actually complete the order.
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- FAQ
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Floor Decal Materials
These floor decal materials are all high quality products, but are designed for different surfaces and length of use. Check out the Our Recommendations tab for suggestions on which materials are best for different situations.
Promotional Floor Decal - 7 mil
This floor decal material makes scuff-resistant, UL 410 classified slip-resistant interior floor signs that are ideal for 30-90 days of use. Our least expensive floor graphic, it’s perfect for shorter term promotions or longer term use in light traffic areas. The lighter weight means even intricate designs can easily be digitally die cut, and it is removable without leaving an adhesive residue. Available in widths up to 54".
Approximately 1-6 months indoor longevity, depending on traffic.
Repositionable Floor Decal - 7 mil
This floor graphic material makes scuff-resistant, UL 410 classified slip-resistant interior floor signs that are ideal for 30-90 days of use, and have the unique feature of being repositionable and reusable. The special adhesive allows these floor decals to be removed and reused as often as needed, as long as the adhesive is kept clean. This material can also be digitally die cut. Available in widths up to 54".
Longevity of 1-6 months indoors, depending on traffic.
Economy Floor Decal - 9 mil
Floor signs with this material are scuff-resistant and UL-approved slip-resistant for interior floor graphics that are ideal for 3-8 months of use in standard volume traffic areas. Less expensive than our Premium Floor Decal, it’s perfect for shorter term use or situations where traffic is not as heavy. Can be digitally die cut, and is removable without leaving an adhesive residue. Available in widths up to 54".
Longevity of 3 months-1 year indoors, depending on traffic.
Premium Floor Decal - 10 mil
This floor decal material makes scuff-resistant, UL-approved slip-resistant interior floor signs that are perfect for 6-9 months of use in medium to heavy traffic areas. Heavy enough to have excellent durability, it’s still light enough to be digitally die cut when irregular shaped floor graphics are desired. It is removable without leaving an adhesive residue. Available in widths up to 54".
Longevity of 6 months to 1 year indoors, depending on traffic.
Premium Gloss Floor Decal - 7.5 mil
This glossy floor decal material makes scuff-resistant, UL-approved slip-resistant interior floor graphics that are perfect for 6-9 months of use in medium to heavy traffic areas. The gloss finish is excellent for creating vibrant colored graphics that can be digitally die cut to irregular shapes and is removable without leaving an adhesive residue. Available in widths up to 54".
Longevity of 6 months to 1 year indoors, depending on traffic.
Longevity of 6 months to 1 year indoors, depending on traffic.
Carpet Decal - 10 mil
This unique floor decal material expands the areas where floor decals can be used to low pile carpet surfaces. It provides an exceptional bond while also remaining easily removable, withstands abrasion and wear from heavy foot traffic, and meets ASTM non-slip standards. It is warranted for 90 days including removal without leaving an adhesive residue. Available in widths up to 54".
Longevity of 3 to 6 months indoors, depending on traffic.
Economy Sidewalk Decal - 8 mil
This removable adhesive floor decal is designed for indoor or outdoor walkway advertising on normal concrete surfaces. It is designed for 30-60 days of use, provides an excellent bond, withstands abrasion, meets ASTM non-slip standards and removes cleanly. For asphalt and heavily textured concrete, our regular Sidewalk Floor Decal is recommended. Available in widths up to 54".
Longevity of 1 to 9 months outdoors, depending on traffic.
Sidewalk Decal - 10 mil
Now floor decals can go outside! This material is designed for outdoor walkway advertising on heavily textured concrete and asphalt surfaces. It provides an exceptional bond to these surfaces, withstands abrasion and wear from heavy foot traffic and exposure to weather, and meets ASTM non-slip standards. It is warranted for 90 days. Removable, but can leave an adhesive residue on some surfaces. Available in widths up to 54".
Longevity of 3 to 6 months outdoors, depending on traffic.
3M Floor Decal - 17 mil
This floor decal material makes scuff-resistant, UL-approved slip resistant interior floor graphics. It offers outstanding resistance to dirt and wear from high foot traffic, and can be scrubbed, cleaned and waxed during routine maintenance of the floor. It can be easily removed from an approved floor surface, leaving behind no adhesive residue. Available in widths up to 54".
Longevity of 6 months to 2 years, depending on traffic.
3M Sidewalk Decal - 21 mil
This durable, slip resistant material is designed for outdoor unsealed concrete and asphalt pedestrian surfaces. It's excellent for event advertising, special promotions, directional signage and information graphics. It is scuff and slip resistant, even when wet, holds up to the heaviest foot traffic, and is easy to clean. It's simple to apply and removes with little or no residue. Can be die cut. Available in widths up to 48".
This material is warranted for 90 days of use in pedestrian traffic areas. It can last much longer, but is only covered for replacement if it fails in the first 90 days.
Floor Decals for Indoor Use
For the most part, floor decals break down by the length of time they are expected to last, with the prices increasing with the longevity. But, the longevity of a floor decal is really a function of how much traffic it gets. Our least expensive floor graphic material is our Promotional Floor Decal, and it's rated at 30-90 days of use. But, in a situation where the floor graphics are subjected to lighter traffic, they could last a year or more. So, the best approach is to choose a material based on how long you need it last, keeping in mind the amount and type of traffic you expect the floor decal to receive.
So, that being said, the Promotional Floor Decal is one of the best looking floor decal products we offer. This is largely because the floor laminate that protects this product is a little thinner than most of the other floor graphic laminates, but it also has a great color-enhancing property that is rare for a floor graphic. With this product being the least expensive, and best looking, it's our recommendation for any situation where you don't need the floor graphic to last for very long, or for use in light traffic areas.
For situations where you need floor graphics that can be moved around, or removed and reused at a later date, our Repositionable Floor Decals have a unique adhesive that allows you to do that. Of course, as with any adhesive product, the ability to keep reusing these floor graphics requires you to keep the adhesive clean, but otherwise you can remove and reuse them as needed. We've run into situations where customers were trying to use floor decals in facilities where there was concern about causing damage to the floor. While none of our floor decals will damage any normal flooring surface, the Repositionable Floor Decal material has an especially low tac adhesive that makes it an excellent choice for especially delicate floors.
While each of our floor decals has a different floor laminate, almost all of them have some type of textured finish to give them greater slip resistance. With the exception of the Promotional Floor Decal we mentioned previously, most of these laminates dull the color and contrast to certain extent due to their thickness and texture. The other exception is our Premium Gloss Floor Decal material. This material has a thick, smooth, gloss laminate that gives maximum color depth and saturation, while still meeting standards for slip resistance. That makes this an excellent product for use on polished flooring surfaces where it will blend in better, or for situations where vibrant color is needed. It's particular good on basketball courts and other hardwood floors when you want the graphic to have a similar finish as the floor. But, the gloss finish is more reflective so glare may be a concern depending on the lighting.
Another popular option for floor decals, is die cutting them into different shapes. For very large jobs, traditional die cutting can be done on any of our floor graphic materials, but for most jobs, digital die cutting is used because traditional die cutting is much too expensive for quantities under 250. Digital die cutting has some limitations in that the thicker materials can be difficult to cut. So, the more intricate the die cut, the more the lighter weight materials are recommended.
Floor Decals for Outdoor Use
For outdoor use, we have three options, the Economy Sidewalk Decal, Sidewalk Decal, and 3M Sidewalk Decal. As you might expect, these decals are designed to be used on sidewalks, and the Economy version is the least expensive. The base vinyl on the Economy Sidewalk Decal is designed to adhere to low energy surfaces such as concrete, and remove cleanly when it's time to remove it. Because the adhesive is not as aggressive as the others, it's not recommended for extremely textured surfaces such as asphalt, but otherwise, it's our favorite because it's so easy to use and remove.
The regular Sidewalk Decal has a more aggressive adhesive that allows it to conform to more severe textures so it can be used in parking lots and on other very rough textured surfaces. The down side to this adhesive is that it tends to leave adhesive behind when the decal is removed. Because of this, we don't recommend it for smoother concrete surfaces or in areas where an adhesive residue will be a problem.
The 3M Sidewalk Decal is the most heavy-duty and the only floor decal that is slip resistant even when wet. It's designed for unsealed concreate and asphalt pedestian traffic areas, and is extremely heavy and durable, can be die cut to custom shapes, is easy to install, and removes with little or no adhesive residue. The down side is that it's the most expensive sidewalk decal we offer.
Normal turnaround time is 4-5 days. During the order process you will be asked if you have a specific due date, and if you do, we will adjust your shipping method, if necessary, to get your order to you on time. If you need your order even quicker, we also have a rush service. If you authorize rush charges, we can get your order shipped the same day or the next day. Rush charges are typically 50% of your order up to a maximum of $75. If we're able to meet your deadline without bumping other jobs, we won't actually charge the rush charge, but you must authorize the rush to guarantee delivery.
No, floor graphics are some of the easiest graphics to install. Because they are thick with heavy laminates, they are stiffer and don't stretch which makes them much easier to install than regular vinyl. Here are the instructions for installing floor decals:
Surface Preparation
- The floor surface must be clean and dry prior to applying decals
- Any wax, paints or coatings on the floor must have good adhesion to the flooring substrate.
- Testing for product suitability by user is recommended prior to all applications
Applying the Decal
- Peel back about 1” of release liner from top of the decal. Fold and crease liner back.
- Position decal starting with the top. Apply firmly using a plastic squeegee.
- Continue removing liner a small amount at a time and press down the decal with the squeegee with overlapping strokes working from the center out at a 45 degree angle.
- After the entire decal is applied, squeegee the entire surface, working from the center out, to remove any air bubbles and to ensure good adhesion. Make sure the edges are applied well.
- Do NOT apply with water.
Routine Maintenance
- Wait 24 hours after application before cleaning or waxing floor.
- To maintain condition of the decals, avoid exposing them to heavy equipment traffic.
- CAUTION: If the edges of the decal begin lifting, replace immediately to avoid risk of injury due to tripping hazard.
Removal Instructions
- Lift one edge of the decal and pull using short, quick strokes.
We have one floor graphic material that is available in clear, and that is the 3M floor decal. However, we generally recommend against clear floor decals because the inks are partially transparent so they will be affected by the color of any surface the floor graphics are applied to. So if you put a clear decal over a darker floor, it will make the entire decal dark. If it's put on a red tile floor, the entire decal will be tinted red. This can make it very difficult to read.
Usually clear floor decals are requested by customers who want the design to float on the floor without seeing the edges of the decal. An alternative to this can be achieved by die cutting the floor graphics into irregular shapes that conform to your design. Depending on the design, it may not be advisable to cut out each element individually, but rather cut a shape around all the elements so the graphic is still in one piece. This will give it more surface area so stick better on the floor, and make installation much easier. See the question below on custom shapes for more information on this.
Removing floor decals is as simple as lifting it from one edge and the peeling it up off the floor. If you are removing a Repositionable Floor Decal and won't be re-installing it right away, you should replace the release liner on the back to protect the adhesive and keep it clean until you are ready to install it again. If the adhesive on these floor graphics becomes dirty, they won't be able to stick as well and would need to be replaced.
All our floor graphics materials are safe to use on any floor surface that is properly prepared without causing damage. If you have a particularly delicate floor, or one that is unusual in some way, it's a good idea to test the material on your floor to be safe. We have printed samples of all our floor decals, so contact us and request a sample of the material(s) you are interested in and we'll be happy to send them to you for testing.
We can make floor decals of any size, but the largest size we can make them in a single piece is 52" wide by just about any length for most materials. If you are ordering floor graphics with die cutting, the you must limit the width to 50" to allow for die cutting registration marks. The 3M Sidewalk Decal can only be printed up to 47" wide, or 45" wide with die cutting.
All our floor decals can be waxed, but we don't recommend waxing any decals that are for short term use, such as the Repositionable Floor Decal, as this might make them more difficult to remove and reuse.
For irregularly shaped floor graphics, we can digitally die cut them into virtually any shape. All our floor decals can be digitally die cut, except for the 3M Floor Decals, which are too thick for this process, but the heavier materials are more difficult to accurately cut. If your floor graphics require intricate or precise cutting, it's best to avoid the Premium Floor Decals as the weight of these products can make it more difficult to get a precise cut. If you do need these materials cut, we suggest a simpler shape or a more forgiving design in case the cut is slightly misaligned.
If you want your floor graphics cut out in a shape, we need a vector path that is read by our equipment to determine where to cut your floor decals. There are two ways to set this up. The first way is for you to create a cut path yourself. This can be done in a drawing program such as Adobe Illustrator or Corel Draw, or you can draw the path in Photoshop and we can copy it out and use it. If you decide to do this, be sure you draw a complete, closed path and that you leave approximately 1/8 to 1/4 inch of image outside the cut path to allow for variances in the cutting. The smaller your floor decal, the smaller the margin needs to be. Make the path a color that will stand out against your image and we will handle the technical details.
If you don't have the ability to create the cut path, or prefer not to, we can create it for you, but we do charge for the service. With most images, the cost is $20 but if you want to send us your file in advance, we can verify what the cost will be to create the cut path for you.
When you fill out the order form, be sure to select die cutting under Other Finishing to add this service to your order.
When you're ready to order, you can use the main menu above or the Place Order buttons next to each item in the Printing Materials tab. This section will cover in detail the steps you need to take to place an order for floor decals using our order form.
When you first open the order form, there will be an expanding list of items on the left. If you use the Place Order button, you can skip to the next paragraph, otherwise, choose the Printing for Indoor Use or Printing for Outdoor use option, then choose the specific material you want from the drop down list under Floor Decals. If you haven't already decided on a material, you can choose different items and read their descriptions to help you make a choice. If you need some help in deciding, you can also look in the Our Recommendations tab for some suggestions.
Once you have decided on the material, you will need to indicate if you are sending a file, providing a photo/film to be scanned, or if you need us to design your graphics. If you are sending a photo or film, you will need to indicate in the next step that a file is not needed for your order. If you are sending a digital photo or file, then you must indicate how you are sending the file. You can choose Upload Now and click the Upload button that appears to send your file at this point, which is recommended, you can choose to send your file later or one of the other options.
Once you tell us how you are sending your file, you will be presented with a form to complete. Here you need to tell us what size to print your graphic by entering the width and height in inches. This is the size you want the finished graphic to be, not the size of your file.
Next enter the number of copies you want printed in the quantity field and the price will be calculated. If you are ordering multiple graphics of different files, you should complete these steps for each graphic. To speed up the process, some customers prefer to attach all their graphics of the same size and indicate here the total number of prints they are ordering at this size, rather than complete the info for each file individually. You can do this if you prefer, but the prices shown will not be accurate in that case.
Next you can select from any available finishing options. In general, only finishing options that are appropriate for the type of printing material you have selected will be available. For instance, for floor decals, there would be no lamination options as those products are already laminated, and there would be no mounting adhesive or mounting substrate options available since those products already have an adhesive back are not designed to be mounted on a board. The die cutting option will be available under Other Finishing.
Next you can request a proof. A reduced size printed proof is $30 and will be printed on the same material as your final print, but an electronic pdf or jpg proof is free. A pdf proof is good for checking the general layout, proof reading, etc., but if you're concerned about color accuracy or the quality of an image when enlarged to full size, a physical proof is the best option. A reduced size proof of the overall design is good for proofing color, or we can print a section of the graphic at full size so you can see how an image will look when blown up. If we feel the file will print poorly, we will always contact you to discuss your options before printing, but since our expectations and yours may not match, and since custom printed graphics cannot be returned, a proof is your best way to verify what the final print will look like in advance.
The final step before adding your print to the shopping cart is to tell us what you want us to do if your file doesn't fit the dimensions you gave us. The options are to have us size your file to fit the dimensions you provided and crop any excess, or to contact you for instructions. If you're sure that your image actually sizes correctly to your dimensions, it doesn't really matter which option you choose because neither one will be necessary. But, if you're not sure, you should either choose to have us contact you, or tell us to crop the image to fit. We'll do our best to crop your image in way that makes sense, but you should also be sure to request a pdf proof so you can see the results of the cropping.
Once you've complete all the previous steps, click the Add to Cart button to add this print to your shopping cart. On the shopping cart screen you can see all the items you've added to your order, delete any that you don't want, and have another chance to upload your file if you chose Upload Later from the order form. You can also choose Add Another to add another item to your order.
You don't need to log in or create an account to select and add items to your shopping cart, but you will need to do so in order to complete your order. This is so your account history can be maintained for future reference and ordering convenience. Your account information is secure and confidential, and creating an account WILL NOT result in unwanted e-mails from us, or anyone else.
Once you have placed all the items you want in your cart, and are logged in to your account, click the Order Now button. You will be asked to specify either normal turnaround time for your order, or provide a specific due date. If you do specify a due date, you will also be given the option to authorize rush charge for your order. If you need your order completed in less than the normal 3-5 day turnaround, you should authorize rush charges to ensure you get your order on time. Rush charges are 50% of your order total, up to a maximum of $75. If we don't have to bump other jobs to meet your deadline, you won't be charged the rush fee, but if you don't authorize the charges, we'll do what we can to complete your order on time, but won't go so far as to bump other jobs. If you specify a due date, we will adjust the shipping method, if necessary, to ensure your order arrives by the date you specified. In this case, extra shipping charges may apply.
Next you will be asked to select the shipping method, and finally the payment type. You should know that your credit card is not being charged when you submit the form. We are collecting the information for your order, but you will not be charged until we have verified your order to make sure there were no mistakes made. That way, if there are aspects of your order that change, we can adjust the order and the shipping cost, if necessary, before you are charged.
Once you click the Order button, you will receive an order summary via e-mail for your records, and we will receive your order and the process can begin.
As always, if you have any questions or need assistance, please Contact Us and we'll be happy to help you with the process.